Innovative package design for
a family pack of ice cream
Project members
Sushanth Shetty Rakshit Shetty Akhil Sasikumar Vinod Balasubramanian
Introduction
Need of the projector
Objective of the project
Ice cream What is an ice cream? Product characteristics Type Contents Sensitivity factor Spoilage factor Preservation Shelf life
Manufacturing process ofice cream blending of the mix ingredients pasteurization homogenization aging the mix freezing packaging hardening
INDIAN MARKET
Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons
The ice cream industry has traditionally grown at a healthy rate of 12% year-on-year.
consumers also have the choice of trying out varied product offerings from different brands to keep them excited
Leading Manufacturers
Market Share
Packaging Materials used for Family Pack of Ice Cream
Wax or PE coated Carton
Polypropylene (PP)
Package designs
Design 1
Design 2
Design 3
Package Study
Compatibility
Machinability
Feasibility
Comparison of Designs
Design 1
Design 2
Design 3
SURVEY
Survey was carried out to know the consumer opinion about the package designs of family pack
for ice-cream
Opinions about the existing pack and the three designs developed were asked
Questionnaire uploaded in the survey section of our project website www.icecreamproject.co.nr
Project Website
Survey /Feedback Report
Costing of ice cream
Conclusion
Thank you