Innovation, Inclusive Growth

and Design Thinking

What is Innovation?

Thanks to Timothy Kastelle – www.timkastelle.org

Inclusive growth is a concept

that advances equitable opportunities

for economic participants

during economic growth

with benefits incurred

by every section of society

What is Inclusive Growth?

Design thinking can

be described as a discipline

that uses the designer’s

sensibility and methods

to match people’s needs

with what is technologically feasible and

what a viable business strategy can

convert into customer value and market

opportunity.

What is Design Thinking?

Etymology of the Word “Design”:

The word comes from:

1580s, from Middle French desseign "purpose, project, design," from

Italian disegno, from disegnare "to mark out," from Latin designare "to

mark out"

Time for a little Brainstorm

GOOGLE slides 16, 6, 9, 20, 21

e 24

Thanks to Miguel Alva – Google Mexico –

source: training INSME Annual Meeting 2014

Thanks to Miguel Alva – Google Mexico –

source: training INSME Annual Meeting 2014

Thanks to Miguel Alva – Google Mexico –

source: training INSME Annual Meeting 2014

Thanks to Miguel Alva – Google Mexico –

source: training INSME Annual Meeting 2014

Thanks to Miguel Alva – Google Mexico –

source: training INSME Annual Meeting 2014

Thanks to Miguel Alva – Google Mexico –

source: training INSME Annual Meeting 2014

What Design Management is

all about….

“Design is art that makes itself useful.”

1984 Poster für die Neue Sammlung, Design Museum, Munich

“The details are not the details. They make

the design.”

Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker

Design is Observing and a

Creative Learning Experience

“Design is more about observing the world

around you, then about personal creativity.”

Cam Shaw

“Design is a learning experience. So my agenda

is to figure out what I want to learn next.”

Ayse Birsel, Industrial Designer and President, Olive1:1

Design Management is Paying

Attention to People and Culture

“Design is people.”Jane Jacobs, Urbanist

“Design is a response to social change.”George Nelson

“Design that moves others comes from issues that

move you.” Jenifer Morla, Principal, Morla Design

“You have to be interested in culture to design for it.”

Lorraine Wild, Graphic Designer, Pentagram

Design Management is about

Successful Communication

“When people say they don't understand design, it's

because they don't get involved in the process.” Tom Dair, Smart Design

“The more that a person brings to design, the

better his or her ability to communicate.” Michael Vanderbyl, Dean, California College of Arts and Crafts

“Design is communication. Great design is rational.

Rational design is filtered communication.” Thierry Loa, Web Designer, Director, Programmer, Producer

Design is Needs-driven:

Utility beats Beauty!

“Design is challenge-solving.” Aaron Marcus, User InterfaceDesigner, Founder and President, Aaron Marcus and

Associates, Inc.

“Recognizing the need is the primary condition for design.” Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker

“Design is directed toward human beings. To design is to solve

human problems by identifying them, examining alternate

solutions to them, choosing and executing the best solution.” Ivan Chermayeff, Graphic Designer, Founder, Chermayeff & Geismar Inc.

Design Management is Linking

People and Technology

“What is design?... It's where you stand with a foot in two

worlds — the world of technology and the world of people and

human purposes — and you try to bring the two together.” Mitchell Kapor, Software Designer (from his book “Bringing design to software”)

“Design is redesign.” Jan Michl, Professor, Oslo School of Architecture, Norway

Design Pays Off…

“Good design is good business.” Thomas Watson, Jr., IBM

“Good design doesn't cost, but it pays.” Richard H. Driehaus, Chicago Money Manager and Philanthropist, Richard H.

Driehaus Foundation

“Good design is serious business.” A.G. Lafley, Chairman, President, and Chief Executive, Procter & Gamble

Design Needs Management Skills

“Design works if it's authentic, inspired, and has a

clear point of view. It can't be a collection of input.” Ron Johnson, Senior Vice President of Retail, Apple

“It is not enough to have a talented designer; the

management must be inspired too. The creative

process is very disorganised; the production

process has to be very rational.” Bernard Arnault, Chairman and Owner, LVMH

Design: Thinking and

Process

“Design — in terms of thinking and

process — is the champion of the

future, envisaging and interpreting

insights and ideas through strategy,

ideas, products, spaces and

communications.” Peter Haythornthwaite, Principal, creativelab

“Make it like a Sunflower.”

Steve Jobs, CEO, Apple, to Johnathan Ive,

Vice President of Design, Apple,

on previous version of iMac

Nurture your (virtual) Community

Sustainability

Products and Services

for Inclusive Growth?

The Secret of Applying

Situational Leadership

Thank you!!

Christin Pfeiffer

INSME

Via Giosuè Carducci, 4

00187 Rome, Italy

www.insme.org

pfeiffer@insme.it