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INNOVATION IN A CMMI 5 COMPANY – THE STORY
Karsten Telling Nielsen Systematic
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The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven Innovation
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The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven Innovation
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Creativity vs. Innovation
Creative Innovate
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Contingent world
Aristotle on contingents: “unavoidable and
potentially unmanageable presence of multiple possibilities"
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Contingent world and CMMI
1 2
3 4
5
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The story
I-Day 1 I-Day 2 I-Day 3
User Driven Innovation
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I-Day 1
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2
3
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I-Day 1
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I-Day 1
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I-Day 1
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I-Day 1
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I-Day 1
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It did not work Very few discussions Missing culture for ideation
Ideation phase
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Facilitation of groups Trained facilitators Have a good toolbox Business canvas Game storming
Facilitation
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The business model canvas
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The story
I-Day 1 I-Day 2 I-Day 3
User Driven Innovation
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Approaches to innovation
Organizational InnovationProcess
InnovationProduct
InnovationKN
Michael Holm (CEO)
Knowledge Network(s)
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Approaches to innovation
Organizational InnovationProcess
InnovationProduct
InnovationKN
Michael Holm (CEO)
Knowledge Network(s)
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Advanced facilitation course Defined reference process
Pre-allocation of facilitator to team Meeting before I-Day Explain agenda for the day
Facilitation
Open Explore Close
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I-Day 2
VP
Own Idea
Owner
!?
!
I
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I-Day 2
VP
Own Idea
Owner
!?
!
I
5 challenges
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I-Day 2
VP
Own Idea
Owner
!?
!
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5 challenges Ideation track
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I-Day 2
VP
Own Idea
Owner
!?
!
I
5 challenges
Entrepreneur track
Ideation track
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I-Day 2
VP
Own Idea
Owner
!?
!
I
5 challenges
Entrepreneur track
Ideation track
Gates
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Executed for I-Day 2
I-Day 2
VP
Own Idea
Owner
!?
!
I
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Involve management early They must know the plan and
have influence on it Make clear what is in it for
them
Real sponsors must be present Challenges must be very good Ensure a shared vision by all organizers
Lessons learned
I-Day 2
VP
Own Idea
Owner
!?
!
I
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The story
I-Day 1 I-Day 2 I-Day 3
Customer Driven Innovation
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Software value chain
Product backlog
Sprint backlog Sprint Working
softwareProduct Line
Owner
Customer Problem solving
software
Market leading product
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Product Value chain
Product backlog
Sprint backlog Sprint Working
software
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Product Value chain
Product backlog
Sprint backlog Sprint Working
software
How do we create the backlog?
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Product Value chain
Product backlog
Sprint backlog Sprint Working
software
How do we create the backlog?
What if the software does not solve a problem ?
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Hierarchy of abstractions
Mission Values
Philosophy, value for others, Reason for production
Guidelines, direction, Style and intent
Product principles, abstract form and function
Product details, materials, production processes
Vision Q ualities
Principle Concept
Concrete P roduct
Abstract
Concrete
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MissionValues
Philosiphy, value for others,Reason for production
Guidelines, direction,Style and intent
Product principles, abstract form and function
Product details, materials, production processes
VisionQualities
PrincipleConcept
Concrete Product
Abstract
Concrete
Problem orientated innovation
Challenge
Muligheder Possibilities
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MissionValues
Philosiphy, value for others,Reason for production
Guidelines, direction,Style and intent
Product principles, abstract form and function
Product details, materials, production processes
VisionQualities
PrincipleConcept
Concrete Product
Abstract
Concrete
Problem orientated innovation
Problems
Muligheder Possibilities
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MissionValues
Philosiphy, value for others,Reason for production
Guidelines, direction,Style and intent
Product principles, abstract form and function
Product details, materials, production processes
VisionQualities
PrincipleConcept
Concrete Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder Possibilities
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MissionValues
Philosiphy, value for others,Reason for production
Guidelines, direction,Style and intent
Product principles, abstract form and function
Product details, materials, production processes
VisionQualities
PrincipleConcept
Concrete Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder Possibilities
Test other possibilities
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MissionValues
Philosiphy, value for others,Reason for production
Guidelines, direction,Style and intent
Product principles, abstract form and function
Product details, materials, production processes
VisionQualities
PrincipleConcept
Concrete Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder Possibilities
Repeat process
Test other possibilities
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MissionValues
Philosiphy, value for others,Reason for production
Guidelines, direction,Style and intent
Product principles, abstract form and function
Product details, materials, production processes
VisionQualities
PrincipleConcept
Concrete Product
Abstract
Concrete
Problems
Problem orientated innovation
Muligheder Possibilities
Repeat process
Test other possibilities
Refine idea
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The story
I-Day 1 I-Day 2 I-Day 3
User Driven Innovation
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Customer involvement
sponsor or coach
problem owner
Customer
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Innovation is important
Innovation is difficult – it requires practice
Be sure to have the necessary commitment from management
Have trained facilitators
Be sure to have the real sponsors participating
Takeaway’s
I-Day N
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Michael Holm(CEO)
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Comments & questions
! ?
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Literature
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For more information about Systematic’s I-Day
and how we work, please visit
systematic.com