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INNOVATE UK ‘FIRST OF A KIND’ (FOAK) - CITI LOGIK LIMITED CITIWATCH PROJECT FINAL REPORT

“CitiWatch - The World’s First Traffic Planning System Using Real-time Mobile Network Data”

Authors:

Stephen Leece Gary Ling Date: 29 March 2018

FREE CIRCULATION Please feel free to circulate this Final Report for Citi Logik’s Innovate UK First of a Kind CitiWatch project to others. However, we ask that you respect our copyright and ensure that use of any selective pieces of the report are set in their proper context. The Report Appendices are restricted circulation. Please contact Citi Logik for more information:

www.CitiLogik.com


TABLE OF CONTENTS: CITIWATCH FOAK PROJECT FINAL REPORT

EXECUTIVE SUMMARY

SECTION 1. Aim of the CitiWatch project 1.1 The World’s First Traffic Information System Driven by Mobile Network Data (MND)

1.2 Getting MND to the #BigData Ball 1.3 The Age of the CitiWatch Platform 1.4 Positively Affecting Connected Transport Issues 1.5 CitiWatch Connected Transport Impact Assessment 1.6 CitiWatch Challenges Continue…

SECTION 2. CitiWatch Specification 2.1 Developing a Real-Time Mobile Network Data Analytics Program

2.1.1 Working with Historic Baseline Data. 2.1.2 End-to-End Journey Analysis.

2.2 CitiWatch – The World’s First Real-Time Traffic Information System Using MND 2.2.1 Key Features of CitiWatch’s deployed capability 2.2.2 CitiWatch - Unique Selling Points:

2.3 CitiWatch Deployment – Market Potential, Impact and Size 2.3.1 Market Potential 2.3.2 Market Impact 2.3.3 UK Market Size: Cities, Airports, Ports, Rail

2.3.4 International Market Size Appendix 1 to Section 2: (Issued separately – restricted circulation)

i) CitiWatch Technical Architecture ii) Citi Logik – SWOT Analysis After CitiWatch FOAK Development

SECTION 3. Building the CitiWatch Platform 3.1 Overview - A Scalable Architecture within a Multi-Tenancy Environment

3.2 Design and System Build 3.2.1 Design 3.2.2 Build 3.3. Building Blocks

3.4 Real-Time Data Handling Components 3.5 Developing Analytics Functionality 3.6 Platform Scalability 3.7 Support to The Trial Sites 3.8 Release, Documentation and Programme Management 3.9 Managing Risk 3.10 Validation of Platform Capabilities

3.10.1 Showcasing CitiWatch Platform in the UK 3.10.2 Showcasing CitiWatch Platform Internationally

Appendix 2 to Section 3: (Issued separately – restricted circulation) i) FOAK Project Costs ii) Overall Project Milestones and Deliverable Status iii) Updated Work Schedule


TABLE OF CONTENTS: CITIWATCH FOAK PROJECT FINAL REPORT

SECTION 4. What did you learn from this project 4.1 Project Participants, Responsibilities, Synergies and Implementation 4.2 CitiWatch Project Plan - “Flexible Implementation” 4.3 More “Water Cooler” Moments to Solidify Ownership

4.3.1 Virtual Communication Overload 4.3.2 Shaping Client Expectations 4.3.3 Improved Vodafone relationship 4.3.4 Customer Feedback Drives Development

4.4 CitiWatch Professional – Ports, Rail, Pollution, Habitat 4.5 Document, Meet and Share Information on the World’s Biggest Internet of Things (IoT) Network

Appendix 3 to Section 4: (Issued separately – restricted circulation) i) Organogram of CitiWatch project within Citi Logik organisation ii) Short biographies of key team members

SECTION 5. Commercialising CitiWatch 5.1 Characteristics of the CitiWatch Business Model 5.2 Four Potential Inhibitors

5.2.1. The Branding Power of Multinational System integrators 5.2.2 Capital Injection to Scale Technology/People. 5.2.3 Vodafone Network Limitations

5.3 Targeting Sectors in ‘Pain’ 5.4 Advances in Processing MND and a Prediction Engine

5.4.1 Processing Real-Time Vodafone data 5.4.2 FOAK Prediction Engine Using MND

Appendix 4 to Section 5: (Issued separately – restricted circulation) i) Abridged Commercialisation CitiWatch Plan

SECTION 6. CitiWatch Case Studies (Issued Separately) 6.1 Worcester County Council Trial 6.2 Liverpool Peel Ports Trial


INNOVATE UK ‘FIRST OF A KIND’ (FOAK) CITI LOGIK LIMITED CITIWATCH PROJECT FINAL REPORT

E1. Executive Summary

On 24th March 2018 as the Citi Logik team were preparing the final report on CitiWatch, a real time platform analysing movement by vehicle on foot and by public transport using the existing 3/4G network, the Daily Mail reported that ‘the latest Department for Transport data reveals an average speed for cars on roads in urban areas has dropped to just 18.4mph. The RAC is suggesting that extra investment is needed to reduce congestion and to optimise traffic flows’. These observations reinforce the conclusions of a recent DfT commissioned report, which cited the lack of data gathering techniques was identified as a major inhibitor to change1 in deriving transport benefits from Big Data and the Internet of Things (IoT) in Smart Cities. In summary, to address this shortfall, Citi Logik has built the CitiWatch Platform for mid-tier city, local government customers who have traditionally had limited access to real-time services to support their decision-making, transport operators and citizens who increasingly want to learn more about urban living and the environments in which they live and work. E2. CitiWatch Solution - A Response to the Voice of the Customer CitiWatch core functionality was built based on ‘Voice of the Customer’ feedback gained during the Transport for London proof of concept demonstrator in 2012, which was focused on: assisting city or transport operators to detect trends leading up to incidents especially on corridors, early warning and alerting systems and analyses multi-modal movements across the target city, port, or region. This learning were reinforced during the period September 2017- March 2018 through a programme of validation events with target customers: Telegraph Digital Enterprise Network; Transport Modellers Forum; Local Government Strategy Conference; BIN@Sheffield2017; DIT 'Smart Cities' Trade Mission to Ireland; SmartCity World Congress in Barcelona; European Transport Conference; InnovateUK delegation to Australia; and the Pathfinder Multi-sector Trade Delegation to Kuwait. Citi Logik also surveyed attendees, with the organisers, at the Local Government Strategy Forum on 7-8th November 2017 and were able to affirm from an audience of 150 senior local government decision makers, the level of delegate ‘investment interest’ in the areas shown in this table:

The Company concludes that the original FOAK submission premise of digital transformation through business intelligence by joining up a GDPR compliant Platform with the use of predictive analytics is entirely valid as originally stated: “Real Time analysis is critical to understanding the challenges of congestion, modal shift, targeting intervention and finding capacity in the local network”. In short, there is market demand for CitiWatch.

E2.1 CitiWatch the Platform. The FOAK grant monies were secured in April 2017 to build CitiWatch, the world’s first Traffic information system driven by anonymised mobile network data. CitiWatch is a scalable commercial off the shelf analytics engine for the analysis of vehicle, pedestrian and public transport journey paths compliant with ICO guidelines and EU privacy laws (GDPR). The real-time platform can display travel demands, speeds, congestion, network flows and Journey Time Reliability. It has been built, tested and deployed to aid understanding of urban environments through real time analytics, comparative analysis versus baseline conditions and predictive analysis using network analysis, artificial intelligence and deep data mining. The platform comprises a cloud based multi tenancy platform; provision of 3/4G network data in real time; corridor monitoring of local road network; and a prediction engine for deteriorating traffic conditions.

1 Ricardo Energy and Environment: “Scoping Study into Deriving Transport Benefits from Big Data and the Internet of Things in Smart Cities.” Final Report for Department for Transport (Contract No. CCZZ16A22) June 2017 https://www.gov.uk/government/publications/transport-benefits-from-big-data-and-the-internet-of-things-in-smart-cities

https://www.gov.uk/government/publications/transport-benefits-from-big-data-and-the-internet-of-things-in-smart-cities



E3. Implementing Transport Technology as an Enabler A challenge Citi Logik has faced during this project was the need to demonstrate real-time capability to deliver a fully functioning Data as a Service (DaaS) without having a large R&D budget. The trial site customers were similarly challenged with having a need for real-time analysis but with no R&D budget. Understandably the client team were unable to fund-real time without the full proof of value and field deployment supported by Innovate UK FOAK. One of the initial trials for this FOAK project was undertaken by Worcestershire County Council (WCC) with the support of the transport operations teams who allocated staff time to assist with deployment, assessment and feedback. The Head of Strategic Infrastructure at Worcestershire County Council confirmed that Real Time analysis is critical to understanding the challenges of congestion, modal shift, targeting intervention and finding capacity in the local network. E3.1 Building CitiWatch. The technical build was undertaken by a strengthened Citi Logik technical team supported by Vodafone telecoms capabilities; a combination of development effort, data feed enablement, trial, and exploitation effort. The CitiWatch platform was built in a modular format comprising:

• Authentication layers controlling user access to applications and services configurable based on their needs;

• Visual interfaces to analytics/database engines for real-time and non-real-time data and reports;

• Support to multiple external APIs to interface with mobile network operator systems traditional sensors and new data sources.

The CitiWatch portal specification has been designed and built to provide a web interface, which allows the user to view and interact with the platform through both GIS (mapping) and graphical dashboards where the user can interrogate transport mode patterns and the network performance of a given point or area. The portal has a fully interactive geospatial (map centric) interface that allows the navigation and selected functions to be used. During the build, the key technical challenge related to building drill down functionality for a wide area. In addition, data speed rendering issues needed to be addressed during the design phase to maintain a positive user experience. A key element of the build phase was to link raw anonymised data from the telecommunications network in real-time with the newly built cloud-based processing engine capable of handling up to 100,000 events per second. The now pre-processed real-time could then be analysed using proven analytics techniques including ‘snap to road’, ‘snap to rail’, ‘snap to area’ which had been transitioned from historic data analysis. E3.2 Traffic Prediction Modelling. During this FOAK contract the Citi Logik Analytics team developed a short-term predictor based on two key features: a journey generation algorithm for identifying traffic flows along corridors; and an expansion algorithm which transforms MND traffic flows to actual journey times and traffic volumes. The algorithms, together with the predictor, have been implemented and visualised in CitiWatch based exclusively on MND.

• Corridor based information on journey time, traffic volume and RAG (Red/Amber/Green) against normally expected traffic conditions;

• Point-of-interest information on journey time, traffic volume and RAG against normally expected traffic conditions; and

• Predictions of the above and expected RAGs in the predicted timeslot.

E3.3 End to end Journey Analysis. The Citi Logik team have developed a series of algorithms and analytics techniques to understand anonymised network data, which were previously built from learnings on 15 major transport projects completed in period 2015-2016. The Analytics Development phase created the data processing algorithms, data flow charts, technical guides, user guides and calibration notes. The Journey Generator which now receives raw events (billions per day), collating all the events per device and then building all of these into individual device journeys in real time. The challenge which was overcome was to be able to process the events in real-time, with peak data arriving achieving up to 100,000 events per second. Operating in real time utilising existing algorithms and processes to create Road Performance Metrics of the road network. The output is then compared against a historical performance profile from the non-real-time analytics engine output to produce detailed road attributes for each selected segment. During the build of these components the challenges overcome were generating the resultant road performance metrics against the historical baseline in a timely manner and automating key network segmentation. E3.4 Data as a Service (DaaS). Access to the data services was also addressed via API to allow remote access to specific processed data. This interface allows clients who have already invested in other


technology to be able to integrate CitiWatch services into their existing investment. It was the assessment of the design team that the ability to integrate DaaS within existing systems to reduce barriers to a broad adoption of CitiWatch data, into existing transport operations or other platforms. E3.4 Test & Evaluation During the Test and Evaluation supported by QinetiQ, the team identified CitiWatch as impactful: “with its near real-time information updates on journey time, traffic volume and traffic speed, it is an ideal candidate to use new technology to help improve the transport network, and thus also the local economy, environment and quality of life of its residents.” Using benefits mapping techniques to identify measurable goals and objectives, the report found that comparison of the baseline metrics derived from observing current operations and the changes (once CitiWatch was deployed) allowed the following benefits to be quantified by QinetiQ: Improve Economy 22.4%, Improve Environment 30.2%, Improve Well-Being 9.3%, Safety 22.7%.2 E4. Learnings from the CitiWatch FOAK Project “Transport technology” is explicitly cited by WCC (and many other) local authorities as a key enabler for meeting their strategic organisational objectives by managing demand on the network, tackling congestion, improving road safety and supporting growth. An important by-product in developing CitiWatch has been that the Citi Logik team has developed a better understanding of where the actionable data delivered and visualised through the Platform can have an impact on both the operational and strategic connected transport objectives of local authority end-users. E4.1 Robust Programme Management. CitiWatch was built using best of breed project control and project management principles within a PRINCE2 methodology which covered: initiating the CitiWatch project; directing the project; controlling the build stage; managing stage boundaries; managing platform delivery; finally, the field trials and execution phases, including the field trial assessment methodology. The building blocks of CitiWatch were constructed by: i) on-going and constant engagement with our stakeholders throughout the project life cycle; ii) collaborative work with Vodafone, QinetiQ, taking a “one team” approach; iii) constant communication with regards to all project related tasks and risks; iv) focus on management of change and risk; and v) continuous review processes to establish project status and milestone delivery. By the end of October 2017, the CitiWatch core capability was deployed into the test environments where it was calibrated and tested against the pre-agreed customer use cases at TRL 6. E4.2 Critical Communications. The Citi Logik team learned that the benefits of taking a ‘flexible implementation’ approach to project planning and would recommend this methodology to other project management teams. Another recommendation would be to consider fully the communications mechanism that will be required to progress the project to a successful conclusion at the outset. Specifically, for the Citi Logik team these communication points were salient:

• Virtual Communications can bring great advantages both in terms of cost and time to any project but on complex builds like CitiWatch face-to-face meetings play an important role;

• Managing client expectations is essential on a project which is dealing with matters not been tried or done before. FOAK needs extra communications with end users and stakeholders;

• Customer Feedback Drives Development. As a corollary to this, trapping client feedback and making sure that issues and requests help drive development is essential;

• Improved Relationships with Suppliers. This FOAK project meant we focused on a common objective with key suppliers, which improved our commercial relationship.

E4.3 Risk Management. The Citi Logik team drew on prior learnings from already deployed historic analysis data for transport planning including projects at London Heathrow, Gatwick and in South Wales with leading consulting engineering firms. From this, the assessment was that CitiWatch was a medium risk programme and the Citi Logik team had a clear risk mitigation strategy based on our proven track record of facing similar challenges with non-real-time data. The risk register profile was therefore particularly focused on the handling of real-time data volumes, real-time modal analysis and real-time validation techniques. A key consideration for the Citi Logik team was also to build a scalable architecture and to develop a team structure capable of analysing deploying the platform and then realising the full benefits, within a multi tenancy real environment, which can then be deployed both in the UK and internationally.

2 CitiWatchFOAK – Benefits Evaluation and TRL Assessment. DO2: Final Report. Andrew Barwell. QinetiQ/17/03641 March 2018


E5. Sharing the Benefits of CitiWatch Once the CitiWatch platform capability was established in Worcester, QinetiQ worked with end-users to define suitable metrics, to collect and analyse suitable data, and to report on the realisable benefits using mapping techniques to identify measurable goals and objectives. Because of core observations from the Worcester CitiWatch deployment, and the findings of the Test & Evaluation report, the Citi Logik team were able to assess the impact of future deployments of the CitiWatch platform comparing Local Authority Strategic objectives to Operational Objectives, the following assessment of the impact of future deployments of the CitiWatch Platform on connected transport policies is postulated.

E5.1 CitiWatch Commercialisation. Following the initial project with Worcestershire County Council and Peel Ports, we expect to have a CitiWatch Platform product that we can sell to other cities and transport hubs in the UK from 1st April 2018 and internationally from 1st June 2018. From this point onwards, the CitiWatch Platform can be defined as being the provision of an Analytics as a Service (AaaS) which would be self-funding through sales revenue and long-term loans whilst retaining its DaaS capabilities through APIs for clients who are locked into other proprietary portals. An important part of the ‘market assessment parallel processing’ inside Citi Logik that went along with the CitiWatch FOAK technical project timeline was the development of a business model which will power the Platform’s commercial exploitation. This business model needed to cater not only for sales into sites like those where CitiWatch was being tested under the FOAK ‘Connected Transport Challenge’, a mid-tier UK city/county and a northern British port, but also other contexts such as clients whose projects emanate from the Internet of Things, Smart Cities, Urban Living and Big Data initiatives. E6. Summary CitiWatch is set to become a ‘disruptive’ substitution for existing legacy techniques in a highly fragmented market comprising roadside surveys, induction loops, SCOOT, CCTV, Wi-Fi, and Bluetooth counts. It is also a disruptive replacement for small sample GPS derived analytics technologies, given the ubiquitous nature of the mobile phone and the hugely greater data streams arising. Citi Logik has put British ingenuity in MND Location Insights ‘on the map’ and has created a powerful story, which resonates with potential customers around the world. The Citi Logik team know this because we have pitched CitiWatch and its capabilities weekly and have won business from Copenhagen to Melbourne. Mobile phones form the biggest, most comprehensive IoT network everywhere and anywhere. The lessons we have learned from CitiWatch FOAK make our growing UK Company a global leader in the field of Location Analytics.


SECTION 1. Aim of the CitiWatch project Final report specification requirements show in RED. A brief description of the product, how this addresses the scope of the challenge, and a note on which of the three challenge areas you are addressing.

1.1 The World’s First Traffic Information System Driven by MND In its FOAK project submission Citi Logik stated that its grant-funded project seeks to improve functionality, capacity, productivity, security or performance outcomes in the priority area of ‘connected transport’. Specifically, Citi Logik’s team promised that the CitiWatch Platform, outlined in the FOAK submission, would be “an innovative and disruptive cloud-based infrastructure solution, which analyses the movement of people by vehicle, by foot, and public transport, in real-time, using Mobile Network Data (MND) from the (Vodafone) telecommunications network.” In internal meetings preparing the FOAK submission, Citi Logik’s Managing Director, Stephen Leece, and CTO John Rands, were clear about the aim of the CitiWatch project. They expected the project team “to build the world’s first traffic information system driven by MND.” This intended outcome was a direct response to the FOAK Competition Brief, which stated: “The UK has the potential to lead the world in future markets in [Connected Transport]. The trend is for smart infrastructure, adding data layers, intelligence and innovative capability. With increasing economic, social and environmental pressures, we need solutions that make sure systems are: a) are resilient to change and ‘shocks’ (such as natural disasters or disease epidemics); b) are fit for purpose in the future; and c) provide optimal value for investment.” At the time the FOAK submission Citi Logik was one of the early innovators in the use of historical MND. It had already sold data analytics solutions using MND datasets to several forward-thinking clients including: ARUP, Heathrow Airport and the Welsh Government. However, the Company could also see that MND was an emerging, under-appreciated, unexplored dataset in the provisioning of planning tools and operational systems for smart infrastructure projects; connected by communications. An indication of this can be seen in its absence from the base datasets listed in this graphic from Cambridge University; which was still being replicated in reports seeking to quantify the benefits of “Big Data and the Internet of Things in Smart Cities” as late as June 20173. Ironically, this was the time when Citi Logik’s CitiWatch FOAK project using real-time MND was well underway.

3 Ricardo Energy and Environment: “Scoping Study into Deriving Transport Benefits from Big Data and the Internet of Things in Smart Cities.” Final Report for

Department for Transport (Contract No. CCZZ16A22) June 2017 https://www.gov.uk/government/publications/transport-benefits-from-big-data-and-the-internet-of-things-in-smart-cities


1.2 Getting MND to the #BigData Ball Citi Logik wanted to change this, notwithstanding the potential pitfalls of the FOAK project stated at the time that: MND volumes may be higher than anticipated, analysis of the MND may not identify all fast and slow modes trips in the target area, optimal engagement of all client stakeholders and participants required throughout the project may not be possible (some of these turned out to be prescient – see Section 4). It was an implicit intention of the FOAK project to put MND, as a valued dataset, ‘on the map’ (or at least, the graphic!) and the Citi Logik FOAK team were confident that they would be able to realise this objective. In reality, the Company’s fears that MND datasets were being ignored or not recognised proved to be overstated. Indeed, in November 2017, just as the team was ramping up the rollout of CitiWatch to its client test sites, the UK Office For National Statistics (ONS) issued a report entitled “Research Outputs: Using mobile phone data to estimate commuting flows”4 which focused “specifically on a set of standard census outputs: the origin-destination (O-D) flows of people in employment from their usual residence (origin) to their main workplace (destination)”. The publication of this report was a significant boost for both the FOAK project and to Citi Logik’s future prospects. (Full disclosure: the commuter flow estimates used in this study were modelled by Citi Logik using Vodafone’s data). Overall the findings of the ONS study were very positive and concluded by stating: “This research has shown, for local authority (LA) areas, that mobile phone data (MPD) flows and 2011 Census travel to work

(TTW) data have good correlation for longer distance commuter flows over a magnitude of around 100 commuters.” The impact of the study for Citi Logik was evident when the ONS press release made the front page of the Daily Telegraph (and the inside pages of The Sun); on the very day that Citi Logik’s business development team were showing the first early version of CitiWatch to senior decision makers at the Local Government Strategy Forum in Hinckley. As a result, according to the event organisers, the CitiWatch soft launch was the most well-attended presentation they had ever seen. As Citi Logik’s social media team Tweeted on the day “Mobile Phone Data comes to the #BigData Ball.” The

under-pinning dataset for CitiWatch FOAK project just received, very public, and quasi-official approval. Citi Logik’s implicit aim for the CitiWatch FOAK project had been met in a way that none of team participants could have anticipated. 1.3 The Age of the CitiWatch Platform Another aspect of the FOAK Competition Brief, which inspired those involved, was its emphasis on “business models which link services with new collaborative and integrated solutions.” The Brief explained: “Smart and resilient infrastructure solutions are likely to be multi-disciplinary. Businesses in energy, construction and transport will work together. Solutions will include new technologies from the following sectors: digital, communications, sensors and electronics.” The leaders of Citi Logik share this sentiment and are proponents of the Platform Business Model as outlined in Phil Simon’s seminal book, The Age of the Platform, which in its definition of this approach to market best describes our intentions and ambitions for CitiWatch: “At a high level, platforms simply allow people to reach and connect with one another and obtain information. Through platforms businesses can connect with current and prospective customers…. Governments can connect with their citizenry…. The most vibrant platforms embrace third-party

4 The UK Office For National Statistics: “Research Outputs: Using mobile phone data to estimate commuting flows”, Available on the ONS website. November 2017


collaboration. The companies behind these platforms seek to foster symbiotic and mutually beneficial relationships with users, customers, partners, vendors developers, and the community at large.”5 If this ambitious end-state for CitiWatch cannot be achieved within the timeframe of the FOAK project, a milestone can be introduced along the way to the Platform being able to embrace third party collaboration, (principally through the addition of value-add datasets for end users). This is to generate symbiotic and mutually beneficial relationships between digital, communications, sensors and electronics companies and is outlined in our Field Trial Assessment Methodology. In this part of Citi Logik’s FOAK submission it clearly stated intentions to “establish value for the end user” by having respected, and independent, security and usability consultants, QinetiQ, “participate in discussions with key stakeholders to establish their high-level measures of success for the CitiWatch system. From this we will use benefits mapping techniques to identify measurable (SMART) goals and objectives, and to define the metrics that can be collected that will allow the team to quantify delivered benefits. We expect that these metrics will be a mix of directly quantifiable measures, and less tangible measures that will be collected by questionnaires and interviews.” This QinetiQ report was included with the Company’s Q4 Assessment, and highlights from it can be found in other sections of this final FOAK Report document, particularly as they correlate to what team participants learned during the project. Today Citi Logik’s marketing collateral states: The CitiWatch platform has moved Citi Logik’s location insights capability from: “being able to make sense of transport planning using historic data to: understanding connected transport in urban environments”. CitiWatch offers traffic managers and transport and urban planners the ability to understand traffic flows by mode, to determine 'actual traffic' congestion and to predict 'emerging congestion' and its impact of vehicles and pedestrians in the local environment. The CitiWatch platform will transform Citi Logik’s current location insight capabilities from understanding movement by vehicle, on foot and by public transport (using historical network data) to understanding urban environments through real time analytics, comparative analysis versus baseline conditions and predictive analysis (using network analysis, artificial intelligence and deep data mining). In summary, a ‘brief product description’ of Citi Logik’s FOAK project might now just read: CitiWatch Traffic Analytics - A First of a Kind. 1.4 Positively Affecting Connected Transport Issues An important by-product of the challenges of developing CitiWatch has been that the Citi Logik team has developed a better understanding of where the actionable/executable data (delivered and visualised through the Platform) can have an impact on both the operational and strategic connected transport objectives of local authority end-users. For example, even as a comparatively small, rural authority, Worcestershire County Council’s (WCC) Local Transport Plan (LTP) 2018-2030 describes how transport movements affect key strategic objectives for the County, through its delivery by the Authority’s transport planning team. The overall macro objectives of Worcester County Council include (noted here with their transport characteristics): i) Improving the economy, to support Worcestershire’s economic competitiveness and growth; ii) Improving well-being by contributing towards better safety, security, health by reducing the risk of death, injury or illness arising from transport and promoting healthy modes of travel; iii) Improving safety, through the provision of a reliable and efficient transport network; and iv) Improving the environment to limit the impacts of transport in Worcestershire (by for example, reducing transport-related emissions of nitrogen dioxide, particulate matter, greenhouse gases and noise pollution). ‘Transport technology’ is also cited explicitly in the County’s Strategic Plan as a key enabler of meeting these objectives by: managing demand on the network, tackling congestion, improving road safety and supporting growth. According to the QinetiQ Assessment report on CitiWatch, the information it provides to users, “fits squarely in this realm. With its near real-time information updates on journey time, traffic volume and traffic speed, it is an ideal candidate for WCC’s drive to use new technology to help improve Worcestershire’s transport network, and thus also the local economy, environment and quality of life of its residents.” At a macro level the report found that comparison of the baseline metrics derived from observing current operations and the changes (once CitiWatch was deployed) allowed the following

5 pp22-23. “The Age of the Platform”, Phil Simon. Motion Publishing LLC. 2013


benefits to be quantified by QinetiQ6: Improve Economy 22.4%, Improve Environment 30.2%, Improve Well-Being 9.3%, Improved Safety 22.7%7. 1.5 CitiWatch Connected Transport Impact Assessment CitiWatch’s impact on the connected transport strategy and operations policies of local authority/city planner clients are related to the Platform’s abilities to provide executable data on: i) observed strategic patterns of movement in and around the control area through baseline, comparative analytics; ii) operational real-time updates across transport networks; and iii) multi-modal analysis, understanding the relationships between modes of transport. As a result of core observations from the Worcester CitiWatch deployment, together with assessments of other MND analytics deployment and the findings of the QinetiQ report, the following assessment of the impact of future deployments of the CitiWatch Platform on connected transport policies is postulated.

1.6 CitiWatch Challenges Continue… It is evident that the scope of the challenges faced by the FOAK CitiWatch build will be greater as the Platform is rolled out to bigger, and more connected, conurbations with larger, more densely populated urban areas and roads (with a greater propensity for congestion than the limited vertical and horizontal transport corridors crossing the territory of Worcester County Council). In essence, the challenges Citi Logik faced in both Worcester and Peel Ports deployments (though indicative) were of a smaller magnitude and complexity than the Platform will have to deal with in even the mid-tier UK cities; which is a key segment for Citi Logik’s forthcoming sales drive. For this reason, the next deployment in the evolution of CitiWatch will be in North West of England around a key airport/port. This installation will incorporate not only the lessons learned from both the Worcester and Peel Ports test sites, but also work that is currently underway for a RailWatch derivative of the CitiWatch Platform (See Section 4 of this report for more details).

6 However, there is every possibility that these metrics can be enhanced considerably if CitiWatch outputs are also employed to monitor and manage road and street-works. 7 CitiWatch FOAK – Benefits Evaluation and TRL Assessment. DO2: Final Report. Andrew Barwell. QinetiQ/17/03641 March 2018


SECTION 2. CitiWatch Specification. Final report specification requirements show in RED. The background and context should describe the problem/challenge you are seeking to address. Describe the proposed solution and the assessed impact it had. Describe how the product is innovative and why or how it will succeed in the market. Identify and numerically justify the market potential of this product i.e. the market size over a given period of time.

2.1 Developing a Real-Time Mobile Network Data Analytics Program The background and context should describe the problem/challenge you are seeking to address.

The greater use of real time data analytics from IoT sensors has the potential to transform a city through more efficient and the intelligent transport of people and goods by optimising capacity, better use of scarce resources and a more customer centric view of the transport network, particularly at key interchange points8.

2.1.1 Working with Historic Baseline Data: Citi Logik was established to make ‘sense of cities’ by identifying and analysing demand activity in transport planning, connected cities and the built environment. Its programme of work commenced in 2014 supporting Engineering Consultancies in transport planning; with historical insight into the way people move by vehicle, by foot and on public transport. The exploitation of anonymised network data derived from the existing 2G/3G/4G telecoms infrastructure has already proved disruptive, replacing traditional and costly survey techniques derived from roadside interviews and limited Bluetooth/Wi-Fi surveys. Citi Logik expertise in MND was also evident when it was chosen to be a key technical author of the recently published Department for Transport (DfT) guidelines for the use of network data. 9

Anonymised network data, compliant with the EU General Data Protection Regulation (GDPR) protocols, is also proving more statistically reliable with better sample sizes and with 4/5G cell density expected to increase significantly, as operators strive to deliver better telecoms services and with new network 5G technologies being planned, data samples will only improve over time. While primarily focused on ‘connected transport’, there are also direct implications for ‘smart, resilient, sustainable integrated infrastructure’ and for ‘urban living’; as this new capability is a ubiquitous virtual digital sensor, which enables cities to understand the challenges of urban areas.

‘Greater use of data analytics has the potential to support more efficient and smarter transport of people and goods through an integrated system that can optimise capacity, make better use of resources and provide a more customer- focused experience.1

2.1.2 End-to-end Journey Analysis: Citi Logik has already developed a successful location insight capability for end-to-end journey analysis transport (in association with leading UK engineering consultancies). This delivers a detailed understanding of the movement of people by vehicle, by foot and public transport for incorporation into transport models (to-date for Wales, London Heathrow, London Gatwick, and for local transport authorities). Real-time mobile network analysis, combined with baseline network data, offers a further ‘step change’ over traditional techniques: • Over 60 Million Mobile Devices in the UK moving around continuously in the UK. • Each device is connected to the largest sensor network in the UK (cell base stations). • Mobile operators are already aware of their customers’ movement as a basic function of GSM

technology. • Non-intrusive and privacy compliant (Citi Logik is leading the way in consumer privacy engagement)

provides substantial data volumes: a current Citi Logik regional project is generating over 10 million observed journeys per day10.)

• Granular breakdown of information per location provides origin, destination, direction, speed dwell times, and journey purpose thus providing a comprehensive analysis of intermodal transport usage.

Comparative analysis derived from historic and real time data will strengthen as the Citi Logik network data analytics, artificial intelligence and deep data mining techniques mature

2.2 CitiWatch – The World’s First Real-Time Traffic Information System Using MND Describe the proposed solution and the assessed impact it had. Describe how the product is innovative and why or how it will succeed in the market.

8 Connecting Data, driving productivity and innovation, published by the Royal Academy of Engineering in November 2015 9 “Mobile phone data in transport modelling”, Department of Transport. 3November 2017 https://www.gov.uk/government/publications/mobile-phone-data-in-transport-modelling 10 Recent work around the London Heathrow hub utilized 71,027 Vodafone cells to collect 22 billion raw events with approximately 8 billion of them being active events. Over the course of the 60-day survey period, 6.5 million unique mobile devices were analysed.

https://www.gov.uk/government/publications/mobile-phone-data-in-transport-modelling


To achieve an integrated transport network, different transport modes must not compete or be planned in isolation. Joined-up thinking and an integrated approach to infrastructure planning would improve both city and rural life and pave the way for more sustainable transport solutions11.

CitiWatch is an innovative technology and disruptive infrastructure systems solution, which analyses the movement of people by vehicle, by foot, and public transport in real-time using anonymised mobile network data from the telecommunications network. It provides real-time insights into transport network capacity, efficiencies by mode, Journey Time Reliability (JTR), routing and provision of early warning on transport systems failures. The aims for CitiWatch include:

• Understanding traffic flows around a port, their impact on the local community and on the local commuter traffic

• Understanding traffic flows, the prediction of worsening travel conditions and the impact of planned and un-planned events as they arise

• Understand the impact of congestion on a community, on public transport and on the environment One of the initial trials for this FOAK project was undertaken by Worcestershire County Council with the support of the transport operations teams who allocated staff time to assist with deployment, assessment and feedback. The Head of Strategic Infrastructure at Worcestershire County Council confirmed that Real Time analysis is critical to understanding the challenges of congestion, modal shift, targeting intervention and generating capacity and resilience in the local network. The Traffic Manager and the Bus Information manager were key users during the trial. Although, as the Q4 QinetiQ Assessment Report noted more work is needed to integrate bus timetable data and to plot bus stops (which was out of scope for this FOAK project). CitiWatch is compliant with the UK’s Information Commissioner’s Office (ICO) guidelines and GDPR. The real-time platform can display travel demands, speeds, congestion, network flows, a real-time data feed capability for comparative analysis and Journey Time Reliability (JTR is the ‘normal’ travel time along corridor routes) using a baseline network data set. An example screen designed to aid the decisions of traffic planners is shown here.

2.2.1 Key Features of CitiWatch’s deployed capability include: (i) A scalable cloud based multi-tenancy platform; (ii) Provision of 3/4G network data in real time (comparative analysis v baseline conditions); (iii) Corridor monitoring of local road network; (iv) Prediction engine for deteriorating traffic conditions; (v) Fully anonymised data, compliant ICO guidelines and EU privacy laws (GDPR).

2.2.2 Unique Selling Points (USPs): CitiWatch’s innovative USPs strengthens its proposition and increase its chances of success in the market for traffic planning data:

MND insights: Mobile network derived data from the local 3/4G network is ubiquitous – covering every motorway and every back alley; it is on 24/7; and covers a statistically highly-significant population base of 30%. It can provide insights across transport modes and importantly into changing movement patterns Real-time insights: CitiWatch will be the first product to be able to deliver outputs from network data in real time at scale, enhancing and improving transport operations for the cities/areas in which it is deployed. Market Leading Technology: Citi Logik is the only company in the UK to have built a fully working transport and population view technology demonstrator using MND sensors. Proof of Value: This was achieved by Citi Logik as part of a Transport for London (TfL) evaluation to consider JTR in Central London combining MND with SCOOT (traffic signal sensors) and ANPR cameras. 3/4G Sensor Network: CitiWatch will provide a step change in active sensor points, effectively adding the potential of 300,000 new enriched sensors, sampling over 30% of the UK population, and producing routing-based information incorporating origin, destination, routing, mode, and time. This will improve further with 5G technologies and plans are being developed to deploy in a 5G test-bed environment.

11 http://www.transporttimes.co.uk/article.php/Better-links-are-needed-between-networks-31/

http://www.transporttimes.co.uk/article.php/Better-links-are-needed-between-networks-31/


Analytics as a Service (AaaS): The technology architecture applied is AaaS - whereby the algorithm and analytics engine serve-out the ability to flex and scale according to demand. SME working with a Network Operator: Citi Logik’s unique relationship as a Data Processor compliant with GDPR enables it to analyse movement by mode from the local telco infrastructure. 2.3 CitiWatch Deployment – Market Potential, Impact and Size Identify and numerically justify the market potential of this product i.e. the market size

A challenge Citi Logik faced during this FOAK project was the need to demonstrate real-time capability to deliver a fully functioning AaaS platform to end customers, without having a large R&D budget. The end customer was similarly challenged with having a requirement for real-time analysis, but with no R&D budget. Also, understandably the client team were unable to fund-real time without the full proof of value and field deployment. 2.3.1 Market Potential: Because of the FOAK project trial deployments, Citi Logik has had enquires about its CitiWatch Platform from consulting engineers, core cities, transport authorities, event planners and port and airport operators and has now demonstrated commercial capability through the FOAK trial to:

• Proof the first CitiWatch deployment;

• Undertake an appropriate field trial deployment;

• Derive the benefits of AaaS;

• Identify the technical and market risks in the exploitation phase. Citi Logik has built real-time analysis capability for city and transport infrastructure operators; using a structured and secure cloud-based database environment. Once the CitiWatch platform capability was established in Worcester, QinetiQ worked with end-users to define suitable metrics, to collect and analyse suitable data, and to report on the realisable benefits; using mapping techniques to identify measurable goals and objectives. Comparison of the baseline metrics derived from observing current operations and the changes (once CitiWatch was deployed) allowed the following benefits to be quantified by QinetiQ: Improve Economy 22.4%, Improve Environment 30.2%, Improve Well-Being 9.3%, Safety 22.7%.13

A key area for city and transport planners is about taking a different approach to the challenges that have beset city infrastructure: congestion, pollution and the lack of joined up thinking on their road, rail and airport networks14.

2.3.2 Market Impact. Team participants from Citi Logik on the CitiWatch FOAK project believe that what they have developed will impact positively the international market for Location Insight Services (LIS). Players in this market are just beginning to see value in emerging IoT analytics characterised, by the availability of real-time sensor data, which build a clear operational picture of the location and repetitive patterns associated with location-based activities. CitiWatch is set to become a disruptive substitution for existing legacy techniques in a highly fragmented market comprising roadside surveys (and inspection and enforcement teams), induction loops/magnetometers (including Split-cycle Off-set Optimisation Technique (SCOOT) and other traffic management systems), CCTV/ANPR, Wi-Fi, and Bluetooth counts. It is also a disruptive replacement for small sample GPS derived analytics technologies, given the ubiquitous nature of the mobile phone and the hugely greater data streams arising.

Having been very successful in its non-real-time projects, demand for Citi Logik’s emerging real time service is increasing steadily. To keep these opportunities moving forward the Company have been fortunate to work with international partners who are prepared to invest in proof of concept projects at their cost. For example, the Pune Lighthouse Project for non-real-time MND analytics is stimulating opportunities with India’s Private Business Community and further Government Investment Projects.

2.3.3 UK Market Size: In a recent DfT commissioned report, the lack of data gathering techniques was identified as a major inhibitor to change15 in deriving transport benefits from Big Data and the Internet of

12 Smart Cities and Urban Development: UK Capability, published by DIT in November 2016 13 CitiWatch FOAK – Benefits Evaluation and TRL Assessment. DO2: Final Report. Andrew Barwell. QinetiQ/17/03641 March 2018 14 Connected Cities Mission 6-12 November 2016, published by DIT in November 2016 15 Ricardo Energy and Environment: “Scoping Study into Deriving Transport Benefits from Big Data and the Internet of Things in Smart Cities.” Final Report for Department for Transport (Contract No. CCZZ16A22) June 2017 https://www.gov.uk/government/publications/transport-benefits-from-big-data-and-the-internet-of-things-in-smart-cities

The UK is globally recognised for its experience in city planning, large scale development & regeneration and UK companies have experience in delivering best of breed solutions for existing cities with ageing infrastructure and new cities in response to demographic pressures12.




Things in Smart Cities. To address this Citi Logik has aimed its CitiWatch Platform at mid-tier city and local government customers who have traditionally had limited access to real-time services to support their decision-making. To this end, Citi Logik has engaged during the Exploitation Phase with these groups:

• Cities. There are 75 UK urban areas with a population of more than 100,000 according to the 2011 UK Census. During the Exploitation phase, the Citi Logik team engaged with Local Authorities through events and is now actively engaged with transport operations teams based on the learnings from Worcester.

• Airports. Of the top 40 airports in the UK, there are 20 with passenger numbers of between 500,000 and 10,000,000 a year (2015 CAA statistics). Citi Logik is actively presenting to local airport operators.

• Ports. There are 28 major cargo ports in the UK, ranging from Grimsby & Immingham (largest) and London to Newport and Plymouth. (DfT 2014: UK Port Freight Statistics). The field trial in Liverpool has informed an approach based on developing ‘frictionless’ borders and a PortWatch ‘version’ of CitiWatch.

• Rail. There are 2,553 train stations on the UK network. Of these, 519 have more than 1 million entries and exits per year and less than 10 million (ORR estimates of station usage 2015/16). Citi Logik is also actively testing a RailWatch version of CitiWatch on the West Coast Line (See Section 4 of this report for more details).

Following the initial project with Worcestershire County Council and Peel Ports, we expect to have a CitiWatch Platform product that we can sell to other cities and transport hubs in the UK from 1st April 2018 and internationally from 1st June 2018. From this point onwards, the CitiWatch AaaS would be self-funding through sales revenue and long-term loans.

2.3.4 International Market Size: Detailed assessments from the Operators Guide to Location Services published in October 2015 by SHL indicate that the global market will reach $5Bn by 2020. ‘Operations’ as a market are sized at $1.01Bn, with Government and Transport the most significant markets (excluding retail). Citi Logik has interviewed current and prospective clients to determine the appetite for LIS and the themes. Following on from trials in 2015 in Pune, India, Citi Logik has now established proof of concept activities in Dublin, Copenhagen and Kuwait with an expectation that CitiWatch will be deployed once trials are complete in the UK. The concepts are now being assessed with an international consultancy to understand actual journey times, capacity constraints and Journey Times against baseline data.

In November 2016, while on Department for International Trade (DiT) mission to Dublin, Citi Logik announced a significant strategic partnership with Irish location technologies and analytics ‘pace setter’, Compass Informatics. This partnership will increase Citi Logik’s capabilities to support and sell the CitiWatch Platform across the Island of Ireland, using the existing 3/4G network infrastructure and into the EU after Brexit. In March 2018, as part of a InnovateUK delegation of the nation’s most promising innovators and entrepreneurs to Melbourne and Sydney; two of the most forward-thinking cities in terms of their approach to sustainable living and smart infrastructure, Citi Logik announced a strategic relationship with Australia’s Matrix Traffic and Transport Data Limited to develop the Smart Cities and Intelligent Mobility markets providing a full set of traffic and advanced analytics services across Australia, New Zealand and Malaysia. APPENDIX 1 shows the technical architecture behind CitiWatch and an updated, post build, Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.


SECTION 3. Building the CitiWatch Platform Final report specification requirements show in RED. A description of the how the solution was implemented, and where applicable include details on the design, development, construction/installation, commissioning, operational management and monitoring stages.

3.1 Overview – A Scalable Architecture within a Multi-Tenancy Environment

During the period April-October 2018 Citi Logik designed, built and deployed the CitiWatch platform in a real-world environment to analyse real time movement within populations of 100,000-375,000 citizens. The Citi Logik team drew on prior learnings from already deployed historic analysis data for transport planning including projects at London Heathrow, Gatwick and in South Wales with leading consulting engineering firms. From this, the assessment was that CitiWatch was a medium risk programme and the Citi Logik team had a clear risk mitigation strategy based on our proven track record of facing similar challenges with non-real-time data. The risk register profile was therefore particularly focused on the handling of real-time data volumes, real-time modal analysis and real-time validation techniques. A key consideration for the Citi Logik team was also to build a scalable architecture and to develop a team structure capable of analysing deploying the platform and then realising the full benefits, within a multi tenancy real environment, which can then be deployed both in the UK and internationally.

3.2 Design and System Build 3.2.1 Design. The CitiWatch portal specification (functional, technical, non-functional) has been designed and built to provide a web interface, which allows the user to view and interact with the platform through both GIS (mapping) and graphical dashboards where the user can interrogate transport mode patterns and the network performance of a given point or area. The Platform has a fully interactive geospatial (map centric) interface that allows the navigation and selected functions to be used. During the build, the key technical challenge related to building ‘drill-down’ functionality for a wide area. In addition, data speed rendering issues needed to be addressed during the design phase to maintain a positive user experience. 3.2.2 Build. A key element of the build phase was to link raw anonymised data from the telecommunications network in real-time, with the newly built cloud-based processing engine capable of handling up to 100,000 events per second. The now pre-processed real-time data could then be analysed using proven analytics techniques; including ‘snap to road’, ‘snap to rail’, ‘snap to area’ which had been transitioned from historic data analysis. The build was undertaken by a strengthened Citi Logik technical team (supported by Vodafone telecoms capabilities with a combination of development, data feed enablement, trial, and exploitation effort). CitiWatch was built using ‘best-of-breed’ project control and project management principles (within a PRINCE2 methodology) which covered: initiating the CitiWatch project; directing the project; controlling the build stage; managing stage boundaries; managing platform delivery; and finally, the field trials and execution phases, including the field trial assessment methodology. As detailed in Section 4 the building blocks of CitiWatch were constructed by: i) on-going and constant engagement with our stakeholders throughout the project life cycle; ii) collaborative work with Vodafone, QinetiQ, taking a ‘one team’ approach; iii) constant communication with regards to all project related tasks and risks; iv) focus on management of change and risk; and v) continuous review processes to establish project status and milestone delivery.

3.3. Building Blocks The main elements of the CitiWatch Platform build were: • Infrastructure implementation using (Amazon Web Services (AWS)) Cloud services and Infrastructure

security implementation • Database schema implementation to physical database • Data stream processing and management using external Reference file updates within 5 minutes • Web Services comprising Data Web Services/API and System Services API • User Management including System User Management and Client/Organisation Management • Portal features comprising UX and flow paths, Visualisations and Dashboard graphs & tables • Document & File Management using Google Drive, Microsoft TFS and SharePoint • Automated archiving of core data with all data are being archived automatically • Automated system backups and testing now running daily


3.4 Real-Time Data Handling Components The team successfully developed analysis outputs based on live events utilising complex algorithms and processes already deployed and understood for non-real-time events. The key components: i) Data Injector and Journey Generator which now receives raw events (billions per day), collating all the events per device and then building all of these into individual device journeys in real time. The challenge which was overcome was to be able to process the events in real-time, with peak data arriving achieving up to 100,000 events per second. ii) Journey Analyser operating in real time utilising existing algorithms and processes to create Road Performance Metrics of the road network. The output is then compared against a historical performance profile from the non-real-time analytics engine output to produce detailed road attributes for each selected segment. During the build of these components the challenges overcome were generating the resultant road performance metrics against the historical baseline in a timely manner and automating key network segmentation. 3.5 Developing Analytics Functionality Central to the CitiWatch Platform was the enhancement of a series of algorithms and analytics techniques to understand anonymised network data, which were built previously from learnings on 15 major transport projects completed in period 2015-2016. The Analytics Development phase created the data processing algorithms, data flow charts, technical guides, user guides and calibration notes. The enhanced core

analytics capability was then deployed to compares real time data against past baseline trends, highlighting deviation from the norm:

• Single Mode: Journey time Reliability monitoring, population density, route prediction loading, hot-spot analysis, pedestrian movement, Origin/Destination, Incident detection.

• Multi-modal: Corridor monitoring, corridor congestion prediction, major interchange monitoring, incident detection on major routes, event planning, integration with existing data assets e.g. GPS, CCTV, SCOOT, ANPR.

These core functions were developed based on ‘Voice of the Customer’ feedback gained during the TfL proof of concept demonstrator which was focused on: assisting city or transport operators to detect trends leading up to incidents especially on corridors, early warning and alerting systems and analyses multi-modal movements across the target city, port, or region. 3.6 Platform Scalability The CitiWatch platform was built in a modular format comprising:

• Authentication layers controlling user access to applications and services configurable based on their needs.

• Visual interfaces to analytics/database engines for real-time and non-real-time data and reports

• Support to multiple external APIs to interface with mobile network operator systems traditional sensors and new data sources.

Access to the data services was also addressed via API to allow remote access to specific processed data. This interface allows clients who have already invested in other technology to be able to integrate CitiWatch services into their existing investment. It was the assessment of the design team that the ability to integrate Data as a Service within existing systems to reduce barriers to a broad adoption of CitiWatch data, into existing transport operations and/or other platforms. 3.7 Support to The Trial Sites The system commenced with on-site training and the provision of documentation on 6th September 2017. During the subsequent period, the Citi Logik team deployed: ● Operational support to Worcestershire County Council/Peel Ports ● Iterative deployments and integration where required ● Performance / success metrics design and assessment ● Technical enhancements and revisions to functionality/performance


During the testing at the trial sites, the Citi Logik team also maintained a log system issues; bugs, feature requests, suggested enhancements: ● Level 1 – User support, focussed on key named users. ● Level 2 – Technical support to nominated technical staff in trial organisations ● Level 3 – Integration support where required to trial sites

3.8 Release, Documentation and Programme Management The team initiated a structured release programme in parallel with technical testing of the elements to the Infrastructure (AWS) comprising: System testing; API and web services testing; iterative deployments and

integration where required. There were six deployments to the portal Staging and LIVE environments. By the end of October 2017, the CitiWatch core capability was deployed into the test environments where it was calibrated and tested against the pre-agreed customer use cases at TRL 6. The specific output from the programme

management were: time and cost control, status reporting internally, schedule planning, monitoring and control, liaison via Scrums, meetings, workshops, external coordination & liaison with the trial sites. 3.9 Managing Risk Given the expertise of CitiWatch in real-time analysis and in non-real-time MND services the risk register focused on the implementation of the project, rather than concerns with their ability to undertake the build. The areas which were effectively managed during the design, build and deployment were:

• Data Volumes, which were mitigated using AWS services to absorb the increased data and processing requirement, recalculate processing loads and adjust the processing capacity accordingly

• Transition from historic to real time analysis, which were mitigated through a Technology Readiness Assessment

• Resilience and availability of technical staff, which was mitigated through a Project Management Office

• Deployability and speed of analysis, which was managed through an initial deployment at 15 minutes, then a transition to predictive capabilities and finally 5-minute analytics

• User acceptance, which was managed by teaming with a proven Test & Evaluation vendor (QinetiQ) to clearly define user acceptance testing.

3.10 Validation of Platform Capabilities During the period September 2017-March 2018, a programme of validation on the CitiWatch concept platform was undertaken with target customers. 3.10.1 Showcasing CitiWatch Platform in the UK

• December 11/12 Telegraph Digital Enterprise Network (DEN) - Business Design Centre, London The Telegraph Digital Enterprise Network is proud to host D.E.N LIVE; a unique ConfEx for 1000+ C-Level and line-of-business leaders driving digital enterprise transformation.

• November 29 Transport Modellers Forum – London The Transport Modellers Forum's objective is to sustain a network of transport modellers who use modelling to provide independent evaluation of infrastructure and land use changes. DfT offices, London.

• November 7/8 Local Government Strategy Conference - Hinckley, UK The Local Government Strategy Forum is a is a bi-annually organised, invitation-only event designed for “carefully selected C-suite executives and directors in local government.” The event provides pioneering views on the existing and forthcoming challenges in the sector, with discussions focused on tangible solutions to these development areas. It’s a great opportunity to gain critical insight, initiate new contacts and share understanding with other key decision makers and experts.

• October 30 - 1 November BIN@Sheffield2017 – Sheffield The University of Sheffield and Sheffield City Region partners are hosting the 8th international BIN@ event in Sheffield on October 30th, 31st & November 1st, 2017. BIN@ is an informal international network of partners from across industry, academia, investment, incubation, business development and economic development agencies supporting the sharing of good practice and knowledge and promoting open innovation.


3.10.2 Showcasing CitiWatch Platform Internationally

• March 12-16 InnovateUK delegation to Australia of Britain’s most promising innovators and entrepreneurs. This visit was to Sydney and Melbourne to meet potential local government clients, telcos and engineering firms.

• November 29/ December 1 DIT 'Smart Cities' Trade Mission to Ireland – Dublin The Irish Government’s new Capital Investment plan to 2021 aims to provide for major projects in transport, housing, healthcare and climate change. Ireland is already a major export market for British exports, 30% of all imports to Ireland come from the UK and it is our 5th largest export market. Low travel costs to Ireland, an English-speaking population, good transport links and the same time zone all add to the ease of trading with our neighbours.

• November 14 to 16 SmartCity World Congress - Barcelona Smart City Expo World Congress is committed to leveraging the implementation and follow-up of all global agendas at local and national level. The event aims to be the place to collectivize urban power, to increase the strength of cities, to identify business opportunities, to establish partnerships and contribute to enacting common policies. A place to share research, best practices and potential common solutions, achieved through effective collaboration.

• October 4-6 European Transport Conference – Barcelona Uniquely in Europe, the European Transport Conference (ETC) provides a forum for the coming together of research, policy and practice in transport. The Association for European Transport is committed to providing a meeting place for transport practitioners and researchers from all parts of the world, from new entrants to the profession to established senior figures.

• September 23 to 26 Pathfinder Multi-sector Trade Delegation – Kuwait Kuwait which has excellent relationships with the UK is one of the richest countries in the Gulf, and for many years has been a major investor in the UK and in view of today’s current economic and political climate when many markets are flat, Kuwait stands out as one of few Middle East countries that is successfully meeting the challenges of low oil prices by launching a multibillion dollar five year development plan ending March 2020 to diversify its economy in key sectors.

See Appendix 2 for: i) FOAK Project Costs; ii) Overall Project Milestones and Deliverable Status and an updated work schedule.


SECTION 4. What did you learn from this project (4 A4 Pages) Final report specification requirements show in RED. In this section we detail what learning has been taken from this project and used to improve the market readiness and penetration of Citi Logik’s CitiWatch Platform.

4.1 Project Participants, Responsibilities, Synergies and Implementation a) A summary of your approach to the project; b) Who was involved in the work, what were the synergies between the participants related to the project implementation and what they brought to the project

An organisation chart showing how the CitiWatch project team fits into Citi Logik’s business is shown in APPENDIX 3 together with short biographies of key participants. A summary of the Company’s approach to this project is illustrated in this overview where the development resources allocated to the CitiWatch platform build consisted of teams in three core areas: Data management (‘Back-end’), Analytics and Portal Development (‘Front-end’ or Visualisation). This graphic also shows the synergies between the teams and, just as importantly, the demarcation lines between them. For example, no members of the Portal Development Team are expected to have any access whosoever to raw Mobile Phone Data (MND). While aware of the need to maintain the highest standards of data privacy when this project started, responsibility demarcations have become even more important as Citi Logik prepares for the arrival of GDPR in May 2018.

As detailed in this section the synergies, interactions and communications between these three participant cohorts give rise to some of the most important learnings from the implementation of this project. This is to be expected since from its inception, Citi Logik considers working effectively in a virtual environment to be a competitive advantage for the Company. It is within this construct that the CitiWatch Platform development, by far the biggest technical project that these teams have handled collectively, will be assessed. No proper assessment can be made here

without recognising a critical data partner participant to the success of this project outside of Citi Logik – this is, Vodafone UK. Citi Logik’s FOAK submission described this relationship as a “unique commercial partnership to develop Location Insight Services”. Specifically, all project participants recognised that by “transitioning from the current historic data solution to a real-time solution [CitiWatch] will provide a step change in capabilities.” Although, Mobile Data Analytics was/is not a core Line of Business for Vodafone UK, without the real-time anonymised datasets that they brought to the project covering both the Worcester County Council and Peel Ports trial sites, CitiWatch would be nothing more than a conceptual idea. With this noted, the responsibilities of the three in-house Citi Logik teams are summarised thus:

Core Data Processing Team

Analytics Development Team

Portal development team

Responsibilities • Vodafone data feed management • Archiving and data backup management • Working with the analytics team, implementation of the algorithms for RT processing • Technical infrastructure configuration • Performance and scalability management

• Enhancements of existing algorithms for MND data processing • Development of algorithms to for real-time data processing with the core development team • Portal interface design with the portal development team • Definition of the views for the portal reporting/data components Baseline calculations

• Portal interface design with the analytics development team • Development of the portal interface (UI) • Enhancements to UI for enhanced UX • With the core data processing team, development of the integration services between the back and front ends


4.2 CitiWatch Project Plan - “Flexible Implementation” c) The initial project plan and how this changed through the course of the project.

Search for information on the 80/20 rule (the “Pareto Principle”) in relation to project management (PM) and encounter a world of differing opinions. Making the broadest of generalisations, many say that a Japanese Quality PM approach means that project managers should spend 80% of their time creating an effective project plan (“planning”) and 20% of the time putting it into action (“Implementation”). Whereas, a more “western” (US-centric) approach is the opposite. In the case of CitiWatch, Project Manager Gearoid O’Rian guesstimated that the team followed a “30/70” rule - which meant keeping the initial project plan at a high level to leave a good deal of flexibility for implementation. He noted that the project followed ‘Agile project management’ rules, Annex 4 work packages were followed through and timesheets were completed rigorously but that the exploitation phase was amended as “we realised that the introduction of MND analysis was new and that there was no one in the country better than Citi Logik with more experience of both historic analysis and the introduction of real-time, since we were constantly in communication with customers using MND. This is a key reason why we decided to write the FOAK Final Report in-house rather than outsource it, as originally planned, to a consultancy who we would have had to bring up-to-speed.” From the perspective of John Rands, Citi Logik’s CTO, this ‘flexible implementation’ approach “was invaluable as the project encountered a number of hurdles which we just couldn’t quantify at the outset”. Asked to be more specific Rands said: “The first-of-a-kind nature of this meant that Vodafone calibrating their systems to send a real-time anonymised data feed took longer than expected; our in-house team’s ability cope with the updating processes, which is obviously a new feature when compared to our experience in historic data analysis, meant the initial data preparation and processing phases needed to be

rethought to meet this challenge**. We couldn’t progress much until this vital stage was sorted. Once complete, we regrouped and amended task timelines across the schedule to stay on track.” 4.3 More ‘Water Cooler’ Moments to Solidify Ownership d) Describe what worked well and what worked badly in your approach, and the methodology you recommend others to use.

The Citi Logik team mentioned the benefits of taking a ‘flexible implementation’ approach to project planning and would recommend this methodology to other project management teams. Another recommendation would be to consider fully the communications mechanism that will be required to progress the project to a successful conclusion at the outset since as according to Citi Logik’s Head of Analytics Philippe Perret, “Communications is King!” A member of the following challenges identified in building the CitiWatch platform which emphasise the need for this. 4.3.1 Virtual Communication Overload: Citi Logik maintains its low-cost base by being a virtual company. “We make maximum use of SKYPE, online tools and other virtual communication channels,” explains John Rands. “People who work with us must excel at using these. They need to be responsive and available. Sometimes it’s weeks before I see colleagues in the flesh, yet I communicate with them every day. The time we save from travelling means the productivity of the three teams on this project is extraordinarily high; participants have better quality lives and we save money.” On the other hand, some CitiWatch project participants felt that the Company stretched its virtual communications competitive advantage almost to breaking point during this implementation. Philippe Perret states this clearly: “While you can get a lot done through virtual communications, we should have had more face-to-face group meetings, particularly at the start of the project when we had issues with the transmission and processing of Vodafone data. Working with sub-contractors, you do need design sessions

where everyone is in the same place. You can’t do it all remotely or rely on sharing documentation.** Not to be overdone, meetings of the whole team reveal unstructured points that arise naturally from discussion. These meetings also identify and reinforce who owns problems and who is accountable for putting them right. Also, there is a reason why the ‘water cooler’ in many companies has been an object of ‘group bonding’. I’m not suggesting the team needs to find out what everyone else is watching on TV but ‘social’ discussions about the project in general terms sometimes cause challenges to surface before they become ‘issues’. We would certainly have done better here had we constructed more ‘water cooler moments’.” 4.3.2 Shaping Client Expectations: It is understood that in business “external communications can never exceed internal communications.” Did an over-reliance on virtual communications affect Citi Logik’s communications with the Worcester CC and Peel Ports client sites? “Not too much,” argues Simon Christopher, Citi Logik’s Head of Commercial who managed the client relationship with Worcester. “But we could have spent more time ‘holding the client’s hand’ when we installed the big touch screen Microsoft Surface Hubs with a beta version of CitiWatch on client location in both Peel and Worcester.** For


Worcester’s traffic planners, that installation made the trial ‘real.’ It was all so new, even to us. On the big screen it looked good even from the start and there was a lot of excitement. But really that’s when the hard work began in terms for getting client feedback to shape the product.” Perret adds: “When we deployed the Hubs and clients began to really engage with what CitiWatch could do, I began to realise that this project was not just about analytics output. We needed to keep the clients informed about data developments behind the analytics. We had to work hard to take account of client expectations with respect to data validation and calibration. What was a first for us was the introduction of an online tracking system for client issues. This allowed us to trap issues as the clients reported them. It was very effective. Clients could see issues being resolved as we dealt with them. Where we couldn’t

resolve an issue in good time we could let the clients know what our plan was to resolve it.**” Rands agrees and gives an example: “We discovered that the CitiWatch Vodafone feed would sometimes be interrupted for no reason that we could fathom. Maybe Vodafone moved a mast, there was a power interruption or one of our internal routine processes stalled. The key point is that neither the client nor us had a way of knowing when this happened since it wasn’t obvious. What was, was that this was a serious issue for a Real-Time Platform. The client had to trust the visualisations of traffic in their control areas that we were providing because at its core, CitiWatch is a decision support system. Traffic/City/Port planners make decisions based on what they see. Our response was to identify 4 or 5 key metrics, which we know need to be operational, if the system is updating. If they are good then status of platform is good, the numbers are good, and system is working. We now have ‘traffic lights’ which indicate Platform status to the

User.**” 4.3.3 Improved Vodafone relationship: Perhaps the most important aspect of this project that worked well was improved communications with Vodafone. This large telco, struggling to find where mobile network analytics fits into its overall business strategy, needed to commit extra effort to set up the real-time data feeds on which the whole CitiWatch Platform depends. “The increased commitment from Vodafone to MND and our business model might well be the defining ‘what worked’ issue for Citi Logik out of this FOAK project” says Citi Logik Managing Director Steve Leece. “We’ve seen a step change in our relationship with Vodafone with the development of CitiWatch increasing understanding of the value of MND and the Company’s regional sales teams actively involved in promoting Citi Logik’s MND offerings.” 4.3.4 Customer Feedback Drives Development: Ensuring that User feedback drove the CitiWatch build was essential to the success of this project. All team participants agreed that this worked well. Following up the issues logged online by both test sites, the Portal Development team made a significant discovery: the display side had been so focused on delivering for transport professionals that the logistics specialists at Peel Ports (understandably) got a bit confused as to what they were seeing. John Rands explains: “Visually the CitiWatch Platform for city/traffic planners shows deviations from the norm. This means that if a road is normally congested at 5PM on a Friday, then CitiWatch might show that corridor as being Green – which indicates ‘normal’. Worcester traffic planners got this immediately. The logistic guys at Peel Port were more interested in what was happening in their Port and tended to see Green as denoting a clear road, like on a SatNav. This took some explaining which revealed that further adjustments are required to make MND really useful to ports. As a result, we are now working on a CitiWatch derivative, called PortWatch” 4.4 CitiWatch Professional – Ports, Rail, Pollution, Habitat e) How will you use the data and knowledge gained on this project to further develop this product, develop new products and achieve greater market penetration?

This FOAK project has enabled Citi Logik to progress in its development from 'Making Sense of Cities’ to ‘Understanding Urban Living’. The latter is now the strapline and pathway narrative introduction to the CitiWatch platform. The message here is that the Company’s current historic analysis offering makes sense of cities’ infrastructure, transport and movements while the CitiWatch Platform is a step change, as it not only allows Users to do this in real time but enables Citi Logik to add other data sets (e.g. pollution, rail, ports) incrementally, which can transform people's understanding of urban living and operation more broadly. Interestingly, in looking up definitions, ‘sense’ is something that just naturally happens (smell, taste, hear, sight etc) while ‘understanding’ means interpreting not just what people sense but other variables. This is what the FOAK CitiWatch build is all about. To monetise these developments, Citi Logik is now extending the CitiWatch FOAK build via an internal project called “CitiWatch Professional”. This will be a multi-modal AaaS offering. Citi Logik is also adding


full modal analysis functionality encompassing RailWatch, PortWatch and PollutionWatch products and easily consumable, lower cost, static ‘Habitat Reports’ as a direct to market purchase for residents, developers and retailers to understand the environment in the immediate vicinity of their properties. Here are the early summary specifications for CitiWatch Professional: RailWATCH. Requires the development of automated ingestion of Rail data and setup configuration data for wide scale deployment. User interface which simplifies the output of complex algorithms running in background. PollutionWATCH. Incorporates mechanisms to be able to visualise the areas of poor air quality together with weather data. Output can then be used with enhanced pedestrian flow data service to reduce carbon emissions by location-specific vehicle routing coupled with alerts to citizens at risk by location area when emissions build is high. PortWATCH. To provide a suite of features to support port operators and benefit local communities. Smart routing for vehicle services, e.g. less local congestion and greater business efficiency, improved road safety. Understanding of demand patterns and insights into wider distance catchment area and smarter dispatch across borders. Habitat Reports. Completely new market capability to produce market ready detailed automated reports covering population density mapping, transport and movement analytics suitable for use by local authorities, property developers, architects, property buyers (commercial/residential), retail parks, street works etc. To incorporate online transaction capability as core. The innovations associated with CitiWatch Professional components will not only deliver a whole new revenue line for Citi Logik but also create new intellectual property (IP) assets for the company in the form of algorithms and automated processes. These would not be possible without a successful FOAK project. 4.5 Document, Meet and Share Information on the World’s Biggest IoT Network f) How lessons are fed back to the other project participants and how they will take this information forward in their own organisations/sectors

The first way that the lessons outlined in this section are fed back to all project participants is by sharing the findings of the FOAK Final Report in its entirety. The consolidation of interviews and points made in the production of this document will summarise a year in the working lives of the participants. Fortunately, most seem proud of their achievements on this project, which has created the world’s first traffic data system driven by mobile phone data. All are excited by future CitiWatch Professional developments. Perhaps a factor, which participants take for granted, but needs to be noted here is how well this project has been documented by Gearoid O’Rian and his PM team – a comprehensive list is shown below. This

well-illustrated documentation has obvious benefits such as helping new joiners to the business get up to speed with how the Company does things. The CitiWatch online User guides are updated regularly which enables Citi Logik to incorporate new learnings as the Company rolls out the Platform to other client organisations. QinetiQ recommended “built-in support to users (such as pop-up help) should be considered to improve

users’ ability to interpret CW output.” ** Detailed workshop and training guides will be built upon to create relationships with Users so that feedback can continue to be trapped and acted upon. “Since its inception, Citi Logik’s path to growth has been mainly organic,” observes Steve Leece. “We develop propositions, make a plan, win business, make mistakes, learn from them and repeat. Winning FOAK and developing CitiWatch has been a real boost for Citi Logik. We have put British ingenuity in MND Location Insights on the map and created a powerful story, which resonates with potential customers around the world. I know this because I pitch CitiWatch and its capabilities weekly and we have won business from Copenhagen to Melbourne! Mobile phones form the biggest, most comprehensive IoT network everywhere and anywhere. The lessons we’ve learned from CitiWatch FOAK make our growing UK Company a global leader in the field of Location Analytics.” ** The ‘learning point’ noted here was also captured in the QinetiQ Q4 Assessment as ‘Recommendations’ for future rollouts of the CitiWatch Platform. “CitiWatch FOAK – Benefits Evaluation and TRL Assessment. DO2: Final Report.” Andrew Barwell. QinetiQ/17/03641 March 2018


SECTION 5. Commercialising CitiWatch Final report specification requirements show in RED. How would you extend this solution to other markets or clients?

5.1 Characteristics of the CitiWatch Business Model a) An assessment of how this product or solution might be applied to other contexts An important part of the ‘market assessment parallel processing’ inside Citi Logik that went along with the CitiWatch FOAK technical project timeline was the development of a business model which will power the Platform’s commercial exploitation. This business model needed to cater not only for sales into sites like those where CitiWatch was being tested under the FOAK ‘Connected Transport Challenge’, a mid-tier UK city/county and a northern British port, but also other contexts such as clients whose projects emanate from the Internet of Things, Smart Cities, Urban Living and Big Data initiatives. The characteristics of the CitiWatch business model identified so far, are shown below:

The impact of many of these characteristics has been mentioned elsewhere in this report: Key Partners (Sections 1 & 4), Key Activities (Sections 2 & 3) and Customer Segments (Section 4.4 and below). However, it is worth highlighting here considering how CitiWatch is to be applied to ‘other contexts’, that the defining value proposition of CitiWatch is that it is to be sold as a premium value product. This means that the Citi Logik team needs to concentrate on ensuring that the Platform continues to push performance boundaries. Building on its first-of-a-kind status, CitiWatch needs to incorporate the best traffic planning data available, full stop. The Platform must innovate year after year for the Company to push it into its targets markets as the best fit-for-purpose urban planning platform out there rigorously compliant with GDPR. 5.2 Four Potential Inhibitors b) A description of the limitations of applying this product to other cities. The Citi Logik team have identified four potential ‘inhibitors’ which may limit the application, or sale, of CitiWatch to other cities: 5.2.1. The Branding Power of Multinational System integrators ‘Platforms, Platforms, Everywhere.’ This may be the feeling of some of the decision makers to whom Citi Logik is pitching CitiWatch. According to Accenture16, Platform companies represent $2.6 trillion in market capitalization worldwide through the value-creating power of their platforms. But as a sales message are they becoming ubiquitous? During a recent panel session at a public sector social forum run by Hitachi, the

16 “Platform Economy: Technology-driven business model innovation from the outside in”, Accenture, March 2016


IT and Digital Director of one of London’s most advanced ‘connected boroughs’, stated: “Not a day goes by when I am not contacted by a systems integrator wanting to sell me a ‘Platform’!” CitiWatch may face an uphill battle in getting ‘airtime’ with decision makers when going up against multi-national system integrators which have marketing budgets in the tens of millions of dollars and established

global footprints. Trying to establish a brand with a positive narrative for CitiWatch will not be easy. Some of the biggest names in technology are attempting to dominate the emerging trends outlined in the original FOAK specification and can overwhelm the social media terms related to Citi Logik’s core interest: Complex real-time or retrospective data analytics solutions to spatial challenges. In the Citi Logik ‘target markets bullseye’ shown here, these emerging trends, which Citi Logik is positioned for, are denoted by #HashTags. With the CitiWatch solutions offered shown in the outer circle. On the plus side, no client wants expensive, inflexible (obsolescent?) platforms any more, that don’t talk to existing systems/data-sets and which generate inherent ‘supplier and technology lock-in’. For those clients that have already invested in their own portal systems, CitiWatch can be configured to

output data feeds through APIs. The FOAK Innovate UK funding aspect behind CitiWatch’s development is also an interesting facet of the Platform’s story for many people. Citi Logik is also getting both traction and a hearing with key targets when partnered with Vodafone’s regional Enterprise Sales Teams (see Section 4.3.3). Sometimes getting to see the same people twice17. 5.2.2 Capital Injection to Scale Technology/People. The next stage in Citi Logik’s development is to raise Series A funding to continue to invest in CitiWatch. Without this, the Company’s abilities to scale the technology and the people required to build out the business model noted above and apply the service to other cities will be constrained. 5.2.3 Vodafone Network Limitations. MND Corridor and Point of Interest analysis relies on assigning true representative Vodafone cells, therefore the distribution of Vodafone cell mast and technology is the main restriction when processing the road corridor and POI data. The sparse distribution of Vodafone cells in Worcester, as well as limited 4G cells adversely affected the spatial resolution that can be reliably modelled. This is a concern when considering corridors and POI’s, as the Analytics team are attempting to model small localised features in an area of low Vodafone cell density. A consequence of this is reliable traffic information for corridors and POI’s is not feasible by direct observations alone and requires extensive calibration. If other cities have even lower cell mast densities than Worcester, this will limit the application of CitiWatch. 5.3 Targeting Sectors in ‘Pain’ c) An analysis of which cities across the UK might be suitable for similar recommendations. An analysis of the target UK cities and other potential UK clients for CitiWatch is shown in Section 2.4.3 (and for international markets at 2.4.4). Additionally, Citi Logik surveyed attendees at the Local Government Strategy Forum on 7-8th November 2017 and were able to affirm from an audience of 150 senior local government decision makers, the level of delegate ‘investment interest’ in the areas as shown in this table:

17 An example: The Deputy Chief Executive of Lancashire County Council who first heard of CitiWatch at a conference when it was in the early stages of build, then saw it in action 5 months later at a Vodafone IoT event in Manchester in March 2018. “This really has come on,” he remarked and wanted a proposal.


The Company concludes that the original FOAK submission premise of digital transformation through business intelligence by joining up a GDPR compliant Platform with the use of predictive analytics is entirely valid as originally stated: ‘Real-time analysis is critical to understanding the challenges of congestion, modal shift, targeting intervention and finding capacity in the local network’. In short, there is market demand for CitiWatch. An illustrative analysis of the CitiWatch attributes outline in this report and how they can alleviate some of the ‘pain’ or challenges expressed by the delegates at that conference, many representing the authorities running the UK cities on Citi Logik’s target list is shown here:

See also APPENDIX 4 the abridged commercialisation plan with further analyses and comment. 5.4 Advances in Processing MND and a Prediction Engine d) Resources, tools, business and/or engineering processes and materials you developed through this contract (if applicable). Significant detail on the resources, tools and materials developed through this FOAK contract can be seen in Sections 3 and 4.5 of this final report. Two advances in prediction and MND data engineering processes are noted here. 5.4.1 Processing Real-time Vodafone data Preparing and processing the sheer volume of real-time data in comparison to historic MND presented a significant challenge to Citi Logik’s Data and Analytics teams (See Section 4.2). The volume of data arriving through the Vodafone pipe can peak at over 30,000 events per second. Working with Vodafone the teams have been able to optimise data throughput processing to provide 5-minute updates to the CitiWatch Platform. This is a feat that they think is a ‘first’ in processing MND. This was achieved through the development of new techniques to optimise raw data handling through custom feed processing application developments and the creation of optimised device movement stores. From this the teams were able to utilise the analytics methodologies previously developed and to refine these into real-time continuous processing from which the base movement analytics was derived. With the core base movement data produced, multiple and varied proprietary environment analytics can be applied to both real time and historic data to produce the required data feeds for CitiWatch within each study area. 5.4.2 FOAK Prediction Engine Using MND The ability to make short-term predictions of traffic conditions has many real-world applications and benefits, foremost among these being the potential for traffic managers and network operators to gain insight into actual traffic situations and near future events so that proactive decisions can be made about managing the road network. Many systems and models have been developed to tackle this issue, using a


range of techniques, but these have predominantly been built using data obtained from inductive-loop traffic detectors. During this FOAK contract the Citi Logik Analytics team developed a short-term predictor based on two key features: a journey generation algorithm for identifying traffic flows along corridors; and an expansion algorithm which transforms MND traffic flows to actual journey times and traffic volumes. The algorithms, together with the predictor, have been implemented and visualised in CitiWatch as shown in these sample graphs, based exclusively on MND. CitiWatch requires no CAPEX or new sensors and has access to live and historic anonymised events taking place on the Vodafone cellular network, which are transformed to provide clients with key outputs in real time, including:

• Corridor based information on journey time, traffic volume and RAG (Red/Amber/Green) against normally expected traffic conditions;

• Point-of-interest information on journey time, traffic volume and RAG against normally expected traffic conditions; and

• Predictions of the above and expected RAGs in the predicted timeslot. Conclusion CitiWatch is set to become a ‘disruptive’ substitution for existing legacy techniques in a highly fragmented market comprising roadside surveys, induction loops, SCOOT, CCTV, Wi-Fi, and Bluetooth counts. It is also a disruptive replacement for small sample GPS derived analytics technologies, given the ubiquitous nature of the mobile phone and the hugely greater data streams arising. Citi Logik has put British ingenuity in MND Location Insights ‘on the map’ and has created a powerful story which resonates with potential customers around the world. The Citi Logik team know this because we have pitched CitiWatch and its capabilities weekly and have won business from Copenhagen to Melbourne. Mobile phones form the biggest, most comprehensive IoT network everywhere and anywhere. The lessons we have learned from CitiWatch FOAK make our growing UK Company a global leader in the field of Location Analytics. InnovateUK – The Innovation Agency Finally, it is fair to state that this ‘Blue Sky’ project could neither have been concluded in the timeframe noted above nor financed by the private sector in a way which would have delivered the high standards of business, technical and financial, ‘evidenced’, competence as demanded here by InnovateUK. The UK Innovation Agency has now established itself as a world-leading organisation in backing very early stage innovation at ‘arm’s length’ from the UK Government.

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