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Title and Content
Innovations with Data Agility In InsuranceVijaya DeeptiVice President & Head –Global Delivery, Insurance
Information Excellence Summit,February 25, 2012 Bangalorehttp://Informationexcellence.wordpress.com
Vijaya P H Deepti Profile
Vijaya P. H. DeeptiVice President and Head of Global Delivery Insurance unitTata Consultancy Services Limited.
With an experience of 29 years in TCS, Vijaya Deepti is currently responsible for global delivery for the Insurance unit. She has the additional responsibility to grow UK and European Insurance business. Her experience in delivering large scale transformations, coupled with thought leadership enables her to be a business advisor to CXOs of global insurance corporations.
Her ability to significantly impact the organizational context by bringing innovativeness in her ideas, solutions and approaches along with her strength in building customer relationships has helped anchor the business during the downturns. In recognition for her contribution to the Insurance unit within TCS, Women Leaders In India (WLII) conferred the “Leading Businesswoman Of
The Year” award in Dec 2009. Under her leadership, the unit won a number of large strategic deals, acquired new customers and grew volume by 100% within 2 years of taking charge of the unit. She has been a role model and inspiration for emerging women leaders in TCS and the industry.
Deepti has been a member of TCS Business Excellence Council , responsible for driving TATA Groups’ Business Excellence(TBEM) initiative. She worked as head of Quality Council and has championed various Six Sigma Initiatives within TCS and customer engagements.A quick learner who brings passion and fervor to whatever she does, Deepti is also a change agent. Deepti is a voracious reader who likes to read books on management, leadership, and innovation amongst others and bring these learning to drive positive change within the organization.
Vijaya Deepti has a Bachelor's Degree in Mechanical Engineering, from Bombay, India. She has authored and published white papers and research studies, one of which was on “Effective Risk Management: Risk Analysis Using Enhanced FMEA”. (link?)Deepti is a strong believer in work life balance and encourages this across the organization through effective time management. For customers, Deepti is fondly known for her ability to deliver certainty, for her teams she is the leader who trusts and empowers and for associates in the unit, she is a role model as much for her vision, insights and technical expertise, as for her people management skills.
Customer Centricity drives Agility
Customer Centric Organization and Culture driven by a leader who can cut across Product silos. Focus is on Customer Experience and Customer Perception
Business AnalyticsDigital Strategy
Need Based Selling
Customer
Acquire
Busin
ess A
gilit
y
Retain
Improve
Lead Management
CampaignManagement
Cross Sell-Up Sell
PersonalizedServices
Loyalty RewardPrograms
ServiceDifferentiation
Data Agility – Journey towards Excellence
Sustained Competitive Advantage
Colla
bora
tive
Rela
tions
hips
Actionable Intelligence
Social commerce Social CRM Socially-enabling business processes Socially-enabling and integrating digital assets Integrated multi-channel touch points Location-based services Partner communities Customer communities Employee communities Mobile applications Crowd Sourcing
Relationship-based, Prescriptive Enterprise
Collective intelligence and knowledge management Business & decision processes driven by analytics Integrated “Big Data” with enterprise data and
decision processes Advanced marketing attribution Predictive analytics, simulation and optimization Analytic applications Awareness-to-action capabilities Stream computing analyzing data in motion Expanding Business Intelligence footprint
In-memory analytics
Mobile dashboards and reports
BI for the masses
Sentiment analysis
Social Media footprint expansion (e.g. Twitter)
Social Media functional expansion (e.g. sales)
Collaboration tools expansion (e.g. SharePoint)
Innovations with Data Agility in Insurance
Customer focused Predictive Analytics
• Claims Triaging• Adjuster Assignment
Usage BasedInsurance •Pay-How-You-Drive
Adaptive Data Warehousing •Adaptive Model Driven
Data Agility it is not about technology but the ability to move, process, consume the data within or across the enterprise quickly.
Customer focused Predictive analytics
Claims Triaging and Adjustor Assignment
Insurance Distribution (Understanding customers, targeting the right markets, Hiring and deploying the right agents)
Personalized Claim Handling(Proactively approach thecustomers leveraging the insights derived from claims data)
Personalized claim Handling(Proactively approach thecustomers leveraging the insights derived from claims data)Analyze Online User experiences
Big Data Analytics (Social media, Facebook etc.)
Insurance Telematics in Action
7
Telematics in Action
Telematics in action
Adaptive Data warehousingA shift from Traditional Approach
Acquire and manage data in a way it can be utilized better automate core data warehousing functions
Focus on a business model rather than a physical model as the core of Data warehouse. (Insurance specific models).
Reduce the update cycle of data warehouse
109207246
Dark 1
255255255
Light 1
13156155
Dark 2
099190
Light 2
8516528
Accent 1
2147342
Accent 2
185175164
Accent 3
151757
Accent 4
1931870
Accent 5
25522162
Accent 6
255255255
Hyperlink
23613729
Followed Hyperlink
127175221
Tata Blue 50%
203215238
Tata Blue 25%
179149197
Purple 50 %
212195223
Purple 25 %
255242171
Yellow 50 %
255249213
Yellow 25 %
229205186
Brown 50 %
248241235
Brown 25 %
180213154
Green 50 %
214231200
Green 25 %
241240202
Light Green 50%
251251241
Light Green 25%
Title and Content
Thank You
Innovations with Data Agility In Insurance