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BRAND OVERVIEW
AGENDA
INFUSE SPIRITS: OVERVIEW UNIQUE SELLING POINTS / CURRENT DISTRIBUTION BRAND PORTFOLIO / EXCLUSIVE OFFERINGS BRAND SUPPORT / PARTNERSHIP PROPOSAL
In 2014, Seth Benhaim created Infuse Spirits out of his grandmother’s garage. He designed and developed Infuse Spirit’s vodka line using real fruit as the flavoring component of each individual bottle of vodka.
FROM THE GARAGE
To GREATNESS
Since the launch, Infuse Spirits has received over 40 awards, and has reached over 400 locations. Currently, Infuse Spirits is the only vodka with single-bottle infusions in all of their flavored spirits, without any artificial ingredients or added sugars.
Infuse Spirits is a premium, American, hand-crafted vodka.
Our award-winning all natural corn vodka is infused with real fruits and spices in every single bottle by-hand. Due to our dehydration, peeling, and infusing process, Infuse Vodka has an infinite shelf life. We maintain a full proof vodka at 40% ABV, without adding any artificial colors, flavors, or sugars. For these reasons, our smooth, clean vodka was awarded the World's Best Tasting Flavored Vodka at the San Francisco World Spirits competition.
We see vodka Differently
The category has shifted away from confectionary and gimmicky flavored vodkas back toward vodkas with a more sophisticated taste profile, " says Jason Daniel, Campari America's category marketing director.
CATEGORY OVERVIEW
GEARED TO GROW
When you exclude confectionary flavors, which are in free fall and down -17.6%, flavored vodka is incredibly buoyant and growing at 9.6% (Nielsen).
SWEET DESSERT VODKAS NATURALLY FLAVORED VODKAS
OUR HERITAGE:
THE INFUSE SPIRITS TIMELINE
2013 2014 2015 2016 2017
Infuse Spirits begins in a garage in Encino.
Infuse secures partnership to
distill and produce Infuse
Vodka™
Infuse Spirits launches its line
of vodkas, earning 30
awards in its first year.
Our CEO was named
“Entrepreneur of the Year” at the Nightclub & Bar
Show
Infuse rebrands Infuse Spirits™ with a craftier, sleeker bottle and new logo.
Infuse launches its Origin vodka, completing the range to have flavored and unflavored
vodka.
Infuse will launch its new
Infuse Bitters™ line of cocktail tinctures and
bitters in Los Angeles.
RESHAPING THE CATEGORY
Made with All-Natural REAL Fruits & Spices.
No Added Color, Aroma,
or Artificial Flavors
Gluten Free American-Made Vodka
“World’s Best Tasting Flavored
Vodka”
Double Gold Best-In-Show
Low or No Sugar
UNIQUE SELLING POINTS
From our hand-peeled citrus, to our hand-placed fruit and spices, every single bottle of Infuse Spirits™ will remain as uniquely authentic as the very first bottles we ever created.
Our process is our promise, and that will never change.
Craft with character.
The nose is fresh and inviting, braced with sweeter notes and hinting at light caramel and vanilla essences. The body is racy, alive with punchy astringency but rounded and balanced. Some mild sweetness, along with a mellow walnut character later on in the game. The finish is has just the appropriate amount of edge — a shining, sparkling spirit that any vodka fan will find just as perfect as a straight sip or as the pillar of a great cocktail.
INFUSE SPIRITS: ORIGIN
SPIRIT SPECIFICATIONS
Color: Clear
Aroma: Mild sweetness, hints of vanilla
Taste: Smooth, mellow clean character
Finish: Appropriate amount of edge
Ingredients: None. Distilled from corn ethanol and clean water
Sugar Content: 0 Grams
Earning the brand’s very first gold in late 2013, our Lemon infusion was ranked the highest of any flavored vodka at the New York International Spirits Competition that year. “The liquid feels silky and viscous on the tongue, and evokes waxy lemon peel, plus a touch of bitter astringency. Well-chilled, this is bracing martini option.” – Kara Newman, Wine Enthusiast [89-Points]
INFUSE SPIRITS: LEMON
SPIRIT SPECIFICATIONS
Color: Pale yellow
Aroma: Crisp lemon peel and citrus
Taste: Warm and vibrant lemon with slight acidity
Finish: Silky and viscous; thirst quenching
Ingredients: Fresh peeled Eureka lemon peels
Sugar Content: 0 Grams
As Wine Enthusiast puts it: “No fake peach flavoring here!” With Infuse Peach, you’ll find real peaches bobbing in the bottle, and immediately detect it in the pleasantly sweet, true-peach aroma. Because the vodka has a corn base, the bright tawny liquid is reminiscent of peach-flavored Bourbon: it has a boozy presence, and a long finish that hints at vanilla and bruised peaches.” - Kara Newman, Wine Enthusiast [87-Points]
INFUSE SPIRITS: PEACH
SPIRIT SPECIFICATIONS
Color: Tawny Orange-Brown
Aroma: Fresh picked-and-sliced peaches
Taste: Thick peach-like bourbon, beautiful bouquet
Finish: Caramelized peaches and hints of vanilla
Ingredients: Dried freestone peaches
Sugar Content: 42 Grams per bottle (less than a soda can)
Unanimously awarded “Best-In-Show” at the 2014 San Francisco World Spirits Competition, this beautiful whisky brown vodka is unbelievably balanced, rich in flavor, and sweetly perfect. It neatly summarizes what the entire cinnamon-flavored spirits industry is trying to achieve. Reminiscent of grandma’s apple pie, this rich and tantalizing spirit is a fan-favorite and screams happy holidays!
INFUSE SPIRITS: CINNAMON APPLE
SPIRIT SPECIFICATIONS
Color: Whiskey-brown
Aroma: Baked cinnamon rolls and fresh-cut apples
Taste: Grandma’s apple pie; heaps of cinnamon
Finish: Full mouth-feel and long smooth swallow
Ingredients: Dried apple rings; imported cinnamon sticks
Sugar Content: 44 Grams per bottle (less than a soda can)
Perfectly paired with a Bloody Mary, there is a unique spiciness and flavor created by our chili pepper infusion, not to be mistaken for other pepper or chipotle vodkas. “Faint silvery straw gold color. Faint aromas of dried chili peppers and hot spiced nuts with a supple, hot and tangy medium body and interesting hint of figs and dates amongst the various pepper jelly notes. Fun.” - The Beverage Testing Institute
INFUSE SPIRITS: Chili Pepper
SPIRIT SPECIFICATIONS
Color: Faint yellow
Aroma: Earthy dried chili and hot spiced nut
Taste: Hot, peppery jelly and dusted chili pod
Finish: Lingering heat and earthy spice
Ingredients: Dried Japanese chili pods
Sugar Content: 0 Grams per bottle
A unique offering for the more adventurous type – this blend is not for the weak hearted or mild mannered. A fiery fusion of flavor fixated on scorching anything in its path, this spicy spirit will make friends quickly and create die-hard fans in no time. A fun way to turn up the heat in classic cocktails or a great way to test your limits as a chilled shot.
SPIRIT SPECIFICATIONS
Color: Bright orange
Aroma: Tropical mango and earthy spice
Taste: Fresh fruity taste followed by searing heat
Finish: Fiery spice and lingering burn that won’t soon leave you.
Ingredients: Dried red mango and dried habanero pepper
Sugar Content: 36 Grams per bottle (less than a soda can)
INFUSE SPIRITS: Mango Habanero
INFUSE SPIRITS: PORTFOLIO
VARIANTS ORIGIN CINNAMON APPLE PEACH LEMON Chili Pepper Mango Habanero
Role Summary
A craft American vodka with eye-catching packaging, superior quality
taste, and backed by a value proposition of authenticity and
originality
An all-Natural, no sugar added infused vodka alternative to
flavored vodkas
An all-Natural, no sugar added infused vodka alternative to flavored
vodkas
An all-Natural, no sugar added infused vodka alternative to
flavored vodkas
An all-Natural, no sugar added infused vodka alternative to
flavored vodkas
An all-Natural, no sugar added infused vodka alternative to flavored
vodkas
Ageing N/A 30 days 30 days 30 days 30 days 30 days
Shelf Life Infinite Infinite Infinite Infinite Infinite Infinite
Target Consumer 25-45 year old / 60% Female / Foodie, Natural, Social, Stylish
RECIPE SUGGESTION Serve Straight /
Mix with Cranberry, Orange Juice, Soda, Tonic, or Mixer of Choice
Mix with Cider Beer Mix with Pineapple Juice
Mix with Bailey’s (Irish Cream)
Mix with Sprite Mix with Lemonade Mix with Iced Tea
Mix with Sprite Mix with Tonic / Club Soda
Mix with Ginger Ale
Mix with Lime Juice Mix with Ginger Ale
Mix with Ginger Beer
Mix in Margaritas Mix with Ginger Beer
Mix with Lime / Agave
Competitive Set Hanger 1, Hanson’s of Sonoma, Grey Goose, Absolut, Ketel One, Deep Eddy
Whether it is a beautiful display or a poster-plastered store window, Infuse Spirits is sure to support their retailers in a BIG way. We hold tastings and demonstrations for the retailer’s consumers as well as their staff. Likewise, we are avid supporters of our bar and restaurant partners, holding events and staff trainings, bar take-overs and more!
On/OFF Premise SUPPORT
HOW WE CAN HELP OUR PARTNERS SUCCEED
BRAND SUPPORT
Infuse Spirits has a 45,000 sqft. bottling facility, with trained staff overseeing quality control. We examine every bottle and taste from each and every batch for flavor consistency once infused at the end of our one month infusion period. We meticulously slave over every batch to ensure only the finest product leaves our warehouse. We wait patiently for every bottle to infuse into its fully flavored form. .
PRODUCTION
“Mixing with Infuse Chili Pepper is like a marriage made in bloody heaven.”
– Beverage World Magazine, 2014
“Benhaim and his team are doing something very right over at Infuse.”
- The Tasting Panel Magazine, 2015
MARKETING
We look forward to working with you!
Thank you.