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Innovation Days
Pitch Camp
Tom GardnerCommercialization ConsultantUTEN@Austin
Heath NaquinTechnology Assessment TeamLeadUTEN@Austin
Biography
• Heath Naquin, BBA, MSTC, PMP• Technology Assessment Team Lead UTEN@Austin
• Leadership Experience with 4 Start Ups
• Commercialization Consulting with 7 Countries
• Tom Gardner, BS, MSTC• 20+ Years Biomedical and Pharmaceutical Experience
• Commercialization Consultant – President BellaVentures Consulting
• Former Research and Development Senior Scientist and New Product/Process Development Coordinator
Goals of Pitch Camp?
Our Primary focus is to aid Researchers in understanding a Market Oriented Mindset.
Agenda
• Definition• Elements of An Effective Pitch• Common Mistakes in Pitches• Case Studies• Audience Participation • Discussion• Things to Remember
Pitch-Definition
What is a Pitch??
Vehicle by which an Innovator/Entrepreneur describes their venture/technology to others, focused on producing a targeted, tangible result.
What Can Pitches Do for You??
• Innovators• Help Position Technology for Further Research
• Produce Research Partners
• Justify Ongoing Research
• Entrepreneurs• Explain Venture to Others
• Critical Element of Sales Cycle
• Important for Partner/Investor Communications
How Are Pitches Delivered?
• Email/Written
• Phone
• Face to Face
Elements of an Effective Pitch
1. Accurate in Description
2. Captures Essence of the Technology or Enterprise
3. Targeted to the Audience
4. Done in Laymen's Terms
5. Takes NO more than 1 minute to Deliver
Current Trends in Pitches
• Focusing on how the technology works rather than what it can do.
• Trying to “sell technology” rather than “provide solutions.”
• Lack of customer understanding
• Needs/problems
• Decision-making processes
Target Market Perspective
• Industry Concerns• Integration with Portfolio
• Terms and Conditions
• Elements of Technology
• Capital Market Concerns• Opportunity/Return
• Terms and Conditions
• Elements of Technology
Things to Remember
1. A Pitch is not an Abstract
2. Explain your Technology/Enterprise Like You would to your Family
3. Know your Goal
4. Know your Audience
Case Studies
Biopulp – The Hook
Aequorea – The Pain
Antibiotic Microspheres – The Technology
• The Hook – make sure you have them at “hello” (Jerry Maguire)
Case Study #1
• The Pain – make sure they understand the need for your technology.
* 471,000 new cases of Cervical Cancer are diagnosed each year… World Health Org.
Case Study #2
• The Technology – your product is the answer to the ‘pain’.
Case Study #3
Audience Participation
• Your Chance to Deliver a Pitch for Your Technology/Enterprise
• Feedback
• Experience
Discussion
• Experiences/Learning’s
• Lessons Learned
• Outcomes
• Positive and Negative
Final Learnings
• Focus on What you Do Rather than How you Do It
• Keep Things Simple
• Know your Goal & Audience
• Convey Conviction
• Practice Makes Perfect
Q & A
Thank You
Heath Naquin
Tom Gardner