Information as Go To Information as CompanionElevator Pitch Requirements •Collateral ......

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MMv : Mobile Media Ventures

Mobile Media Ventures

Personal Media = Public Good!


Stuff

• Podcast– This week’s on syllabus

(http://www.mynmi.net/shamp/2020/)• Quiz

– Online now


Information as Go To

• Destination– GO TO the oracle– GO TO the village elder– GO TO the library– GO TO the bookstore– GO TO the Internet


Information as Companion

• Tech makes new relationship possible– Lives with you– Assists you– Helps you accomplish the things you do– Travels with you

• Companion– Always with you– Accompanies you

• We wanted to explore this


Mobile Media = Wireless?

• Wireless– What it isn’t

• Mobile Media– What it is– Mobile

• On the go• Small form factor• In your pocket

– Media• Text• Audio• Video• whatever


Mobile Media Technologies

• Delivery– WWAN

• Cellular– WLAN

• WiFi– WAGZone

– WPAN• BlueTooth

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• Media– Voice– Text– Audio– Video



• Devices– Handsets

• capabilities– PDAs

• Going away– iPods

• Are they connected?– PSPs

• Does that count?– What else?


Mobile Media Ventures

• Pesonal Media = Public Good!– Profit with a conscience!– Venture Capital Firm

• Pooled investments• Invest in ideas.• Take ownership in ideas.• Equity• Profit from investment.• Risky.• Can be highly profitable


Venture Capital

• How does Venture Capital work?– You need $2M to get company going.– Don’t have the money.– Bank won’t lend with this kind of risk.– VC comes in

• Says your company is worth $10M• Gives you the $2M• Takes 20% of company ($2M/$10M)

– Hopes for sell-off or IPO


MMv Management Team

• Management Team– Scott A. Shamp, CEO

• Biggest chunk of change– Brett Robinson, CMO

• Management Equity– Advisory Board

• 285 knowledgeable individuals


MMv Goals

• Facilitate technology ideas.– Provide resources– Money or ideas

• Like Mobile Media– Hot right now– Fantastic Potential

• Make the world better– We live here.

• Make Money!– We have to make a living, right?

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MMv Idea Generation

• Searching for ideas• Have found 15 good teams• Now we have investors meeting.

– November 10,12,14,17,19,21• Determine our investment strategy.


MMv Priority

• Change behavior• Individual Change• What can one person do to make things better• Personal media = Personal Change


8 Videos = 3 Minutes

http://www.mynmi.net/aids_ppsa


Example

• AIDS Personal Public Service Announcement– 250,000 Unknowing HIV– 264M cellphone users

• Get tested!• Event

– 1 day– Cellphones– Videos

• Distribution– Pushed to cell phones– Vcast– YouTube


Elevator Pitches

• Convince us to invest.• Present to the Investor’s Meeting• Advisory Board & Executive Team• Short, to the point• Time it takes to ride to the executive suite.


Elevator Pitch Requirements

• Collateral– 1 page handout

• Web Site– Backing up pitch

• 10 minute presentation– You determine what to do

• 5 minute for questions– Watch out!

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Pitch Goal

• Get us to invest!• Convince us on the power of your idea.• Make us see the potential for success.• Help us see the reason to invest.• Bottom line is to convince.


Pitch Approaches

• What convinces?– Demonstrations– Research– Evaluations– Endorsements– Revenue Projections– Technical Specifications– Detailed explanations


MMv Investments

• After presentations• Each will create investment portfolio

– That is a 2 point misc. assignment– By 6P on 11/21/08

• Look at that time and date• Don’t plan on leaving for the weekend until..

• How much investment.– Management $3M– Advisory Board

• $10K a piece• 285 * 10,000 = $2.85M


Investment Team Winner

• Team Investment Winner– The CHIT!– Highest number of placement points!– Maybe other prizes as well?


Individual Investor

• Individual Investment Winner– Stock index of Team Investment Winner– You invest with them

• Double your return• $1 in winner = $2 in portfolio• Top 5 investors = 3 points on Exam


Management Evaluations

• Group– 20 points

• Website = 8• Presentation = 8• Project Placement = 4

• Individual– 10 points

• 3 points attendance• 7 points participation

– Peer-evaluated

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What should pitch be?

• Correspond to MMv goals– Technology– Mobile Media– Money making?– All?

• Not necessarily


What should pitch NOT be?

• Good taste!– Porno Deal

• Mom was mad• Went belly up


CEO Insights

• Mainly your call• My criteria

• Feasibility• Creativity• Professionalism• Profitability• Impact


Feasibility

• Can it work?• Prove to me it can?• Will tech do what you say it will?• Have you thought through all the details?• Make me believe you can do it.


Creative

• Is it unique?• Is it different than other approaches?• Runaway successes blaze new trails?• Have you conceptualized a problem

differently?• What is new?


Professional

• I invest in people.• If you do a crappy pitch, why should I think

you can build a company?• Professionalism is the approach that sets you

apart.• Prepared.• Thorough.• You pitch should show that.

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Profitability

• Could it make money?• Can it pay for itself?• Money is important to the equation?• Nobody does VC as charity.


Impact

• Don’t believe in boutique technology.• Will this change people?• Will it attract users?• We want the bang for our buck.


Deadlines

• Websites live– Wednesday 11/7, 5P

• Investments– 11/21 -- 6P

• Chit Awarded– 12/3


Techno Help

• TPP– Technology Point Person– Progress Blog

• Updated each week• Me

– Lecture Request• 2 days notice• I will talk about technology• For everyone


Impossible!

• Sure it is impossible– That is the fun

• Do your best– Focus on solutions– Not on problems

• Let me know about problems


CEO ? : What is it?

• What is your system(technology/application/product)?– What does it do?– Short description– Concise– Compelling– Easy to understand– No more than a few sentences– More complicated than that it has limited chance

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CEO ? : The Need

• What is the need?– Is there a reason to do this?– Document the need

• How?– Research, interviews, statistics

– Only technologies that have need survive• Maritime for radio• Defense for Internet


CEO ? : Competition

• Is there anyone else doing it?– What is your competition?

• If no one else is doing it, is it worth doing.– What sets your approach apart?


CEO ? : The Technology

• What technologies does it use?– How does it work?– What will tech do.– Explain it in enough detail so we believe

• But not so much to bore us– Techno-explain will deliver credibility

• Use your website to back this up• Show us the research you have done.


CEO ? : Acceptance

• Does system depend on acceptance?– How are you going to get people to adopt.– Do you have a strategy.– If you build it, they won’t necessarily come.– How do you drive acceptance.– How do you convince the audience.


CEO ? : Cost

• How much will it cost?– Equipment– Personnel– Maintenance– Give us some dollar figures.– Strategy

• 1st year – build• 2nd year – operate

– Realistic assumptions• Web site will back up


CEO ? : Startup

• What will it take to get it going?– Personnel– Other organizations joining team– permission– What non-monetary.

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CEO ? : Challenges

• What are the challenges (problems)?– Where can you stumble.– Should you tell me this?

• Sure.• If I find a problem you don’t address what does

it say about you.• Can’t just bring up a problem.• Have to solve it as well.

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