WELCOME

INFORMATION MARKETING

IMPORTANCE

Why people buy newspaper every day, they want to know what is happening. Why people visit Google , Because they want to know something.

Every one are in quest for knowledge, it leads information

marketing successful

Definition

Selling information is a Great idea. You can create the service, product, information yourself, market it yourself and collect the money yourself. It is the true way to make money from nothing, But from information.

Information is a world currency

Marketing

Product, Service ,Information can be sold

Here raw material is knowledge Depends upon users wants

What are people concerned about What get them excited What social, political demographical trends

occurred

Online information Marketing

Marketing any kind of information whether it is in the form of an e-book, news letter, website, special reports, teleseminars, Webinars, include printed books, Printed media and Broad cast media

Making a YouTube channel, producing blogs, Creating brief videos in order to catch eye’s on your work

It is very easy and fast if it is something totally new and different( Niche)

Purpose

Making money is the number one reason

Providing information

www.webmd.com is an e.g.; , its main function is to provide information about a host of health and wellness information

Key steps for Business

Pick a niche where people are looking for information

Create sales page, or advertise through social medias, Which have wide role here

Market it- Your information marketing business won’t go any where without any sales

Information marketing is a great way to start a business online, Because you are giving people exactly what they need

Advantages Make profit

Start with very little money Little interaction with buyers is possible (don’t have to spend much

time responding to client)

No need of staff

Information Marketing business is scalable

An information marketer can dream up service one day launch it overnight , seeing a return on their investment pretty much instantly

Conclusion

We live in an information age rather than a manufacturing age . Here information is asset, Because people want to know more about something, So information marketers give attention to what people want .Without consumer , there is no market in any space. Information Marketing is a easy but competitive field . which information is most attracted by Consumers, that will be sold

Thank you