Date post: | 18-Jan-2015 |
Category: |
Design |
Upload: | gavin-melles |
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Innovation through design?
Master Class for Product MangersTait Radio Communications
Prepared by (Dr) Gavin Melles
Objectives
Understand how IDEO believes design is changing Understand and engage with the mindsets and
practices of the D.School approach Understand and engage with service design
thinking principles and practice Understand Design for Business (innovation) and
consider successful examples, e.g. Proctor Gamble
Consider how design thinking principles and practices can inform business strategy and innovation
Consider how this can apply to my work at Tait now and in the future
How Read & Listen Discuss & Differ (Inter)act Relate &
Reflect Materials
Readings Video clips Worksheets Presentations
All in a day’s work
Mutual introductions? What is design thinking
(Stanford/IDEO model)? How could it apply to me and my
work at Tait? How does Service Design (Thinking)
differ? Breakout (Lunch – Viewing and
discussion) Designing for Growth: four
questions and ten tools How does this all fit together? Looking forward: what next for me
and Tait
Design thinking workshops at HCI Center RWTH Aachen 2012
Read Tim Brown (2008) Design Thinking. HBR Review What are the three spaces of innovation? What do you think?
Listen to Tim on You Tube Tim Brown urges designers to think big https://
www.youtube.com/watch?v=UAinLaT42xY What does think big mean? How does this relate to my present or future?
Change by Design?(Preparation)
Read Brian Leavy (2010). Design thinking – a new mental model of value innovation. Strategy & Leadership What are Roger Martin’s three key ideas What does the Proctor & Gamble story show?
Listen to Roger Martin: The Design of Business https://www.youtube.com/watch?v=DZqLAJIe7ok How does the Knowledge Funnel work?
How is this relevant? How could this apply here? How does it connect to Tim Brown’s proposals
The Design of Business?(Preparation)
Seven mindsets Five stages An introduction A reflection
Stanford D.School Design thinking Mindsets and processes
Service Design Thinking?Preparation
View the video-clip on the website What are the five
principles? How could this apply to
my work at Tait? Remember: Service
design in emergency waiting room http://www.youtube.com/watch?v=3e2urSZUorc
http://thisisservicedesignthinking.com/
Learn: What are touchpoints? http://blogs.hbr.org/cs/2010/12/touchpoints_bring_the_customer.html
Choose a Service (Bus, Doctor, Train) you are familiar with (concerned about?) Identify the touchpoints Consider where the problem interactions (and
why) occur Let’s work with the Customer journey map to
redesign the experience and consider the pre and post-service experience
How can this vision inform work at Tait
Service Design Thinking?Preparation
http://thisisservicedesignthinking.com/
Service design in emergency waiting room http://www.youtube.com/watch?v=3e2urSZUorc
http://25.media.tumblr.com/tumblr_m7oenkwf9a1rp6vuho1_1280.jpg
http://designthinkingmovie.com/
Designing for Growth?(Preparation)
Skim the preview of chapters 1&2 Designing for Growth
How do you interpret the meaning for the four questions?
Do any of the ten tools seem familiar?
Take a new product (real or imagined) and prepare design criteria template endpoint of the What is Stage)
Take the Quiz http://designingforgrowthbook.com/quiz/
http://designingforgrowthbook.com/
Reflections
How does this all fit together?
What do I need to find out more about?
How could this apply to my work at Tait?
What are the challenges and opportunities?