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D-School Potsdam

d.school Standford

IDEO

Fjord

Empathize

Empathy:What?

Empathy is:

Empathy:What?

Empathy is:

» when you feel what the other person is feeling.

Empathy:What?

Empathy is:

» when you feel what the other person is feeling.

» when you can mirror their expression, their opinions, and their hopes.

Empathy:Why?

Empathy:Why?

» to understand people, and their spoken and unspoken needs

Empathy:Why?

» to understand people, and their spoken and unspoken needs

» to discover the meaningful challenge to take on

Empathy:How?

Empathy:How?

» without judgment

» with a beginner’s eyes

» with curiosity

» optimistically

» respectfully

Empathy:How?

say think

feeldo

Define

User

Define:How?

User+

Need

Define:How?

User+

Need+

Insight

Define:How?

Define:How?

Sketches: George Kembel / D-School Stanford

Define:How?

» www.ServiceDesignToolkit.org

Ideate:How?

Ideate

Ideate:How?

a few tips

Ideate:How?

Go for quantity

Ideate:How?

Keep it short

Ideate:How?

Encourage wild ideas

Ideate:How?

Defer judgment

Ideate:How?

Build of the ideasof others

Ideate:How?

One conversationat a time

Ideate:How?

Stay on topic

Ideate:How?

Be visual

Prototype:Why?

Prototype

Prototype:Why?

» Fail early, fail cheap.

» Show, don’t tell.

» Build to think and learn.

» Doing & making over thinking and meeting.

» Thinking with your hands.

Prototype:How?

Paper prototype of a news app for iPhone using post-it notes to quickly iterate screen.

Prototype:How?

Paper prototype of an iPad news app using a duct-taped iPhone on its back w/ Skype real-time chat to prototype a chatroulette-like instant chat function

Prototype:How?

The chat partner is placed just few meters away using a Skype on a computer w/ printed crowd in the backgroundto mock-up the location in Bengasi, Libya.

Prototype:How?

The test-user’s reaction can be easily measured and input be given quickly.

What else?

Pleaseadd your ownexperiences

…

This input session was given duringGlobal Service Jam Berlin 2011 in March 2011by Anastasia Gramatchikova and Martin Jordan

It is partly based on a input presentationheld by George Kembel at HPI D-School Potsdam.