©2014 Software AG. All rights reserved. For internal use only.

Intelligent Business Operations (IBO) Platform Building the Next Generation of Smart, Real-time Applications

©2014 Software AG. All rights reserved. For internal use only.2 |

The Market Problem & Vision

Examples Customer Problems & Solutions

IBO Platform Capabiliities

Use Cases & Solutions Accelerators

Agenda

©2014 Software AG. All rights reserved. For internal use only.3 |Seize opportunities & avoid crises amidst explosive complexity

The problem: a new class of emerging streaming decision-centric application

requirements

Internet

Mobility

The Internet of Things

Industrial Internet

Location Sensing

Wearable Devices

Streaming

Social Media

In Memory Compute

Event Driven Systems

SOA / BPM

Distributed Computing

Mainframe

Client Server

Big Data, Fast Data,

Process Data,

Transaction Data

Time window

to analyze & act

Complexity of Intra-

Enterprise information

Complexity of Extra-

Enterprise information

Smart decision

s

©2014 Software AG. All rights reserved.

What is IBO?

“Intelligent Business Operations (IBO) are a style of work in which real-time analytic and decision management technologies are integrated into the transaction-executing and book-keeping operational activities that run the business”

Gartner. March 2011W. Roy Schulte, Janelle B. Hill, Nigel Rayner

©2014 Software AG. All rights reserved. For internal use only.5 |

Offline Business

Intelligence

Strategic and Tactical

decisions

Periodic Reports

Ad Hoc BIAnalytics

Traditional BIStatistical Analytics

Data MiningOther off-line Analytics

Predictive AnalyticsHadoop

ContinuousStreamingAnalytics

Run-the-business Operational Systems

Capture Event Data “in motion”

Intelligent Business

Operations Platform

Store data “at rest”

Data Mart/Warehouse

Take Action (Operational Decisions)

IBO Complements Batch-based Analytics with Continuous & Actionable Real-time Analytics

©2014 Software AG. All rights reserved. For internal use only.6 |

IBO – Empowers the Smart Digital Enterprise

By delivering 4 major components that winning digital enterprises require

Continuous

Seize Real-time

Optimization

Revenue Opportunities

Continuously

ManageRisk

Real-time

Visibility

©2014 Software AG. All rights reserved. For internal use only.7 |IBO enables organizations to create next generation of business apps

Continuous

Seize Real-time

Optimization

Revenue Opportunities

Continuously

ManageRisk & Fraud

Real-time

Visibility

©2014 Software AG. All rights reserved. For internal use only.8 |

Smart Shipping Logistics

Ship Movements (Sat)

Ship reporting

Port Messages

Detect a ship passing a certain area, determine the relevance

Start appropriate

process

Real-time and historic/enriched information on ships

Real-time access to ships’

inventories and planning

schedules

Real-time tracking of all

entities, highlighting

efficiencies and predicted problems

Convey data reliably from the remote ships & dock side

machines

©2014 Software AG. All rights reserved. For internal use only.9 |

Trades

Quotes

News

Trader Behavior

Social Media

Citi Avoids Regulatory Fines & Resolves Suspicious Trading Activity Proactively

Unusual trading activity just before news release suggests

insider trading

Notify relevant Compliance

Officer

Compliance staff visualize trade

abuse alerts; drill in to investigate

©2014 Software AG. All rights reserved. For internal use only.10 |

Thank You for Using Our Credit Card. We are offering 2% APR

finance over 60 months on this TV to

loyal bank customers. Click here

to accept.

Real-time, One-to-One Marketing

Intelligent Marketing Offers

Purchase flat screen TV at partner store using bank credit card

Low current account balance

History of response to attractive credit offers

Push payment plan to mobile phone

©2014 Software AG. All rights reserved. For internal use only.11 |

Enjoy 15% discount off any

main meal at Sports Bar Diner in Wellington Mall

this lunchtime

Real-time, One-to-One Marketing

Location and Context-Aware Promotions

Customer who likes Sports enters a Mall Partner “Sports Bar Diner” has capacity Push offer of 15% off any main meal this lunchtime

if you pay with DBS credit card

Customer location detected entering

Mall

©2014 Software AG. All rights reserved. For internal use only.12 |

Software AG Enables Massive Scale Personalization for the Wearable Revolution

©2014 Software AG. All rights reserved. For internal use only.13 |

MOBILE CLOUD

SOCIALBIG DATA

Ag

ile I

nte

gra

tion

&

Au

tom

ati

on

Adding “Smart” to the Digital Enterprise

Business Processes

Mobile events

Financial & News Events

Social Media

$ £ €¥Sensor & machines

Bu

sin

ess P

rocess

Man

ag

em

en

t

Hadoop Business Intelligence

What are the requirements to deliver a Digital

Intelligence Layer?

©2014 Software AG. All rights reserved. For internal use only.14 |

MOBILE CLOUD

SOCIALBIG DATA

Ag

ile I

nte

gra

tion

&

Au

tom

ati

on

IBO Platform Requirements

Bu

sin

ess P

rocess

Man

ag

em

en

tA

gile

Ap

ps

In-Memory Data Management & Connectivity

Real-time Decisions

Proactive Alerts

Dashboards & Visualization

Intelligent Actions

Streaming Analytics

Continuous Stream Processing

Historical Pattern Discovery

Real-time Complex Pattern Detection

Business Processes

Mobile events

Financial & News Events

Social Media

$ £ €¥Sensor & machines

Hadoop Business Intelligence

©2014 Software AG. All rights reserved. For internal use only.15 |

MOBILE CLOUD

SOCIALBIG DATA

Ag

ile I

nte

gra

tion

&

Au

tom

ati

on

IBO Platform Components

Bu

sin

ess P

rocess

Man

ag

em

en

tA

gile

Ap

ps

In-Memory Data Management & Connectivity

Real-time Decisions

Proactive Alerts

Dashboards & Visualization

Intelligent Actions

Streaming Analytics

Continuous Stream Processing

Historical Pattern Discovery

Real-time Complex Pattern Detection

Business Processes

Mobile events

Financial & News Events

Social Media

$ £ €¥Sensor & machines

Hadoop Business Intelligence

Terracotta Big Memory & Universal Messaging

O

pti

miz

e

P

PM

Apama

Presto

©2014 Software AG. All rights reserved. For internal use only.16 |

Starting Points for IBOPPM for Process

Visibility in Legacy Environments

Discovery process bottlenecks, problems,

opportunities. Move to detect in real-time

webM ESB / other streaming sources

Tap into real-time data to store,

analyze/respond, visualize or accelerate

webM BPM / other process sources

Tap into process data to provide visibility

and highlight & predict problems

Traditional BI, predictive analytics or Hadoop

“Operationalize” models

Industry Solution (e.g. CEM or Fraud)

Identify a business problem for which an

IBO solution exists

Discover the opportunities for IBO

Continuous intelligence on streaming data use cases

Process visibility & iBPMS use cases

Flexible applications that can be rapidly deployed & changed

Real-time “Operational Intelligence”

©2014 Software AG. All rights reserved. For internal use only.17 |

IBO Solution Blueprints & CustomersR

eal-

tim

ePe

rson

aliz

ati

on

Customer Experience

Management

End-to-End Process

AssuranceBusiness

Acceleration

Real time Fraud

Prevention

Risk & Compliance Monitoring

eTrading

Real-

tim

ePro

moti

on

s

Om

ni-

Ch

an

nel

Fulfi

llmen

t

Reta

il B

an

kPro

cess

Mon

itori

ng

SA

P P

roce

ss

Mon

itori

ng

Fast

er

eC

om

merc

e

Main

fram

eO

ffload

ATM

Fra

ud

Dete

ctio

n

An

ti-m

on

ey

Lau

nd

eri

ng

Mark

et

Su

rveill

an

ce

Rog

ue T

rad

er

Mon

itori

ng

Pre

-tra

de

Ris

k

FX e

Com

merc

e

Alg

ori

thm

icTr

ad

ing

IBO Platform

IBO Solution Blueprints

Common Use Case Patterns and Solution Accelerators

Data

base

Offl

oad

Rati

ng

Pro

cess

Mon

itori

ng

Bon

d

Pri

cin

g

M2M Operational Intelligence

Sm

art

Gri

dA

naly

tics

En

erg

y T

heft

Dete

ctio

n

M2

M P

roce

ssO

pti

miz

ati

on

©2014 Software AG. All rights reserved. For internal use only.18 |

Why Software AG IBO?

• Streaming analytics and decisions with in-memory techniques

• “Streaming” historic, real-time and predictive analytics

• Enabling rapid response at scale across mobile, social and big data

Software AG’s IBO solves problems that

others cannot• Reduce point

applications with common IBO platform

• Best time-to-value and lowest cost to change for new solutions

• Scale up seamlessly on minimal commodity hardware

Faster time-to-value, reduced complexity &

cost • Works hand-in-hand with traditional Business Intelligence systems

• “Operationalize” hadoop & predictive analytics

• Visibility & intelligence for integration and processes

And firms can leverage existing

investments

Whole is greater than sum of parts