Dr. Vijayender Nalla

Founder and Content Director

Innovative Business Models in Horticulture

@rvjvijayender

Learning solutions @ Agribusiness Academy• 28 Products on the catalogue

– 6 Action Learning Projects (ALP’s)– 6 Webinars – 9 Micro-courses– 7 Seminar recordings

• Each month 5-8 new products will be added to the catalogue

You will get instant access to all the 28 existing and all upcoming productswith your subscription

Agribusiness Academy - Learning Loop model

What is an Action Learning project (ALP)Through ALP’s learners can sharpen their ability to apply their learning in a specific context of a1. Business opportunity execution case2. A business dilemma3. A business best practice4. A business challenge5. Knowledge booster scenario case

What to expect from this webinar?• Critical components of the business model• Applying the components of the business model

to:–Looije Tomaten (Netherlands)–Lufa Farms (Canada)–SunMoon Food (Singapore)–Vitasnack/Natural crunch (Spain)–HomeVeg (Tanzania)

Critical components of a Business model

How to design each of the business model components?

Covering all the critical elements for creating & delivering differentiated value

Case study - Honingtomaten®

Journey of Looije Tomaten (Honingtomaten®)

1946

• Tomato growing company established

1972

• Mr. Jos Looije took over the leadership

2007

• Honingtomaten was born

2013

• Voted as the best tomato

Honingtomaten – Competitive differentiatorsTomato Snacking was an unmet need in 2007

Production and logistics delivering consistent tasteare true differentiators Presentation and

consistent pricing

Honingtomaten – Distribution strategy

Specialised fruit and vegetable grocers

Food service (Gourmet chefs)

Honingtomaten – Committed Partnerships

Honingtomaten® - Sustainability elements

Food waste reduction initiative

Let people enjoy a healthy life

Case study – Lufa Farms

Producer, aggregator and retailer of Fresh Organic products

Lufa Farms – Competitive differentiatorsNovel Production

Fresh portfolio of locally Grown produce

Novel Distribution

Lufa Farms– Distribution strategy

Direct-to-consumer

Lufa Farms – Committed Partners

Local Producers

Lufa Farms – Sustainability Elements

Case study – SunMoon Foods

Aggregator, distributor and retailer of Fresh and processed fruit and vegetable products

SunMoon – Competitive differentiators

Chain wide quality monitoring and control

Product range

SunMoon– Distribution strategy

Extensive coverage

11000 Sale points globally

SunMoon– Committed Suppliers

Global committed supply partnerships

SunMoon– Sustainability

Fresh to processed product range minimises food waste foot print

Case study – Vitasnack/Natural Crunch

Processor of fruit and vegetablesnacks and ingredients

Vitasnack– Competitive differentiators

Extensive product range

Bite and taste

Vitasnack– Distribution strategy

Extensively distributed on-line

Vitasnack– Committed Suppliers

A perfect blend of local and international suppliers

Vitasnack – Sustainability

Reduction of food waste Better health to consumers

HomeVeg – Tanzania

Producer, Aggregator and exporter of freshvegetable products

HomeVeg – Competitive differentiators

Close and regular contact with farmers Effective control of quality

Organising training to farmers

HomeVeg– Tanzania

Vegetable traders and wholesalers in the UK, Netherlandsand Belgium

Homeveg – Committed Supply base

A supply base of 1750 small holder suppliers

HomeVeg – Sustainability

Small Holder Farmer inclusion to global markets

1. Delivering differentiated value to one/more segment/s of customers is critical for business success

2. Distribution strategy should be aligned with the value proposition & target consumer segments

3. Chain commitment is critical for continuous innovation, differentiation and long-term competitive advantage

4. Address sustainability elements that are integral part of the value proposition

In essence: Successful businesses have these 4 critical business components covered

Key Insights