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INNOVATE Issue 02

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Although it is impossible to mention all of our clients and projects, we will endeavor over time – and through future issues – to recognize as many as possible. This issue’s “Design Details” section provides a quick glimpse of several new projects and those receiving recognition. Spring/Summer 2005 Dear Colleagues, Sincerely, 1
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Page 3: INNOVATE Issue 02

Dear Colleagues,

On behalf of the HKS Principals, we are pleased to present our second issue ofINNOVATE. Our first issue was a great success in communicating the innovationthat HKS offers to our clients, contractors, and consultants. We continue this tradition with our second issue.

Although it is impossible to mention all of our clients and projects, we will endeavor over time –and through future issues – to recognize as many as possible. This issue’s “Design Details” section provides a quick glimpse of several new projects and those receiving recognition.

You will see by the article that we are excited about our design for the new Radio Shack headquarters. The 38-acre campus has already been recognized locally as an innovativeworkplace built on the Trinity River in Ft. Worth. It is part of the continued and successful revitalization of the downtown area. We also salute our hometown father and son duo, JerryJones and Stephen Jones. In a recent interview, Jerry and Stephen shared their vision for thenew Dallas Cowboy’s NFL stadium and their strategies behind furthering the Cowboy’s brand.

Next, join us as we retreat to the South Pacific to visit a hospitality concept that was brought toreality in the enchanting, tropical paradise in Fiji. On the healthcare side, some of our clientsshare their views about the future of healthcare. Their forecasts are insightful and mindful ofan industry that is exceeding 15 percent of our Gross Domestic Product (GDP). Our sports education group then previews its own version of “Friday Night Lights” with an overview of ourrecently designed high school football stadiums. Finally, we are proud to announce HKS asbeing selected one of the top 25 “Best Places to Work in America.” Take a glimpse into whyemployees want to join and stay with architectural firms that offer more than just good pay.

In conclusion, we again express our appreciation to all who made this publication a possibilityincluding our trusted and valued consultants and contractors who have supported the first twoissues of INNOVATE. We also thank our staff who provides such innovative and exciting designservices to our clients. And most importantly, we extend special gratitude to our clients whomake it all possible.

Sincerely,

H. Ralph Hawkins, FAIA, FACHARonald L. Skaggs, FAIA, FACHA, FHFIC. Joe Buskuhl, FAIANunzio M. DeSantis, AIA

HKS is managed by a four-person executivecommittee comprised of (left to right) Nunzio M. DeSantis, Executive Vice President; C. Joe Buskuhl, Executive Vice President; H. Ralph Hawkins, President and CEO; and Ronald L. Skaggs, Chairman.

Spring/Summer 2005

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Design DetailsTop HonorHKS Scores in MexicoCSI: REALITYLucasfilm at PresidioACE-ing ItBrilliant New Brit Hospital

RadioShack Gets AnswersThe new RadioShack corporate headquarters is ahigh-energy campus development located in theheart of Fort Worth’s downtown redevelopment efforts.

The Jones MethodThe father and son duo of Jerry and Stephen Jones sitdown to discuss their family’s success on and off the fieldand what’s in store for the Dallas Cowboys in the future.

Simply ParadiseWhen Nunzio DeSantis sketched his vision of beautyfor the manager of the Jean-Michel Cousteau Fiji IslandResort, the result was simply paradise.

Is Healthcare in America Broken?Is the healthcare system in the United States broken? Five of the nation’s leading healthcare experts lend theirinformative and thought-provoking healthcare solutions.

Where Are You on Friday Night?With nationally-televised high school football gamesfocusing on the popularity of the sport, athletic facilitiesare being reviewed, discussed, and debated. MarkVanderVoort explains why these new generation facilities are so popular.

Show Me the Benefits!Take an in-depth look at what attracts and retainsemployees at the nation’s top architectural firms.

Spring/Summer 2005

creditsEDITORIAL Trish Martineck; DESIGN HKS GrafxLab; PHOTO Front cover: Parker Adventist Hospital-Ed LaCasse; pg. 1: Portrait of HKS Executive Committee-HKS, Inc.;pg 3: (left to right) Parker Adventist Hospital-Ed LaCasse; RadioShack Corporate Headquarters-HKS, Inc.; Portrait of Jerry and Stephen Jones-HKS, Inc.; Jean-MichelCousteau Fiji Island Resort-James Walshe; Netting Information-Steven Swift; pg. 4: Parker Adventist Hospital-Ed LaCasse; Estadio Azteca in Ciudad de Mexico-HKS, Inc.;Pinellas County Forensic Science Center-Ed LaCasse; pg. 5: Letterman Digital Arts Center-View by View; ACE Mentoring student photo provided by ACE MentoringProgram; North Staffordshire NHS Trust-Ryder/HKS; pp.6 & 7: RadioShack-HKS, Inc.; pg. 8: RadioShack (left)-HKS, Inc., RadioShack (right)-Ed LaCasse; pg. 9:RadioShack-Ed LaCasse; pp. 10 & 11: Super Bowl trophies-HKS, Inc.; pp. 12 &13: Portraits of Jerry Jones and Stephen Jones-HKS, Inc.; pp. 14-17: Jean-Michel CousteauFiji Island Resort-James Walshe; pg. 20: Portrait of John Rich-HKS, Inc.; Portrait of R. Edward Howell provided by University of Virginia Hospital System; Portrait of JosephSwedish-Steve Collector; Portrait of John Duvall provided by Virginia Commonwealth University Health System; Portrait of Douglas D. Hawthorne provided by Texas HealthResources; pg. 24: Grand Prairie ISD Gopher Bowl-HKS, Inc.; pg. 26: Dallas ISD Jesse Owens Memorial Complex-HKS, Inc.; DeSoto ISD Ben Dial Athletic Complex-HKS,Inc.; pg. 27: Frisco Soccer and Entertainment Complex-HKS, Inc.; pg. 28: Netting Information-Steven Swift; pg. 30: Helping Hand-Steven Swift; pg. 31: CommunicatingIdeas-Steven Swift. PUBLISHING INNOVATE magazine was published in conjunction with Innovative Publishing Ink. IPI specializes in creating custom magazines forbusinesses. Please direct all inquiries to Aran Jackson at 502.423.7272 or [email protected].

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Management at Estadio Azteca in Ciudad de Mexico is driven to keep their top-ranked facility at the pinnacle of thecompetitive world sports scene. The stadium, one of the largest in the world as well as the only stadium to host twoWorld Cup finals, is undergoing a variety of upgrades to further create a superior experience for its international fans.A 1,720-square-foot museum will focus on the stadium’s rich history as well as its popular Club America sports team.The renovations also feature a new interactive zone, soccer video-arcade, toddler area, an openmini-pitch, and a 140-seat restaurant withbreathtaking views – alldesigned to createenthusiasm and excite-ment for fans. HKS’sMexico City office,opened in 2002 to pro-vide design services tothe Latin American market, is serving as architect on the project.

GOOOOOOOOOAL!H K S S C O R E S I N M E X I C O

Every week, the television show CSI shines a spotlight onthe work of crime scene investigators, giving viewers aunique opportunity to see what goes on behind the scenesin crime labs around the world every day. The PinellasCounty Forensic Science Center, Largo, Florida’s mostrecent crime scene investigation unit, was highlighted recently by the AIA’s Committee for Architecture for Justice Knowledge Community (CAJ). The new 45,000-square-foot facility – the only one of its kind in the countyfeaturing the latest in forensics as well as a state-of-the artmedical examiners facility – was selected as part of theAIA’s CAJ Justice Facility Review 2004-2005. In additionto the project being published in the prestigious reviewbook, it will be exhibited through a traveling AIA CAJ display throughout 2004 and 2005.

CSI:REALITY

Parker Adventist Hospital was awarded Modern

Healthcare’s top honor, the award of excellence. The $52

million, 210,000-square-foot hospital hosts a lodge-like

environment created to emulate the healing environ-

ments of mountain retreats and spas. Unique design

elements, such as a three-story fireplace and a spacious

lobby with wooden accents, greet visitors and create an

inviting initial impression. The hospital is the second

generation of the innovative Celebration Hospital model

that was developed in Celebration, Florida outside of

Orlando, as a joint project between Florida Hospital and

the Disney organization. The new hospital features

large, private patient rooms with spectacular views of

the mountains, spacious and bright waiting areas with

stone fireplaces, therapeutic gardens, and easy access

to all patient treatment areas.

Through the use of local materials such as

appropriately sized and colored stone, as well as

familiar building and construction details, the design

team developed a more comfortable and inviting

human-scaled facility. The progressive forms and

modern materials are gradually more machined and

refined into the interior of the facility - allowing the

Parker Adventist Hospital to communicate its position

as a leader in the delivery of quality healthcare. The

design also recognizes that the complex, high-tech

facility is a place where people are entrusting their lives

to the hospital’s care. To that end, the idea of

expressing competence and comfort complement and

balance one another.

DES

IGN

DETA

ILS TOPHONOR

Page 7: INNOVATE Issue 02

RyderHKS International, HKS's British subsidiary,

secured a £300 million project for North Staffordshire

NHS Trust. The University Hospital project is part of a

massive multi-billion dollar building program aimed

at completely rejuvenating the UK healthcare estate.

According to Paul Hyett, one of the directors of

RyderHKS, enormous change within both Britain's

health service and its construction industry is current-

ly taking place due to heightened demands of the con-

sumer-based society that modern Britain has become.

"To meet these ambitious needs, it is important to

understand the intelligence and care with which these

buildings are designed," he said. "This will determine

each healthcare facility's future success."

BRILLIANTNew Brit HospitalLucasfilm Ltd., the film company

founded by George Lucas – bestknown for its Star Wars andIndiana Jones franchises – is relocating several of its divisionsto the Letterman Digital ArtsCenter on the historical Presidioof San Francisco. The new facility occupies the 23-acre siteof the former Letterman Hospitaland comprises 900,000 square feet in four buildings above a 1500-car undergroundgarage. The site plan features a public park with a stream leading to a lagoon, a restau-rant and coffee shop, and a tree-lined public promenade giving spectacular views of theGolden Gate Bridge, the Palace of Fine Arts, Alcatraz, and the San Francisco skyline.

High school students aregaining real-world workexperience through therecently chartered ACEMentor Program of DFW.

The program teams the architectural, construc-tion, and engineering industries together withlocal school districts to help mentor students. Thisyear, industry volunteers have adopted a groupof architectural seniors from Dallas ISD’s SkylineHigh School and Bishop Lynch High School forthe duration of the 2004/2005 school year.Meeting every week, the mentors work with students on design projects, in addition to officetours and field trips, all geared at introducing students to various disciplines within industries .

ACE-ingit!

LUCASFILM at PRESIDIO

Page 8: INNOVATE Issue 02

When RadioShack had questions about relocatingHKS and a team

RadioShackgets answers

Page 9: INNOVATE Issue 02

RadioShack Corporation commemorated the grand

opening of its new riverfront campus in downtown

Fort Worth on March 2, 2005. The unique urban

campus, hailed as a one-of-a-kind development, gives

downtown Fort Worth a new and distinctive landmark.

The campus is at the hub of the proposed Trinity River

Project master plan which includes a town lake and

waterfront development. The downtown plan is

designed to help accomplish a renaissance of the

greater central city area resulting in a sustainable mix

of people living, working, playing, and learning.

“The new RadioShack Riverfront Campus is a significant

milestone for our company as well as the city of

Fort Worth,” said Leonard Roberts, chairman and chief

executive officer of RadioShack. “Our new home also

gives us state-of-the-art technology in an environment

that facilitates and encourages collaboration, teamwork,

efficiency, and innovation. These are things that are

essential to promoting the kind of service-oriented

culture that is the lifeblood of our company’s growth

strategy and future success.”

In designing the new headquarters, RadioShack focused

on process refinement and productivity improvement.

Recognizing that the workplace can have a significant

influence on both, RadioShack and HKS created a pilot

space, or idea lab.

“We developed, within the idea lab, unique spaces to

explore new ways of team-based working,” said David

Meyer, senior vice president and director of HKS

Interiors. “Through these spaces, we measured the

benefits of a workplace that is aligned with the changes

in work process and culture. The idea lab will greatly

enhance the management process of educating the

employees on tools and methods available to them in

the new headquarters.”

its 900,000-square-foot world headquarters, of professionals were there with the answers.

Page 10: INNOVATE Issue 02

8

According to Dan Jeakins, principal-in-charge,

HKS, Inc., RadioShack desired to remain in

downtown Fort Worth but required the

flexibility and culture-supporting aspects

afforded in a low-rise campus development –

typically found in a suburban market.

“The new campus will improve RadioShack’s

effectiveness,” said Jeakins. “It is a high-energy,

open environment with connectivity among the

three office buildings, commons building, and

broadcast studio via ‘Main Street,’ a two-level

circulation element where employees, visitors,

and customers have a chance to interact.”

Inside, the open design plan, teaming

areas, commons areas, and wireless

Wi-Fi computer network connections

enhance interaction between teams

and groups and stimulate creative,

customer-centric business solutions.

Each of the campus’ 30,000-square-

foot office floors incorporates

collaborative, open workspace designs includ-

ing those for the most senior officers. This

places a premium on creating adjacencies

between departments that collaborate most

frequently – rather than in the outdated

hierarchical systems where rank earns bigger

offices on higher floors. In addition, all work-

spaces are located away from the exterior

windows, which allows everyone to enjoy the

maximum amount of outside light possible.

In regards to amenities, the campus includes

training and conference areas, a fitness

center, and an employee cafeteria. The public

entrance to the campus incorporates a flagship

RadioShack retail location where the company

showcases the latest in digital and electronic

technology. The flagship store will host

interactive displays and technology platforms

in addition to selling merchandise.

The headquarters building serves as an

environmentally-friendly neighbor. It is built

under the guidelines of the U.S. Green Building

Council’s (USGBC) Leadership in Energy &

Environmental Design (LEED) program. It is

sited to conserve the existing natural area and

complement the nearby water refuge. Its locale

offers numerous transportation options for

employees including nearby mass transit

outlets, bicycle storage and changing rooms,

and covered parking.

RadioShack also announced plans to open a

new flagship store named StoreOne this

spring. StoreOne, surrounded by a public plaza,

dramatic fountain and water-wall, will serve

as a retail storefront unlike any other

RadioShack store in existence. It will be a

learning laboratory and tourist attraction

designed with the goal of researching how

customers understand and respond to new

products, technologies, and services.

In addition to HKS providing architectural and

interior design, The Staubach Company is

providing project management services and

The Beck Group is providing construction

services. Additional team members include

Gideon Toal, The SWA Group, Walter P. Moore

& Associates, Carter & Burgess Inc.,

TechKnowledge Consulting Corporation, and

James Johnson and Associates.

“Our new home also gives us state-of-the-art

technology in an environmentthat facilitates and encourages

collaboration, teamwork, efficiency, and innovation.”

Page 11: INNOVATE Issue 02

RadioShack Gets Answers

Page 12: INNOVATE Issue 02

the

JONESmethod

The Successful Family Management Style of Jerry Jones

Page 13: INNOVATE Issue 02

he Rooney’s, the Earnhart’s, and the Manning’s all

made sports a family business. Today, another family

leads the charge in successfully transitioning a passion

for sports to the next generation.

Jerry Jones, president/general manager and Stephen

Jones, chief operating officer of the Dallas Cowboys work

side-by-side in managing the success of “America’s

Team” – from hiring the head coach to overseeing the

negotiation of player contracts.

The family business doesn’t stop with Jerry and Stephen.

Jerry’s wife of 40 years, Gene, serves as an active

philanthropic member of the Dallas Cowboys Football

Club working with The Gene and Jerry Jones Family

Dallas Cowboys Charities. Charlotte Jones Anderson,

their daughter, serves as the Cowboys vice

president/director of charities and special events,

overseeing the club’s vast work in the community as

well as the Dallas Cowboys Cheerleaders. Their youngest

son, Jerry Jones, Jr., is the club’s chief sales and

marketing officer, responsible for managing one of the

most visible brands in all of sports.

Jerry and Stephen followed similar paths in high school

– realizing their passion for football at an early age. Both

attended the University of Arkansas and were vital

members of their football teams – Jerry as co-captain

and starting guard and Stephen as linebacker. They also

met and married their college sweethearts, Gene and

Karen, respectively, and relocated to their current

hometown of Dallas.

On February 25, 1989, Jerry Jones purchased the Dallas

Cowboys. But, that decision was not one he made on

his own. He brought together the entire family to

discuss the deal. After laying out all the details, the

family voted unanimously to purchase the club. They

went on to become the first owners in NFL history to

guide their team to three Super Bowl championships in

their first seven years of ownership – including the 1992,

1993, and 1995 seasons.

Over the past 16 years, the Jones’ have owned and

operated the Dallas Cowboys with a management

style that places just as much of an emphasis on

community leadership as it does on winning. The

dominant theme underscoring the Cowboys’ role in the

community is to maximize the visibility, energy, and

celebrity of one of the world’s most recognizable sports

franchise to help others. The results on the field have

brought Super Bowl championships to Dallas. The

results off the field have touched the lives of thousands.

HKS: You are a unique father/son management team.Why do you think the two of you work well together?Jerry Jones: “Like the rest of the family, I have a lot of

respect for how Stephen has evolved as a professional.

He has an excellent work ethic and is a diligent worker.

Have you ever heard the phrase, ‘if you want to get a job

done, give it to a busy person?’ That’s Stephen. He has

also been around the table, as a young person, with me,

my father, and grandfather, learning our business

philosophy, goals, strategies, and objectives.”

Stephen Jones: “We planned that I would be a part of

my father’s business from the start. I knew that this was

my career path. My father worked with his father and

learned a lot from him. In turn, Jerry has given me a lot

of responsibility and respect. That’s why we continue

to work together so successfully.”

HKS: What have you learned from each other?Jerry Jones: “Stephen really wanted to compete in sports

at the level of the Southwest Conference through a sports

scholarship at the University of Arkansas. So, I asked

that he choose an area of education that provided him

with a serious educational challenge. Stephen chose to

receive a degree in chemical engineering at the same

time he was playing ball. I know that it was a very

difficult thing for him to do. But he did it. Stephen has

never taken the easy way out. In football terminology,

he’s never run around the block. He runs through it.

That makes him an outstanding person to work with

because I take more risks and make one and one equal

three. Stephen is more pragmatic.”

T

Page 14: INNOVATE Issue 02

Stephen Jones: “I like to make decisions

immediately and move onto the next topic.

Being a multi-tasking business person, I need

to strike things off of my list. Consequently, I

get into a hurry and not make the best deci-

sions. My father, on the other hand, lets things

play out before making decisions. From him,

I’ve learned to take my time before coming to

a conclusion. More than 90 percent of the time,

I’ve found that my best decisions were made

after weighing and researching my options.”

HKS: What motivates you?Jerry Jones: “I did not have the typical athletic

stature as a young man. So, I was motivated on

the field when people said “you can’t do it.”

I always had a quest to prove that I could. I

am also motivated by people saying “you

shouldn’t do it.” I take risks. I know that the

Cowboys’ fans have benefited from these

characteristics.”

Stephen Jones: “I think that I have been

motivated by example. I don’t have to look very

far to see things that I want to pattern my life

around. One of the things that I always remem-

ber about my father, as I was growing up, is how

important family was to him. Even when things

were very hectic, he made sure that he traveled

back from Oklahoma to Arkansas to coach our

football and basketball teams and be a

part of day-to-day family activities. That

motivates me to be a well-rounded person who

respects both my business and personal life.”

HKS: What are the elements of creating a winning football team? Do the same principles apply in business?Jerry Jones: “In business and sports, there are

risks involved in every decision that you make.

Our management philosophy is to become com-

pletely involved. It was an occupational change

for me - and my entire family – to buy the team.

We not only own the team – but our entire

family is thoroughly integrated in every aspect

of its management. However, we do not call

the plays. Our role is to be vitally and ultimate-

ly involved in the decision of who calls and

executes the plays. It has worked well over the

years and we’ve experienced success.”

Stephen Jones: “Running a football team is a

business. It is right up there with big business.

To have a good football team, you need a strong

organization with good players, coaches, scouts,

business managers, etc. The teams that are

successful are sound both on and off the field.”

HKS: How did you effectively and creativelydevelop the Cowboys brand over the years?Jerry Jones: “When we bought the team, we

knew that it had national significance and

interest. At that time, we were extremely

visible in the eastern media markets as well as

the state of Texas. The challenge was to turn

all of that visibility into economic value in terms

of sponsorships, more interest in the team

television-wise, etc. We had the publicity – but

we needed to increase the bottom line through

marketing. Our solution was to make the

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Page 15: INNOVATE Issue 02

Cowboys team and the Cowboys stadium a part

of the same image – not treat the two as

separate entities. This was a break-through idea

in the NFL. We wanted people watching a game

– as a spectator or a company sponsor – to feel

a proprietary relationship with the team.”

Stephen Jones: “As Jerry said, the Cowboys had

a national, well-recognized brand when we

bought the team. We incorporated that brand

into our business to make our franchise

stronger. The brand was and continues to be a

distinct part of our business.”

HKS: What are your plans for the newCowboys stadium in Arlington?Stephen Jones: “We have a unique opportunity

to further co-brand our stadium with our club.

With the help of HKS Architects, we are going

to have the opportunity to develop a truly

unique facility for our fans. The retractable-

roof, 75,000-seat Cowboys stadium will be

one of last NFL facilities to be built for some

time. So, we will be able to build on others’

successes and learn from their challenges. Our

stadium will incorporate the latest in

technology – which will set the stadium apart.

Restaurants, shops, entertainment venues, and

gathering places will create a destination

for fans and their families. In addition, the

Cowboys Experience and Hall of Fame –

an interactive, multi-faceted venue for

community activities, fan experiences, and

tourism – will be part of the entertainment

complex. When all is said and done, our goal is

to create a facility that our fans will enjoy for

decades to come.”

HKS: How do you want to be remembered?Jerry Jones: I don’t want to be known for just

owning the Dallas Cowboys. I hope to be

recognized for making the team better during

the time that I carried the ball, using my skills

to make the Cowboys team and franchise

better. One of the great things about the NFL is

the tradition of having families involved in

running and managing the team. I am proud

that our family is involved in every aspect of

the team. We knew that it would change our

lives but it was the right decision for all of us.

It took all of us – Gene, Stephen, Jerry, Jr., and

Charlotte – to make it a success. That’s how I

want all of us to be remembered.”

Stephen Jones: “I hope to be remembered as a

wonderful husband and father. I know that my

mother and father set that example for me. On

top of that, I hope that I am remembered as

someone who respected not only the NFL but

the Dallas Cowboys. It is also important that I

respect all of the individuals who make the

Cowboys organization a success.”

The Jones family has established itself as one

of the NFL’s most influential and active

owner/management teams in their 16 years at

the Dallas Cowboys’ helm. Their innovative,

out-of-the-box management tactics have set

new sports marketing standards. The Cowboys

stadium, to be open in 2009, will no doubt

continue to establish a new benchmark for the

NFL and the sports world.

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S I M P L Y

Page 17: INNOVATE Issue 02

15

t the Jean-Michel Cousteau Fiji Islands

Resort, guests are immersed in the true

nature of Fiji, while staying in comfort and style.

The resort’s quest for customer satisfaction is

further defined with the addition of the new

Point Reef Villas.

The luxurious and private villas feature the best

of resort living and accommodations. Redefining

the boundaries of indoor and outdoor living, the

gracious villa combines contemporary style and

Page 18: INNOVATE Issue 02

natural elegance with traditional Fijian

architecture and ambience. The result is villa

design incorporating the finest of materials,

amenities, and views of the sea.

“Villa bure guests approach along

a curving stone pathway,

surrounded by organic privacy

walls and landscaped with lush

foliage and tropical flowers,” said

Nunzio DeSantis, principal, HKS,

Inc. “Once inside, the guest is

greeted with layered experiences

of indoor foliage, rocks, sun

decks, a private infinite edge

pool, and views of the Fijian

aqua blue ocean.”

The stunning master bedroom suite hosts

custom-designed furnishings. On either side

of the wide stairway are Vesi wood armoires

with elegant curved fronts and brass handles.

In the center of the room is a hardwood, four-

poster canopy bed. Above the king size bed,

a ceiling fan adds ambience and a breeze.

Separate living and dining spaces feature

comfortable seating areas for conversation

or drinks. The windows and doors on three

sides of the living room overlook the deck, pool,

and beach.

A luxurious personal bathing suite includes

a hand-detailed soaking tub with whirlpool, a

two person shower, and two vanity areas with

relaxation lounge chairs. The entire space looks

through 10-foot-tall, floor-to-ceiling windows

to private tropical gardens just beyond. The

lush landscaping is highlighted by an 11-foot

waterfall, shower, and intimate areas.

“The Jean-Michel Cousteau Fiji Island Resort

is the talk of Fiji,” said Mike Freed, managing

partner, Jean-Michel Cousteau Fiji Island

Resort. “The hotel is set apart because of its

quality of design and level of fantasy. No

other resort offers a waterfall right outside

of your Jacuzzi tub.

“The Point Reef Villa project adds a new

dimension to the resort,” he continued. “Now,

guests can own interest in the resort through

the purchase of their own personal villa.

We have already sold three and are in the

midst of building 11 additional villas, each

located on a 1/3 acre parcel of private land.”

The interior designer on the Point Reef Villa

project is resort General Manager Karen Taylor,

who also custom-designed many of the

furnishings. HKS’s Nunzio DeSantis worked

with Taylor to develop the luxurious, yet

primitive bure that captures the beauty of the

islands and the pleasures of the land.

The award-winning, five-star Jean-Michel

Cousteau Fiji Islands Resort is one of the most

renowned vacation destinations in the South

Pacific. Located on the island of Vanua Levu

on 17 acres of a coconut plantation, the

accommodations overlook the peaceful waters

of Savusavu Bay.

“The locale is a perfect complement for guests,”

said Freed. “It offers the beauty of Fiji combined

with a private, beachfront encounter. It is truly

a unique and memorable experience.”

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IsHealthcarein America

Page 21: INNOVATE Issue 02

Once considered the nation with the

best healthcare system in the world, the

United States is now challenged with rising

insurance premiums of 11 percent annually,

leading to a growing number of Americans

without healthcare coverage.

Page 22: INNOVATE Issue 02

he United States is dealing with a growing

debate – a necessary debate – about the future

of its healthcare system. Once considered the

nation with the best healthcare system in

the world, it is now challenged with healthcare

insurance premiums rising an average of

11 percent annually, leading to a growing

number of Americans without healthcare

coverage. The United States is currently

spending more than 13 percent of its gross

national product on medical liability reform –

twice the percentage spent by other countries

such as the United Kingdom or Japan.

Faced with this perplexing and rapidly

changing healthcare environment, industry

executives are working to identify and

anticipate future trends in healthcare to allow

the best possible care for patients while

maintaining its cost. According to the following

leading industry executives, the healthcare

system of the future must be ready to

incorporate high-tech molecular medicine,

promote information technology, train and

motivate qualified healthcare staff, and lower

liability and healthcare costs through stream-

lined integrated healthcare systems.

John Rich, Vice President

Intermountain Health Care

“Our nation’s healthcare system is most

effective when it is organized and managed

regionally – not as one worldwide entity. This

provides a more efficient platform from which

to improve quality and learn the most effective

means of patient care. At Intermountain Health

Care, we serve more than 2.5 million people –

at a much lower cost than the national

average. We are able to do this because we

have implemented physician-generated,

clinical-quality criteria, and decision-

making tools that improve efficiency of the

treatment process. This program has been

proactively developed by IHC’s Institute for

Healthcare Delivery Research. We also use

our HMO plans to educate the community

through e-mails, seminars, and other

gatherings promoting preventative care.

More than 500 of the system’s physicians

participate in this process by studying best

models of care and developing ways to stream-

line or improve the processes. Each hospital is

compared to the next to determine, for

example, why certain procedures require

longer lengths of stay – thus, increasing the

cost of care. This also promotes a consistency

in care promoting best practices.

People, including nurses, physicians, techni-

cians, etc., will always have the biggest impact

on patient healing. However, architects who

understand the specifics of the healthcare

practice such as patient flows, adjacencies,

infections control, and patient room design will

continue to make a significant impact on the

built environment. I believe that certain aspects

of the healing environment design will be

pushed ahead, due in no small part to patient

requests for clinical quality as well as comfort.

Flexibility will also continue to be a key design

factor for the future. Today’s hospitals are

renovating its facilities every three to five

years – mainly to keep up with technology. To

maintain versatility, single rooms must be

designed for easy reconfiguration to serve

multiple acuities. In addition, future plans in

the industry call for the expansion of

outpatient services, the need for more

intensive care services, the continued move

toward information systems technology, and

further concentration on safety in the clinical

practice areas. All of these advances will prove

critical in providing the best quality of care for

patients today and in the future.”

R. Edward Howell, President and CEO

University of Virginia Hospital System

“Molecular medicine will have the largest

impact on the healthcare industry in the next

decade and beyond. Medical practices will be

based on understanding and diagnosing

disease at a cellular and sub-cellular level –

instead of within organ systems. At the

University of Virginia Health System, physicians

are beginning to study the causes of disease

at the molecular level. These physicians are

learning to treat patients by researching

the genetic predetermination or change that

causes the propensity to disease rather than

simply diagnosing the disease. This entire

practice evolved, in part, from the Human

Genome project which analyzed the 23 human

chromosomes that account for all of our body

functions – essentially providing a roadmap of

20

John Rich

R. Edward Howell

Joseph Swedish

John Duvall

Douglas D. Hawthorne

Five of America’s Leading Healthcare Experts Discuss

How to Fix the SystemT

Page 23: INNOVATE Issue 02

humankind. This provided a premise from

which to build and develop molecular studies.

The University of Virginia Health System is

planning to meet molecular medicine

challenges in a number of ways. We have

developed a strategic plan to support clinical

differentiation and are investing part of the

Health System’s annual endowment in clinical

programs that apply molecular research. In

the last six months, we invested in a clinical

program that allowed the transplant, not of an

organ, but of cells specially modified which

will produce insulin in the liver. We are also

developing educational programs to develop a

better understanding of this new medicine

and to develop a better understanding of

molecular medicine by physicians in

community practice. The move to molecular

medicine is going to be a costly one. Much

of the required technology does not now exist.

Healthcare systems will have to properly

plan to host the staff, equipment, and space

needed to move into the future of molecular

healthcare.”

Joseph Swedish, President and CEO

Trinity Health

“In the next decade, we will witness society’s

response to the nation's healthcare challenges.

Arguably, the United States has the best

healthcare system in the world. However, it

must transform to meet today’s population –

creating a system that provides the best

access, the lower costs, and the highest

quality of care and public safety. A blend of

business and industry, federal, state, and local

government will have to collaborate to

create an economically and clinically-feasible

healthcare model.

Public policy that creates a rational healthcare

delivery model will become a national passion

demanding bold legislative solutions. On a

federal level, payment to providers will be

restructured to compensate for high quality

care that is demonstrable (i.e. rewards based on

a good medical outcome). Competitive

practices sanctioned by more efficient and

effective state regulation will help to promote

a market-based change that is aligned with

community need. Business and industry will

also have a significant impact on healthcare

reform based on an immutable fact – it is a

primary payer bearing an escalating cost for

its employees. Solutions being advanced by this

sector include consumer-driven healthcare

where decisions and risks have been redistrib-

uted to the consumer – theoretically creating a

consumer that is an informed purchaser.

Is Healthcare in America Broken?

21

Page 24: INNOVATE Issue 02

Likewise, providers will advance many

solutions that assure quality and safety such

as computerized physician order entry, adverse

drug event alert systems, and electronic

medical records.

There is no short-term fix for the current

system. However, an effective mix and match

of business and industry, government, and

supporting advocacy interests will create the

best system for access, lowest costs, and

highest quality care for patients nationwide.

In the end, the next decade will witness policy

decisions that will literally affect every

American – and secure the best possible

healthcare treatment for future generations.”

John Duvall, President and CEO

Virginia Commonwealth University

Health System

“The vitality of the healthcare workforce is a

key concern for the next decade and beyond.

Ensuring adequate numbers of well-trained

professional and support staff is a key concern

as we look forward to increasing demand from

an aging population for inpatient care.

Increasingly, shortages are forecast in all areas

of the industry including nurses, physicians,

respiratory therapists, pharmacists, dieticians,

and support personnel.

These shortages stem from a number of

causes. The impact of managed care during the

1990s significantly reduced inpatient capacity

nationally, changing workers perceptions of the

long term stability of hospitals as employers.

Coupled with this, new alternative care

settings (home healthcare, long term acute

care facilities, specialty hospitals, surgery

centers, other outpatient care settings) grew up

during this period creating intense competition

with traditional acute care hospitals for

staff. Healthcare, and in particular hospitals,

must now compete with many other industries

for talent.

At Virginia Commonwealth University Health

System, the workforce has been placed at

the center of its strategic plan. Competitive

compensation, creative use of benefits, quality

of life initiatives for staff, and many other

strategies have been initiated to ensure this

health system is viewed as an employer of

choice. From dependant tuition benefits to

outreach programs in local schools, the

organization is busy investing in its people

and as a result is building good will and

recognition. This was evidenced in it being

named in 2004 as one of Working Mother

magazine’s “Top 100 Best Places to Work”.

22

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Page 25: INNOVATE Issue 02

With 72 million “Baby Boomers” approaching

retirement age, the need is clear to ensure that

there is access to health services nationally.

With a wide variety of strategies in work,

Virginia Commonwealth University Health

System is doing its part in building the

workforce of tomorrow and meeting the needs

of Virginia.”

Douglas D. Hawthorne, CEO and President

Texas Health Resources

“One of the greatest challenges facing

healthcare in the United States is the

increasing number of people without adequate

health insurance or other financial means to

pay for their care. We as a society must address

this and other issues or in the not-too-distant

future our population will be divided into haves

and have-nots – those who have access to

adequate healthcare and those who do not.

Population growth is driving the need for new

and expanded hospitals and clinics. But, the

financial support for new or upgraded

facilities is lacking. State governments face

tremendous budget pressures and threats of

further cuts in funding for Medicaid and the

Children’s Health Insurance Program as well

as reduced reimbursements under Medicare.

Yet the states’ burden of taking care of

the indigent and the uninsured working

population continues to increase.

The growing burden of uncompensated

charity care threatens not only publicly-

funded hospitals but also nonprofit hospitals

that provide the safety net of uncompensated

care. Yet some people are attacking the

tax-exempt status of nonprofit hospitals

in a misguided attempt to generate

additional tax revenues. The tax-exempt

status is what makes it feasible for

nonprofit hospitals to provide charity

care and collaborate with community

benefit programs for prevention

and wellness.

Business people, community leaders,

and healthcare professionals must

work together to address these

critical issues facing our health care

system. It is time for courageous,

bipartisan leadership to step forward with a

workable proposal for a National Health Care

Policy based on the principles put forth by the

American Hospital Association. The quality of

our lives and the future health of our society

depend on how we meet these challenges.”

Is Healthcare in America Broken?

The healthcare system of the future must be ready to incorporate high-techmolecular medicine, promoteinformation technology, trainand motivate qualified healthcare staff, and lower liability and healthcare coststhrough streamlined integrated healthcare systems.

23

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Holmes Regional Medical Center Melbourne, Florida

Page 26: INNOVATE Issue 02

fridaynDuring the fall, every hometowncomes alive beneath the Fridaynight lights. Every seat is filled bythe entire community to cheer onthe home team. For each person,every moment is a chance to celebrate community.

Where Are You On

Page 27: INNOVATE Issue 02

These facilities aren’t your typical high

school outdoor fields; they are high-tech,

high-performance facilities that increasingly

aspire to emulate college and professional

venues. From their digital scoreboards to

accommodating press boxes and suites,

these affordable, yet compelling facilities are

designed to promote the local Friday night

sport as if it were an NFL experience.

The Lights of Friday NightAcross the nation, public school districts are

updating, renovating, or replacing high school

stadiums and other event locales. These

facilities are more than places for Friday

night high school football, they represent

community, camaraderie, and family. They

provide a sense of place, bringing people

together to celebrate teamwork, pride, and a

winning spirit.

Growing All of the WayThe obvious source of facility need, as well

as funding, is growth. Communities are

outgrowing older facilities simply by the

numbers. Either there aren’t enough

seats, or there aren’t enough fields to meet

scheduling demands, or both. Growth solutions

include building larger facilities that can

accommodate bigger crowds and building

centralized facilities that are shared for

competitive events by multiple high schools.

Centralized facilities are typically centrally

located – separate from the high school

campus. A community growing from one to

two (or three) high schools will often build a

competition facility at one high school

campus, where it can serve both uses compe-

tition and practice. This strategy is cost

effective and suitable for school districts with

less than 20,000 students.

In Midlothian, Texas, the school district

has increased 33 percent in the past five years

ranking it one of the top 15 fastest growing

districts in Texas. The district weighed

improvements to the existing 5,000-seat

playfield versus construction of a new

stadium. They found that significant building

and accessibility code upgrades would be

triggered if improvements or expansion were

pursued at the existing location. Additionally,

the expansion of the existing facility would

impose too great a load on the current

bounding roadways, available land, and

adjoining neighborhood. The cost to retrofit

and expand the existing stadium rivaled the

cost of a new facility.

Ultimately, they elected to pursue a new

8,000-seat stadium to respond to the future

growth of the district. The new facility,

estimated to open in July 2006, is a symbol

of community pride. It is located on a new

highway bypass allowing visibility, access, and

egress and is designed in a unique park-like

environment for community gatherings. Its

initial seating can be expanded to 12,500 seats

to meet the future needs of the fast-growing

school district.

In With the OldWhen you can’t part with your existing

facility, due to sentimental or budgetary

reasons, it’s time to renovate. The Grand Prairie

Independent School District’s Gopher Bowl,

when it was built in 1957, was the leading

high school sports center in the area. Many

football greats have played at the Gopher Bowl

throughout the decades. When overcrowded

and outdated facilities became an issue, the

school district could have simply built a new

stadium on another site. Instead, they chose

to reinvest in their beloved bowl respecting

the wonderful, intimate, and friendly venue of

the original Gopher Bowl.

Today, the Gopher Bowl has been upgraded

with a new, dynamic entry gate, new athletic

turf, upgraded lighting and public address

systems, and team locker rooms for a total cost

of $4 million. The home stands are renovated

to accommodate a new reserved seating

section with comfortable folding seats, while

contemporary concession stands provide fans

by Mark VanderVoort, Associate Principal/Education, HKS, Inc.

25

ynight?

Page 28: INNOVATE Issue 02

with a variety of food and

drink selections. A new,

three-story press box rises

majestically over the home

side, providing excellent

visibility to the field, and

state-of-the-art telecom

connectivity from all points

within. A crowning feature

of the facility is a large

mural that will commemorate the history of

the bowl and the town of Grand Prairie.

DeSoto ISD also chose to renovate in respect of

the facility’s legacy in the community. At the

Ben Dial Athletic Complex, plans are underway

to update the existing facility with a new, open

concourse design. The new facility will include

a 5,000-seat home-side addition with 30,000

square feet of athletic facilities, symbolizing the

community’s long-standing heritage.

Making the CodeThe decision to renovate or build new often

hinges on two relatively new building code

issues. The first is “potty parity” while the

second has to do with accessible routes

and seating. Prior to the 90s, when many

stadiums were built, these requirements did

not exist. Today, if the event center project

includes more than cosmetic repairs, the new

codes have to be met. While these codes vary by

municipality, every city must abide by them.

The potty parity as it sounds is determined by

the number of seats versus restroom facilities.

The accessibility code states that patrons with

disabilities must have entry to accessibility-

ready seating. Approximately one percent

of all seats provided in a sporting venue must

be wheelchair accessible with comparable

views to those offered to able-bodied season-

ticket holders.

Modern Planning Meets High-Tech Sports Recent developments in athletic turf

alternatives have spurred construction

activity in the sports arena, but there are

other considerations that have compelled

many high school communities to renovate

or build anew.

New infill turf systems, an upgrade to Astroturf

carpet-type systems, which offered realistic

look, feel, and performance, were introduced in

1999. Due to its life cycle cost, lower injury rate,

and maintenance benefits, the turf is being

installed throughout the country. In fact, the

decision to install new turf is illuminating the

need for further upgrades. Off the field, light-

ing is an issue when hosting a sports event that

takes place at night. Sports facilities built in

the 60s and 70s are often lit to only a 15 or 20

foot candle level. Today, lighting systems should

have a minimum 50-foot candle level and

75-foot to 100-foot candles for TV broadcast.

As stadium seating grows, so must the access

to and from the facility. City planning

representatives have to play a role in the

design of the renovated or new facility. Big

business is stepping in to sponsor cost for the

games’ visual centerpiece, the scoreboard.

Local businesses also lend a hand to support

event concessions – in addition to traditional

booster clubs.

The press box is a key component of any sports

facility due to new broadcast and internet

technologies. Many facilities need savvy spaces

that allow the broadcast of the entire game, as

well as instant replays, in addition to providing

high-tech quarters for today’s media. At the

Dallas Independent School District’s Jesse

Owens Memorial Complex, a press box area

provides a signature appearance for the

stadium and a home for its local television

station, DSTV. The press box contains booths

for home and visitor coaches, radio and

television broadcasts, and a video platform – as

well as piped in sounds from the crowd below.

It also houses seating areas and booths for

scouts, scorekeepers, announcers, and special

dignitary areas, while providing unobstructed

views for fans above.

Seating can be designed using concrete risers

or steel and aluminum, based on the client’s

budget and durability issue. Reserved stadium

seating for season ticket holders must

include amenities such as fold-up arm chairs

and padded seats – knowing these ticket

holders generate the revenues that maintain

the facility all year long.

A Game of InchesWhen the green light is given to build a new

facility, budget is always a challenge. While the

community cheers the addition of a new

stadium, cost is always an issue – especially

since school districts have an obligation to place

academics ahead of sports. The Dallas

Independent School District took this

Above: DISD Jesse Owen’s Memorial Complex; Right: Ben Dial Athletic Complex in DeSoto; Opposite: Frisco Soccer Complex

26

Page 29: INNOVATE Issue 02

challenge and met it working with HKS,

designing and building a new $33 million,

12,000-seat stadium and 7,500-seat field house.

The facility’s simplicity is an expression of good

stewardship of the Dallas Independent School

District’s allocated funds. Many of the facility’s

support functions, including locker rooms

and training facilities, are combined and

consolidated. In turn, the stadium is sited on

nearly half of the area needed for a stadium and

field house providing similar services, saving

the district millions of dollars in building costs.

In Frisco, Texas, cost-saving measures were

implemented through a unique public/private

partnership with the Frisco Independent School

District, Major League Soccer, Dallas-based Hunt

Sports Group (HSG), and Collin County.

Together, they are underwriting funds for

a soccer-specific stadium and adjacent

soccer complex.

Another cost-saving measure includes

incorporating athletic work-out facilities for

players into the home/visitor stand designs. At

DeSoto ISD’s Ben Dial Athletic Complex, a

30,000-square-foot athletic facility, complete

with locker rooms, a weight room, community

classrooms, coach office spaces, and equipment

storage, is located underneath the home field

stands of the stadium. This concept allows the

space to be used year-round as well as easy

access for players during game-time.

It’s All About the CommunityThe community is the focus of these event

centers. They provide a familiar place to

encourage and promote togetherness, values,

and teamwork. Today, it’s not just about

football. The community is showcased through

band performances, performing arts, track

meets, soccer games, and drill team assemblies.

These venues are designed with the district, its

staff, the kids, and the community in mind.

Whether a renovation or a new facility, it’s all

about providing a sense of place – a building

that will be a steadfast part of the community’s

heritage and legacy.

Where Are You on Friday Night?

Page 30: INNOVATE Issue 02

SHOWMETHE

When it comes to planning their next

career move, today’s professionals

aren’t necessarily content with landing

the best paying job. According to the

monthly newsletter DesignIntelligence,

compensation is less important than

four other key factors–the company’s

reputation, its vision for the

future, its core values, and a

nurturing environment.

Page 31: INNOVATE Issue 02

any architectural firms are responding to this new

trend by focusing on retaining valued workers, and the

shift is proving to be successful both for the firms and

their employees.

“Architectural firms are thriving because of their peo-

ple,” said Jim Cramer, president/CEO of The Greenway

Group, publisher of DesignIntelligence. “The firms need

to attract and retain talent and then provide an

environment in which these people can do their best.

Good people love a challenge and working with

colleagues who will push them to achieve more than

they thought they could.”

HKS, Inc., a 650-person architectural firm based in

Dallas, Texas has proven a success in recruiting new

talent and maintaining its base of valued employees. It

was recently selected one of the top 25 medium-sized

companies (251-999 employees) to work for in the

U.S., according to the Great Place to Work Institute

which produces Fortune magazine’s annual “100 Best

Companies to Work For” list.

“We recognize that our most important resource is

our family of employees,” said Ralph Hawkins, FAIA,

president and CEO of HKS. “Management values their

ideas, input, and work product. We strive to create an

environment where employees are productive,

enthusiastic, and, above all, like what they do. Everyone

has a voice at HKS regardless of job position. Each

person has the opportunity to go as far as he or she wants

to go in the firm.”

The firm’s values are its cornerstone. HKS’s values were

developed through a unique collaborative effort of the

professional staff and senior management. “With so

many new people joining our firm, we wanted to share

with them who we are and what we expect from them

and vice versa including excellence, responsive

services, work ethic, honesty and integrity, leadership,

and mutual respect and dignity.

“We feel that employees are happiest when they are

challenged – not just picking up red lines or printing

invoices,” said Hawkins. “We developed DoubleCheck,

a new, innovative program aimed at providing

education and improvement through instructional

programs, resources, and guidance – enriching every

employee on a personal and professional level. More

than 120 professional educational programs were held

in 2004.”

HKS is also committed to the industry and its

community. “Our firm provides opportunities for

employees to serve their community as well as

industry. We have founded and participated in a

number of activities including Hearts & Hammers, the

ACE Mentoring program, The Business of Design for

small business owners, Make a Wish Foundation,

United Way, We Care, and numerous other agencies as

well as served on countless committees and boards

representing our industry.

“When you join HKS, you become a member of the

family,” continued Hawkins. “We launched Operation

HKS Cares to extend our gratitude to service men and

women overseas. What we found is that many of our

own extended family members were overseas. We’ve

already sent three shipments of care packages. The last

package included a DVD filled with well wishes from

HKS staff members. This is just one of the ways that we

let our employees know that they are important – and

so are their families and loved ones.”

According to Jennifer Schramm, manager, Workplace

Trends and Forecasting, Society for Human Resource

Management, job satisfaction surveys in the past were

varied by age group of the employees surveyed. “Today,

we find that balancing work/life is among the top five

job satisfaction issues”. While employers have little

control over the economy and healthcare costs, they can

provide a safe, motivating environment for employees.

MONEY!

29

M

Page 32: INNOVATE Issue 02

“The best places have already taken care of

employee basics, such as healthcare, benefits,

401(k), etc., and are more focused on a higher

level of employee satisfaction,” said Schramm.

“These employers, such as HKS, are surveying

employees to find out what

makes them work more

creatively as well as efficiently,

achieve productivity, and

most importantly, what makes

them happy.”

The desire to work in a creative environment

rather than focusing strictly on pay is not

unique to the current crop of graduates,

according to Kevin Alter, associate dean of

graduate programs at the University of

Texas at Austin’s School of Architecture. “For

generations, architects have chosen the

profession because of their interest in it and

passion for it,” Alter said. “They are taught to be

ambitious and creative. So a job that offers

working with talented people

who are completing exciting

projects might attract a student

more than a higher paid, less

involved position.”

Though that passion has remained unchanged

through generations, there is one significant

new development in recruiting that has caused

many architectural firms to realize that they

can’t rely on career fairs and office visits to

“Today, we find that balancing work/life isamong the top five job

satisfaction issues”

30

Page 33: INNOVATE Issue 02

Show Me the Benefits

31

sustain their pools of talent. That development

is the Internet, which has led architectural

firms, big and small, to develop high-energy

Web sites designed to catch the attention of

architectural students. “The web is serving as

an incredible recruitment tool for students.

They can go to a site and review a firm’s

projects, people, and get a feel for the firm’s

personality,” Alter continued. “Today, their

choices and opportunities are greater and more

worldwide than ever.”

“Our market is continually becoming more

ethnically and globally diverse,” said Schramm.

“As we look to the future, employers must find

their own specialized niche, focusing on their

employees’ unique attributes.”

Page 35: INNOVATE Issue 02

Westfall Constructors Ltd.G e n e r a l C o n t r a c t o r s a n d C o n s t r u c t i o n M a n a g e r s

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Page 37: INNOVATE Issue 02

General Contractors / Construction Managers

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3333 Welborn Street, Suite 200Dallas, Texas 75219

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Page 38: INNOVATE Issue 02

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Page 39: INNOVATE Issue 02

CONSULTING MECHANICAL/ELECTRICAL ENGINEERS

1550 DOVER STREET • SUITE TWO

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Page 40: INNOVATE Issue 02

RETURN SERVICE REQUESTEDIF UNDELIVERABLE TO ADDRESSEE, PLEASE RETURN TO:

HKS INC. 1919 McKINNEY AVENUE DALLAS, TX USA 75201


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