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Information Management:Answering Today’s Enterprise Challenge
George Lumpkin, Senior Director, Product Mgmt, Data Warehousing
July 22, 2009
Volatile Economy & Business Impact
RISK
Organizations must better monitor internal & external threats to business viability
AGILITY
Rapid changes in priorities and conditions create new partnerships and new competitors
COST
Relentless pressures drive need for additional efficiencies … do more with less
Extending Operational Excellence
Time
CompetitiveAdvantage
OPERATIONAL EXCELLENCE
MANAGEMENT EXCELLENCE
Cost – Lean and MeanQuality – Six Sigma, TQM
Speed – Real-time, JIT
Cost – Lean and MeanQuality – Six Sigma, TQM
Speed – Real-time, JIT
Smart – Deep Insight
Agile – Decisive Action
Aligned – Across the
extended enterprise
Smart – Deep Insight
Agile – Decisive Action
Aligned – Across the
extended enterprise
Emerging Enterprise Strategy
Data Center Consolidation/Single Instance
Management Automation
Virtualization
IT Standardization
Standardized Processes
Automated/Integrated Processes
Shared Services
Industry Best Practice Processes
Data Consolidation
Management Information and Key
Performance Indicators
Ad hoc Analyses
Governance, Risk & Compliance
GOAL
PLAN
REPORT
MODEL
ANALYZE
MULTIPLE ROLES
DIFFERENTMETRICS
Executive
Marketing
Finance
HumanResources
CustomerService
COMPANY HEALTH
BRAND
RISK
HIRING QUALITY
SERVICE LEVELS
DISPARATE BI TOOLS & REPORTING SYSTEMS
FRAGMENTEDDATA SOURCES
FINANCE
OPERATIONS
PLANNING
Multiple Point Applications
Multiple ERP
MultipleFinancial
Multiple Legacy Applications
Multiple Data Warehouses
AD-HOCPROCESS
Today - Where’s my Information?
Performance Management & Analytics
• Apps Solutions, Oracle DB Machine• Deployment Expertise
• Warehouses to 100s Terabytes, BI to 1000s• Limited Scalability
• Performance Management Apps / BI Apps /
Industry Bundles• Speed of Development
• Central Management, Self-managing Database• Expensive to Maintain
ORACLE STRATEGYCHALLENGES
• Transactional Load Speeds, Master Data Hubs• Data Not Current
• Guided Analytics, Pervasive Deployment• BI Tools Hard to Use
• Consolidated Data Stores, Flexible BI Tools• Fragmented Solutions
BI Applications
EPM Workspace(Oracle Business Intelligence Enterprise Edition Plus: Desktop, Web, Search, Office, Alerts, Mobile)
BI Applications(Sales, Service, Mkting,
Order Mgmt, HR, Fin, Projects)
Performance Management(Strategy Mgmt, Business Planning, Profit Mgmt,
Financial Reporting & Compliance)
Oracle’s Complete SolutionIntegrated and Open Too!
Business Intelligence Foundation (Oracle Business Intelligence Enterprise Edition: BI Server, Essbase, Real-time Decisions)
Middleware(BPEL, Oracle Data Integrator, MDM)
Database(Oracle Database 11g Enterprise Edition, RAC, Partitioning, Exadata Software, OLAP, Data Mining
Advanced Compression, Advanced Security, Real Application Testing, Packs)
Database Machine / Storage(Oracle Database Machine, Exadata Storage)
Industry
Bundles
Broad & Deep OfferingLower Cost, Lower
Risk
Comprehensive EPM & BI Offering
CompleteComplete
Less EffortMore Value, Faster to
ROI
Designed toWork Together
IntegratedIntegrated
Solving the Information ProblemComponent Considerations
More Choice Maximizes Existing
Investments
Standards-Based Architecture
OpenOpen
Complete with Best of Breed Components
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis
of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology
users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express
or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.
Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2009” by James Richardson, Kurt Schlegel, Bill Hostmann, Rita Sallam, 16 January 2009
Gartner, Inc., “Magic Quadrant for CPM Suites, 2008 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2008
Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2008” by Donald Feinberg and Mark A. Beyer, 23 December 2008
Magic Quadrant for Business Intelligence
Platforms, 2009
Magic Quadrant for CPM Suites, 2008
Magic Quadrant for Data Warehouse Database
Management Systems, 2008
Master Data
Business Rules
Metrics/KPIs
Targets, Plans & Actuals
Strategic Planning
Set Strategic Objectives
CorporateDevelopment
TreasuryStrategies
Long-TermPlanning
Cost and Profitability Management
Define Costing Methods
Perform Allocations
Report & AnalyzeDefine Cost
Drivers
Financial Close Process
Data Cleansing
ConsolidateInternal
Reporting & Analysis
External Reporting & Compliance
Cascade Targets
Allocate Resources
ForecastingDetailed
Budgeting
Planning and Budgeting
Performance Management Applications Market-leading, Integrated Suite
Oracle BI ApplicationsPre-built for EBS, PeopleSoft, Siebel, JD Edwards & More
Other Data SourcesIVR, ACD, CTI
HyperionMS Excel
Syndicated
Oracle BI Server
Common Enterprise Information Model
• Provides insight into CRM and
ERP applications
• Easy to adapt and extend
• Integrates with OLTP systems
• Works with existing IT
environment
• Fast time to value; Low TCO
• Over 2,000 customers
ERP AnalyticsFinancials
Human Resources
Procurement & Spend
Supply Chain & Order Mgmt
Projects
CRM AnalyticsSales
Service & Contact Center
Marketing
Loyalty
Price
Oracle BI Foundation
• Business views for end-users
• Consistent business measures and
calculations
• Advanced calculation engine
• Optimized data distribution
OLTP & ODSSystems
Data WarehouseData Mart
Essbase
Ad hoc Analysis
Interactive Dashboards
Reporting &Publishing
ProactiveDetectionand Alerts
MS Office& Outlook
Common Enterprise Information Model
BI SERVER
Files ExcelXML
Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility
• User roles, preferences• Simplified view• Logical SQL interface
PRESENTATION LAYER
• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series
SEMANTIC OBJECT LAYER
PHYSICAL LAYER
• Map Physical Data• Connections• Schema
Role-Based Views of the Information Relevant to the User
Consistent Definition of Business Measures, Metrics, Calculations
Model Once, Deploy Everywhere
Across Any Data Sources
• Multidimensional modeling across multiple data sources
• Advanced calculation & integration engine
• Fast “speed-of-thought” calculation power
• Leading Excel user interface
• Powerful Visual analysis
Oracle Essbase
Market-Leading
OLAP Server
• Business process optimization
• Business rules and self-learning predictive models
• Leverages common data model of real-time and historical data
• Decisions based on facts, context, analytic insights
Oracle Real-Time Decisions
Advanced AnalyticsOracle Essbase and Oracle Real-Time Decisions
BUSINESS PROCESSES ORACLE BI & BAM
BUSINESS PROCESSES
BUSINESS PROCESSES
ORACLE BI
ORACLE BI
Roles for Middleware in BIFusion of BI & Business Processes
• Visibility & Business Insight
• Understand business impact
• Action from Insight
• Empower business users
• Insight-Driven Business Processes
• Business Intelligence Services for Integrated Insight and Reporting
Oracle Data Integration Suite
Heterogeneous Data Sources
MDM, Business Intelligence, BAM, SOA Platforms, Applications
Master Data
Data Integrator
Data Services
DataGrid
Process Manager
• Best performance
• Lower total cost of
ownership
• Flexible, event-driven
solution
• Improves productivity
• Pre-integrated
for BI and Data
Warehousing
• Hot pluggable
ServiceBus
Data Quality
Data Profiling
HumanWorkflow
DataELT/ETL
Data Migration
DataFederation
Data Replication
Data Governance
16
Oracle Data Integration SuiteA Comprehensive Solution for Data Integration
Database FoundationArchitecture is the Key
• Minimize impact of
hierarchy changes
• Optimised for 3NF and
Dimensional schemas
• Eliminate
data fragmentation issues
• Proven over many years
Oracle Database 11gThe Leading Database for Data Warehousing
Key Data Warehousing Capabilities
• Embedded Analytics
• Flexible Model Deployment
• Single Point of Management
• Secure
• 24X7 Availability
• Optimal Storage Management
• Scale to hundreds of Terabytes & large
analyst communities
Exadata – A New ArchitectureDeploy Faster, Reduce Risk
Build From Scratch with Components
OWI Reference Configurations
Take delivery of HP Oracle Database Machine
Weeks to Months
Pre-implementationSystem sizing
Acquisition ofcomponents
Installation and configuration
Acquisition ofcomponents
Installation and configuration
Testing andValidation
Testing andValidation
Weeks to Months
HP Oracle Database Machine
�Database pre-configured�Faster deployment�Lower Risk
< 1 Week after Delivery
Exadata - Extreme Performance GainsCustomer Benchmark Results
Average GainCustomer Industry
20x
16x
15x
Telecom
28x
Retail
Finance
Telecom
GOAL
PLAN
REPORT
MODEL
ANALYZE
MULTIPLE ROLES
DIFFERENTMETRICS
Executive
Marketing
Finance
HumanResources
CustomerService
COMPANY HEALTH
BRAND
RISK
HIRING QUALITY
SERVICE LEVELS
AD-HOCPROCESS
Oracle Enables a Clean ArchitectureAccess to the Right Information at the Right Time
CLUSTERS
ETL
MDM APPLICATIONS
Master Data
Data Warehouse
CRM APPS
SCM APPS
WEBSITES
FINANCIALS
DISTRIBUTION
PLM APPS
OPERATIONS
ERP APPS
MASTER DATA / DATA
WAREHOUSE
TRANSACTIONAL APPLICATIONS
ETL
Beyond Operational ExcellenceHow Oracle enables Management Excellence
Ensure high performance 24x7 operations around the globe
Be committed to Open Standards to give you the most choice and lower your costs
Incorporate the latest collaboration technologies to improve productivity
Ease access to all information to improve business performance
Enable rapid business process innovation and implementation
$
BI Foundation and Data Warehouse infrastructure scale to very enterprises and provide 24x7 reliability
Open support provided by components enables continued use of previously deployed business intelligence tools & databases
Dashboards, guided analytics, and alerting enable rapid sharing of and timely access to detailed information
Solutions include reporting, ad-hoc query / analysis and data mining, data loading / data quality, and master data
Oracle Performance Management & Analytics solutions can be rapidly deployed but are flexible to customization
$
IT and Business: Related Goals
• Information Management
• Data quality & consistency
• Robust data architecture
• Data integration
• Rapid deployment
• Ease of maintenance
IT Business
• Ubiquitous, fast access
• Reliable information
• Information in context with
business processes
• Easy to use, intuitive
• Self-service flexibility
TCO/ROI
Enterprise Information ManagementSummary: Steps to Success
Requirements
Define requirements for
business intelligence and
reporting, including key
performance indicators
(KPIs), performance
management metrics,
reporting, information
access and delivery
needs across the
Enterprise
Product Strategy
Understand the
architecture, design,
limitations and
capabilities products
and map appropriate
tools to requirements
Architecture
Map current state
business intelligence
and reporting solutions
to future state needs &
capabilities.
Define strategic Scope and Roadmap for Enterprise BI & Reporting deployment synchronizing with ERP & legacy systems to meet key business requirements
For More Information
http://www.oracle.com/bi
or
http://otn.oracle.com/bi