Even TIME-TRACKING

can be painless

GREAT UX IS HERE!

WHERE ARE YOU?

#UXSWE THE STATE OF UX

in Sweden

Answer 11 questions, win an iPad

251 replies!

6 5

4 3

2 1

UX MATURITY MODEL  

UNRECOGNIZED UX is ”not important”

INTERESTED UX is important but recieves little funding

INVESTED UX is very important and formalised programs emerge

COMMITED UX is critical and executives are actively involved

ENGAGED UX is one of the core tenets of the organisations strategy

EMBEDDED UX is in the fabric of the organisation; not discussed seperately

6 5

4 3

2 1 UNRECOGNIZED

UX is ”not important”

INTERESTED UX is important but recieves little funding

INVESTED UX is very important and formalised programs emerge

COMMITED UX is critical and executives are actively involved

UX MATURITY MODEL  

ENGAGED UX is one of the core tenets of the organisations strategy

EMBEDDED UX is in the fabric of the organisation; not discussed seperately 8%

10%

12%

28%

40%

2%

5 KEY ENABLERS

A CLEAR, ACTIONABLE VISION

1

Do you have a clear, actionable vision for your products and services?

Do you have a clear, actionable vision for your products and services?

44%

It is really

HARD TO CHOOSE

A CXO, CHIEF EXPERIENCE OFFICER

2

Do you have a CXO, a Chief Experience Officer, or similar?

Do you have a CXO, a Chief Experience Officer, or similar?

16%

UX Manager

UX Designer/Researcher

CXO

We get older AND WISER

IMPACT-DRIVEN PROCESS

3

- Would you tell me, please, which way I ought to go from here?

- That depends a good deal on where you want to get to.

Lewis Carroll, Alice in Wonderland

Do you use processes that help you create value for both

business and users?

Do you use processes that help you create value for both

business and users?

48%

FOCUS ON THE

IMPACT

4 CREATE INTERACTIVE PROTOTYPES

We think with OUR BODIES

We think with OUR BODIES

We think with OUR BODIES

in the REAL WORLD

Are you creating interactive prototypes in your projects?

Are you creating interactive prototypes in your projects?

50%

h#p://cenblog.org/newscripts/2013/02/need-­‐a-­‐centrifuge-­‐print-­‐one-­‐out/  

GET THE RIGHT TEAM

5

Photo  by  RayMorris1/Flickr  

Does your organisation have the competence required to create great

user experiences?

Does your organisation have the competence required to create great

user experiences?

59%

GREAT UX IS HERE!

WHERE ARE YOU?

1 Actionable vision

2 Get, or become a CXO

3 Impact-driven process

4 MORE prototypes

5 Get the right team

6 5

4 3

2 1 UNRECOGNIZED

UX is ”not important”

INTERESTED UX is important but recieves little funding

INVESTED UX is very important and formalised programs emerge

COMMITED UX is critical and executives are actively involved

UX MATURITY MODEL  

ENGAGED UX is one of the core tenets of the organisations strategy

EMBEDDED UX is in the fabric of the organisation; not discussed seperately 8%

10%

12%

28%

40%

2%

I N U S E U X AWA R D . C O M

@berndtsson @ingriddomingues

THANK YOU!

I N U S E U X AWA R D . C O M