The Product (and mobile)

Images courtesy of @Simpsons_tweets

@mispicer@CEMAS_USWMispicer.comCemas.mobi

Your Mobile app – IS NOT YOUR PRODUCT

Examples

https://itunes.apple.com/gb/app/worcester-bosch-group/id373573685?mt=8

Angry Birds – December 2009

Angry Birds – March 2014

Things toConsider

How willYou makemoney?

Who isYour productsMarket?

Is Your Product Market :

• The same as your companies

• The same as other products you sell

• How do you know ‘who’ is your market?

• Can your product appeal to multiple markets

The Product Environment ( ie mobile)

What’s the product’s Message

Apps can beVery disposable

How WillPeopleFindYourProduct?

App Store – not always easy toSell the right message

The Product Roadmap

Employing a Product Team

Protecting your product