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INMOBI INSIGHTS THE STATE OF MOBILE APP DOWNLOADS SEPTEMBER 2014
INMOBI INSIGHTS !
THE STATE OF MOBILE APP DOWNLOADS
SEPTEMBER 2014
Table of Contents
01 TOP 10 NATIONS 05 CATEGORY HEAVY WEIGHTS
02 COST OF APP INSTALLS 06 CATEGORY LEADERS BY COUNTRIES
03 COST BY OS 07 POPULAR TIME FOR DOWNLOADS
04 APP CRAZY NATIONS 08 GAMING LEADERBOARD
ABOUT THE RESEARCH
Which nations download the most apps? Where is Gaming most popular? When do users prefer to download apps? The InMobi Insights series on The State of Mobile App
Downloads answers these questions and many more.
METHODOLOGY
This research is based on data from Q2, 2014 : 1st April - 30th June, 2014 on the InMobi network. Only data with all standard fields completed were included for
analysis across the world.
Cost per install (CPI)
What it costs an advertiser to get an app installed by a user on his or her device. All cost data in this presentation is indexed to the Global CPI on the InMobi Network.
If an imaginary country Krypton’s CPI = $0.53, and Global CPI = $2.1, then
Country CPI Global CPI
Country CPI Index = --------------------- X 100
$0.53 $2.1
Krypton CPI Index = ------------- X 100 = 25
Top 10 nations
USA
China
Indonesia
India
South Korea
Malaysia
Philippines
France
Russia
Turkey
0% 5% 9% 14% 18%
3%
3%
3%
3%
5%
6%
7%
8%
10%
18%
% SHARE OF GLOBAL APP DOWNLOADS
Share of app downloads
0
3
1-2
2
312
9
-3
8
Q-o-Q Change in Rank
App crazy nations
U.K. India USA Turkey France Taiwan South KoreaPhilippines Indonesia Malaysia
4.8381
4.1480
2.74142.4516
2.1106
1.61771.36231.25281.16171.1150
Per capita app downloads*
Global Per Capita App Download = 1.23
* Number of Apps Downloaded Per 100 Users on the InMobi Network
Asian countries dominate Per Capita App Downloads
Dominant App Nations
Emerging App Nations
Cost of app installs
The 3 most populous Asian nations are in a sweet spot in terms of share of downloads and CPI Index.
CPI I
ND
EX
0
45
90
135
180
% SHARE OF DOWNLOADS
0% 5% 9% 14% 18%
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