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Initial ideas

Date post: 28-Oct-2014
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The Assignment Brief Initial Idea.
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Page 1: Initial ideas

The Assignment Brief Initial Idea.

Page 2: Initial ideas

Idea One: Promotion Package for an Music Album.Genre: Indie Rock

Song: Wetsuit - The Vaccines

Audience: Late teens to early thirty music enthusiasts who have a lot to say about the image and the production of the music they listen to so the visual aseptics are extremely important to them within the genre.

Appearance of the Video: I hope to film the video at a sea side location as this will allow me to capture the mood of the song as well as incorporating and fun and exciting aspect of the location. The video will show the relationship that develops between the two teenagers. The video will be used showing a lot of the surrounding area and the couple together enjoying each others company. I want the video to have an old and classic feel to it which I hope to create in the post production stages of the video.

Album Cover: I want this to reflect the video’s appearance as I want a link to be formed between the two. I want it to feature the place in which the video is made which will be a seaside resort so a picture of the location as sunset will be perfect for the cover of the album.

Magazine Advertisement: This will be similar to the other two items however it will show more information about the album as a whole. The magazine advert will be colourful and modern like the other two however it will be a lot busier as it need to attract the attention of the reader. It will be in a consumer magazine as this is the most suitable place for the advert to be placed in.

Page 3: Initial ideas

Idea Two: Promotion Package for a New Teaser Trailer. Name: Tainted Love Rose

Genre: Romantic Drama

Plot: A romance is formed between two teenagers who both deal with being secluded from society so they find comfit in finding someone like themselves forming an awkward and charming relationship which allows each other to see the world in a new way.

Background Music: Like A Flash of Lightning (Acoustic) - Town of Temples/ Ben Howard - Only Love

Appearance of the Film: I want the trailer to have an old and classic feel to it which I hope to create in the post production stages of the trailer. I also want the trailer to show the spontaneity and difference between the characters and the difference between them and society so I don’t plan to have a lot of dialogue in the trailer just a lot of movement which highlights the connection between the two.

Film Magazine Cover: The cover will be lighting and warm in colour including yellow and orange tints to it to make it feel loving which will be reflected in the appearance of the film. The cover will also feature the two main actors as it will allow it to be clear that it is a romance film which works well with the genre in which it is being made.

Film Poster: The film poster will have a clear connection to the actual film and the magazine cover as I want to create synergy throughout the brand which is the film. I want the film poster to have a classic feel as well as featuring warm colouring which allows it to reflect the content of the film.

Page 4: Initial ideas

Idea Three:A Short Film.Name: Sorry Johnny

Genre: Horror

Plot: A young man called Johnny goes insane after the death of his best friend, which begin with a series of unfortunate event occurring resulting in a slow self destruction which ends in the boy losing his mind. Feeling responsible for the death the boy begins to believe he is cursed which heightens his actions and his responses to the series of events.

Appearance of the Film: The film will be dark in colouring to reflect the mood of the film and the dark nature of the plot, it will also heavily feature greens and browns which will progress into blacks and greys to show his progression into madness. The majority of the film will be filmed outside as there are a lot more things that can occur within the wild. It will also feature a lot of naturally occurring weather conditions such as rain and storms which show that the story and Johnny are unsettled.

The Poster: The poster will feature an image of Johnny in dark clothing and a variety of objects that surround him that have links to the film so people know what to expect from the film. The poster will have Johnny in a central position taking us the majority of the page which will show his importance in the piece.

The Review: It will feature the films poster as well as text looking at the contrasts and the similarities between the film and other horror films. This will be a double page spread which will allow me to evenly distribute the space between the visual and the written work on the page.

Page 5: Initial ideas

Peer Feedback.

Out of the three peers that I asked all over them chose my first idea for a promotion pack for a music video as it looks the most professional and the most interesting. They all said that they like

the visual idea for the product as well as the plot plan for the music video.

They decided on this one as they like the sound of the setting for the video as well the cover of the album cover as they think it

will be really effect and it was the one that appealed to them the most.


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