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Introducing… Introducing… Accidental Web Marketing GURU
| Date post: | 16-Jun-2015 |
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Business |
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Introducing…Introducing…Accidental Web Marketing GURU
WYPIWYG – what you pay is what WYPIWYG – what you pay is what your getyour get
What is the most valuable and expensive thing in the World?
◦INFORMATION
What you need is surrounding youWhat you need is surrounding you
You need SEO, web mastering, PPC, paid inclusions, link management, online marketing programs with leads, Social Media, and many other services that in combination gives you a fully optimized site with millions followers, fans, retained customers and leads.
You need to know what your competitors have already been through, so you don’t make same mistake twice. Right?
Why should you hire a company Why should you hire a company that doesn't have much influence that doesn't have much influence on the services it provides? on the services it provides?
There is no good service that does all of these at once. At least, I did not see any.
If they are proficient in one service, they weak in another service.
Or, they may outsource all services from different offshore companies. In this case, they don’t have real influence on the results.
It should, but does it have one? It should, but does it have one? There are no common rules on There are no common rules on how to optimize YOUR site in how to optimize YOUR site in particularparticular
There are too many such companies, and too little expertise because the subject is not quite explored yet.
You may hire different companies for different services. As long, as this is a core service, the company should have an idea of what it’s doing.
What you are looking for is a What you are looking for is a combination of these combination of these measurements measurements
The measurement are not mathematical as for the rest of Marketing. You can measure things like:
Activity Popularity Responses Traffic Clicks Impressions Backlinks SEO ranking Members of social network Followers Leads
The more often you switch, the The more often you switch, the more unstable and hardly ever more unstable and hardly ever achievable your goals are. achievable your goals are.
Each company will charge you a very significant fee on top of other direct expenses related to the service.
What if you don’t like their services? You switch for another provider.
Are your goals flexible enough?Are your goals flexible enough?
You have to understand that your goal is a combination of different electronic marketing tasks, and if pieces are falling apart, you are not getting closer to your goals.
You also have to understand that in the world of social marketing, everything changes very quickly and you need to be on the top of those changes
Would the marketing agencies do Would the marketing agencies do beyond your initial requests, on beyond your initial requests, on their own? their own?
Of course, your goals should be flexible. The electronic world of advertizing is constantly changing, so the process and the goals changes along. But the value of your site is growing – isn’t this important? You are not wasting your money.
Can each company that you hire support those changes on-the-fly?
Sounds familiar?Sounds familiar?
No, because it’s not their business, and they are doing only things they are being paid for. And perhaps, if you are not a major customer of theirs, they won’t even fully invest their resources in doing stuff you ARE paying for!
Does this person have to have Does this person have to have outstanding writing skills? outstanding writing skills?
Then, you need to bring a person on-board, who:
◦ Can wear many hats – and enjoys that!
◦ Has a variable experience in different e-marketing initiatives, and flexible enough to prioritize on-the-fly
◦ Worked for both B2B and B2C industries
◦ Knowledgeable of Database Marketing, Web Development and Design, online Laws and Copyrights, and other tasks ALONG with the Online Marketing tasks.
◦ Have a history of trials and errors, and finding the best of the best supplemental services that can help building an ideal, fully optimized strategic programs ESPECIALLY for your business!
These ‘Gurus’ are hard to find and These ‘Gurus’ are hard to find and even harder to retain. They love even harder to retain. They love what they do, but they want what they do, but they want more!more!
Not necessary. By all means, He won’t be able to do everything alone, no matter how hardworking and fast is he/she!
If you find somebody who meets all the requirements listed on the page before, this person will find somebody with excellent professional writing skills with no doubts! If you don’t have professional writers on-board, consider ‘writing’ as another supplemental service you ought to have.
How to look for one? How to look for one?
However, if you find one such hidden gem – go for it! They are not cheap, but you’ll save more with having such Guru in-House. You save more, and you will be able to achieve your goals faster.
Variety does not mean perfection, Variety does not mean perfection, it means professionalismit means professionalism
Look through profiles and resumes. You need a person, who had a variety of different skills in areas, such as:
Web Development Web Design Direct Marketing PPC and Dynamic Keywords Organic Optimization Content-driven sites Database Marketing Link Building Customer Loyalty and Retention Strategic Online Marketing Online advertising through Text Ads, Webcasts, Podcasts, slide shows, banners, etc.
And what would the Guru look for?And what would the Guru look for?
You need a person who owns valuable
INFORMATION
Can you bear with Guru’s Can you bear with Guru’s requirements? requirements?
Such person, will look for marketing structure:
◦ He barely managed overwhelmed supervision – unless it’s a necessity. In order to succeed, he has to have a freedom of actions and choices.
◦ He needs his own budget with an approximate and flexible online marketing program
◦ He needs YOU to understand, that there are only 2 categories – Traditional Marketing and Online Marketing – and he is responsible for overall online marketing, not for the particular services that might need more work. What ever is done online – is Online Marketing. Those 2 categories should well interact with each other, but not overlap each other.
Will it help your company to Will it help your company to succeed, or will it put you behind succeed, or will it put you behind other competitors? Is that the risk other competitors? Is that the risk you’re willing to take? you’re willing to take?
If you think, you can – than go ahead, find someone special and stick with him/her. That’s a road for success, and you’ll start feeling this immediately.
If you hesitate, start from another point. Go ahead, find a provider for each service separately, or find a provider of all services together and see what will happen.
Sasha Grebenyuk, a GURU at Oco, Inc. and an Sasha Grebenyuk, a GURU at Oco, Inc. and an independent online consulting specialist.independent online consulting specialist.
I know you’ll be back. An In-house Guru is a necessity in today’s World. And this is a piece of information that should be included in your next year expenses – by no means!
