Addressing the Global Economic Crisis Using Technology

Funding Trends

Presented by

Bob Chua – CEO

Pulse Group PLC (Ticker: PGRP)

The Economy

Economy

Global Recession – How deep will it go? And How long will it last?

Economy

The Impact – Nobody is spared

Consumer Sentiment

Q8. In your opinion, do you plan to spend more/less in the next 6 months?

Base: N = 1000

15%

74%

11%

More

Less

Don't know

The Opportunity

Economy

The Bright Side

“Consumers are evolving”

Microtrends

Microtrends

Malaysia represents the2nd largest community

of friendster.com outside ofThe US

Microtrends

Microtrends

Microtrends

Microtrends

Microtrends

Microtrends

Microtrends

Microtrends

The Revolution

Right Place Right Time

F2F

Pre-1980’s

Mass

Internet

Now

Permission + Engagement

Telephone

1980-2005

Interruption

Research 2.0 Mediums

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

Net growth rateGlobal market research turnover 2006(adjusted for inflation)

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

Market Size - Globally

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

Research 2.0

Market Size - Globally

Source: ESOMAR Global Market Research Report 2008, page 7

Market Size - Globally

Market Size - Globally

Closing Thoughts

1. In every situation, opportunities exist. Find your niche

2. Seek ‘real’ Vs. ‘potential’ growth opportunities

3. Illustrate and deliver value. Consumers are much more sensitive

4. Leverage technology and innovate

5. Go for the ‘low hanging fruit’

6. Seek good value acquisition opportunities

7. Tread carefully with external funding

8. Stay lean and hungry

9. Move fast

“ A Pessimist finds problems in an opportunity. An Optimist finds

Opportunity in a problem”

– Winston Churchill

Words of Wisdom

Thank You bob.chua@pulse-group.com