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Innovation Cafe: Charting the Path of Innovation Maturity

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Mindjet’s Innovation Strategy Directors, Harvey Wade and Tom Brister, discuss the key dimensions to building a strong, successful innovation program. It’s not an easy road, but Mindjet’s team of seasoned services professionals will chat about how to overcome obstacles and assess your program for a better understanding of your strengths and weaknesses.
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February 25, 2014 Charting the Path of Innovation Maturity
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Page 1: Innovation Cafe: Charting the Path of Innovation Maturity

February 25, 2014 Charting the Path of Innovation Maturity

Page 2: Innovation Cafe: Charting the Path of Innovation Maturity

Meet the Speakers

Tom Brister, Director, Innovation Strategy

As a Mindjet Strategist, Tom helps Mindjet customer's build successful programs to transform their business using our SpigitEngage platform. Prior to joining Mindjet, Tom built and lead the Enterprise Innovation Program at Allstate Insurance. Tom has 15 years of experience in strategy development, leading change, and innovation management. He is a graduate of Texas State University with a bachelors in Computer Science.

Harvey Wade, Director, Innovation Strategy Harvey provides strategic direction and support to Mindjet’s key clients, as they engage their workforce and customers to identify ideas that solve and overcome key challenges. Based in the UK, he has over 17 years experience in the financial services sector, working for Commercial Union, CGU, Aviva and Allianz Insurance, where he designed, setup and ran the employee ideation and innovation program. He is a graduate of Warwick University with a bachelors in Chemistry.

Page 3: Innovation Cafe: Charting the Path of Innovation Maturity

Agenda

•  The Journey •  The Model •  A Customer Story •  Q&A

Page 4: Innovation Cafe: Charting the Path of Innovation Maturity

The Journey

Page 5: Innovation Cafe: Charting the Path of Innovation Maturity

Where are you on your Innovation Journey?

•  Where are we on our innovation journey?

•  How far have we gone?

•  Where could we get to?

•  Where do we go next?

•  What are we doing well and what needs to improve?

Page 6: Innovation Cafe: Charting the Path of Innovation Maturity

Why change?

•  Seeking better or different results and outcomes from their innovation program

•  Need to reduce risk of change

•  Uncertain of the effect changes may have

•  We need confidence to make the changes that brings greater success

“If you do the same thing over and over again, don’t

be surprised that you always get the same

results.”

Page 7: Innovation Cafe: Charting the Path of Innovation Maturity

The Model

Page 8: Innovation Cafe: Charting the Path of Innovation Maturity

Foundation of Innovation assessments

Mindjet’s innovation maturity model is the foundation any assessment process. This model, developed by Mindjet, enables the innovation maturity and capabilities of an organization to be objectively measured.

Mindjet Innovation Maturity Model

Page 9: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Measurements & Metrics

Implement & Execute

Engagement

Culture

Governance

Sponsorship

Mindjet Innovation Maturity Model

Page 10: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Measurements & Metrics

Implement & Execute

Engagement

Culture

Governance

Sponsorship

Strategy

What is the focus of innovation and how does it align with the corporate objectives?

Mindjet Innovation Maturity Model

Strategy

Page 11: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Measurements & Metrics

Implement & Execute

Engagement

Culture

Governance

Sponsorship

Do your sponsors enable your program to grow?

Mindjet Innovation Maturity Model

Sponsorship

Page 12: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Measurements & Metrics

Implement & Execute

Engagement

Culture

Sponsorship

Governance

How and who is responsible for the regulation and control of the program?

Mindjet Innovation Maturity Model

Governance

Page 13: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Tools & Technology

Measurements & Metrics

Implement & Execute

Engagement

Culture

Governance

Sponsorship

Process

Is the innovation process formalized and widely used?

Mindjet Innovation Maturity Model Process

Page 14: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Measurements & Metrics

Implement & Execute

Engagement

Governance

Sponsorship

Culture

Is the culture receptive to change and does the organization encourage experimentation and innovative behaviors?

Mindjet Innovation Maturity Model

Culture

Page 15: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Measurements & Metrics

Implement & Execute

Culture

Governance

Sponsorship

Engagement

Who are you engaging with and how?

Mindjet Innovation Maturity Model

Engagement

Page 16: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Process

Tools & Technology

Measurements & Metrics

Implement & Execute

Engagement

Culture

Governance

Sponsorship

Skills & Capabilities

Do you give people the ability to think and act creatively to solve critical business problems?

Mindjet Innovation Maturity Model

Skills & Capabilities

Page 17: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Measurements & Metrics

Engagement

Culture

Governance

Sponsorship Implement & Execute

What resources and methods does your organization have to implement ideas?

Mindjet Innovation Maturity Model Implement

& Execute

Page 18: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Tools & Technology

Implement & Execute

Engagement

Culture

Governance

Sponsorship Measurements & Metrics

Is innovation being measured and is success clearly defined and communicated?

Mindjet Innovation Maturity Model

Measurements & Metrics

Page 19: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Strategy

Skills & Capabilities

Process

Measurements & Metrics

Implement & Execute

Engagement

Culture

Governance

Sponsorship

Tools & Technology

Do you have an infrastructure of innovation tools and technologies and a broad set of methodologies on use them?

Mindjet Innovation Maturity Model

Tools & Technology

Page 20: Innovation Cafe: Charting the Path of Innovation Maturity

Innovation Model Dimensions

The model looks at the ten key dimensions of any successful and mature innovation program.

Mindjet Innovation Maturity Model

Strategy

Skills & Capabiltiies

Process

Measurements & Metrics

Implement & Execute

Engagement

Culture

Governance

Sponsorship Tools & Technology

Page 21: Innovation Cafe: Charting the Path of Innovation Maturity

Dimension Maturity Level

Novice   Experienced   Op/mized  

As an organization grows in it’s maturity, it moves through levels in each dimension.

Page 22: Innovation Cafe: Charting the Path of Innovation Maturity

Engagement Dimension

Novice   Experienced   Op/mized  

“Who are you engaging with and how?

Page 23: Innovation Cafe: Charting the Path of Innovation Maturity

So putting this altogether…

Maturity Level 1

Indicator DIMENSION An area of concern for our clients that can be assessed and matured. Each Dimension has a set of assessment criteria associated with it.

MATURITY LEVEL A generalization used to help customer’s self-identify. Each Maturity level has a set of: •  Advancement Timing •  Dimension Indicators •  Dimension Advancement Activities

DIMENSION INDICATOR A characterization of a particular dimension for this maturity level. Each Dimension Indicator has a set of examples associated with it.

Strategy

Sponsorship

Governance

Process

Culture

Engagement

Skills & Capabiltiies

Implement & Execute

Measurement & Metrics

Tools & Technology

Strategy

Sponsorship

Governance

Process

Culture

Engagement

Skills & Capabiltiies

Implement & Execute

Measurement & Metrics

Tools & Technology

Page 24: Innovation Cafe: Charting the Path of Innovation Maturity

The Innovation Maturity Model…

Novice Experienced Optimized

Strategy Reactive & short-term Aligned to corporate objectives

Drives competitive advantage

Sponsorship Informal/ part-time Assigned Exec role Dedicated senior Exec role

Governance Undefined & uncontrolled

Defined but not fully developed

Clear ownership & responsibility

Process Sporadic Process defined but limited adoption

Repeatable process & used in all areas

Culture Risk averse Pockets of Innovative behavior

Experimentation valued & widespread

Engagement Siloed & limited Internal collaboration Internal & external co-creation

Skills & Capabilities Self-directed Limited training Formalized program

Implement & Execute Serendipitous Defined but constrained

Multiple defined channels

Measurement & Metrics Adhoc Balanced scorecard Strategic & shared

Tools & Technology Limited technologies & tools

Variety of technologies or methods

Multiple approaches & methods are used

Page 25: Innovation Cafe: Charting the Path of Innovation Maturity

Identify the “current state”

Novice Experienced Optimized

Strategy Reactive & short-term Aligned to corporate objectives

Drives competitive advantage

Sponsorship Informal/ part-time Assigned Exec role Dedicated senior Exec role

Governance Undefined & uncontrolled

Defined but not fully developed

Clear ownership & responsibility

Process Sporadic Process defined but limited adoption

Repeatable process & used in all areas

Culture Risk averse Pockets of Innovative behavior

Experimentation valued & widespread

Engagement Siloed & limited Internal collaboration Internal & external co-creation

Skills & Capabilities Self-directed Limited training Formalized program

Implement & Execute Serendipitous Defined but constrained

Multiple defined channels

Measurement & Metrics Adhoc Balanced scorecard Strategic & shared

Tools & Technology Limited technologies & tools

Variety of technologies or methods

Multiple approaches & methods are used

Assigned Exec role

Reactive & short-term

Defined but not fully developed

Process defined but limited adoption

Risk averse

Internal collaboration

Self-directed

Serendipitous

Adhoc

Limited technologies & tools

Page 26: Innovation Cafe: Charting the Path of Innovation Maturity

Novice Experienced Optimized

Strategy Reactive & short-term Aligned to corporate objectives

Drives competitive advantage

Sponsorship Informal/ part-time Assigned Exec role Dedicated senior Exec role

Governance Undefined & uncontrolled

Defined but not fully developed

Clear ownership & responsibility

Process Sporadic Process defined but limited adoption

Repeatable process & used in all areas

Culture Risk averse Pockets of Innovative behavior

Experimentation valued & widespread

Engagement Siloed & limited Internal collaboration Internal & external co-creation

Skills & Capabiltiies Self-directed Limited training Formalized program

Implement & Execute Serendipitous Defined but constrained

Multiple defined channels

Measurement & Metrics Adhoc Balanced scorecard Strategic & shared

Tools & Technology Limited technologies & tools

Variety of technologies or methods

Multiple approaches & methods are used

Identify the “current state”

Novice Experienced Optimized

Strategy Reactive & short-term Aligned to corporate objectives

Drives competitive advantage

Sponsorship Informal/ part-time Assigned Exec role Dedicated senior Exec role

Governance Undefined & uncontrolled

Defined but not fully developed

Clear ownership & responsibility

Process Sporadic Process defined but limited adoption

Repeatable process & used in all areas

Culture Risk averse Pockets of Innovative behavior

Experimentation valued & widespread

Engagement Siloed & limited Internal collaboration Internal & external co-creation

Skills & Capabilities Self-directed Limited training Formalized program

Implement & Execute Serendipitous Defined but constrained

Multiple defined channels

Measurement & Metrics Adhoc Balanced scorecard Strategic & shared

Tools & Technology Limited technologies & tools

Variety of technologies or methods

Multiple approaches & methods are used

Novice

Reactive & short-term

Informal/ part-time

Undefined & uncontrolled

Sporadic

Risk averse

Siloed & limited

Self-directed

Serendipitous

Adhoc

Limited technologies & tools

Page 27: Innovation Cafe: Charting the Path of Innovation Maturity

Novice Experienced Optimized

Strategy Reactive & short-term Aligned to corporate objectives

Drives competitive advantage

Sponsorship Informal/ part-time Assigned Exec role Dedicated senior Exec role

Governance Undefined & uncontrolled

Defined but not fully developed

Clear ownership & responsibility

Process Sporadic Process defined but limited adoption

Repeatable process & used in all areas

Culture Risk averse Pockets of Innovative behavior

Experimentation valued & widespread

Engagement Siloed & limited Internal collaboration Internal & external co-creation

Skills & Capabilities Self-directed Limited training Formalized program

Implement & Execute Serendipitous Defined but constrained

Multiple defined channels

Measurement & Metrics Adhoc Balanced scorecard Strategic & shared

Tools & Technology Limited technologies & tools

Variety of technologies or methods

Multiple approaches & methods are used

Help to prioritize

Novice

Reactive & short-term

Informal/ part-time

Undefined & uncontrolled

Sporadic

Risk averse

Siloed & limited

Self-directed

Serendipitous

Adhoc

Limited technologies & tools

#1

#2

#3

#4

Page 28: Innovation Cafe: Charting the Path of Innovation Maturity

Build Recommendations…

Strategy •  Work with Executives to identify 2014 business goals •  Map 2014 program goals to 2014 business goals

Tools & Technology

Measurement & Metrics

Culture

•  Build Regional Challenge Platform and Process •  Expand platform usage to all employees

•  Identify new measurements based upon new goals •  Integrate program metrics into executive dashboard

•  Formalize Key Innovation Roles •  Revise Challenge incentive structure

#1

#2

#3

#4

Page 29: Innovation Cafe: Charting the Path of Innovation Maturity

A Customer Story

Page 30: Innovation Cafe: Charting the Path of Innovation Maturity

The Customer Profile

$11B/rev Consumer Products Company §  20,000 Employees §  2.3 Million Customers §  Sales & Digital Leadership Partner

50+ Years of… Traditional thinking and process §  Conservative Culture §  Opaque leadership decision making §  Old fashioned project prioritization &

management

On Transforming how they interact with partners and customers to… §  Identify & prioritize their needs §  Create a deeper relationship §  Consumer generated solutions

Focused

Commitment to moving forward with a transformative capability and the required resources to get… §  Employee & Consumer Ideas §  Consumer Feedback & Evaluations §  Selecting “Good” Ideas

100%

Page 31: Innovation Cafe: Charting the Path of Innovation Maturity

Obstacle to Innovation Success - The Customer’s Reality

Brand First Any change to the relationship with customers bring tremendous brand risk that tend paralyze the organization and the launching of similar capabilities in the past.

It’s Complicated The customer has a very complex relationship with partners & customers globally, that varies by geography and maturity of each market. They don’t know how to rationalize and manage a change to that relationship

A fear of not fully understanding their current innovation maturity, and their own agendas before launching a transformation effort.

Cart, Horse

Leadership does not want to engage in risk mitigation behavior that limits scope and opportunity. They want to proceed with confidence and with scope that will make a meaningful market impact on their business or want to move to other business opportunities that will.

All or Nothing

Page 32: Innovation Cafe: Charting the Path of Innovation Maturity

Our Journey with the Client

Today   Forward   Tomorrow  Help Them Understand their “Today”

Help Them Understand Their “Tomorrow”

Help them Agree Upon Their Path Forward

Page 33: Innovation Cafe: Charting the Path of Innovation Maturity

Gaining Clarity – The Mindjet Innovation Maturity Assessment

Man in the Mirror The client understands what they are capable of as an organization in the near and long term. They also understand how they measure up against industry standards.

Defined Success The client gained clarity about the key success factors that any innovation capability will need to have to accommodate their customer/partner relationship

To Thine Own Self… The client recognized, prioritized, and integrated key internal organizational agendas into the path forward as program requirements

The client received a detailed set of recommendations that reflects their strengths, weakness, and opportunities for change. These recommendations where socialized to gain broad alignment for the future capability.

Path Forward

Page 34: Innovation Cafe: Charting the Path of Innovation Maturity

Capability Partner

Gaining Clarity – The Mindjet Innovation Maturity Assessment

“Mindjet enabled us to understand what we need to

focus on to build our innovative capabilities; their expertise was

invaluable.”

“The strategic assessment allowed us to develop robust

approach to innovation and get us to get broad alignment for the resulting future vision.”

Detailed Compelling Vision for the future of innovation in their organization still guiding them today. Multi-phase program underway with broad organizational support and input. Transformation journey is being received by all corners of the organization with excitement and readiness for change.

Page 35: Innovation Cafe: Charting the Path of Innovation Maturity

Breaking through to New Levels

1. Understand your organization

2. Comparatively benchmark

3. Refocus innovation activities

4. Future vision clarity

5. Tools & Technology support “Mindjet’s assessment allowed us to develop robust approach to innovation and get us to get

broad alignment for the resulting future vision.”

Page 36: Innovation Cafe: Charting the Path of Innovation Maturity

Q & A

Page 37: Innovation Cafe: Charting the Path of Innovation Maturity

Register for the Next Webinar

Speakers: Tom Kneen of Cisco and Matt Chapman of Mindjet Date: Wednesday, February 26, 2014 Time: 10AM GMT/ 1PM EDT! Format: 45 min interactive webinar and Q&A

To register today, email: [email protected] or visit: mindjet.com

Speaker: Charlene Li of Altimeter and Milind Pansare of Mindjet Date: Wednesday, March 12, 2014 Time: 10AM PST/ 1PM EST! Format: 45 min interactive webinar and Q&A

To register today, email: [email protected] or visit: mindjet.com

Page 38: Innovation Cafe: Charting the Path of Innovation Maturity

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