Innovation Coaching Working GroupNew Services for the Network 2014 & 15

Cédric “that nice man from Switzerland”Martin “that Brit guy with the odd sense of humor”

Jasper “that bloody Dutch boy we will miss so much”

Agenda• Future innovation services: framework and overview

Cédric• Dialogue with DG R&I and DG Enterprise

moderated by Peter• New innovation services – what it means for EEN partners

Martin• Dialogue with audience

moderated by Peter• Conclusion and next steps

Jasper

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The Team at Work• Working Group

• WP leaders: Jasper Hemmes, Cédric Höllmüller, Caroline Gray-Stephens, Andrea Kindler, Martin McGurk, Monika Vrbková

• WG members: Maxine Adam, Hicham Abghay, Barbara Andreani, Søren Bjerregaard Pedersen, Nicolas Chehanne, Anna Kaminska, Nicoletta Marchiandi, Marjo Uotila, Antonios Viader, Gabriel Vladut

• EACI: Eric Koch and Gunnar Matthiesen• DG Enteprise and Industry: Sven Schade• DG Research and Innovation: Bernd Reichert and Igor Jelinski

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Thank you

WG mandateA. Propose how to implement the future innovation services EEN

will deliver under the remit of Horizon 2020, in particular the 5-7 day support packages for

• “Enhancing SME’s Innovation Management Capacity” and for• “Key Account Management (broker coaches & facilitate

coaching) for the SME instrument”B. Propose how to strengthen the embedding of EEN in the

regional innovation ecosystem

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Nota BeneThis presentation reflects the recommendations of the Working Group made to the Commission and EACI.

Main focus: new innovation services delivered under remit of Horizon 2020, but the Innovation services under the remit of COSME are also integrated. Not included: Related Internationalisation services under the remit of COSME (but links are mentioned)

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Strand A - Future innovation services

Future EEN Innovation Services - Framework

`

Informing SMEs on competitiveness•For all SMEs interested in internationalisation and innovation•General EEN information services, often 1 to many

provided by EEN adviserCO

SM

E

Future EEN Innovation Services - Framework

`

Helping SMEs for internationalisation and innovation•For SMEs with a clear product, service, know-how,project or technology with potential forinnovation & internationalisation•Personalised advice and support services, Usually 1 to 1

provided by EEN innovation advisera sub group of EEN adviserC

OS

ME

Future EEN Innovation Services - Framework

`

provided by EEN innovation experta sub group of EEN innovation adviserH

ori

zon

20

20

Enhancing SMEs innovation management capacities•For SMEs with real potential for international growthvia clear product/service innovation but lackinginnovation management capacities•Personalised support services of several days, 1 to 1

Future EEN Innovation Services - Framework

`

Facilitating SME coaching services in SME instrument•For SME instrument beneficiaries•Key Account Management of several days, 1 to 1

provided by EEN Key Account Managera sub group of EEN Innovation expertsH

ori

zon

20

20

Future EEN Innovation Services - Framework

`

Informing SMEs for competitiveness•For all SMEs interested in internationalisation and innovation•General EEN information services, often 1 to many

Helping SMEs for internationalisation and innovation•For SMEs with a clear product, service, know-how, project or technology with potential for innovation & internationalisation•Personalised advice and support services, usually 1 to 1

Enhancing SMEs innovation management capacities•For SMEs with real potential for international growth via clear product/service innovation but lacking innovation management capacities•Personalised support services of several days, 1 to 1

Facilitating SME coaching in SME instrument•For SME instrument beneficiaries•Key Account Management of several days, 1 to 1

CO

SM

E f

un

din

g,

60

%

Horizon 2020 funding: xx service packages per country1 service pack = 7 days

Dialogue withDG Research & Innovation

and DG Enterprise and Industry

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Promotion of EEN support activities

Networking activities within and for EEN

SME Feedback activities on EU matters

General SME advise on EU matters, inter-nationalisation & innovation(1 to n)

Personalised partnering for SME’s internat. business & innovation expansion (1 to 1)

Expert advice for Innovation Management Capacity Building (1 to 1)

Personalised SME advise on inter-nationalization & innovation(1 to 1)

Expert Key Account Mana-gement for the H2020 SME instrument(1 to 1)

Exit

Signposting to non EEN services

EEN baseline activities

EEN level 1 activities

Check entry level 2 / 3

EEN level 2 activities

EEN level 3 activities

Proposed levels of EEN services

Current Services - awareness raising 1-n

`

• For all SMEs interested in internationalisation and innovation• Funded via COSME

Possible activitiesEEN promotion activities•Internet pages•Newsletter•Articles•Talks and presentations•Info days•…

Feedback activities•SME Feedback•SME Envoy•…

Networking in the region•Exchanges with regional stakeholder•Exchanges with NCPs•…

Networking within EEN•Sector groups•Best practice exchanges•Training•Working groups•Annual conference•… provided by

EEN adviser

Current Services: Advice and 1-1 Support

`

• For SMEs with a clear product, service, know-how, project or technology with potential for innovation & internationalisation

• Funded via COSME

Possible activitiesPersonalised partnering•Business offers / requests•Technology offers / request•Research partner searches•Brokerage events•…

Personalised capacity building•Training on innovation•Training on EU funding•…

Personalised advice•Advice on markets, trends, regulations, IPR•Advice on access to finance•Advice on EU programmes•…Personalised assessment•Potential of projects, new products/services, markets•Innovation need, capacity & commitment audit•… provided by EEN

innovation adviser

New service: 1-1 Innov. Manag. capacity building

• For SMEs with real potential for international growth via clear product/service innovation but lacking innov. manag. capacities

• Enhancing Innovation management capacity• Funded via Horizon2020

Step 1 Assess SME Innovation Management Capacity 0.5 dayStep 2 Develop an Action Plan 1 dayStep 3 Implement Actions to tackle Innovation Gaps 5 daysStep 4 Final Report and initiate next steps 0.5 day

Enhancing Innovation Management Capacity of SMEsFunded via xx service packages per country1 service pack = 7 days

to be delivered within 12 month max. provided by EEN innovation expert

Process for 1-1 Innov. Manag. Capacity Building

Innovation Management Capacity Building

`

• A new service to enhance SME’s Innovation Management Capacity

• A restricted number of packages are available, choose who to support wisely

• High level coaching provided by selected EEN “experts” (with the right CV, selected via call)

New service: 1-1 Key Account Management

`

• For SMEs with a successful project within the SME instrument of Horizon 2020

• Facilitating SME coaching within the H2020 SME instrument• Funded via Horizon 2020

Step 1 Assess SME Gaps and Needs 0.5 dayStep 2 Identification and Selection of Coach 1 dayStep 3 Facilitate Coach-SME-EACI interactions 5 daysStep 4 Close coaching case and initiate next steps 0.5 day

H2020 SME Instrument Key Account ManagementFunded via xx service packages per country1 service pack = 7 days 2.5 days for SME instrument phase 1

4.5 days for SME instrument phase 2provided by EENKey Account Manager

Process 1-1 Key Account Management

`

1-1 Key Account Management (KAM)

`

• The KAM will facilitate the coaching process for SME Instrument beneficiaries, coaching done by external experts

• To carry out a fast initial assessment KAM will need to be expert level (with the right CV, selected via call)

• KAM has a role in • checking coach credentials• helps the client choose a coach• facilitates interaction during the coaching process• supports closure of coaching assignment

Tools

`

• WG recommends having one tool for scoping coach assignment by the Key Account Manager to ensure common language

• WG recommends having an “agreed” group of tools to ensure a common language and to support the innovation expert to analyse the innovation Management Capacity of SMEs

• WG recommends criteria regarding usability, output, management and content according to latest European standards

• WG recommends process to identify and select tools

“Strand B” - how to strengthen the embedding of EEN in the regional innovation ecosystem

`

• Local stakeholders act as local associated partners and the beneficiaries are SMEs

• The cooperation should be based on mutually favourable actions set out regularly, bringing measurable added value.

• WG recommends not to impose regional/local cooperation in the new EEN call, but to ask for an explicit strategy how to embed EEN in the regional innovation eco-system

• WG recommends to use existing performance indicators

Dialogue withthe audience

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Timeline

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• Mid-Dec - Mid Jan. 2014: Call for the EEN 2015-2021 under COSME• April 2014: Deadline for the EEN Call 2015-2021

• Mid Jan. 2014: Invitation letter to EEN coordinators to submit “2014 proposal” for H2020 related EEN services

• March 2014: Deadline for “2014 proposal”

• 6 Feb. 2014: Information Day on the EEN Call 2015-2021 under COSME• 7 Feb 2014: Workshop on new EEN innovation services (recommended)

New Innovation services for 2014, existing consortia“Normal” & New Innovation services for 2015-21, new consortia

And now?• Report with recommendations will be published on Merlin

Beginning of November• WG Recommendations are under consideration by DG

Enterprise & Industry and by DG Research & Innovation• WG recommends transparency

• Merlin Forum / FAQ (to be set-up by EACI)• Workshop back to back with Infoday on call• WG members available (but we are not in the driver seat!)

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Yes, we KAM!

Contact:Someone else please

This has been a Desert Adventuresand Bucket of Ice production

Thank you for Listening