INITIAL IDEASBLANC PRODUCTIONS

IDEA 1• Initially, an overtly pop genre video springs to mind when thinking

about a music video• Having one girl in front of various coloured background lip-syncing to

the song• Multiple costumes, hair and makeup changes would provide a variation

throughout the video• For example, Taylor Swift’s Shake it Off

IDEA 2• A performance based video also links to the pop genre but can also

relate to the rock genre• Filming a group of people playing in a garage highlights the

‘underground’ music community • I would use a pop song from a band rather than an individual artist to

allow more people to be singing• For example, The Vamps ‘Cecilia’

IDEA 3• Another idea is to have a dance routine to be the main feature of the

music video as many of target audience stated they prefer dance to be included from my questionnaire

• Merging both the genre of pop and rock will create a creepy dance routine

• Also underneath the performance I would want a narrative to drive the video

• For example, Sia’s Chandelier

DETAILED FINAL IDEA• I plan to have the main dancer and artist to be dressed in a tight or revealing dress to

highlight the pop genre by objectifying women• The sub-genre of this video however will be pop rock, which links to my inspiration

artist Pink as many of her singles are included in that genre• I will make this obvious to my audience through Mise-en-Scene as the costumes will

change from a tight pop dress to a creepy clown costume • I will use many different camera angles similar to a pop video, including a crane,

track and Steadicam which is also frequently used in dance videos• With editing I will focus on getting action matches of the choreography smooth, and

edit the video to make it darker for a creepy effect. Heavy editing will only occur when the dance itself speeds up with the music, and I will parallel edit the beginning with the clown dance to indicate what it to come