QUEEN’S SCHOOL OF BUSINESS INNOVATION SUMMIT 2011NOTES - Page 1

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Why

Queen’s School of Business, established in 1919, is Canada’s first business school and one of the world’s premier business schools, consistently capturing top international rankings for its programs. The world-class reputation of this small, elite school is a testament to the high quality of its programs, its faculty and its students - who come from Canada and abroad. The school’s long term vision is to be one of the world’s most innovative and influential business schools. To that end, the school is focused on developing outstanding leaders with a global perspective who will generate innovative ideas to advance business and society.

Innovation means using fresh thinking to deliver value. Innovation can help leaders conceive previously unimagined strategic options. Examples include:

PRODUCT INNOVATION changes in the things which an organization offers

PROCESS INNOVATION changes in the way in which things are created and delivered

POSITION INNOVATION changes in the context in which things are introduced

PARADIGM INNOVATION changes in the underlying models which frame what an organization does

Successful innovation can boost competitiveness, increase productivity, lower the costs and/or increase the benefits of a project or strategic thrust.

The summit is taking place on Saturday, April 2, 2011 in Kingston, Ontario at Goodes Hall. Our goal is to promote innovative thinking and practices in business. This event will focus on two groups: business leaders of today and the leaders of tomorrow – engineering and law school students at Queen’s and business students at Queen’s and Cornell University. In addition to a speaker/alumni welcome reception on Friday, April 1, 2011, this one day summit will be composed of a series of keynotes, lectures, workshops and panels.

This year’s summit will centre around different perspectives and ideas on how to best foster creativity & innovation in established firms and individuals. In addition, we will take a closer look at how to strategically support innovation through public-private partnership investment and research.

Questions we will explore:

What is innovation?Why does it matter?

QSB’s 2nd Annual

Innovation SummitQueens?

Why should innovation be an essential part of organizational strategy and culture?

What are the antecedents of successful innovation in firms?

What is the best way to promote a culture of innovation in an established firm?

Can a process or structured based approach to innovation be successful?

How can our public institutions better support innovation in business?

How can and should innovation be managed and supported in organizations?

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Dear Guests,

On behalf of the Queen’s MBA Class of 2011 and the Full Time MBA program at the Queen’s School of Business, welcome to this year’s edition of Innovit: the Queen’s School of Business Innovation Summit!

The organizing committee has put a tremendous effort into bringing an incredible roster of speakers from all facets of business to discuss innovation and business. Any successful business recognizes the strategic importance of implementing processes to cultivate innovation, if for nothing else than to stay ahead of the competition.

But innovation is not just about creating the next cutting edge product and beating everyone else to the market, it’s about positioning a business and putting in the processes to encourage innovative new ideas. There’s no magic recipe for everyone; different companies are innovative in different ways. Two well known examples include Toyota, which encourages all employees to submit improvement ideas for further standardization and elimination of variances, and Google, which asks employees to spend 20% of their time investigating their own ideas. You will be hearing from a multitude of speakers who will talk about their own experiences, and how that can be applied to business in general.

The goal of this year’s summit is to continue to build on the success of the first annual summit last year. You have the incredible opportunity to network and interact with business leaders, professionals and entrepreneurs in a small but comfortable setting of Kingston, away from the fast-paced distractions of the big city. The connections you make here will certainly be very valuable in the future.

Once again, I welcome you to Innovit on behalf of the organizing committee, our partners, volunteers and the Queen’s School of Busines. Thank you for coming, and we hope you enjoy Innovit!

Sincerely,

Ben JuteauChair, Innovit 2011

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TABLE OF CONTENTS

INNOVIT 2011

CHAIRBen Juteau Nora Kleinewillinghoefer

ORGANIZING COMMITTEELOGISTICSHarish GopalChristelle SittiMukul Mehta

SPEAKERSChloe AndersonMatthew LoewenPaul BluodoffShabaz IqbalMARKETING

Carly RavenRicky Chandarana

SPONSORSHIPMaya VaysmanHassan Pansota

BRANDINGNathania GoWakana Nikai

*We would also like to thank additional event day volunteers for their invaluable help and support.

05 Schedule of Events

06 Keynote Speakers •DaveYake •ClaudeLeGrand1 •RogerDunbar

07 Richard Parkinson 2

08 Stream 1: Leading Innovation Speakers •BarryCross •BarryGander1

•BrianCoupland2

•ParminderSingh

10 Stream 2: Technology and Innovation Speakers •JohnHunter1

•AdiTreasurywala1 •DavidFell

12 Stream 3: Market Innovation Speakers •JakeReid •KrisMychasiw2

•NicoleGerman2

13 Panel Topics 1 Innovation with our Big Neighbor 2 Innovation in a Crowded Marketplace

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Stream 1: Leading InnovationStream 2: Technology and InnovationStream 3: Marketing Innovation

SCHEDULE OF EVENTS

800 AM Registration & Continental Breakfast

820 AM Opening Remarks

835 AM DaveYake,Dupont Market Driven Innovation at Dupont - DrivingSolutions,DrivingGrowth

BarryCross,Queen’s UniversityLean Innovation

JohnHunter,NovelisManaging Innovation

JakeReid,NikeBrand Innovation

1 2 3945 AM

BarryGander,CATA AllianceInnovation and the Service Sector

AdiTreasurywala,ArrowCan Inc.Mexicans and Molson

KrisMychasiw,The Surin GroupSports Innovation

1 2 31100 AM

Brian CouplandStaplesInnovation in Services

DavidFell,Eastern Ontario Regional NetworkPublic Private Relationships

NicoleGerman,LinkedInCreating a New Market

1 2 3210 PM

1210 PM Lunch

100 PM ClaudeLegrand,,Ideaction Leader’s guide to implement Innovation

ParminderSingh,Intellectual Ventures CanadaDiscovering Innovation

PANELInnovation in a crowdedmarketplace

PANELInnovation with ourbig neighbour

1 2 3320 PM

420 PM RogerDunbar,Ancestry.com HowFearandEgoDestroyInnovation

520 PM Closing Remarks

530 PM Cocktail Reception

April1KEDCOFridayEveningReception

April 2

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DaveYake,DuPontKeynote: Market Driven Innovation and Megatrends

David has over 31 years of global R&D, business, sales and marketing leadership

with E.I. DuPont after receiving his MS & PhD in Chemical Engineering from Iowa State University in 1980. He served 6 years in Asia as regional business and marketing manager and Director of DuPont’s Chemical Solutions business, leveraging broad based open innovation across the region to establish a sustainable growth platform. During the last 5 years David has lived in Canada and lead the Research and Business Development Center in Kingston, ON and the DuPont Center for Process Innovation – a global corporate leveraged technology based business that specializes in developing, scaling-up technology solutions to commercial level. In Canada, the organization’s key role is to identify key growth opportunities and collaborate with global businesses to commercialize innovative solutions that meet market needs. Dave is married and has 2 daughters, one who also works for DuPont in R&D.

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Claude is one of North America’s leading experts in innovation and innovative

thinking. In 1985, he founded Ideaction Inc., a consulting and learning company.

In 2007, he was the founding program director for the Centre of Excellence for Innovation Management at the Schulich Executive Education Centre.

He teaches innovation in various programs for HRPA, CMA, LIMRA, and the Schulich Executive Education Centre and is a guest speaker at the Rotman Business School.

Claude has consulted and delivered innovation programs to over 100 organizations, for clients including Staples, Pfizer, ING Direct, University Health Network, Canadian Tire, TD Canada Trust, Novartis, Bank of Montreal, and many others.

He has co-authored, with Dr. David Weiss, a book on Innovative Intelligence – Leaders and Innovation, published in January 2011 through Wiley.

Panel: Innovation with our Big Neighbor

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RogerDunbar,Ancestry.caKeynote: HowFearandEgoDestroyInnovation

Roger Dunbar has an undergraduate degree in Business from Wilfrid Laurier University

and an MBA from the University of Toronto. With a focus on Marketing, he has worked for a number of very large, mostly successful organizations including J. Walter Thomson Advertising, Colgate Palmolive, the Walt Disney Company and the Globe and Mail. Currently he is the Managing Director for Ancestry.com in Canada, a rapidly growing consumer oriented digital business focused on bringing Family History to life. Dunbar has seen the dramatic difference leadership, structure, culture and process can have on the ability of organizations – large and small – to be innovative. And how fear and ego can destroy the ability to innovate and organizational value in the process.

Richard is a highly innovative and creative Pure Marketer with an exceptional track

record of taking on brand challenges and producing major results. A proven catalyst for change, with a focused understanding of consumer insights and a talent for strategic thinking, Richard has consistently uncovered fresh, big branding ideas that truly empathize with consumers emotionally to drive marketing transformation and revenue targets. Richard is an individual who possesses an entrepreneur leadership spirit with the ability to inspire creativity and lead winning teams towards desired results.

Richard has a wide breadth of industry experience including confectionary food and beverage, sporting and atheletics, advertising, and consulting. His success across such diverse experiences has lead to many brand revitalizations for many well known names, including Del Monte, Wrigley and Foot Locker, leading to several awards over the years such as the Canadian Media Innovation Award and Cassies Innovation Award.

RichardParkinson,DelMonteFoods

Panel SpeakerPanel: Innovation in a Crowded Marketplace

Panel: Innovation in a Crowded Marketplace

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BarryCross,Queen’s UniversityLean Innovation

1Barry Cross joined Queen’s University in 2006 after spending 17 years in various Executive and Management positions with Magna International, Autosystems Manufacturing and DuPont. While in Industry, Barry led many key strategic initiatives, including the development of a supply base in Asia, Joint Ventures and subsidiaries in Brazil and Mexico, and a customer base in Europe. He led the Project Management and Product Development activities associated with nearly 30 product launches for numerous customers, and implemented a lighting R&D team responsible for potential first-on-road automotive technologies. He was a member of several Company and Industry councils and steering committees, including Decoma’s R&D Steering Committee and the Automotive Parts Manufacturers’ Association International Committee.

Barry now teaches at Queen’s School of Business at the Undergraduate and Graduate levels in Operations Management, Service Management and Project Management, with additional interest in execution, innovation, lean, and crisis management. At the executive level, he speaks and consults regularly with numerous clients on innovation, execution and project management. He has an MBA from Queen’s University and a Bachelor of Science degree from the University of Waterloo.

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BarryGander,CATA AllianceInnovation and the Service Sector

1For 25 years Barry Gander has helped jump-start the development of advanced technology organizations in Canada and abroad. Working in both companies and in associations, with the public sector and academia, he has created business programs that have boosted revenues and markets. Two new initiatives are showcasing the best of Canadian innovation to global markets. The Networked Vehicle Association, which he founded, is helping to move vehicles into the next technology space, making possible social benefits such as the”crashless highway”. The i-CANADA program, which he co-founded, aims to create an “Intelligent Nation” by establishing a grass-roots movement of communities that network at ultra-fast speed.

He has authored several best-selling books including Fast Lane, which crystallized the growth ideas of the pinnacle CEO’s, and a landmark book called SUCCESS, which highlights the views of 100 top executives. His programs for effective, creative new ways to expand business, either through selling more product, positioning it more forcefully, or establishing a better partnership network, have helped CATA expand to 33,000 members. He has expanded this network into NAFTA, by forming the “NAFTA Advanced Technology Alliance” with his American and Mexican counterparts.

Panel: Innovation with our Big Neighbor

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Brian CouplandStaplesInnovation in Services

1Large service organizations need to innovate systematically. Brian will address the issue of implementing new innovation initiatives in large and successful public organizations. Using his practical experience as Director of Innovation at Staples he will discuss:

• The top challenges and how to overcome them• The process to make innovation happen in service• An example of service innovation

ParminderSingh,Intellectual Ventures CanadaDiscovering Innovation

1Parminder (Par) Singh has more than 25 years of professional experience in building, operating, and managing international businesses for private companies, government clients, and multi- national corporations around the world.

Parminder is currently the President of Intellectual Ventures Canada. In addition to the overall management of the Canadian operation, Parminder is responsible for establishing partnerships and these groups of Inventors create commercially viable solutions in areas of Physical Science, Life Sciences and Information Technology.

Prior to joining Intellectual Ventures, Parminder served as both the Managing Director of the Microsoft Canada Development Centre, as well as the Director of Business Development and General Manager of Xbox, providing considerable strategic direction to both positions.

In addition to a diverse experience with satellite communication systems and starting up three successful companies, Par sits on the Board of Directors of Junior Achievement of British Columbia and DigiBC. He holds a Bachelor’s degree in Electrical Engineering from the Technical University of Nova Scotia. He currently resides in Surrey, British Columbia, Canada and is married with two children, two dogs, and an occasional goldfish.

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JohnHunter,NovelisManaging Innovation

2John is the R&D Group Leader at the Novelis Global Technology Centre (NGTC) in Kingston, Ontario, Canada. In this role, he operates as a senior consulting scientist with responsibilities for an enabling science program: Surface Science & Engineering. He also manages a portfolio of Exploratory Innovation projects. The latter is a global program of seed-corn type projects aimed at establishing a first level of technical feasibility for new/speculative innovation concepts. In addition, John is responsible for maintaining key scientific competencies in all aspects of Novelis’ core operations relating to aluminium surface finishing and enhancement.

Other information:• British Citizen; now permanent resident in Canada• BSc (Hons) in Metallurgy; Manchester University, UK• Joined Alcan International Ltd., UK in 1981. Working on:

Fatigue, fracture toughness, and corrosion resistance of Aluminum aerospace alloys,

Anode development for Aluminum primary fuel-cells,

Auto-materials including various aspects of coil finishing (cleaning, pretreatment and lubrication), corrosion, adhesive bonding, resistance spot welding and repair.

• Principal inventor of 7 US patents and several papers in the fields of Al-electrochemistry, corrosion, and automotive materials

• Completed a Doctorate (D.Phil) at Oxford University in 1989 (Aluminium electrochemistry and corrosion properties in power sources)

• Appointed R&D Program Manager for European Auto-sheet development in 1999

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Panel: Innovation with our Big Neighbor

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AdiTreasurywala,ArrowCan Inc.Mexicans and Molson

2After a PhD in Synthetic Organic Chemistry and a fulfilling career in Pharmaceuticals in the US and Canada over a span of two and a half decades, Dr. Adi Treasurywala joined the University of Toronto Innovations Foundation in 2001. Adi has served as Head of Research at Allelix Biopharmaceuticals as well as working in Business Development at Pfizer in the US.

ArrowCan Partners is a unique service model that helps connect the best researchers in Canada with the best industry receptors globally. It has proved itself as a valuable tool to its industry clients in many different areas from materials sciences to software and beyond.

Adi is a consummate networker and has connected more than four hundred people to one another in vetted, value-added, non-obvious connections last year alone and continues to be a source of appropriate connections in many different fields today. Adi has served on several Boards including the Board of Directors of the Toronto Biotechnology Initiative (TBI), and of the Youth Science Ontario. He has also served as the CEO of six companies both in the life sciences and non-life sciences areas. In 2009, Adi was awarded the TBI Volunteer of the Year award in acknowledgment of his many volunteer activities with different organizations.

DavidFell,Eastern Ontario Regional NetworkPublic-Private Partnerships

2David is currently the CEO of the Eastern Ontario Regional Broadband Network (EORN). This Public-Private Partnership (PPP) will be investing over $200 million into Eastern Ontario to extend high speed broadband access for rural residents. It is a unique partnership between all three levels of government and private sector companies such as Bell Canada. Prior to his position with EORN, David spent seven years as Vice President, founder, and co-owner of an eLearning software company called Operitel. Operitel was recognized in 2008 by Profit Magazine as one of Canada’s Top 100 fastest growing profitable companies (on revenues from 2002- 2007). It was also recognized as one of Canada’s Top 50 fastest growing companies in 2006 - PROFIT HOT 50 based on sales growth of 195 percent over two years (2004-2005). Operitel won the Peterborough Chamber of Commerce Employer of the Year in 2009 and Entrepreneurial Spirit Excellence Award in 2006.

David is the Past Chair of the BOD of the Greater Peterborough Area Economic Development Corporation (GPAEDC) as well as a past member of the BOD of the Greater Peterborough Innovation Cluster. He has recently completed his Executive MBA at Queen’s University, and co-authored with Dr. Gary Woodill and Ms. Sheryl Herle: The Mobile Learning Edge: Tools & Technology for Developing Your Teams Wherever They Are, published September 2010 by McGraw-Hill.

Panel: Innovation with our Big Neighbor

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JakeReid,NikeBrand Innovation

3Jake serves as a Strategic Planner for the Global Category Management division at Nike where he focuses on developing mid-term business plans, driving the strategic agenda, enabling growth through best practice sharing and communicating business results. He is also involved in a variety of ad hoc project management and advisory projects throughout the Global Category division.

Jake was previously in marketing for Nike, starting in the direct retail division working in marketing management before moving into the North America brand division working on innovative marketing strategy and planning projects that spanned physical and digital consumer experiences. Prior to Nike he worked in database marketing management and results analysis at Hollywood Entertainment, formerly a leading retailer of video and gaming content. Early on, he was in business strategy and development at a fast growing green product startup.

Jake received his undergraduate degree from Pitzer College where he studied business management and organizational dynamics, and played on the college football team for four years. He recently completed the Cornell-Queens EMBA program. Jake lives in Portland, OR.

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KrisMychasiw,The Surin GroupSports Innovation

3Kris joined The Surin Group in February of 2004 as the Director of Operations. He was certified by the IAAF as an Athlete Representative in 2005. In 2007, at the age of 25, Kris became the Senior Agent of Top Elite Management, a subsidiary of The Surin Group that he helped to build from the ground up. In 2007, he was appointed as Chief Operating Officer of The Surin Group of companies which include Top Elite Management, Surin Clothing, and Bruny Surin’s public speaking and event promotion. He is also a member of the board of directors of The Bruny Surin Foundation, a charitable group that promotes healthy living for kids in Quebec.

Kris gives back to the local business community by participating annually in the John Molson School of Business Sports Marketing Conference, and by acting as a panelist for their case competitions throughout the year. He is also the athlete liaison for the National Track League, an IAAF Grand Prix event being held in Canada for the first time in 2011.

Kris main areas of expertise are athlete recruitment, event organization and media relations. He also utilizes strategic marketing skills and his vast array of corporate contacts to position athletes for sponsorships and opportunities within the industry.

Panel: Innovation in a Crowded Marketplace

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NicoleGerman,LinkedInCreating a New Market

3I was born in Canada and currently call Canada home but I have had a long history of building brands and integrated go-to-market strategies for technology companies around the world. I have worked for global organizations predominately in the software industry such as Hummingbird Communications (Opentext), Platform Computing, Psion Teklogix, Descartes Systems Group and more. I have experience marketing to a broad array of industries including transportation and logistics, supply chain, manufacturing, retail, distribution, life sciences, high tech, and more. Most recently, I was involved in the launch of the first Saas (software-as-as service) logistics management solution as well as in the branding and marketing of the one of the world’s largest multi-modal logistics networks which brings together logistics service providers (ocean, air, truck and freight forwarder service providers) with their customers, shippers (manufacturers, retailers and distributors) to help automate and streamline the global shipment process.

I have an incredible passion for marketing and communications and over the last 15+ years have seen and lived the evolution in the B2B market space to a more dominate focus of online and community-based marketing strategies. And, as a result, I am thrilled to join LinkedIn because it is a fundamental necessity for all B2B organizations and all professionals!

Outside of my passion for marketing, I’m a content junkie and love sound bites of relevant thought-provoking information that educates, inspires, creates awareness and motivates action. So please connect with me on Twitter and LinkedIn. I am more than excited to join the LinkedIn team because I am a believer! LinkedIn has great offerings, great brand, great people and great energy and that coupled with a market that is ready to consume = IMPACT!

Panel: Innovation in a Crowded Marketplace

Panel Topics

Canada, a country of around 34 million people, is often compared to our neighbour the United

States, a country nearly 10 times the size. How can Canada compete with the US on innovation, or hope to retain top talent when brain drain is so common and often expected. How can innovative startups hope to seek funding when VC funds have all but dried up in Canada? What should Canadian companies or the Canadian Government be doing in order for us to stay competitive?

We’re bombarded with messages everywhere, both from advertising and from the multitude

of social networks that we’ve joined, from LinkedIn, Facebook, Twitter and others. How can we seek to innovate through this “noise” and build a brand for ourselves or our company that will allow it to stand out?

Innovation with our Big Neighbor Innovation in a Crowded Marketplace

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