Initial IdeasBY FEARGHAL MCGLINCHEY

SONG

Ed Sheeran – Small Bump I was strongly considering this song as it is an acoustic song with a strong beat in the background which would be very effective when I edit cuts in. It builds so much and would be great for building a narrative. The lyrics are very meaningful, each line I could create a scene for. It allows a lot of room to build a narrative and story line. If I did use this song for my music video, I would have to make sure that I stay well away from creating something similar to the original video for it, I would need to come up with my own concept.

Sam Smith – Latch (Acoustic) This is a song I was thinking of choosing too. If I was to pick it, I would use the acoustic version rather than the normal version. This is because the original is way too up beat for the video I would like to create. The acoustic is a really slowed down and chilled out version and that is the type of song I would be able to work with. I would create a narrative concept as the lyrics almost scream out at me to do that.

James Bay - Scars This is the song I have chosen to do for my music video. I initially chose this song because I thought I could come up with a really good performance aspect that I could maybe as well link in with a narrative concept to create a music video around. The genre of the song is indie/folk and the singer himself has a quite distinct voice so I would be able to work with that regarding building a character for him in the video, also, as the song builds, more and more aspects become involved eg. instruments, I would be able to work with that in regards to the amount of cuts I edit in etc. The singers voice also gets more stronger and involved with the song more which is another thing I can take advantage of.

George Ezra – Budapest This was another song that I was considering. It a fairly upbeat indie/folk song and it has fairly random lyrics which I thought could work to create a slightly more unusual video. However, the song already has a video that I think reflects the song perfectly due to it being so different, so making an original video may be quite hard because I would be tempted to take ideas from the video, and then it would not be my own.

CLOTHING

A Suit (smart) This is a great way in order to show multiple personalities. The suit would be used as a more ‘cleaned up’ version of the actor, it could show the actor having a fresh start for himself. A suit is regarded as a really high stated outfit and shows authority as well as making the actor look great and very dapper, having this outfit would draw the audience in.

Casual/Smart This is the choice of clothing that the male in the video will probably wear. I think this will work because it is simple yet effective, and I don’t want his attire to be too ‘out there’ and take away from the scenes in the video, I also want him to look quite normal and I think I can achieve this with a simple outfit, and a jacket for the outdoors shots. Maybe a flat cap for the outdoor shots as well.

Casual This is a good type of outfit to use if the song chosen is a really chilled out one, one that the actor in the video just lays on the sofa too to create a lazy impression. Some artists even just wear their own clothes so that it just shows themselves, their own personalities, this is also a great technique to use in order to create distinct characters.

Hat, Glasses, Gloves These are accessories I could use to give my actor more of a look that will make him look more maybe sophisticated with the glasses and a certain personality regarding the hat. Clothing accessories are very important if I want my actor to look a certain way, very effective.

COLOUR

Full colour This technique is using just the actual colour that is actually seen in real life, of course this is the most common one as it creates an authentic and original look. A video with no effects and kept in its filming colour in most cases is regarded as boring, it doesn’t appeal to many people, meaning I wont be using this technique the whole way through the video.

Black & white This is a very effective technique. Black and white can be used to show flashbacks or maybe just to make a video look a lot more interesting to watch. Its an effect used to give a video originality and to make it remembered to the viewers as it wouldn’t look like every other music video. I may use this in my video to make it exciting to look at.

Filters Filters are used to make footage a lot more distinct. Maybe more sharp, more bright, a smoother texture, and many more. Its used to make the footage ‘a lift’ and make it more appealing to the audience, I will be using filters in my music video to create extra effect.

LOCATIONS

The Black Box The black box is a great location to use in order to create a solid base for a music video. With the use of certain lights, you can create great footage of the artist performing his/her song, for example using just a light behind the artist creates a warm silhouette that can be used to show emotion and can also be used as filler shots.

London, at night This is a great location to use as a whole as you can do so much stuff with it, there are so many different ideas that can be put in motion in London at night. The crowds would make the video a lot more interesting to watch as the actor would be actin gas if they are not there not in reality he is surrounded. This would make the actor have the look of a lonely person which adds to the emotion. This is one of many things I could do.

London, in the dayUp in London during the daytime is a location I would use for the start of my video. Certain London streets during the day are quite calm and relaxed as well as looking great because of the big houses/buildings. This would be where I would start my video if I was to use it. I could give the video a really effective filter while showing London in the day time, this would add to attracting my audience.