Innovative User friendly

Effective

Why we’re here…

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• choiceADVANTAGE is the premier web-based property management solution in the industry

• More than 3,200 hotels using chADV• Most widely used web-based PMS in the world

• Will be THE solution for Choice properties worldwide

• Now readying the system for Australasia

• Internet-based property management system

•Full range of functionality to accommodate all hotels

•Automation of processes and tasks

•Unmatched ease-of-use

What is choiceADVANTAGE?

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Distribution Platform

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System Highlights

• Allows hotels to sell more rooms at higher rates

• Owner/GM can access hotel info from home

• Full rate, inventory and reservation synchronization with CRS

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Major benefits of the system

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• Sell rooms at higher rates

• Forecast future business

• Manage remotely

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• Sell rooms at higher rates

• Forecast future business

• Manage remotely

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• Sell rooms at higher rates

• Forecast future business

• Manage remotely

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• Recognize elite members

• More efficient front desk

• Fewer manual tasks

• Unmatched ease of use

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• Maximize inventory exposure

• Utilize the full benefits of central systems

• Rates & Inventory fully synchronized

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CRS Contribution - U.S. hotels getting chADV*

Post InstallationPre Installation

choiceADV installed

*Percent of Gross Room Revenue for Econo Lodge hotels in the U.S.

20.1% 20.2% 20.1%

24.4% 25.0%

-3 yrs -2 yrs -1 yr +1 yr +2 yrs

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Hotels using choiceADVANTAGE today3,205

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Proven Installation Base

Projected growth by 20125,650

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• In 2009, Choice began installing choiceADVANTAGE in international markets

• In early 2010, Choice sent a team of analysts to Australia & New Zealand to assess system needs

• choiceADVANTAGE is being updated based on those findings

•The system will be tailored to fit your market(reporting, currency, taxes, etc.)

Australasia Assessment Completed

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•The choiceADVANTAGE system can be expanded with additional interfaces:

Expandability

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• Voice Mail

• Call Accounting

• Point of Sale (POS)

• In-room movies

• Energy management

• Back Office Accounting

• PBX (phone activation)

• Room key interface

•Choice’s training teams have won Training Magazine’s Top 125 award four years running

•Expert trainers

• Interactive online modules

•Helpful webinars

•Complete documentation

Award-winning training/installation

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•Dedicated high-speed Internet at the front desk

•New Dell computers at the front deskChoice’s purchasing team will help hotels with the ordering process (a typical 50-room hotel purchases two computers for the front desk)

•Coordinate with 3rd party vendors to be at the hotel during installation

What hotels will need…

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• Choice is now evaluating network options

1. Data center in Australasia

2. Network accelerators

• Hotel pricing will be provided once complete

How much will this cost?

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$$$

choiceADVANTAGE System Uptime

99.80% 2009 results

99.83% 2010 YTD

99.70% goal

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•Live support agents available 24-hours per day 365 days per year

•Click-to-chat service available

Assistance When You Need It

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• In-house development team is continually enhancing the system

•User feedback plays a primary role in determining new functionality

Dedicated Development Team

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System Review

User Satisfaction

“I have a Masters in Computer Science and have been designing software for 21 years. choiceADVANTAGE has been the best hospitality software I’ve used. Users can accomplish most tasks with just a couple of clicks.”

“choiceADVANTAGE has so many features and the reporting makes life much easier for owners and investors. We have over 30 properties with different franchises, and this is the best software I’ve used.”

• 82% Likelihood to Recommend by users

Brett Maru – Owner, 30 hotels

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• Sell rooms at higher rates

• Forecast future business

• Manage remotely

• Recognize elite members

• Make front desk operations more efficient

• Fewer manual tasks

• Maximize inventory exposure

• Utilize the full benefits of central systems

• Rates & inventory fully synchronized

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Innovative User friendly

Effective

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