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Innovation & Creativity in 30 minutes - A Crash Course!

Date post: 13-Apr-2017
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Innovation in Action Keynote: Johan Ronnestam is one of Sweden’s leading authority in the field of creative and conceptual thinking, and skill of innovating brands and communication. To hire Johan as a creative director, speaker or advisor contact him on [email protected] or +46 70 654 90 10 2016 11 09 / Stockholm, Sweden
Transcript

Innovation in Action

Keynote:

Johan Ronnestam is one of Sweden’s leading authority in the field of creative and conceptual thinking, and skill of innovating brands and communication.

To hire Johan as a creative director, speaker or advisor contact him on [email protected] or +46 70 654 90 10

2016 11 09 / Stockholm, Sweden

?

IS THEIMPLEMENTATION

PROFITABLE OF IDEAS

IS THEIMPLEMENTATION

PROFITABLE OF IDEAS

IMPLEMENTATION

PROFITABLE

IDEAS

New competitors?Low end of the market increasing quality or

functionality?

New business models disrupting your

business?

Customer loyalty decreasing?

New behaviours or habits?

Survival?

3 types of innovations

Efficiency innovationEvolutionary innovation

Revolutionary innovation

4 strategies

Inventive - First to market

Adaptive - Second but best

Economy - Low cost producers

Technology - Creative use of existing technologies

Workshop anyone?

Demand strategic outcome!

OmniOutliner

Let’s fire some neurons!

A cool bike

A cool bike Cool. Ice. A blue bike!

Blue. Feelings A bike that sensemy feelings

Sweat sensors Handles

With technologyinside

Integrated gps

A screen?

Connect online

The intelligenthandlebar!

Intelligent brakes

New handlebar

Integrated screen

Touch bar

Wider base

IntegrateGPS and timing

Integratelights

Accelerator ›› emergency breaks

Wirelessconnectionfor music

and interaction

Demand strategic outcome

One fun workshop a year is not the answer

Leaders - put your money where your mouth is

Don’t expect to disrupt the world

Think marketing & brand early in the process

To hire Johan as a creative director, speaker or advisor contact him on [email protected] or +46 70 654 90 10


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