An Case Study

How to • find the best bloggers for your campaign; & • demonstrate the value of your outreach to your client

www.v9seo.com

The Agency:

www.mthigh.com

The Client:

Featuring

Mountain High is the nearest ski resort to Los Angeles in southern California with 3 distinct resorts catering for every type of skier.

They needed to find a way to grow awareness of their brand and build positive sentiment around it.

They recognised the growing trend that identifies BLOGGERS as being highly influential on consumer purchasing decisions.

Background

Awareness and brand exposure in skiing communities;

Online traffic to Mountain High;

Sales of Mountain High ski passes.

Mountain High opted to reach out to relevant bloggers with the offer of a free Season Pass for one of their readers

Objectives to drive:

The Objectives

How to find the bloggers whose audience are really interested in their story? and,

How to gauge whether the campaign is successful?

The Challenges

One Anytime Season Pass to give away;

A coupon code to offer a reader’s discount; &

Lots of images, statistics and other helpful content.

The Approach

Mountain High paired up with Denver-based agency, Volume Nine to run the campaign.

They tailored an offer to the bloggers, treating them as individuals, giving them:

V9SEO

Relevancy: how relevant is the blog to the campaign objectives;

Visibility : how big an audience does the blog have; &

Engagement : how engaged is that audience with the blog.

Finding Influential Bloggers

V9SEO used Inkybee’s suite of research tools to identify the best bloggers based on simple metrics that Inkybee provides:

Inkybee stored all of the information in one place, also enabling Volume Nine to record relationship actions and

notes for any of the identified bloggers.

Finding Influential Bloggers

A short-list of bloggers was reviewed in more detail, looking at further metrics including posting activity, social media and SEO data.

Collateral for Bloggers:

Images & Logos

Collateral for Bloggers:

A Free Anytime Season Pass

The Result: Heaps of Awesome Blog Posts

And Sharing across Social Media

Facebook

Twitter Pinterest

The OutcomeOne simple, automated report demonstrates the value V9SEO generated for their client:

(Note: downloadable as a white-labeled PDF)

Business Impact Review

Mountain High could review the campaign in the context of business KPI’s.

Were the brand awareness objectives met?

What was the impact on sales?

What other impacts occurred?

Outreach Campaign Results

Who were the most valuable bloggers?

What worked and what didn’t work?

Visibility to a highly targeted 35,000+ audience

Sales increase directly from campaign

Material increase in SEO ranking

Business Impact

More Granular

ConclusionMaximised ROI on a relatively small budget.

Brand enhanced and developed across a highly relevant audience.

Enhanced authority, trust and credibility of www.mthigh.com.

Increased revenue from sales of Season Passes.

Delivered a winning campaign for their client.

Were able to demonstrate the value of their work.

Managed the whole process efficiently and effectively in Inkybee.

Thanks to V9SEO and Mountain High for allowing us to publish this data.

You can find Mountain High, Inkybee and V9SEO at:

www.mthigh.com www.v9seo.comwww.inkybee.com