Innovations in Digital Storytelling: Opportunities for Engagement across Disciplines

wendy levy senior strategist tomorrow partners

“Stories create the emotional context people need to locate themselves in a larger

experience.”

scott bedbury, new brand world

things we might not know.

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It’s not about the technology. to start, creative and strategic ideation should be platform

agnostic.stories live everywhere.

once we find our stories, questions about how we tell them,

and where we tell them,

are best answered by who is listening.

when people can find themselves in a story, they want to tell it.

.the platform is part of the story.the stories are data points in the impact equation.rethink UI/UX = participatory audience experience = authored/contributed

.qualitative/quantitative/immersive