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Innovation Drivers in Distance Learning. Freemium models.

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VIII International Guide Conference. Science and Technology, Management and Quality: the future of distance education in Brazil and aroubd the World. Aracaju, 11/20/2014. www.guideassociation.org
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INNOVATION MANAGEMENT IN DISTANCE LEARNING. A BRAZILIAN PERSPECTIVE. Prof. Dr. Luciano Sathler Universidade Metodista de São Paulo Associação Brasileira de Educação a Distância – ABED Aracaju (SE), 11/21/2014 http://inovacaoeducacional.com.br
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Page 1: Innovation Drivers in Distance Learning. Freemium models.

INNOVATION MANAGEMENT IN DISTANCE LEARNING. A BRAZILIAN PERSPECTIVE.

Prof. Dr. Luciano Sathler

Universidade Metodista de São Paulo

Associação Brasileira de Educação a Distância – ABED

Aracaju (SE), 11/21/2014

http://inovacaoeducacional.com.br

Page 2: Innovation Drivers in Distance Learning. Freemium models.

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Distance Learning 59.611 114.642 207.206 369.766 727.961 838.125 930.179 992.927 1.113.850 1.153.572

Brick & Mortar 4.163.733 4.453.156 4.676.646 4.880.381 5.080.056 5.115.896 5.449.120 5.746.762 5.923.838 6.152.405

1.153.572

6.152.405

0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

7.000.000

Undergraduate enrollments – Brazil 2004 a 2013

Brick & Mortar x Distance Learning

Luc

ian

o S

ath

ler

> 36,9%

> 17,4%

Page 3: Innovation Drivers in Distance Learning. Freemium models.

2010 2011 2012 2013

Distance Learning 426.241 429.549 449.966 451.193

Brick & Mortar 928.748 926.780 916.593 922.981

928.748 926.780 916.593 922.981

426.241 429.549 449.966 451.193

0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

1.400.000

1.600.000

Undergraduate’s Enrollments – Teachers Preparation – Brazil 2010 a 2013

Brick & Mortar x Distance Learning

Page 4: Innovation Drivers in Distance Learning. Freemium models.

http://goo.gl/Qk9xeo

Socioeconomic Changes

and Post-Secondary

Education’s Demands

Page 5: Innovation Drivers in Distance Learning. Freemium models.

By Heath Robinsonhttp://goo.gl/azvsNi

Innovation management includes a set of

tools that allow managers and engineers to

cooperate with a common understanding

of processes and goals. Innovation

management allows the organization to

respond to external or internal opportunities,

and use its creativity to introduce

new ideas, processes or products.

It is not relegated to R&D; it involves workers at

every level in contributing creatively to an

organization's product or service development,

manufacturing and marketing.

Wikipedia

Page 6: Innovation Drivers in Distance Learning. Freemium models.

People learn

differently in

times of

digital

convergence

Page 7: Innovation Drivers in Distance Learning. Freemium models.

New Technologies in an old School fashion

http://goo.gl/NE74eY

Page 8: Innovation Drivers in Distance Learning. Freemium models.

Technology-Infused

Traditional Schools

Blended Learning in

Traditional Schools

Hybrid Schools

Virtual Schools

Time

OnlineLearning

An EducationalInnovation

Continuum?

SCHULTE, B. Hybrid schools for the iGeneration. In WALSER, N. (Ed.) Spotlight on technology in Education. Cambridge, MA: Harvard Education Press, 2011.

Page 9: Innovation Drivers in Distance Learning. Freemium models.

Technology-Infused

Traditional Schools

Students learn primarily from

teachers in classroom, but they

may also go to computer labs or

use programs to research and

dialogs.

An EducationalInnovation

Continuum?

Page 10: Innovation Drivers in Distance Learning. Freemium models.

Blended Learning in

Traditional Schools

Also referred as “online buffett” model,

these are traditional schools that allow

students to take a few or parts of their

courses online.

An EducationalInnovation

Continuum?

Page 11: Innovation Drivers in Distance Learning. Freemium models.

Hybrid Schools

Combine both online curriculum and face-to-

face teaching. Students go to a physical

School but spend much of the day on the

computer working at their own pace, teachers

work to extend learning through projects and

other types of activities.

An EducationalInnovation

Continuum?

Page 12: Innovation Drivers in Distance Learning. Freemium models.

Virtual Schools

An EducationalInnovation

Continuum?

Completely online. Instruction may be

synchronous or asynchronous, directly from a

teacher online and some peer-to-peer.

Learning analytics as a tendency.

Page 13: Innovation Drivers in Distance Learning. Freemium models.

DALY, A. J. Mapping the terrain: Social network theory and educational change. In DALY, A. J (Ed.). Social network theory and educational change. Cambridge, MA: Harvard Education Press, 2010.

In the network paradigm, who you know defines what you know

Who “knows” more?

Page 14: Innovation Drivers in Distance Learning. Freemium models.

http://goo.gl/3Mnv80

Business Models with Free - The 4 Kinds of Free – Chris Anderson

MOOC

Page 15: Innovation Drivers in Distance Learning. Freemium models.

http://goo.gl/3Mnv80

Business Models with Free - The 4 Kinds of Free – Chris Anderson

A “Spotify”Model?

Page 16: Innovation Drivers in Distance Learning. Freemium models.

http://goo.gl/4RX4QU

Like a Classroom?

Like anActual VirtualClassroom?

Like a FutureClassroom?

Page 17: Innovation Drivers in Distance Learning. Freemium models.

http://goo.gl/7t7MGM

Page 18: Innovation Drivers in Distance Learning. Freemium models.

http://goo.gl/7t7MGM

Educational Services on demand

Learning Analitycs / Artificial Intelligence Coaching

Individualized / Network Pathway

Page 19: Innovation Drivers in Distance Learning. Freemium models.

http://goo.gl/3Mnv80

Business Models with Free - The 4 Kinds of Free – Chris Anderson

OER


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