Ingenieur- und Marketing-Lösungen Guideline for the development of a Search Engine optimized and...

Guideline for the development of a Search Engine optimized and user Friendly Internet presentation, with consideration of human behaviour and technical aspects

21.04.23 © 2010 SAGO-Tec GmbH Seite 1

Oliver Schnell, 2015717

• Summary• Introduction• Problem Definition• Guideline• Research• Results

SummaryIntroductionProblem DefinitionGuidelineResearchResults

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• SEO vs. WU– SEO

(Search Engine Optimization) ist a set of methods to improve a Website‘s ranking on a search engine.

– Website Usability is a quality attribute relating to how easy a website is to use.


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Guideline for the development of a Search Engine optimized and user friendly Internet presentation, with consideration of human behaviour and technical aspects


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• The online marketing strategy must not stand alone.

• It has to be integrated part of the whole strategy and adopt its goals, design and content.


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• The Domain name has to be– Unique

(even in other countries)– Available


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• Landing Pages for different target groups of the website


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• Images and other, visual content should be used– Text must not be

substituted!





Text


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• Do not make the user scroll – The averaged minimum

resolution of monitors is currently 1024x768.

– By using this resolution the visitor should see the whole content of the website.

• A search function has to provide suitable results– It is better to use no search

function than a „bad one“!SummaryIntroductionProblem DefinitionGuidelineResearchResults

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• No experiements with the site structure– Standards have to be met:Summary

IntroductionProblem DefinitionGuidelineResearchResults

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• Do not use any design elements!– Except it• Simplifies the user‘s task(s) or• Adds value to the user


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• SEO Results


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• SEO Results


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Shutdown of www.fastconsulting.de &

Restart www.sago-tec.de Major Re-Design at the

start of the research

• Survey– 93 answers– 35 completed

questionnaires– One deleted entity

63% male

• Duration: One Week


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• Survey Demography


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• Results– SEO• Increased PageRank!• Unexpected Search Strings• Increasing visitors

– Mostly B2B-Visitors– Good Usability Results• Still improvement possible• Technical and Structural

Limitations


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Ingenieur- und Marketing-Lösungen Guideline for the development of a Search Engine optimized and...

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