Humber McLean's.indd 1 10/19/10 2:52:53 PM
WHY COLLEgEgrads gET JOBs
INFORMATION SUPPLEMENT
CaNada’s COLLEgE sYsTEM Is IN THE MIdsT OF EXCITINg TIMEs, saYs
JaMEs KNIgHT, PrEsIdENT aNd CEO OF THE assOCIaTION OF CaNadIaN
COMMUNITY COLLEgEs. “adVaNCEd sKILLs arE IN VErY HIgH dEMaNd
aCrOss THE COUNTrY. COLLEgEs arE FILLINg FUNdaMENTaL NEEds IN EVErY
sECTOr OF THE ECONOMY – aNd THErE’s grOWINg rECOgNITION OF THE VITaL
rOLE COLLEgEs PLaY IN THE EdUCaTION sYsTEM aNd IN sUPPOrTINg
ECONOMIC grOWTH.”
INFORMATION SUPPLEMENT
One strong sign of the recognition that colleges
are receiving is that the Canadian government
earmarked $600 million in the 2009/10 budget
to refurbish and expand the college system as
part of its Knowledge Infrastructure Program,
says Knight.
“That is the first federal money committed to
college infrastructure in a long time,” he notes.
“In recent years, all of that funding has gone to
the universities.”
Public investment in college education is
money well spent, according to Knight. “It
provides a solid 15.9 per cent annual return to
governments through higher tax revenues and
reduced social costs. College students recover
15.1 percent of their investment annually for
life,” he says.
Colleges also play an important role in pro-
viding applied research and development sup-
port for the business sector, especially for small
and medium-sized enterprises (SMEs). They
help businesses start, develop and grow. They
also lead in finding applications for scientific
research and transferring technology to the
marketplace.
Canada’s 150 colleges, institutes, cégeps,
polytechnics, university colleges, and universi-
ties with a college mandate make an enormous
contribution to the success of the economy in
many ways.
With campuses in 1,000 urban, rural and
remote communities, 1.5 million learners and
60,000 educators, these institutions provide
graduates with the skills essential to continued
economic growth and productivity.
Most colleges provide the opportunity for
practical work experience. Programs may
also include a co-op component, which allows
WITH CAMPUSES IN 1,000 URBAN, RURAL AND
REMOTE COMMUNITIES, 1.5 MILLION LEARNERS
AND 60,000 EDUCATORS, THESE INSTITUTIONS
PROVIDE GRADUATES WITH THE SKILLS ESSENTIAL
TO CONTINUED ECONOMIC GROWTH AND PRODUCTIVITY.
10MAC14968A.indd 1 10/25/2010 04:08:22 PM
students to work in their chosen fields while at-
tending school, thereby gaining valuable on-the-
job experience and networking opportunities.
This year the college system will graduate
about 190,000 learners, the vast majority of
whom should find employment quickly, says
Knight. “We have extremely high placement
rates: within six months of graduation the place-
ment rate is well above 90 per cent.”
The reason, he says, is that college programs
are closely aligned with the needs of employers,
and operate on the leading edge of skills identifi-
cation, economic trends and market shifts.
“We are in close contact with employers about
adapting to technological change, and we use the
most up-to-date equipment in our programs to
ensure that our graduates hit the ground running
when they enter the workforce.”
Much of the success of the college system
rests with its Program Advisory Committees
(PACs), whereby business and industry provide
input into curriculum development.
“PACs enable us to keep our existing pro-
grams up-to-date and relevant, and to create new
programs that respond to specific workforce
needs, such as new medical imaging technolo-
gies, forensics, cyber-crime, eco-tourism, multi-
media production, coastal zone management, or
environmental geomatics,” says Knight.
“They help us to anticipate technological
change and ensure that we keep pace with it.
PACs are a powerful tool that is unique to the
college experience. And they help to ensure that
our graduates will continue to enjoy success in
their chosen fields.”
MUCH OF THE SUCCESS OF THE COLLEGE SYSTEM
RESTS WITH ITS PROGRAM ADVISORY COMMITTEES (PACs),
WHEREBY BUSINESS AND INDUSTRY PROVIDE INPUT INTO
CURRICULUM DEVELOPMENT... “A POWERFUL TOOL THAT IS
UNIQUE TO THE COLLEGE EXPERIENCE.”
Bow Valley
College Grads
Get Jobs…
faster.
Doors open to Bow Valley College grads. In 2009, 96 per cent
of BVC career program grads found employment in their chosen
fi elds. Better yet, on average BVC grads earn an extra $2,700 per
year in salary for every year they studied at Bow Valley College.
Bow Valley College grads are work-ready. With certifi cates
and diplomas in business, administration, health, and human
services, BVC offers fast, focused, and fl exible hands-on learning
opportunities in high demand areas. Workplace experience
is central to every BVC program, ensuring that BVC grads are
work-ready on day one.
Change your life today.
403-410-1402 | bowvalleycollege.ca
10MAC14962A.indd 1 10/25/2010 03:05:07 PM
> APPLY NOW. Classes Start in January,
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> Contaminated Sites Officer, Environment Canada
Carlo Di Leo
Computer Engineering Technology Graduate
> Founded Double Vision Group Inc.
> Company has surpassed $2 million in sales
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Financial Services Management Degree Graduate
> Personal banker, CIBC
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INFORMATION SUPPLEMENT
“I’M NOT AFRAID TO TRY SOMETHING NEW, AND EVEN IF I MAKE A MISTAKE, I KNOW I’LL LEARN SOMETHING FROM IT.“
HANDS-ON EXPERIENCE PREPARES STUDENTS FOR LIFE
10MAC14964A.indd 1 10/25/2010 03:11:50 PM
INFORMATION SUPPLEMENT
At 23, budding Toronto filmmaker Michelle
Berry already has an impressive list of
achievements to her credit.
Berry’s student documentary, Code of Si-
lence, about the unsolved 2006 murder of
Chantal Dunn at Toronto’s Northwood Com-
munity Centre, was shown at last year’s Hot
Docs, North America’s largest documentary
festival. And her short film, Leah, was one
of only 11 chosen from among 500 entries
for inclusion in the Student Film Showcase
2010, part of this year’s Toronto International
Film Festival.
Berry, a recent graduate of the Film &
Television Production Program at Humber
College, is one of 190,000 people who gradu-
ated from Canada’s college system this year,
equipped with the skills to make their dreams
a reality. Berry was so sure that Humber’s
program was right for her that she waited a
year and re-applied after her first application
was unsuccessful. “It really stood out for me
because it covered every aspect of the indus-
try,” she says. “I knew it was what I wanted,
so I stuck with it.”
The decision was a good one. The three-
year advanced diploma program was very
demanding, but Berry says it was well worth
the effort. “It’s a whirlwind—sometimes you
spend all day shooting and then you’re up all
night editing. You learn a lot about commit-
ment, dedication and the value of teamwork.”
She also learned from her instructors, most
of whom are industry professionals. “When I
was doing my first project I was very stressed
and really hated the outcome. One prof told
me, ‘You can’t beat yourself up every time
you make a film. Each one is a learning expe-
rience and will never be perfect, so be true to
yourself, keep working at your craft and don’t
expect perfection.’
“That taught me to follow my instincts and
not to worry about pleasing everyone. My
teacher also said that if I continue like that I
will become paralyzed by perfection. It’s the
best advice I’ve ever received and it will stay
with me the rest of my life.”
BeRRY iS one oF 190,000 peopLe
WHo gRADUATeD FRoM CAnADA’S
CoLLege SYSTeM THiS YeAR,
eQUippeD WiTH THe SKiLLS To
MAKe THeiR DReAMS A ReALiTY.
Canada’s colleges pride themselves on their
graduates’ tremendous success rate in find-
ing employment. But some students find jobs
even before they graduate.
Take Janine Collins. The 23-year-old
was offered her current position as a project
manager with Farrell’s Excavating Ltd. in
St. John’s, Nfld., prior to her 2009 gradua-
tion from the three-year Civil Engineering
Technology program at the College of the
North Atlantic.
“In my final year at college I won
the Newfoundland and Labrador Road
Builders’Association Scholarship for academ-
ic achievement, and after I wrote to thank the
organization, my current employer, who’s a
member, called me for an interview,” she says.
The interview went so well that Col-
lins immediately joined the firm on a part-
time basis.
Her success vindicated her decision to leave
Memorial University, where she had spent a
year-and-a-half studying business. “I wasn’t
enjoying my courses and I wanted something
that was more hands-on and involved being
outdoors. I was interested in engineering but
because I left high school without completing
chemistry and physics, I didn’t think that was
an option.”
Fortunately, Collins’ high school math
marks were excellent, which enabled her to
qualify for the civil engineering technology
program. “It was very challenging, but the in-
structors were great and they created a very
positive atmosphere. I got to know them very
well, and because they all had extensive field
experience, their advice was extremely help-
ful.” Collins also found her fellow students
very supportive. “Everyone worked together
to make sure that we all succeeded, and the
team spirit was tremendous,” she says.
Today, Collins has a variety of responsi-
bilities—everything from looking for new
contracts and surveying prospective job sites
to doing preliminary cost estimates and pre-
paring bids. “I love the variety and appreciate
the fact as an engineering technician my role
is a lot more hands-on than that of an engi-
neer.” And while she is responsible for the pa-
perwork side of project management, Collins
says she spends as much time in the field as
she does at a desk.
“It’s the best of all possible worlds,” she
says. “Whenever I get tired of sitting in the
office, I can put on my hard hat and boots
and go out to the work site to watch the job
in progress.”
Seven years after graduating with an advanced di-
ploma from the Computer Engineering Technology
program at Seneca College of Applied Arts and
Technology, Carlo Di Leo returned the favour by
designing and implementing a new IP-based video
surveillance system for the college.
Di Leo, 31, is the founder and general manager
of Double Vision Group Inc., a Richmond Hill,
Ont. based firm that specializes in digital secu-
rity systems. When Seneca needed to upgrade its
system in 2008, Double Vision beat out 34 other
companies for the contract with its proposal for a
network-based surveillance system.
The three-year college program provided the
foundation for everything he has since achieved,
says Di Leo, who graduated in 2001.
“At the time, Seneca was the only college in Can-
ada that I could locate offering computer engineer-
ing,” he recalls. “Other schools had electrical engi-
neering, but this was a more hands-on program that
involved computer technology and programming.”
It was an exciting time to enter the computer en-
gineering field, and the involvement of instructors
who had extensive real-world experience brought it
to life, he adds.
“We got really involved from a practical perspec-
tive, ripping apart hardware and playing with it on
the programming level.
And everything we learned went into our final
project. My group built a type of MP3 player before
they became commercially available.”
Di Leo credits that experience with preparing him
to work on his own, where there’s no hand-holding:
“Customers tell me what they want and I figure out
how to deliver it.”
After graduation he spent several years in server
and software sales at IBM, before founding Double
Vision in 2004. The company surpassed $2 million
in sales last year and employs more than 10 people.
The firm also hosts a Seneca College Computer En-
gineering Technology co-op student who has been
with them for two years.
The most valuable lesson Di Leo learned at
Seneca was to take things and run with them. “I’m
not afraid to try something new, and even if I make
a mistake, I know I’ll learn something from it.
That’s my mantra and it’s what I try to teach my
employees,” he says.
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“At fi rst I was intimidated because I’d been out of school for 23 years.
I was disappointed with my GPA (grade point average) over the fi rst six
weeks, and I needed help with things like study skills, note-taking and ac-
tive listening. But, thanks to all the support I received from the college and
my family, things have really improved. By the end of the fi rst semester, my
GPA was 3.8 and I got a 4.0 GPA in the second semester – and I’ve made
the dean’s list twice. I’m tutoring other students in fi rst and second level
courses, and I’m booked up well into the future.”
Corson is representative of a trend to an older student population at col-
leges across the country. Some of the change is associated with job losses in
the manufacturing, natural resources and energy sectors, but growing num-
bers of immigrants who need to re-train or to obtain Canadian credentials in
order to fi nd work are a contributing factor.
Since June 2008, more than 5,000 people seeking new careers have en-
quired about enrolling at Algonquin College, says Denyce Diakun, director
of workforce and personal development at Algonquin College.
“About 58 per cent of them are skilled immigrants, while others are laid-
off workers who are looking for career transitioning. The majority of Sec-
ond Career students are in their mid-to-late 40s or older, and about 20 per
cent of them have a university degree or college diploma.”
Whatever their reasons for returning to school, colleges are a logical
place for such people to turn.
“College programs are focused on employment outcomes—that’s our
mantra,” says James Knight, president and CEO of the Association of Ca-
nadian Community Colleges. “Colleges turn students around quickly, pro-
viding them with the skills needed to fi nd jobs in high-demand sectors. And
within six months of graduation, well over 90 per cent of them have found
employment.”
The fi rst step in that process is matching student interests and aptitudes to
labour market needs, says Diakun.
“We look at their strengths and skills and, by tracking labour market sta-
tistics, we try to link them to programs that will lead to jobs,” she explains.
“We also encourage them to consider a job’s earning potential and whether
it’s suffi cient to meet their needs. Some people are in a hurry to get going,
but we encourage them to take the time to fi nd a good fi t rather than rushing
into anything.”
Student success specialists in each department work closely with instruc-
tors to identify and assist students who require extra support, says Diakun.
“We also offer an orientation session for experienced workers that ad-
dresses common concerns such as technology issues, and we hold monthly
gatherings where they can share their experiences.”
SOME OF THE CHANGE IS ASSOCIATED WITH JOB LOSSES IN THE
MANUFACTURING, NATURAL RESOURCES AND ENERGY SECTORS,
BUT GROWING NUMBERS OF IMMIGRANTS WHO NEED TO RE-TRAIN
OR TO OBTAIN CANADIAN CREDENTIALS IN ORDER TO FIND WORK
ARE A CONTRIBUTING FACTOR. “COLLEGES TURN STUDENTS
AROUND QUICKLY, PROVIDING THEM WITH THE SKILLS NEEDED
TO FIND JOBS IN HIGH-DEMAND SECTORS.” Being downsized once is hard on the ego.
Having to go through it twice is more than
many of us could handle. Fortunately for
David Corson there was great support—
consisting of his wife, Ellan, and Canada’s
college system—to help see him through
the turmoil.
Corson, 46, launched his fi rst career af-
ter graduating from Mohawk College as a
textile management technologist in 1987.
He spent the next 15 years working in
increasingly responsible positions before
the NAFTA accord cut the legs out from
under the domestic textile industry. After
being downsized for the fi rst time in 1992,
Corson moved to the Ottawa area to work
in the paper industry.
“I began as a production team leader
and advanced to improvement specialist
at a plant that made conveyor belts for
paper machines,” he explains. “Then, in
May 2009, the company downsized about
20 per cent of its North American staff in a
single day, because of the collapsing mar-
ket. I was part of that cut.”
Corson is one of the thousands of Ca-
nadians whose manufacturing jobs have
disappeared in recent years. And, like
many of those newly unemployed, he
found himself at middle age in need of a
new career.
The solution for Corson—and many
others—was re-skilling. Through On-
tario’s Second Career program, which
provides laid-off workers with skills
training to help them fi nd jobs in high-
demand occupations, he enrolled in the
two-year computer systems technician
program at Ottawa’s Algonquin College
in January 2010.
The experience, he says, has been amazing.
SECOND CAREER
INFORMATION SUPPLEMENT
MC-10-048
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INFORMATION SUPPLEMENT
This is not just a college.
It’s a springboard. It’s a catalyst.
It’s conversations as well as
lectures. Students instead of
numbers. A compass to help
you navigate the great beyond.
It’s not the start, nor the fi nish.
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This is Langara.
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The efforts are paying off, judging by
the results of an Algonquin study, which
showed that students who received Sec-
ond Career funding earned higher GPAs
than their peers. “They work hard, don’t
waste time, and they’re highly motivat-
ed,” says Diakun.
An internal research project at
Ontario’s Niagara College found there
were many benefits when experienced
workers return to college, says Fiona
Allan, director of Workforce and Busi-
ness Development.
“One of them is the mentoring role
that older students play. They are often
highly motivated and very focused in the
classroom. They bring a more mature per-
spective to discussions because they draw
on real life experiences to illustrate the
theory being discussed in the classroom.”
Seeing experienced workers return to
school has a positive impact on younger
learners, adds Allan. “They help younger
students realize that they can do many
different things with their lives and that
learning is a life-long process.”
The Second Career program benefits
everyone associated with it, agrees Rich-
ard Finch, dean of the School of Com-
munity and Liberal Studies at Sheridan
College Institute of Advanced Technology
and Learning in Oakville, Ontario.
“Experienced workers are commit-
ted to advancing their careers and they
model behaviours that impact younger
students positively,” he says. “It’s a win-
win situation.”
To date, more than 650 students have
enrolled in Sheridan programs via Second
Career, and about 200 have graduated,
says Finch. Many have transitioned from
the auto industry, and most are in the 30-
55-year age range.
One such student is Lee Moreland, a
54-year-old Orangeville, Ont. man who
enrolled at Sheridan after being down-
sized from his management position
where he supervised 30 employees at a
large plastics firm.
“It was a shock,” he says of his Decem-
ber 2008 dismissal. “I didn’t see it coming
and it really hurt.”
“EXPERIENCED
WORKERS ARE
COMMITTED TO
ADVANCING THEIR
CAREERS.”
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INFORMATION SUPPLEMENT
Trained as a lithographer, Moreland decided to
take his career in a completely different direction,
enrolling in a social work diploma program through
Second Career. “In my last job I sometimes had to
fire people, which I hated—it cost me a lot of sleep-
less nights. So I decided to get into a field where I
could help people, instead.”
The college experience was challenging, says
Moreland, who admits that he nearly quit after just
three weeks. “I was completely overwhelmed, but
I’m glad I stuck with it. The instructors were ex-
tremely knowledgeable and supportive. They had
all been social workers for many years and their
teaching, plus my practicum placement, prepared
me for the job market very well.”
Moreland completed the two-year program in
just 17 months and, since graduating with a 4.0
GPA, has found two part-time jobs: one with a
program that supports autistic adults, the other in
a group home for children with fetal alcohol syn-
drome and autism. He also volunteers at the Associ-
ated Youth Services of Peel in its restorative youth
justice program.
“Mature students like Lee bring a tremendous
benefit to the college; they add an important texture
to our student body,” says Finch. “After an initial
period of adjustment, they tend to adapt quickly
because they’re very resilient and committed. And
they bring a wealth of lived experience to their new
situation, which creates a rich learning opportunity
for everyone.
10MAC14967A.indd 1 10/25/2010 03:40:45 PM
INFORMATION SUPPLEMENT
Samantha Arnold knew what she wanted to do when she graduated from Carleton
University in 2007 with an Honours BA in criminology and law. Her dream was
to work with young people in the youth justice area. There was only one problem:
even with a university degree, she lacked the practical skills necessary to get a job
in her chosen fi eld.
“There were no careers open to me and it looked like I would have to go back
and get a master’s degree,” says the Halton Hills woman, now 26.
Instead, Arnold started doing online research and contacting local agen-
cies that employed child and youth workers. “I learned that they really liked
what the graduates of Humber College’s Child and Youth Worker program
had to offer. So I decided to enroll there.”
Arnold is one of a growing number of university graduates who have
turned to Canada’s college system for the training they need to kick-start
their careers. This group represents the fastest-growing category of college
applicants, according to James Knight, president and CEO of the Associa-
tion of Canadian Community Colleges.
“University graduates who have not found work, or who want to pursue a prac-
tical academic program that will lead to a career, are increasingly going to college
for post-graduate diploma programs,” says Knight.
The reasons are quite simple, he says. “The college brand is ‘advanced skills
for employment.’ We have extremely high placement rates.”
Arnold is no exception. After getting her advanced diploma at Humber—
she completed the six-semester program in 16 months with a 91% aver-
age —she quickly found work at Women’s Habitat, a shelter for women
and their children who are escaping violence. She now works full-time as a
Child and Youth Counsellor at Oolagen Youth Mental Health, an adolescent
mental health centre in Toronto.
Arnold attributes her employability to Humber’s combination of small class
sizes, hands-on training, and instruction by industry professionals.
“I received over 1,200 hours of hands-on placement in the fi eld and learned
fi rst-hand how to work with children,” she explains. “All of my professors had
worked in the fi eld and they told us personal stories about how to deal with real-
life situations. We learned common-sense strategies about building rapport with
our clients so that, when we give them advice, they listen to us.”
BEYOND THE B.A. of our grads
recommend us to their peers
97%
Collège universitaire
de Saint-Boniface
École technique et professionnelle
www.cusb.info
“THE TEACHERS WERE ALWAYS
AVAILABLE TO TALK TO US AND
YOU COULD TELL THEY ENJOYED
BEING WITH US. THEY ALSO
MADE ALL THE STUDENTS FEEL
WELCOME AND DID NOT TREAT
ME DIFFERENTLY BECAUSE OF
THE FACT THAT I WAS QUITE
A BIT OLDER THAN MOST OF
THE OTHER STUDENTS.”
Arnold, who is blind in her right eye and has
only 10 per cent vision in her left, was also im-
pressed by her instructors’ flexibility and sup-
portiveness.
“They really get it,” she says. “I can’t see
the board, so they made sure I had a printed
copy of the discussion materials before class
started, so I could follow along. And they nev-
er made me feel like I was an inconvenience.”
The success of Stephanie Martin’s experi-
ence at Toronto’s Seneca College of Applied
Arts and Technology also owed a lot to the sen-
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THE FUTURE OF LEARNING
sitivity of her instructors. The Sutton, Ont.,
woman, now 48, dropped out of high school
at a young age and tried unsuccessfully to
complete her high school diploma several
years later. In 2001, after getting her general
equivalency diploma (GED), she entered the
Liberal Arts program at Seneca.
“My high school education experiences
were so unsatisfactory that I didn’t have much
faith in the system, but Seneca restored it,”
she says. “The teachers were always available
to talk to us and you could tell they enjoyed
being with us. They also made all the students
feel welcome and did not treat me differently
because of the fact that I was quite a bit older
than most of the other students. They helped
me feel like a valued part of the class.”
Martin’s grades were so good and her self-
confidence so high that after graduation she
entered York University, which has a transfer
agreement with Seneca. That experience pro-
vided an interesting contrast.
“Unlike the classes at Seneca, where there
was lots of discussion, and critical thinking
was encouraged, York’s classes were not as
enriching and the students didn’t share much.
I found that I benefitted from the oral discus-
sions at Seneca, whereas I found the psychol-
ogy program’s structure of lecturing quite
off-putting.”
Nonetheless, Martin graduated from York
after two years with a B.A. in psychology and
went on to teachers’ college. She now teaches
grades 3, 4 and 5 at Waabgon Gamig First Na-
tion School on Georgina Island in Lake Simcoe.
“I tell people that college is a wonderful,
enriching experience, and I encourage them
to find out about it for themselves,” she says.
The combination of a university degree
and a college diploma is increasingly popu-
lar with employers, says Seneca President
David Agnew.
“The traffic goes both ways,” he says.
“We’d be doing our students a disservice if
we acted as rivals. We want good agreements
with universities so that our students get
full credit for the work they do here, and
vice versa.”
According to 2009 statistics, more than 30
per cent of Seneca’s students already have
some form of post-secondary education be-
fore they start their Seneca programs, and
more than 15 per cent of them arrive at Sene-
ca after having specifically attended a univer-
sity or polytechnic institution, says Agnew.
“It’s one of the phenomena driving our en-
rollment growth,” he notes. “University grad-
uates come to college because they want a
practical, career-oriented education that gives
them the best value for their money.”
Canada’s polytechnics and colleges are
the finishing schools for universities, says
Dr. Gordon Nixon, vice-president, academic,
at the Southern Alberta Institute of Technol-
ogy (SAIT).
“Universities give students an educa-
tion, but they don’t always prepare them for
the world of work. We do that. Thirteen per
cent of our current students have university
degrees and 47 per cent have some previ-
ous form of post-secondary education. These
are very sophisticated learners, focused and
motivated. When they graduate with a com-
bination of a university degree and a focused
diploma, they make outstanding employees.”
Those words are music to the ears of Kris-
tine Simpson. A 2009 graduate of Queen’s
University with an Honours B.A. in languag-
es and linguistics, Simpson is now complet-
ing a two-year diploma program in public
relations at Ottawa’s Algonquin College.
“When I graduated from Queen’s, my
writing had improved but I lacked the skills
necessary to get a job,” she says. “If I’d
wanted to be a translator, I would have need-
ed a master’s degree, and that really didn’t
interest me.”
After a friend suggested she’d do well in
the PR field, Simpson decided to investigate
the Algonquin program. One of its selling
features was the co-op option, which she felt
would help to provide the skills she needed to
find employment.
The decision was a good one. Simpson says
the accessibility of her teachers is a welcome
contrast to university. “I get an immediate re-
sponse when I email them and, when I visit
their offices, they’re almost always there.”
She also appreciates the hands-on ap-
proach of her instructors, all of whom have
PR backgrounds. “There’s a big difference
between their knowledge, which is applied,
and the knowledge of my university profes-
sors, which was more theoretical.”
As part of her program, Simpson volun-
teers with the International Association of
Business Communicators, where she has
met potential employers and co-workers and
broadened her circle of contacts. She also
attends Canadian Public Relations Society
events, which provide an opportunity to net-
work with others in the profession.
Simpson, who hopes to work for the fed-
eral government after she graduates next
spring, feels that her college experience is a
complement to her university education.
“I gained more hands-on experience in
one year at Algonquin than in four years at
Queen’s,” she says. “University broadened
my mind, but college is preparing me for the
real world.”
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“IT’S ONE OF THE PHENOMENA DRIVING OUR ENROLLMENT GROWTH.
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A PRACTICAL, CAREER-ORIENTED EDUCATION THAT GIVES THEM THE
BEST VALUE FOR THEIR MONEY.”