Initial ideas

Date post:28-Oct-2014
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  • 1. Initial ideas

2. Genres Rap Metal House Pop Dance R&B Hip Hop soul etc. My group chose to do Rock/metal as we are all fans of the genre, therefore we know what appeals to the target audience. This will make it easier when deciding how to reach out to our target audience and what we need to include into our music video project. Rock also has many stereotypes which my group thought we could manipulate as it is stereotypically dark and gothic, this genre seems like the best one to do as we have many ideas of what to include and how to attract our target audience. 3. Bands Bullet for my valentine Korn Slipknot System of a down Trivium Down Falling in reverse Escape the fate Bring me the horizon Suicide silence Avenged sevenfold Cancer bats Paramore You me at six Rammstein Motorhead Guns N Roses AC/DC Bon Jovi Metallica Five finger death punch 4. Comparing- Slipknot V Avenged Sevenfold Both Slipknot and Avenged Sevenfold use the effect of fire in their music videos to show the anger and intensity of their music. This is extremely effective as it symbolises being in hell as the Rock genre is seen to be heavy and dirty in the sense of being in hell, this is represented by the heavy use of guitar and drums. Also the lyrics of some songs are about being angry and aggressive which is shown through the use of screams and growls; a different way of singing. The two images in the previous slide are both from popular music videos within the Rock genre. Both include distorted shots of the band members playing their instruments. This references to the live aspect of being in a crowd and seeing the full band, but your view will be restricted due to people jumping and being lost in the crowd. This is represented In both Rock videos. In addition the distortion also complies with the type of music of being fast and almost being all over the place, in a sense of being hectic and loud. The blur symbolises the state of mind almost. This is evident in the Psychosocial video by Slipknot as the cutting rate is fast and there are many close ups on the band members. Both music videos use a fast cutting pace with lots of close ups. 5. Comparing Bullet for my valentine to Avenged Sevenfold As I am a fan of both bands these two seem like the best bands to do as they both have many well known good songs to use for my music video because I would class myself in their target audience I will know how to address the target audience and what appeals to mine and my friends taste, although I will conduct a survey to discover what specific details I will have to include in to the music video. Avenged Sevenfold Bullet for my valentine Both Avenged and Bullet are famous and popular within the Rock/metal genre and although they have many differences they are alike with their look of being the stereotypical rock band. It will be hard to decide which band to do as they both have extremely good songs that would work with my ideas of how I want my coursework to be. On the other hand I would say that Avenged Sevenfold have a bigger fan base than Bullet For My Valentine they have had many big singles and are extremely well known as they really promote their logo of the skull with large wings. However, both bands use similar techniques when it comes down to their music videos as they both have a mixture of narrative and staged live performances, although the majority of rock bands do this therefore me and my group can not choose a band on this basis. Also my group want to defer from copying the music video because the songs are well known as well as the Music videos we would have to much pressure to try and replicate a famous video and it would reflect badly on my group because if we dont recapture the greatness of the set video our target audience would notice small details that have been missed out because the rock audience are all about seeing their favourite bands and being in with the know about all the latest news. Also the rock audience religiously follow their favourite bands as when it comes to winning tickets to see the bands live the question is normally about a Non-obvious detail that requires the fan to really prove they are a fan of that particular band. 6. Both bands have fairly recent albums that have just been released, for Bullet for my valentine the album is Temper Temper which has taken off massively as they have played their new songs at festivals such as Download; one of the biggest rock festivals in the UK which is yearly. Download attracts over 110,000 rock fans a year and Bullet For My Valentine played the main stage, although they did not headline they still got to play the main stage for the first time which shows they are increasingly becoming more recognisable. If my group was to do Bullet for our coursework we probably wont use a song from their new album because it is so new our target audience will be unfamiliar with the possible chosen song, which would make them maybe lose interest. In addition to that the same goes for Avenged Sevenfold as their new album is more recent than Bullets. it is called Hail To The King, my group have decided to definitely not consider any song from this album because it has had extremely mixed views because they have try to change their style and my group have opted not to do anything from this album because we all prefer their older music. We also asked our friends who are also fans and they are not particularly keen on the new album, this we are going though trial and error to make sure we have picked the right band and song for our coursework. 7. Choosing the song and band When choosing the band we selected a possible 3 and then looked at the lyrics to possible songs from the 3 bands. We then decided the best song would be Nightmare by Avenged Sevenfold, we chose this as the name is self explanatory. We thought we could manipulate the lyrics as it describes being in a nightmare, which meant we could use this to our advantage because our video could be wide and open to interpretation. The whole idea of having a nightmare is scary and this fits in with our chosen genre as the music and videos are stereotypically heavy, scary, different and strange. My group then took on the decision of our initial plan and how we want our video to look and also what type of nightmare theme we could incorporate to the song. One thing we have decided on is that we want a section of the video to be of the band playing all together in a woods. Firstly, this makes it spooky like a nightmare, we thought a woods would fit in well with the chosen genre because from our research we have found that many rock and metal bands use isolated areas. In addition, we can use effects like saturation to make it look colder, darker and most importantly like a real music video; my group wants it to look professional and of a high quality, therefore we will be using effects to give it that high standard look. Secondly, this also links with the idea of connecting to the elements, our chosen element is earth, hence shooting the video in a woods as the band is within nature. 8. 3 possible Avenged Sevenfold song nJI Afterlife Hbu0 Nightmare CVc Almost easy 9. AfterlifeIn the very opening scene there is the use of spiders which represents fear. However the spider is crawling on a womans face and she isn't scared or moving she is quite comfortable. This implies that those who are not fans of metal may think it is scary but really there is nothing to be afraid of. Animals are again used as one of the band members is holding three doves, this represents a sign of innocence, tenderness and affection. In art doves typically represent peace an the Holy Ghost respectively. This is evidently a huge stereotype contradiction as people see metal as being dirty, depressing and almost like the music from hell. Avenged Sevenfold are trying to show that it is okay to listen to rock and just because you do listen to rock, it doesnt mean that you are any different to anyone else. There is also a religious aspect to this as people view metal music as far away from god and innocence as possible, yet this band member is wearing a cross on a chain around his neck and he is also holding three doves this is showing the audience that you can be religious and like metal. They are clearly trying to challenge old stereotypes and attract a wider audience. Many close ups are used throughout the music video, this will be so we can see the famous band members and become familiar with what they look like , which is a way of promoting the band, especially if the viewer is watching the video on television and missed the subtitle of who the band is, they can easily identify who the band is. Throughout the whole video there is shots of the band playing and singing the song to give it that seeing them live and by yourself kind of feel, almost like they are purely performing for you. Again you get to see which members play certain instruments. They are performing in an old warehouse of some sort which is proven popular in music videos. For example Foo Fighters do it regularly. Using an old empty warehouse also shows they dont need to spend millions on a music video to make them look good , they are completely open and being themselves . There are no heavy graphics or effects just them and basic and basic lighting, this will be considered when thinking of my groups music video . 10. Nightmare Avenged sevenfold are well known for their band logo and they try to include it in every video they make, this will boost the recognition of the band as the audience will see this logo and know who it is straight away. Also this particular image is a tattoo which definitely links in with the Rock genre theme because stereotypically people who are of a rock/metal style have tattoos, this is evident that the night

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