INJECTING NEW ETHICS INTO THE EVERYDAY!YOUNG VISIONS ON ETHICAL CONSUMERISM

A PROJECT BY THE WILLEM DE KOONING ACADEMIE AND THE COOL COLLECTOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> INDEX

INJECTING NEW ETHICS INTO THE EVERYDAY!‘THE FUTURE BELONGS TO THOSE WHO CREATE IT!’

BY INJECTING ETHICS INTO THEIR CONCEPTS, DESIGNERS OF TODAY ARE ABLE TO CHANGE THE WORLD OF TOMORROW AND THE WORLD OF THE NEXT GENERATION.

BUT WHAT ABOUT THAT NEXT GENERATION? WHAT ARE THEIR NEEDS AND VALUES ABOUT ETHICS? IN THE IDEAL ETHICAL WORLD OF ‘THE OLD GENERATIONS’ THERE’S NO PLACE FOR POP, YOUTH CULTURE OR FOR BIG BRANDS OR OTHER APPEALING LIFESTYLE STUFF THAT MAKES BEING YOUNG SO NICE!

FORECASTERS IRENE WESTERBEEK AND MONA DEKKER JOINED FORCES TO REALIZE A TRENDPROJECT FOR THE STUDENTS OF THE WILLEM DE KOONING ACADEMIE IN ROTTERDAM, THE NETHERLANDS.

DURING THE BI-ANNUAL PROJECT-WEEK THE STUDENTS WERE CHALLENGED TO DEVELOP A TRENDCONCEPT WHICH CONTAINED A VISION ON ETHICS. IN SEPARATED GROUPS, THE STUDENTS FIGURED OUT WHICH ETHICAL TRENDS THEY THOUGHT WERE GOING TO BE IMPORTANT IN THE FUTURE FOR THEM AS DESIGNERS.

ENJOY A EXPLORING JOURNEY TO THE FUTURE OF THE STUDENTS THAT IS ALL ABOUT TOGETHERNESS, RE-ACTIVISM, DNALIENTION AND SUPER MULTI-USE!

IRENE WESTERBEEK, APRIL 7TH 2011

FOOD >> DNALIENATION

FASHION >> SUPER MULTI USE

GEAR & INTERIOR >> WE*UNIFY

MEDIA >> REACTIVISM

MIRRE V/D BERG, VEERLE EVENS, LISA GALESLOOT, MARJOLEIN HEIJE, FLOOR KUITERT

JUDE FINIES, KAREN HOGENBOOM, NORA SOLISA

CINDY BAKKER, SARAH DISTEL, CRISSY FILA, LIANNE HUIZING

CECIL KLEINE, LILIAN RADOVIC, SUYIN RIDDERSTAAT

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> INDEXINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> INDEX

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

FOOD >> DNALIENATIONMIRRE V/D BERG, VEERLE EVENS, LISA GALESLOOT, MARJOLEIN HEIJE, FLOOR KUITERT

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOODINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOODINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

FASHION >> SUPER MULTI USEJUDE FINIES, KAREN HOGENBOOM, NORA SOLISA

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOODINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHIONINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

GEAR & INTERIOR >> WE*UNIFYCINDY BAKKER, SARAH DISTEL, CRISSY FILA, LIANNE HUIZING

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIORINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIORINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIORINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIORINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIORINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIORINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIORINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIAINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA

MEDIA >> REACTIVISMCECIL KLEINE, LILIAN RADOVIC, SUYIN RIDDERSTAAT

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIAINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIAINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA

INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIAINJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA

THANKS FOR WATCHING!

FOR MORE INFO OR IDEAS:

IRENEWESTERBEEK@GMAIL.COMTHECOOLCOLLECTOR.BLOGSPOT.COM