© 2011 Recipe Marketing

© 2011 Recipe Marketing

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• What is a Sales sheet?

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• What is a Sales sheet?

A sales sheet is a single, usually two-sided, color flyer that provides all the information a potential buyer might need before making a decision to carry your product.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• What is a Sales sheet?

A sales sheet is a single, usually two-sided, color flyer that provides all the information a potential buyer might need before making a decision to carry your product.

• Why do I need a sales sheet?

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• What is a Sales sheet?

A sales sheet is a single, usually two-sided, color flyer that provides all the information a potential buyer might need before making a decision to carry your product.

• Why do I need a sales sheet?

First, it is industry standard. Second, third, fourth, it is the simplest, clearest, most concise way to introduce your product to the trade, including all of the B2B information that this target market demands.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

WHERE TO START

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like

what you’re creating, they won’t use it.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like

what you’re creating, they won’t use it.• Remember who your customers are: buyers,

distributors, purchasing agents, or store managers.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like

what you’re creating, they won’t use it.• Remember who your customers are: buyers,

distributors, purchasing agents, or store managers.• Do your homework. Make sure your messaging is

relevant to these individuals.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• A creative brief is a necessary tool to keep your messaging relevant, focused and strategic.

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Make sure to involve the sales team. If they don’t like

what you’re creating, they won’t use it.• Remember who your customers are: buyers,

distributors, purchasing agents, or store managers.• Do your homework. Make sure your messaging is

relevant to these individuals. • Make sure your sell sheet answers: “Why should

I carry that product in my store, and why should my customers care if I don’t?” We’ll demonstrate this later.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity

• How does a bland meal taste?

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity

• How does a bland meal taste?• Do you remember a bland meal or talk about it?

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity

• How does a bland meal taste?• Do you remember a bland meal or talk about it?• What do you think a bland sales sheet will do?

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• This simple headline suggests this product has some sales advantages and does so in a fun way that is relevant to the product, not to mention, memorable.

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity

• How does a bland meal taste?• Do you remember a bland meal or talk about it?• What do you think a bland sales sheet will do?• Remember less is more. If it doesn’t make the

sell sheet more memorable, leave it out.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

• Here are some messaging and design heart attacks waiting to happen.

© 2011 Recipe Marketing

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity• Mix in all necessary technical information

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity• Mix in all necessary technical information

• Use the front of your sales sheet as an ad and an attention grabber. Use the back of the sales sheet for the mandatories.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

Front Side• Clear product shot

© 2011 Recipe Marketing

Front Side• Clear product shot• Attention grabber and

benefit to (more sales volume)

© 2011 Recipe Marketing

Back Side• Additional sizes (if available)

© 2011 Recipe Marketing

Back Side• Additional sizes available• Description, UPC, item

numbers

© 2011 Recipe Marketing

Back Side• Additional sizes available• Description, UPC, item

numbers• Features, retailer advantages,

consumer benefits – this greatly helps your

customer understand your product, leading to buy-in

© 2011 Recipe Marketing

Back Side• Additional sizes available• Description, UPC, item

numbers• Features, retailer advantages,

consumer benefits – this greatly helps your

customer understand your product, leading to buy-in

• Technical info like case weight, cubic info, Ti/Hi

© 2011 Recipe Marketing

Back Side• Additional sizes available• Description, UPC, item

numbers• Features, retailer advantages,

consumer benefits – this greatly helps your

customer understand your product, leading to buy-in

• Technical info like case weight, cubic info, Ti/Hi

• Taste appeal

© 2011 Recipe Marketing

Back Side• Additional sizes available• Description, UPC, item

numbers• Features, retailer advantages,

consumer benefits – this greatly helps your

customer understand your product, leading to buy-in

• Technical info like case weight, cubic info, Ti/Hi

• Taste appeal • Easy to find contact info

© 2011 Recipe Marketing

• Start with a clear strategy and key messages• Add creativity• Mix in all necessary technical information• Leave ‘em wanting more

– Follow all of the tips and advice here, and it will be that much easier to get your next product in front of buyers.

INGREDIENTS OF A FOOD and BEVERAGESALES SHEET

© 2011 Recipe Marketing

© 2011 Recipe Marketing

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