Innovating in a forever recession by Dinis Guarda

Innovating in a Forever Recession@dinisguarda - Founder and CEO

How to Innovate in a Forever recession?What is Innovation now?

Innovative disruption versus

Sustained Innovation

Dinis Guarda, Founder and CEO [email protected] - ztudium.com – Twitter @dinisguarda

Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

The concept of “Forever recession”, coined by Seth Godin is particularly relevant to the present world climate and the business

challenges we face today.



There are two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There’s plenty of evidence that intervention can shorten it, and also

indications that overdoing a response to it is a waste or even harmful…

The other recession, though, the one with the loss of “good factory jobs” and systemic unemployment…I fear that this recession is here forever”

Seth Godin in his book “The forever recession”.



5

Every Individual =

Brand - Media - Startup - Data - Innovation Company!



Every Business =

Brand + Media + Financial + big data + Innovation Company!





The evolution of internet has been building with it an entire new economy that now is by default digital.

Its future is creating an AI predictive algorithm based real time big data, IOT and modeling system of operations that all businesses around the world are adoption. The

business leaders that fail in this will disappear in a short term spam.

Innovation is the capacity to bridge all this.



In essence, we are living in a continuous crisis.

But when you are in crisis it forces you to change and adapt faster. Similarly, you will invest more effort in upgrading your knowledge, skills, and focus. When forced into a crisis

it is imperative for any business to figure out how to do something unique and discover how people will be able to pay for it, or get enough solutions to get what is really

necessary. Crisis can make people more innovative, and productive.



In a world that has been changing drastically since the post-industrial revolution, the way ideas spread, products, marketing and communication are radically new, and constantly evolving. Thus, in such a landscape there is a need for a strong focus leadership. When you find yourself in a world shaped by crowdsourcing, numbers, data, and most of all where social behavior is irreversible, the best position is to keep a strong identity and

focus.



Innovation and Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones.

It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'.





Innovation and Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones.

It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'.



Innovation = Cycle of evangelisation



Me to we you to meCreative (digital) evangelisation?



The algorithm big data driven economy



Prometheus myth have parallels within the beliefs of many cultures throughout the world; see creation of man from clay, theft of fire, and

references for eternal punishment and the religious symbolism expressed in the book of Genesis.



Are we living in a digital Prometheus IoT world giving birth to the next machine singularity evolution of mankind with technology?



mindset of innovation?

Tech

Big data

Social media

IoTBlockchain tech

Basics of communication – Capacity to change



"Anything that is essentially a network, either of communications or of coordination or of marketplace transactions ... that can scale to millions to

hundreds of millions of people, those are the kind of things that really interest me. (…) Because those are part of what transform our economy, and also our

society.” Reid Hoffman



What narratives – story telling - are we constructing?



Big Data is the oil of the 21st century. But oil is just useless thick goop until you refine it into fuel.

And it’s this fuel – proprietary algorithms / insights that solve specific problems that translate into actions – that will be the secret sauce of

successful creators - organizations in the future.



What makes an innovative professional?



24

Innovative Strategy

Evangelisation

Get close to networks and engage them: online

and offline

Define clear goals, actions and get network

on board

Get data about each user segment and understand their

needs

Increase awareness of message, brand & value

proposition

Leverage Social Media channels to activate relations & business

Map landscape – long tail - audiences. Create Message channels for each group

Leverage Best of Tools, offer value and associations that

create value

Retain & develop ambassador / IB Program

Focus in Increasing leadsOwned + Earned Media

Create customised events with industry respected

partners.

Use right syndication, social media right channels to

engage users through target content

Create engagementvia premium content, Education and events

Pro-active education & engagement

Leverage a network of partners – online and offline.

Evangelise your creative message

Map / Get right context: channels / influencers





Some innovation ideas DNA to bear in mind: synthesis:

1. Build a community and culture, but start in-house;2. Have a clear message / focus, and even if it changes be honest about it;3. Continuously take a double Reality Check;4. Make sure you don’t go it alone; create partnerships and collaborate;5. Be straight forward, honest and play to your strengths;6. Apply persistence, honesty and rigor;7. Move to where your audience and consumers are;8. Always keep your idea, product, services, or offering in beta and learn from other Industries;9. Make sure you keep on testing your idea;10. Be a leader of change;11. Balance passion and objectivity;12. Keep on learning, adapting and changing!

To finish again a quote Seth Godin in the article “Forever recession”:

“Job creation is a false idol. The future is about gigs and assets and art and an ever-shifting series of partnerships and projects. It will change the fabric of our society along the way. No one is demanding that we like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to

the work that needs to be (and now can be) done.”





thank you

Innovating in a Forever Recession

Date post:	09-Feb-2017
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