Innovation is the true ROI of social media

Clo Willaerts@bnox

Ghent, 4 Dec 2010

About.me/clo

The ultimate social media strategy

(source: http://www.slideshare.net/Crusty/)

Being awesome is hard work

Cost of social media

• Outsourced:– Creative budgets– Media budgets– New project budgets

• Insourced:– Personnel cost– Training

It’s not about...

And it’s not about...

Something else is going on

Business = fundamentally human

• Price setting• Quality of product /

service• Peer recommendation

End of industrial era

Advertising can’t fix everything

Playtime is over

#1 reason: to receive discounts and promotions

Accessing coupons posted on Facebook often require that you become a fan of the company by pressing their "Like" button.

Catching a lead in mid-air

Still scared of social media?

« Too many brands are worried about dealing with customer service in Social Media and not worrying about the root of the problem: people are not loving whatever it is that they are selling. »

(“Don’t Suck”, by Mitch Joelhttp://www.twistimage.com/blog/archives/dont-suck/

)

Social Media are changing the way we live our lives

and do business

Product innovation

Every employee is first line

“Companies are unable to scale to keep up with the social phenomenon. We know that customers are using these social technologies to share their voices, and companies are having a very difficult time to keep up. [...] Customers don’t care what department you’re in they just want their problem fixed.”

March 2010 Altimeter report

More here: http://www.slideshare.net/bnox/roi-of-social-media

OBSERVATION

CONVERSATION

CONVERSION

INNOVATION

Social Media Scan - Social Sentiment Mapping

Trainings - Consultancy

Social Media Campaigns

Social Media Plan - Nurturing - Clipping Service

Book: “The Conversity Model”

• “Making money with social media”

• Out in Feb-March 2011

• Leave your business card at Lannoo booth to be the first to know

Thank you

c.willaerts@sanoma-magazines.be

http://www.conversity.be