Date post: | 01-Nov-2014 |
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Business |
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InnoCentive
Two New Concepts for InnoCentive
Crowdsourcing Open Innovation
Crowdsourcing
Crowdsourcing Obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.
The 1st crowd-
sourcing project Crowd-fundingAmazon
Mechanical Turk
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•
•
•
• Mechanical Turk
• Wikipedia, Yahoo! Answers
Open Innovation
Open InnovationInnovating with partners by sharing
risk and sharing reward.
Innovation
networks
Product
platformingCustomer
immersion
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•
History
2001Funded by Eli Lilly and Company as a spin-off from its “application of internet
to business” project
2005Funded by Spencer Trask.
2006Added non-profit segment by Rockefeller Foundation. Partnered with Prize4Life
to launch the $1 million ALS Biomarker Prize.
2011Awarded the $1 million prize, and launched four more Grand Challenges on behalf of Life Technologies.
History
Outsourcing
the R&D of medicines to
universities
Other technologies
Non-profit Light Up Africa Oil Spill Recovery
$1M ALS
Biomarker Prize
2001 2005 2006Science Fiction
for future
healthcare
InnoCentive Services
Biz Model
Core: electronic marketplace
InnoCentive
R&D
Solution
Seekers
Global
network
of Solvers
Open Innovation Marketplace
Two-sided:
- Seekers with difficult R&D problems- Solvers who want to stay focused
To Seekers:- A large solver pool- Better budget control
To Solvers:- Can focus on topics they feel interested in Own website
membership
Fee from seekers
Website maintenance
Human
Connections and
reputation
Project coordinationSeekers
Solvers