Concept

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

Create an imaginary packaging range to show the features of the following google products. We aim to inform the mainstream web user, not sell the products to them.There’s more to google than the common preconception...

-Less Spam-Secure-Large Email Storage-Built in Chat

-Page Rank-Instant Search-Google Doodle-Search Optionse.g. Define: ...

-More personal/private than facebook-Circles feature (target your message at certain people)-Up to 9 person video chat-Games!

-Built for speed!-Clean, Simple and designed for ultimate efficiency-Security - the most secure browser ever invented. ever.

ProposalPackaging Range Proposal Shop Mock-Ups Telstra/Mobile Codes

Stop Motion

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

Media & Distribution

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

Web-Based

Print Based

Photography

AudienceMainstream web user that doesn’t

necessarily use all of the product

google has to offer. The products

that they are using they are not

using to their full potential. This

needs to be addressed.

Not really elderly people (maybe

some, 1 or 2)

Has to be child friendly

Used often within businesses.

Has to be clearly translated to any

culture.

The audience will come into contact

with this packaging online rather than

actually in person. This needs to be

considered throughout our design

process. Everything that we do needs

to be able to be translated into a digi-

tal or online state.

We will take photo’s of our packaging

and post them on the internet.

We plan to make print based packag-

ing models adhering to all of the

guidelines set out within the google

brief. We want to explore various

print finishes to effectively achieve

googles tone of voice.

Product

Ben Harwood & Chris Van Nierkerk: YCN Collaboration

Initial Ideas

Information regarding all of the google

products and their main features will

be listed on the outer pakaging. The

products will comply with googles

simple, clean-cut tone of voice

Considerations for an instruction

manual and further information inside

packaging itself. High Density Foam will

be used to add authenticity and stabil-

ity to the boxes.

Telstra Phone Cards will refer the scan-

ner directly to the appropriate website.

For certain websites such as Gmail we

will make the scan take them straight

to setting up an account. Similar fea-

tures will be added for appropriate

products.

Context

Ben Harwood & Chris Van Nierkerk: YCN Collaboration