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Information Session
Music Music Industry Industry Development (MID) Development (MID) Program - 2010Program - 2010
Department of Wellness, Culture and Sport
© Mathieu D’Astous web site
By the end of this By the end of this meeting…meeting…
• you should be familiar with the key points of Music Industry Development (MID) Program
• you will have a better understanding on how to fill the grant form
•you will have had the opportunity to ask questions related to the program
In the next few minutesIn the next few minutes
• background
• mandate and objectives
• two components of the program
• eligibility criteria
• granting priorities
• application process
• deadline
•Excel interactive form overview
• about successful applications
• about unsuccessful applications
•dos and don’ts of writing an application
• resources
• questions
DepartmentDepartment’s structure’s structure
Department of Wellness,
Culture and Sport
Wellness Culture Sport
Heritage Branch
Arts Development
Branch
New BrunswickMuseum
Arts Council
Arts DevelopmentArts DevelopmentBranchBranch
Project Based FundingProject Based Funding
NB-Quebec Coop Agreement
Partnership for Community Cultural Activities
Cultural IndustriesCultural Industries
Music and Sound Recording
Book and Periodical Publishers
Fine Crafts
Operational FundingOperational Funding
Professional Arts Organizations
Professional Artists Associations
Provincial Community Arts Organizations
Presentation by Invitation forNon-Professional Artists
Business and Professional Development for Publishers
Arts Organizations and Associations Professional
Development
Arts Festival
Arts DevelopmentArts DevelopmentBranchBranch
Project Based FundingProject Based Funding
NB-Quebec Coop Agreement
Partnership forCommunity Cultural Activities
Cultural IndustriesCultural Industries
Music and Sound Recording
Book and Periodical Publishers
Fine Crafts
Operational FundingOperational Funding
Professional Arts Organizations
Professional Artists Associations
Provincial Community Arts Organizations
Presentation by Invitation forNon-Professional Artists
Business and Professional Development for Publishers
Arts Organizations and Associations Professional
Development
Arts Festivals
MID Program MandateMID Program Mandate
““(…) to contribute to the (…) to contribute to the development of New Brunswick’s development of New Brunswick’s music industry through sound music industry through sound recordings of musical works by recordings of musical works by encouraging artistic expression encouraging artistic expression with commercial potential.with commercial potential.””
© Mathieu D’Astous web site
© The Divorcees
MID Program ObjectivesMID Program Objectives• enhance quality of New Brunswick musical works
• encourage and support the use of online technologies
• ensure that artists, and music industry entrepreneurs of New Brunswick have the skills, know-how, and tools to succeed in a global digital envrionment
• encourage the career development of New Brunswick artists and the emergence of new talent
• enable the industry to play a greater role in developing its own musical talent and in strengthening the music industry
Two distinct componentsTwo distinct components
Music Industry Music Industry Program Program
Development (DIM)Development (DIM)
Production and PromotionGrants for Music Sound Recordings
Professional Development Grants for Music
Industry Professionals
Two distinct componentsTwo distinct components
Music Industry Music Industry Program Program
Development (DIM)Development (DIM)
Production and PromotionGrants for Music Sound Recordings
Professional Development Grants for Music
Industry Professionals
Music Industry Music Industry Program Program
Development (DIM)Development (DIM)
Production and PromotionGrants for Music Sound Recordings
Production and PromotionGrants for Music Sound Recordings
Component overviewComponent overview
• multiyear grant
• for New Brunswick music industry entrepreneurs
• to help achieve critical and commercial success in a global and digital economy
• financing to help cover the cost of production, marketing and promotion of music sound recordings
Eligibility Criteria for this Component (summary)Eligibility Criteria for this Component (summary)
Eligible Applicant
Eligible project Eligible Sound Recording
Eligible N.B. Artist
• music industry entrepreneur (maker of a sound recording or a record company)• music business skills• financial and human resources capacity
• production, marketing and promotion (traditional and online marketing)• touring, showcasing• attending conferences and trade shows• effectiveness and alignment with granting priorities
• existing or new release *• New Brunswick content sound recording• commercial type of music • artistic quality and originality relative to the genre
* eligible marketing period for an existing recording is 24 months of being released and no more than 18 months prior April 1st.. (i.e. for the 2010 deadline, recordings released before October 2008 are not eligible)
• impact on music scene• critical and commercial success
Music Industry Music Industry Program Program
Development (DIMDevelopment (DIM
Production and PromotionGrants for Music Sound Recordings
Production and PromotionGrants for Music Sound Recordings
Granting Priorities based Granting Priorities based on Expected outcomeson Expected outcomes
• increased collaboration between the various links in the music industry chain
• artists and industry professionals assume a greater professional commitment
• better positioning to succeed in a global and digital environment
• quality New Brunswick musical works are available to New Brunswickers and to the world
FundingFunding• Single application for multiple activities (maximum 3 years)
• Competitive process
1 - 12 month 1 - 12 month up to $ up to $ 20K20K
13 -24 month13 -24 month up to $ up to $ 40K40K
25 - 36 month25 - 36 month up to $ up to $ 60K60K
* Assistance up to 50 % of * Assistance up to 50 % of eligible expenseseligible expenses
Application ProcessApplication Process
• Interactive Excel FormInteractive Excel Form
1.1. Applicant IdentificationApplicant Identification
2.2. Projet ProposalProjet Proposal
3.3. WorkplanWorkplan
4.4. Audio Support Material Audio Support Material (MP3)(MP3)
5.5. Publishing DetailsPublishing Details
6.6. BudgetBudget
7.7. Applicant StatementApplicant Statement
8.8. Required AttachementsRequired Attachements
Annual DeadlineAnnual Deadline
Applications must be submitted by February February 1515stst.
Applications received after the deadline will not be accepted.
The New Look of the Application FormThe New Look of the Application Form
• An overview of the interactive Excel Form.
A Completed Application is:A Completed Application is:
• a duly completed application form with • appropriate attachments. Retain a copy for your records. Submit your application files electronically by Internet on the following FTP server:ftp://ftp.gnb.ca (Note: FTP stands for "File Transfer Protocol" and is a way to share files over a network. ) By mail: Statement of Applicant tab and attachments that can not be submitted electronically.
Evaluation ProcessEvaluation Process Officials from the Department convene an Evaluation Committee made up of representatives from the music industry in the areas of creation, marketing and promotion.
All applications are evaluated against criteria Program objectives and Component criteria and expected outcomes (granting priorities).
When process is completed by May-June (after successful recipients have accepted grant offer) results are then announced.
If you are successfulIf you are successful
• Application becomes part of the contract with the Department
• Initial cheque is sent one month after reception of the signed offer.
• For a multiyear grant, subsequent yearly cheque is sent 4 to 6 weeks after reception and approval of Yearly report and updated yearly workplan .
Yearly Report : presented yearly at the latest 15 days following the end of the government fiscal year (April 15th)
About Unsuccessful ApplicationsAbout Unsuccessful Applications
What went wrong?
Very often, nothing. Program budget is limited (Success rate: 35% - 40%).
Sometimes, for practical reasons: application is
incomplete or one that doesn't qualify. Sometimes, for technical reasons:• Application was received after the deadline for
submission; • Application did not include the necessary attachments
that are required; • Application did not provide all the information we
need to reach an informed decision. • The applicant does not meet the MID Program
guidelines for eligibility.
Dos and Don’ts
The Dos:• Do read through the Program Guidelines prior to completion of
application.• Use the simplicity or complexity of your project to guide you
about the level of information you provide.• Do answer the questions actually being asked.• Be concise: Remember that yours is not the only application
anyone is going to read• Be clear: proof read and make sure you’re saying everything
you need to say correctly• Make sure that financial projections are appropriate to your
company's ressources and that costs reflect the proposed project workplan.
• Take a careful look at the application for list of all required documents. Be sure your application includes ALL of these documents and complete answers to ALL questions.
Dos and Don’ts (continued)
• Take the application seriously: don’t just throw together an application in the last moment. We get lots of strong applications and the best ones are those that are well considered and well written. Put real effort into your proposal; others are putting effort into theirs.
The Don’ts• Don’t expect the evaluation committee to fill in the
blanks: if we don’t think you’re going to be able to accomplish what you want to accomplish, we’re not going to fund it.
• Don’t assume anything about who is reading your proposal: Be explicit about what you want and why it’s valuable.
ResourcesResources
Community Economic Development Agency 1-800-668-1010
Guide « Creating a Successful Business Plan » SaskMusic
Music NB (MNB)
Arts Development Branch (individual consultation)
Questions and comments
• Thanks for your presence today!2010
2010 Deadline
Deadline February
February 15th 15th
Murielle SavoieMurielle Savoie
506-453-2763
Place 2000P.O. Box 6000250 King Street - 4th floorFredericton, New Brunswick E3B 5H1www.gnb.ca keyword: sound recording
http://www.gnb.ca/0131/sound/index-e.asp