of 23
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
1/23
S K PATEL INSTITUTE OF
MANAGEMENT ANDCOMPUTERSTUDIES(MBA)
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
2/23
GROUP MEMBERS ROLL NO
Nandani Darshita 64
Nasit Kinjal 65Nayak Milan 67
Patel Nirav 81
Vyas Ankita 119
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
3/23
Introduction of Flipkart Founders Detail
Business, Information & Technology used By Flipkart
Flipkart Wallet
Recommendation Engine
Supply Chain Management
Customer Relationship Management
Fraud detection system
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
4/23
Flipkart was established on 2007 by Sachin Bansal and Binny
Bansal with the objective of making books easily available.
They are present across various categories including
movies, music, games, mobiles, camera, computers,
healthcare and personal products, home appliances andelectronics and sooo. On.
With over 11.5 million book titles, 11 different categories,
more than 2 million registered users and sale of 30,000items a day, they are one of the leading e-commerce
players in the country.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
5/23
They get success within a shorter period of time because of:
Cash/card on delivery.
30 day replacement policy and also EMI option.
Free shipping and low prices.
Consistently record repeat purchase rates of more than
70%
Provide testimonials to the superior customers.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
6/23
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
7/23
CEO and Co-Founder Born in Chandigarh, Computer
engineer in IIT New Delhi.
He had experience in Amazon.com At Flipkart, Binny oversees all
operational activities that come into play from
the time the customer places an order till the timeof delivery. This spans across divisions likewarehousing, logistics and customer support.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
8/23
CEO and Co-Founder3
Born in Chandigarh, Computer
engineer in IIT New Delhi.
In 2006 he joined Amazon.com in Indiawhich he later left to set-up Flipkart.
Sachin oversees all the customer facing
activities of the company ranging from technology tomarketing. He is also in charge of Flipkart's corporatedivisions which include the finance and legaldepartments.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
9/23
Flipkart Manages the Business:They maintain effective relationship with the suppliers. Flipkart
established a network of more than 500 distributors. They manage
their supply chain very effectively: When customer making purchase
from Flipkart they provide various options for payment like Cash on
delivery, Demand Draft, cheque and also from Money order. When
customers enter the phone number and address at the same time they
packed the goods and sent it for the shipment. The delivery timevaries between less than 24 hours and 3 weeks depending upon the
location.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
10/23
How Flipkart Manages INFORMATION SYSTEM:
The company use sales to predict the inventory levels. The
warehouses are split into multiple areas- inventory, packing,shipping, and so on. The stocks are replenished every 24-28hours.
They have an understanding with their associates for order
tracking, reconciliation and MIS reports. The customer is alsoupdated about the status of his shipment via message, email orthrough the website.
When there is recall of any product than also they manage that
efficiently. Flipkart also takes care of the after sales needs of itscustomers with regard to delivery of an item or addressinggrievances including delayed delivery by the logistic partner.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
11/23
Flipkart Using Technology& Bring Innovation:
Mr. Amod Malviya, VP Engineering, Flipkart comeup with the framework has Two components.
Onemeasures the performance of the website
through various defined metrics.
Second oneis used to test the success of webmarketing campaigns, allow multiple versions of
the site to be live simultaneously.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
12/23
TECHNOLOGY Continue..If the transaction rate falls bellows a certain limit, system areimmediately alerted. Second framework is helpful to engineers tochange the design of the homepage. They can also evaluate theimpact of the change with the metrics collection tools.
Plain vanilla approaches to scaling web-sites do not work when traffic isin the order of millions per day and growing.
The recommendation engine - used to generate recommendations forusers.
The Supply Chain backend system(s) and the technology platform thatwere built ground up to accommodate scale without compromisingcorrectness.
The Fraud detection system
The entire Digital Platform - buying apps, data formats, player/readerapps.
The automated codes build & deployment, server deployment tools thathelps to push features at better velocity.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
13/23
Add money and enjoy a hassle free shoppingexperience!
The Wallet is a prepaid instrument that enables you to shopon Flipkart multiple times by making a one-time payment of a
certain value. This will be added to your Wallet as prepaidbalance. When you select the Wallet as the mode of paymentfor your order, the corresponding amount will be deductedfrom your Wallet balance.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
14/23
Product discovery is an important step in
users interaction with an ecommerce website
and recommendation systems play a very
useful part in the discovery
This becomes ever so important with
increasing size of the catalog, making itharder for every user to express their intent
through well formed queries
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
15/23
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
16/23
(1) Help Find:
Help to find similar products
(2) Help Decide:People chooses by their own will.
(3) Excite OR Wow:
New Products which are recent to the market
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
17/23
Customer
CourierAgenci
es
Flipkar
t
Manufacturer
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
18/23
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
19/23
Customer relationship management Customer relationshipmanagement (CRM) is a broad term that covers conceptsused by companies to manage their relationships withcustomers, including the capture, storage and analysis of
customer, vendor, partner, and internal process information
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
20/23
Flipkart doesnt believe in getting the product oncethe order is placed. The products are all there in the
inventory itself. When one place the order online,the CRM system sends the request to the inventorystore and the team ships it within 2hours ofreceiving the request.
Never promise something that you do not have.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
21/23
ANS SYSTEM
ANS (Alerts and Notification) system of theirinventory system management software keeps a closeeyes on fast moving, slow moving, and dead to notifyabout the stock.
Strategies used by Flipkart:Warehouses near airport
Local warehouses across 8 citiesA part of customer support team based out ofwarehouse
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
22/23
PayZippyis a fresh new payment solution for merchants
and buyers. Start accepting credit and debit card paymentson your website and mobile store.
8/13/2019 INFORMATION SYSTEM FOR MANAGERS PRACTICAL ASPECT ON FLIPKART
23/23
