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Infrastructure for mobile communities

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Presentation by Claude Florin with Christian Lindholm of Fjord given at HP's Communications World, Barcelona, November 2007
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Infrastructure for mobile multimedia communities Claude Florin, Multimedia marketing manager, HP Christian Lindholm, Director, Fjord 28 November 2007
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Page 1: Infrastructure for mobile communities

Infrastructure for mobile multimedia communitiesClaude Florin, Multimedia marketing manager, HPChristian Lindholm, Director, Fjord28 November 2007

Page 2: Infrastructure for mobile communities

2 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Mobile communities services opportunity

Infrastructure for mobile communities

The next steps

Adding value with video and instant conversations

Infrastructure for mobile 2.0

Discussion points

Page 3: Infrastructure for mobile communities

Mobile communities

Page 4: Infrastructure for mobile communities

4 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Social networks Understanding social interactions by 400 million members

Source : Xtract

Page 5: Infrastructure for mobile communities

5 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Social networks Self-expression : different profiles & groups

Page 6: Infrastructure for mobile communities

6 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Mobile communitiesMobile usage > 5%, growing from ~ 60M to 200M users

Mobile SNS 2.0 usage (2)

0%

2%

4%

6%

Franc

eGerm

any

Italy

Spain UK

Daily (<1x) Weekly (>1x) Monthly (2-3x) Monthly (1x)

Mobile SNS users (1)

0

50

100

150

200

2008 2009 2010 2011

mill

ions

N America Europe Asia Pacific Latin America MEA

Source : 1 Juniper Research; 2 Informa 2006

Page 7: Infrastructure for mobile communities

7 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Mobile communities Value-added mobility enablers

Source : Gene Smith, * Tomi Ahonen M’s

PresenceMoment*

Conversations

Sharing

Relationships

GroupsMulti-user*

LocationMovement*

IdentityMe*

Jaiku

YouTube

Flirtomatic

Facebook

Page 8: Infrastructure for mobile communities

Mobile and web

communities examples

Page 9: Infrastructure for mobile communities

9 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Social networking

Page 10: Infrastructure for mobile communities

10 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Media sharing

Page 11: Infrastructure for mobile communities

11 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Micro blogging

Page 12: Infrastructure for mobile communities

12 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

All social network services

Page 13: Infrastructure for mobile communities

Lessons for real lifeexperience ?

Page 14: Infrastructure for mobile communities

Video sharing for

mobile communities

Page 15: Infrastructure for mobile communities

15 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Sharing: conversations are king

• Share and watch− 1:100 ratio

• Instant updates − creates conversations− show available friends

• Rating − triggers communications− increases viral sharing

“Content is just something to talk about”

Source : Cory Doctorow, http://www.boingboing.net/2006/10/10/disney_exec_piracy_i.html

Page 16: Infrastructure for mobile communities

16 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Sharing : video conversations• Nick chooses a thread

• He adds his video reply

Source : HP labs http://h20325.www2.hp.com/blogs/vorbau/archive/2007/05/21/3434.html

Page 17: Infrastructure for mobile communities

17 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Mark can share :

• Video, audio, webcams

• Dynamic video sources

With his community :

• Mosaic, see me, content

• Choose, manage friends

Sharing : group video sharing

Page 18: Infrastructure for mobile communities

18 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

• Mark, as 71% of youth likes to receive personally adds

• Brands value his feedback

• Advertising video ticker

• Interactive menus

• Customer representative

Sharing : video advertising

Page 19: Infrastructure for mobile communities

What is key for user experience ?

Page 20: Infrastructure for mobile communities

Instant conversations for mobile communities

Page 21: Infrastructure for mobile communities

21 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Instant conversations

Terminal capabilities

Location

Network availability

Mood

Activity

Devices

Notify

2-3G

IP

Identity Services

Presence = identity change over time

“The phone address book is the biggest social network ”

Source : Jabber, Inc. (definition of presence)

Page 22: Infrastructure for mobile communities

22 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Instant conversations Adding presence to mobile communities

Nick spots an interesting restaurant …

and decides to get his friends on a video call.

Mark is free …

Page 23: Infrastructure for mobile communities

23 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Instant conversations Adding real-time location to mobile communities

Mark:

..after the call

“Let’seewhich of my friends is closest to the restaurant

..and notify them all.”

Source : HP CME, Paul Burke, David Isaacson

Page 24: Infrastructure for mobile communities

24 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Instant conversations Instant message and content updates

Isabelle catches up on her PC to see what she missed :

Nick’s photo, Mark’s IM, their call and the video

Page 25: Infrastructure for mobile communities

Real-time communities ?

Page 26: Infrastructure for mobile communities

Infrastructure for mobile 2.0

Page 27: Infrastructure for mobile communities

27 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Infrastructure for mobile 2.0Strengthen the value-chain

Real-time mobility to enrich all Web 2.0 servicesBetter experience Revenue increase Mobilize SNSs

• Dynamic address book

• Media sharing and camera access

• Live location, notifications, history

• Instant messages and calls

• >10% ARPU in communications

• SNS bundles subscription

• Network assets bring differentiation

• Real-time mobility features

• Access from multiple networks

• Scalable mobile 2.0 infrastructure

Mobile 2.0 connector

Mobile network (IMS)

Socialnetworks

n:1 1:nn:1

Page 28: Infrastructure for mobile communities

28 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Application control (OS/network APIs)

Web 2.0 applications

PresenceInst. notifications

Address bookPhone camera

Text, video, audioconf. + sharing

3 Gbroadband

Handset client software : Symbian S60, …

• Applications launcher using real-timeuser information (device, presence)

• Network storage and Web 2.0integrationTelecom network enablers

Repository

AS XDMSDPMRF

PS

Infrastructure for mobile 2.0HP OpenCall instant communication service

Web 2.0

MRF

Page 29: Infrastructure for mobile communities

29 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Next steps : mobilizing social networks• Your idle screen

automatically pushes this content to you, right there! No more clicking and digging or, in the best case, blind notifications! Never miss out anymore an occasion to react to your friends’ posts as they happen!

Page 30: Infrastructure for mobile communities

30 5 December 2007 Infrastructure for mobile 2.0 - [email protected]

Next steps : mobilizing social networks• Your contacts are not

anymore just names, numbers & addresses! They become a live view to what your friends want to share with you and other members of your networks!

• Fetch automatically their picture, see the latest entries on Jaiku! and last time you talked on your phone or on Skype!

Page 31: Infrastructure for mobile communities

Challenges for collaboration ?

Page 32: Infrastructure for mobile communities

Let’s discuss this…

[email protected]/cflorin

[email protected]://www.christianlindholm.com


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