Master in Strategic Design of Politecnico di Milano Web site: www.polidesign.net/mds The Master in Strategic Design. Design of the Value System, is a Master of 1st Level of Politecnico di Milano, designed by POLI.design, the Politecnico di Milano Consortium, managed in association with MIP, the School of Management of Politecnico di Milano. The course aims to build a specific competence oriented towards qualified professionalism about the themes of strategic design, innovation and design of business and of the product-system through three main skills: vision, sensitivity to signs of innovation and the ability to formulate solutions. The 15th edition shall propose a new experimental formula: the Innovation Eye Workshop. It is a design activity aimed to find new business and system-product opportunities and it shall concern a specific domain - for 2014: the Food. The initiative puts together several companies – not necessarily linked to the food industry, but interested in it. These companies shall be willing to explore new possibilities of sustainable innovation, even beyond their core business. The aims of Innovation Eye workshop are manifold: enabling strategic "conversations” among more actors in order to find new paths to create value; associating social innovation to the system-product innovation more efficiently; Since 1999, Consorzio del Politecnico di Milano is part, with Scuola del Design and Dipartimento di Design, of the design System of Politecnico di Milano Diotima Society has the aim to help the creative potential of the society of networks and knowledge to emerge,
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Master in Strategic Design of Politecnico di MilanoWeb site: www.polidesign.net/mds
The Master in Strategic Design. Design of the Value System, is a Master of 1st Level of Politecnico di Milano, designed by POLI.design, the Politecnico di Milano Consortium, managed in association with MIP, the School of Management of Politecnico di Milano.The course aims to build a specific competence oriented towards qualified professionalism about the themes of strategic design, innovation and design of business and of the product-system through three main skills: vision, sensitivity to signs of innovation and the ability to formulate solutions.
The 15th edition shall propose a new experimental formula: the Innovation Eye Workshop.
It is a design activity aimed to find new business and system-product opportunities and it shall concern a specific domain - for 2014: the Food. The initiative puts together several companies – not necessarily linked to the food industry, but interested in it. These companies shall be willing to explore new possibilities of sustainable innovation, even beyond their core business.
The aims of Innovation Eye workshop are manifold: enabling strategic "conversations” among more actors in order to find new paths to
create value; associating social innovation to the system-product innovation more efficiently; proposing and realizing new value, and sustainable, socially effective ideas.
The I.E.W. is the starting step of a real process for value creation (Value System), which will be managed – together with MDS – by DIOTIMA SOCIETY, partner of the new training project.
Since 1999, Consorzio del Politecnico di Milano is
part, with Scuola del Design and Dipartimento di Design, of the design System of Politecnico di Milano
Diotima Society has the aim to help the creative potential of the society of networks and knowledge
DIOTIMA SOCIETY (see attachment) acts as a cultural agent, but it also operates through innovation projects. Among these, the Value Systems, which are nodes where knowledge and entrepreneurial competences can connect and generate new occasions to cooperate in an evolving scenario.
FOOD VALUE SYSTEM
A Value System is an open network, able to co-create short / middle / long term innovation with quickly growing intensity, where people, communities, companies and institutions shall interact using methodologies and tools to connect, dialogue, interpret the scenario and each relevant aspect. First of all, Value System is a process developing itself in multidisciplinary and multi-stakeholder environments, where users, providers, innovators shall create ideas, opportunities, projects structurally, which can be submitted to in-depth analysis in specific innovation labs. Each Value System sector shall feed, exchange and use the knowledge generated by the system itself.
2014 Issue: The FOOD Scenario
Food is one of the axis of the future of the planet. The subject of the Milan Expo shall show this perspective. But what does it means talking about food?
Challenge
A familiar subject as food is an excellent viewpoint of the great ongoing transformations, a perfect way to understand how society and wealth creation are changing nature and rules. A key to the art of life in its cultural, social, ludic, creative dimensions.
Since 1999, Consorzio del Politecnico di Milano is
part, with Scuola del Design and Dipartimento di Design, of the design System of Politecnico di Milano
Diotima Society has the aim to help the creative potential of the society of networks and knowledge
The relationship between Food and Life has an impact not only on wellness, lifestyle, but also on the relationship between culture and economy, center and periphery, the planning of the past and the complexity of the future.
A huge action space emerges from this framework, though very complex. The cultures of food, including cooking and nutrition are becoming strategic assets, whether belonging to specific territories or deriving from innovation. The real challenge is to give a direction (a common “eye”) to the actors of the system.
The awareness of these subjects is getting every day higher:
At institutional level (local, European, global) At corporate level (food is the economy leading sector par excellence, especially in Italy) At consumer level (the food-related lifestyles are changing in both developed and
emerging countries)
Opportunity
Not only a challenge, but a great market opportunity.
The transformation of the food production chains is the answer to scientific (take for example GMOs), cultural (production chains changes, farm-to-table, etc.), health (linked to wellness and diet), socio-economic changes (the decadence of the industrial model and, as a result, of the work place and time rules, gender revolutions, changes of the city plan logic...) shall generate a multidimensional innovation creating an unlimited number of niches where to develop value.Taking these opportunities is in the interest of every economic player.
Every benefit recognized by a single player coincides with multiple possibilities for whom able to satisfy it: the benefit a company takes from the systemic changes, goes far beyond the advantages it can take through internal actions.
The Master in Strategic Design is taking the opportunity of creating its first VALUE SYSTEM, in association with Diotima Society. It is focused on FOOD, with methodologies and tools that can be applied to other scenarios too.
Since 1999, Consorzio del Politecnico di Milano is
part, with Scuola del Design and Dipartimento di Design, of the design System of Politecnico di Milano
Diotima Society has the aim to help the creative potential of the society of networks and knowledge
Further Information
Since 1999, Consorzio del Politecnico di Milano is
part, with Scuola del Design and Dipartimento di Design, of the design System of Politecnico di Milano
Diotima Society has the aim to help the creative potential of the society of networks and knowledge
Diotima SocietyCorso Venezia 220121 Milanoph. +39 02 76 31 7282
