6
A dynamic approach to the international business of luxury MBA LUXURY BRAND MANAGEMENT, FOOD & WINE
Établissement d’Enseignement Supérieur Technique Privé
A dynamic approach to the international business of luxury
Cré
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photo
s • P
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om
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ue L
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MBA LUXURY BRAND MANAGEMENT, FOOD & WINE
INSEEC PARIS10, rue Alibert
75010 ParisTél. + 33 (01) 40 40 24 81
INSEEC BORDEAUXHangar 18, Quai de Bacalan, CS9104
33070 Bordeaux CedexTél. + 33 (0) 5 56 00 73 87
CAMPUS INSEEC LONDON110 Marylebone High Street
London W1U 4RY UKTél. + 44 (0) 20 74 67 24 22
TESTIMONIALS
• PAUL DAWSON,
Program Director
LUXURY BRAND MANAGEMENT
INSEEC
MBA LUXURY BRAND MANAGEMENT
• MARJORIE GALLIANO,
Project Manager E-Business
CHRISTIAN DIOR
• STÉPHANIE BIABAUT,
Marketing & Communication Manager
HOTEL PARK HYATT PARIS-VENDÔME
• MARIE-JULIE BOYER,
Sales Manager
CHLOÉ INTERNATIONAL
• BENOÎT COLLARD,
Development Director for Europe
LVMH
The courses that I teach at the Master Luxury Brand Manage-
ment serve as a personal enrichment, because they force me to
look at what is happening elsewhere and to take a step back. I
believe, too, that the students can profi t from my experience of
mobility, in terms of both geography and career advancement, in
big groups like LVMH.
MBA Stanford University, MA Cambridge University, MA Univer-
sity of California Berkeley
Today’s luxury industry is undergoing a huge transformation as it
responds to a changing world. Now more than ever, the world’s
most prestigious brands need talented young managers with the
passion and the vision to lead future development.
This program provides students not only with deep insights into
the traditions and spirit of luxury but also with the practical
skills needed to build brand equity and to anticipate emerging
global trends.
The challenges facing the luxury industry today are greater than
ever before, as new economic realities call into question existing
growth assumptions. The Luxury Brand Management MBA will
equip students for a life-long career in luxury and give them the
opportunity to help shape the future of this exciting industry.
I always dreamed of working in the luxury industry. After a
fi rst sales internship at Louis Vuitton, I had the opportunity of
doing a six months internship at Christian Dior. The practical
knowledge that I had acquired through my studies allowed me to
adapt easily to a tough environment. Immediately after obtaining
my degree, I was fortunate to be hired on a long term contract.
I now work in the Marketing Department as E-Business Project
Manager and I am in charge of developing sales via the Internet.
In today’s environment, where mastering new media and on-line
marketing is essential, I am really thrilled to be working in a
company where modern and traditional values of excellence
coexist.
My experience as Manager, Marketing and Communication at
Park Hyatt has been extremely rewarding.
Located close to the Place Vendôme, the Park Hyatt is the
most prestigious property within the Park Hyatt group. Combi-
ning contemporary design and classic style, the hotel is truly a
modern palace of our times, attracting an exclusive business and
leisure clientele.
My principal mission as Marketing and Communication Manager
is to develop internet promotions, specialized communications
strategies and press and public relations activities.
The specialist skills I received at INSEEC have helped me
immerse myself immediately in the dynamic and fast moving
hospitality sector and to respond quickly and professionally to the
rigorous demands of my job. The client service skills I had acqui-
red during my studies have immediately been put to good use.
INSEEC taught me how to understand and anticipate client’s
needs, a truly vital part of my job today.
I did a six months internship at Cacharel, as assistant to the Eu-
ropean Sales Director. This experience gave me the opportunity
to demonstrate both my high level of commitment and my ability
to work hard, and I was fortunate to be given the job of Global
Sales Director, responsible for managing a team of four.
Now I am Sales Manager at Chloe International part of the
Richemont Group, the world’s second largest luxury conglome-
rate. My role consists of managing and developing distribution
networks in Russia, Eastern Europe, Scandinavia and Italy. I
have been involved in developing relationships and establishing
direct marketing actions with clients across the distributor
network, including multibrand boutiques, department stores and
independent franchises. Frequent travel, multicultural business
contacts and daily use of English have contributed to a truly
enriching professional experience.
My INSEEC studies gave me a solid theoretical foundation,
which allowed me to get up to speed very rapidly at Cacharel.
For me it is a dream come true to be able to combine my perso-
nal taste for fashion with my professional work.
MBA LUXURY
Apply on line
masters.inseec-france.com
A PROGRAM OF THE INSEEC GROUP
founded in 1975
3 bases in France (Paris, Lyon, Bordeaux)
Branches in the centre of London and an offi ce in China (Beijing)
12 Colleges in France
Nearly 10,000 students
450 permanent teachers and business professionals
More than 10,000 French and International business partners
Around a hundred international agreements with universities and graduate schools abroad
More than 30,000 Alumni
BRAND MANAGEMENT, FOOD & WINE
No longer the rarifi ed domain of a privileged few, today’s
international luxury industry is truly global in scope. More
and more companies are looking for specialists to manage
and grow luxury brands in an increasingly complex busi-
ness environment.
This program, taught entirely in English (M2), provides the
necessary skills to become a leader in international luxury
management.
Highly international, the program welcomes participants
from around the world and immerses them in the spirit and
practicalities of all aspects of luxury.
The program combines in-depth insights into the cultural
dimensions of luxury with practical courses on different
industry segments and extensive analysis of existing and
emerging consumers and markets.
Splitting their time between INSEEC’s Paris and Bordeaux
campuses, students participate in a variety of Seminars
taught by industry leaders, workshops run by recognized
experts, and visits to leading companies. They develop a
thorough understanding of both hands-on management
tools as well as exclusive brand strategies across a broad
range of luxury sectors. This comprehensive program is de-
signed to equip students with the necessary global outlook,
specialist understanding and management skills needed to
become the future leaders of an exciting and increasingly
global industry.
TRULY INTERNATIONAL IN SCOPE
The program is open to participants from around the world
and fosters an international environment with students
from different backgrounds and interests. Both recent uni-
versity graduates and experienced industry professionals
are welcome along with those who are seeking a career
change.
The program (M2) is taught entirely in English and a high
level of participation and interaction is encouraged from all
participants.
ENHANCE YOUR PROFESSIONAL SKILLS
The objective of the program is to build students’ practical
and professional skills. To achieve this, renowned experts
bring their insights into the classroom and share their
professional experience with students.
Various learning methods are used, including lectures,
seminars, case studies and visits to well-known luxury
companies.
In addition, students are expected to undertake an indivi-
dual research project and to complete a fi ve to six months
internship.
These elements combine to provide the in-depth educational
experience of the INSEEC Luxury Brand Management MBA.
ONE SCHOOL, TWO PRESTIGIOUS CITIES
This program is organized around two recognized axes of
prestige: Paris, epicenter and birthplace of luxury, and
Bordeaux, world capital of fi ne wine.
“ Becomea professional with specialized skills in a competitive business ”
“ Preparingtomorrow’s leaders in an exciting and global business ”
M1 program calendarS O N D J F M A M J J A S
• 3 days in class, 2 days with company
• Internship in France or overseas
• Final thesis
Some M1 classes are taught in English.
Master’s 1
After bac+3
Master’s 2
Professionalcareer
Admission subject to
performance in aptitude tests and interview
PRESENTATION OF THE PROGRAM
Professional career
• 3 days in class, 2 days with company
• Internship - 5 months
• Thesis
Post-graduate students
M2 program calendarO N D J F M A M J J A S
After bac+4 /bac+5
2
Open to students with a 4 year degree (Bac+4), this
program is designed to immerse students in the spirit and
practicalities of all aspects of luxury, and to equip them
with the necessary skills to become the future leaders of
an exciting and increasingly global industry.
All courses are taught in English.
MASTER’S 2 LUXURY BRAND MANAGEMENT, FOOD & WINE
The program duration is one or two years depending on applicant’s existing academic qualifi cations.
The fi rst academic year (M1) is open to applicants who have successfully completed a three year university degree (Bac+3).
The second year (M2) curriculum is open to successful applicants with a four or fi ve year university degree.
The admission procedure consists of a review of completed application forms, followed by an oral interview and aptitude tests.
The Master’s 1 program allows students to broaden and
strengthen their core business management skills in-
cluding fi nance, management, marketing and strategic
planning.
The program also introduces initial concepts of internatio-
nal management prior to further specialization at Master’s
2 level.
At least 50% of the program is taught in English, therefore
a good level of spoken English is essential.
CORE COURSES
• Gestion budgétaire et tableaux de bord
• Business plan et création d’entreprise
• Management et leadership
• Stratégie d’entreprise
• Marketing
• Négociation
• Anglais
• Informatique
• Business game
SPECIALIZED COURSES
• Marketing B to C
• International business law
• International marketing
• Commerce international
• Achats internationaux et logistique
• Géopolitique et relations internationales
• Financial & Accounting
• Management
INTERNATIONAL MASTER’S 1
ADMISSIONS
COURSES
PERSONAL DEVELOPMENT WORKSHOPS
AND SEMINARSA range of Workshops and Seminars is offered to facilitate
participants’ personal and professional development. Topics
include:
• Presentation skills and report development
• Résumé preparation
• Networking skills
• Information technology
• Interview skills and self presentation
• Company visits
• Individual coaching and career development advice
• Seminars on current affairs and business trends
LUXURY BRAND MANAGEMENT
• Introduction to prestige and luxury
• International Marketing and Brand Management
• Communication strategies in a global environment
• Consumer behavior: an in-depth approach
CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY
• Financial Management and Strategic Planning
• Supply Chain Management
• Legal and regulatory issues
• Organization and Human Resources management
• International negotiation strategy
CHAMPAGNE, WINE AND SPIRITS MARKETING
• Strategies of leading champagne, wine and spirits brands
• Field trips
• Champagne, wine and spirits marketing
• Packaging design for champagne, wine and spirits
KEY SECTORS IN THE LUXURY INDUSTRY
• Fashion and Haute Couture
• Luxury Accessories
• Luxury Hospitality, Travel, and Gastronomy
No longer the rarifi ed domain of a privileged few, today’s
international luxury industry is truly global in scope. More
and more companies are looking for specialists to manage
and grow luxury brands in an increasingly complex busi-
ness environment.
This program, taught entirely in English (M2), provides the
necessary skills to become a leader in international luxury
management.
Highly international, the program welcomes participants
from around the world and immerses them in the spirit and
practicalities of all aspects of luxury.
The program combines in-depth insights into the cultural
dimensions of luxury with practical courses on different
industry segments and extensive analysis of existing and
emerging consumers and markets.
Splitting their time between INSEEC’s Paris and Bordeaux
campuses, students participate in a variety of Seminars
taught by industry leaders, workshops run by recognized
experts, and visits to leading companies. They develop a
thorough understanding of both hands-on management
tools as well as exclusive brand strategies across a broad
range of luxury sectors. This comprehensive program is de-
signed to equip students with the necessary global outlook,
specialist understanding and management skills needed to
become the future leaders of an exciting and increasingly
global industry.
TRULY INTERNATIONAL IN SCOPE
The program is open to participants from around the world
and fosters an international environment with students
from different backgrounds and interests. Both recent uni-
versity graduates and experienced industry professionals
are welcome along with those who are seeking a career
change.
The program (M2) is taught entirely in English and a high
level of participation and interaction is encouraged from all
participants.
ENHANCE YOUR PROFESSIONAL SKILLS
The objective of the program is to build students’ practical
and professional skills. To achieve this, renowned experts
bring their insights into the classroom and share their
professional experience with students.
Various learning methods are used, including lectures,
seminars, case studies and visits to well-known luxury
companies.
In addition, students are expected to undertake an indivi-
dual research project and to complete a fi ve to six months
internship.
These elements combine to provide the in-depth educational
experience of the INSEEC Luxury Brand Management MBA.
ONE SCHOOL, TWO PRESTIGIOUS CITIES
This program is organized around two recognized axes of
prestige: Paris, epicenter and birthplace of luxury, and
Bordeaux, world capital of fi ne wine.
“ Becomea professional with specialized skills in a competitive business ”
“ Preparingtomorrow’s leaders in an exciting and global business ”
M1 program calendarS O N D J F M A M J J A S
• 3 days in class, 2 days with company
• Internship in France or overseas
• Final thesis
Some M1 classes are taught in English.
Master’s 1
After bac+3
Master’s 2
Professionalcareer
Admission subject to
performance in aptitude tests and interview
PRESENTATION OF THE PROGRAM
Professional career
• 3 days in class, 2 days with company
• Internship - 5 months
• Thesis
Post-graduate students
M2 program calendarO N D J F M A M J J A S
After bac+4 /bac+5
2
Open to students with a 4 year degree (Bac+4), this
program is designed to immerse students in the spirit and
practicalities of all aspects of luxury, and to equip them
with the necessary skills to become the future leaders of
an exciting and increasingly global industry.
All courses are taught in English.
MASTER’S 2 LUXURY BRAND MANAGEMENT, FOOD & WINE
The program duration is one or two years depending on applicant’s existing academic qualifi cations.
The fi rst academic year (M1) is open to applicants who have successfully completed a three year university degree (Bac+3).
The second year (M2) curriculum is open to successful applicants with a four or fi ve year university degree.
The admission procedure consists of a review of completed application forms, followed by an oral interview and aptitude tests.
The Master’s 1 program allows students to broaden and
strengthen their core business management skills in-
cluding fi nance, management, marketing and strategic
planning.
The program also introduces initial concepts of internatio-
nal management prior to further specialization at Master’s
2 level.
At least 50% of the program is taught in English, therefore
a good level of spoken English is essential.
CORE COURSES
• Gestion budgétaire et tableaux de bord
• Business plan et création d’entreprise
• Management et leadership
• Stratégie d’entreprise
• Marketing
• Négociation
• Anglais
• Informatique
• Business game
SPECIALIZED COURSES
• Marketing B to C
• International business law
• International marketing
• Commerce international
• Achats internationaux et logistique
• Géopolitique et relations internationales
• Financial & Accounting
• Management
INTERNATIONAL MASTER’S 1
ADMISSIONS
COURSES
PERSONAL DEVELOPMENT WORKSHOPS
AND SEMINARSA range of Workshops and Seminars is offered to facilitate
participants’ personal and professional development. Topics
include:
• Presentation skills and report development
• Résumé preparation
• Networking skills
• Information technology
• Interview skills and self presentation
• Company visits
• Individual coaching and career development advice
• Seminars on current affairs and business trends
LUXURY BRAND MANAGEMENT
• Introduction to prestige and luxury
• International Marketing and Brand Management
• Communication strategies in a global environment
• Consumer behavior: an in-depth approach
CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY
• Financial Management and Strategic Planning
• Supply Chain Management
• Legal and regulatory issues
• Organization and Human Resources management
• International negotiation strategy
CHAMPAGNE, WINE AND SPIRITS MARKETING
• Strategies of leading champagne, wine and spirits brands
• Field trips
• Champagne, wine and spirits marketing
• Packaging design for champagne, wine and spirits
KEY SECTORS IN THE LUXURY INDUSTRY
• Fashion and Haute Couture
• Luxury Accessories
• Luxury Hospitality, Travel, and Gastronomy
No longer the rarifi ed domain of a privileged few, today’s
international luxury industry is truly global in scope. More
and more companies are looking for specialists to manage
and grow luxury brands in an increasingly complex busi-
ness environment.
This program, taught entirely in English (M2), provides the
necessary skills to become a leader in international luxury
management.
Highly international, the program welcomes participants
from around the world and immerses them in the spirit and
practicalities of all aspects of luxury.
The program combines in-depth insights into the cultural
dimensions of luxury with practical courses on different
industry segments and extensive analysis of existing and
emerging consumers and markets.
Splitting their time between INSEEC’s Paris and Bordeaux
campuses, students participate in a variety of Seminars
taught by industry leaders, workshops run by recognized
experts, and visits to leading companies. They develop a
thorough understanding of both hands-on management
tools as well as exclusive brand strategies across a broad
range of luxury sectors. This comprehensive program is de-
signed to equip students with the necessary global outlook,
specialist understanding and management skills needed to
become the future leaders of an exciting and increasingly
global industry.
TRULY INTERNATIONAL IN SCOPE
The program is open to participants from around the world
and fosters an international environment with students
from different backgrounds and interests. Both recent uni-
versity graduates and experienced industry professionals
are welcome along with those who are seeking a career
change.
The program (M2) is taught entirely in English and a high
level of participation and interaction is encouraged from all
participants.
ENHANCE YOUR PROFESSIONAL SKILLS
The objective of the program is to build students’ practical
and professional skills. To achieve this, renowned experts
bring their insights into the classroom and share their
professional experience with students.
Various learning methods are used, including lectures,
seminars, case studies and visits to well-known luxury
companies.
In addition, students are expected to undertake an indivi-
dual research project and to complete a fi ve to six months
internship.
These elements combine to provide the in-depth educational
experience of the INSEEC Luxury Brand Management MBA.
ONE SCHOOL, TWO PRESTIGIOUS CITIES
This program is organized around two recognized axes of
prestige: Paris, epicenter and birthplace of luxury, and
Bordeaux, world capital of fi ne wine.
“ Becomea professional with specialized skills in a competitive business ”
“ Preparingtomorrow’s leaders in an exciting and global business ”
M1 program calendarS O N D J F M A M J J A S
• 3 days in class, 2 days with company
• Internship in France or overseas
• Final thesis
Some M1 classes are taught in English.
Master’s 1
After bac+3
Master’s 2
Professionalcareer
Admission subject to
performance in aptitude tests and interview
PRESENTATION OF THE PROGRAM
Professional career
• 3 days in class, 2 days with company
• Internship - 5 months
• Thesis
Post-graduate students
M2 program calendarO N D J F M A M J J A S
After bac+4 /bac+5
2
Open to students with a 4 year degree (Bac+4), this
program is designed to immerse students in the spirit and
practicalities of all aspects of luxury, and to equip them
with the necessary skills to become the future leaders of
an exciting and increasingly global industry.
All courses are taught in English.
MASTER’S 2 LUXURY BRAND MANAGEMENT, FOOD & WINE
The program duration is one or two years depending on applicant’s existing academic qualifi cations.
The fi rst academic year (M1) is open to applicants who have successfully completed a three year university degree (Bac+3).
The second year (M2) curriculum is open to successful applicants with a four or fi ve year university degree.
The admission procedure consists of a review of completed application forms, followed by an oral interview and aptitude tests.
The Master’s 1 program allows students to broaden and
strengthen their core business management skills in-
cluding fi nance, management, marketing and strategic
planning.
The program also introduces initial concepts of internatio-
nal management prior to further specialization at Master’s
2 level.
At least 50% of the program is taught in English, therefore
a good level of spoken English is essential.
CORE COURSES
• Gestion budgétaire et tableaux de bord
• Business plan et création d’entreprise
• Management et leadership
• Stratégie d’entreprise
• Marketing
• Négociation
• Anglais
• Informatique
• Business game
SPECIALIZED COURSES
• Marketing B to C
• International business law
• International marketing
• Commerce international
• Achats internationaux et logistique
• Géopolitique et relations internationales
• Financial & Accounting
• Management
INTERNATIONAL MASTER’S 1
ADMISSIONS
COURSES
PERSONAL DEVELOPMENT WORKSHOPS
AND SEMINARSA range of Workshops and Seminars is offered to facilitate
participants’ personal and professional development. Topics
include:
• Presentation skills and report development
• Résumé preparation
• Networking skills
• Information technology
• Interview skills and self presentation
• Company visits
• Individual coaching and career development advice
• Seminars on current affairs and business trends
LUXURY BRAND MANAGEMENT
• Introduction to prestige and luxury
• International Marketing and Brand Management
• Communication strategies in a global environment
• Consumer behavior: an in-depth approach
CORE BUSINESS SKILLS IN THE LUXURY INDUSTRY
• Financial Management and Strategic Planning
• Supply Chain Management
• Legal and regulatory issues
• Organization and Human Resources management
• International negotiation strategy
CHAMPAGNE, WINE AND SPIRITS MARKETING
• Strategies of leading champagne, wine and spirits brands
• Field trips
• Champagne, wine and spirits marketing
• Packaging design for champagne, wine and spirits
KEY SECTORS IN THE LUXURY INDUSTRY
• Fashion and Haute Couture
• Luxury Accessories
• Luxury Hospitality, Travel, and Gastronomy
Établissement d’Enseignement Supérieur Technique Privé
A dynamic approach to the international business of luxury
Cré
dits
photo
s • P
hoto
s cre
dits : D
om
iniq
ue L
ela
nn
MBA LUXURY BRAND MANAGEMENT, FOOD & WINE
INSEEC PARIS10, rue Alibert
75010 ParisTél. + 33 (01) 40 40 24 81
INSEEC BORDEAUXHangar 18, Quai de Bacalan, CS9104
33070 Bordeaux CedexTél. + 33 (0) 5 56 00 73 87
CAMPUS INSEEC LONDON110 Marylebone High Street
London W1U 4RY UKTél. + 44 (0) 20 74 67 24 22
TESTIMONIALS
• PAUL DAWSON,
Program Director
LUXURY BRAND MANAGEMENT
INSEEC
MBA LUXURY BRAND MANAGEMENT
• MARJORIE GALLIANO,
Project Manager E-Business
CHRISTIAN DIOR
• STÉPHANIE BIABAUT,
Marketing & Communication Manager
HOTEL PARK HYATT PARIS-VENDÔME
• MARIE-JULIE BOYER,
Sales Manager
CHLOÉ INTERNATIONAL
• BENOÎT COLLARD,
Development Director for Europe
LVMH
The courses that I teach at the Master Luxury Brand Manage-
ment serve as a personal enrichment, because they force me to
look at what is happening elsewhere and to take a step back. I
believe, too, that the students can profi t from my experience of
mobility, in terms of both geography and career advancement, in
big groups like LVMH.
MBA Stanford University, MA Cambridge University, MA Univer-
sity of California Berkeley
Today’s luxury industry is undergoing a huge transformation as it
responds to a changing world. Now more than ever, the world’s
most prestigious brands need talented young managers with the
passion and the vision to lead future development.
This program provides students not only with deep insights into
the traditions and spirit of luxury but also with the practical
skills needed to build brand equity and to anticipate emerging
global trends.
The challenges facing the luxury industry today are greater than
ever before, as new economic realities call into question existing
growth assumptions. The Luxury Brand Management MBA will
equip students for a life-long career in luxury and give them the
opportunity to help shape the future of this exciting industry.
I always dreamed of working in the luxury industry. After a
fi rst sales internship at Louis Vuitton, I had the opportunity of
doing a six months internship at Christian Dior. The practical
knowledge that I had acquired through my studies allowed me to
adapt easily to a tough environment. Immediately after obtaining
my degree, I was fortunate to be hired on a long term contract.
I now work in the Marketing Department as E-Business Project
Manager and I am in charge of developing sales via the Internet.
In today’s environment, where mastering new media and on-line
marketing is essential, I am really thrilled to be working in a
company where modern and traditional values of excellence
coexist.
My experience as Manager, Marketing and Communication at
Park Hyatt has been extremely rewarding.
Located close to the Place Vendôme, the Park Hyatt is the
most prestigious property within the Park Hyatt group. Combi-
ning contemporary design and classic style, the hotel is truly a
modern palace of our times, attracting an exclusive business and
leisure clientele.
My principal mission as Marketing and Communication Manager
is to develop internet promotions, specialized communications
strategies and press and public relations activities.
The specialist skills I received at INSEEC have helped me
immerse myself immediately in the dynamic and fast moving
hospitality sector and to respond quickly and professionally to the
rigorous demands of my job. The client service skills I had acqui-
red during my studies have immediately been put to good use.
INSEEC taught me how to understand and anticipate client’s
needs, a truly vital part of my job today.
I did a six months internship at Cacharel, as assistant to the Eu-
ropean Sales Director. This experience gave me the opportunity
to demonstrate both my high level of commitment and my ability
to work hard, and I was fortunate to be given the job of Global
Sales Director, responsible for managing a team of four.
Now I am Sales Manager at Chloe International part of the
Richemont Group, the world’s second largest luxury conglome-
rate. My role consists of managing and developing distribution
networks in Russia, Eastern Europe, Scandinavia and Italy. I
have been involved in developing relationships and establishing
direct marketing actions with clients across the distributor
network, including multibrand boutiques, department stores and
independent franchises. Frequent travel, multicultural business
contacts and daily use of English have contributed to a truly
enriching professional experience.
My INSEEC studies gave me a solid theoretical foundation,
which allowed me to get up to speed very rapidly at Cacharel.
For me it is a dream come true to be able to combine my perso-
nal taste for fashion with my professional work.
MBA LUXURY
Apply on line
masters.inseec-france.com
A PROGRAM OF THE INSEEC GROUP
founded in 1975
3 bases in France (Paris, Lyon, Bordeaux)
Branches in the centre of London and an offi ce in China (Beijing)
12 Colleges in France
Nearly 10,000 students
450 permanent teachers and business professionals
More than 10,000 French and International business partners
Around a hundred international agreements with universities and graduate schools abroad
More than 30,000 Alumni
BRAND MANAGEMENT, FOOD & WINE
Établissement d’Enseignement Supérieur Technique Privé
A dynamic approach to the international business of luxury
Cré
dits
photo
s • P
hoto
s cre
dits : D
om
iniq
ue L
ela
nn
MBA LUXURY BRAND MANAGEMENT, FOOD & WINE
INSEEC PARIS10, rue Alibert
75010 ParisTél. + 33 (01) 40 40 24 81
INSEEC BORDEAUXHangar 18, Quai de Bacalan, CS9104
33070 Bordeaux CedexTél. + 33 (0) 5 56 00 73 87
CAMPUS INSEEC LONDON110 Marylebone High Street
London W1U 4RY UKTél. + 44 (0) 20 74 67 24 22
TESTIMONIALS
• PAUL DAWSON,
Program Director
LUXURY BRAND MANAGEMENT
INSEEC
MBA LUXURY BRAND MANAGEMENT
• MARJORIE GALLIANO,
Project Manager E-Business
CHRISTIAN DIOR
• STÉPHANIE BIABAUT,
Marketing & Communication Manager
HOTEL PARK HYATT PARIS-VENDÔME
• MARIE-JULIE BOYER,
Sales Manager
CHLOÉ INTERNATIONAL
• BENOÎT COLLARD,
Development Director for Europe
LVMH
The courses that I teach at the Master Luxury Brand Manage-
ment serve as a personal enrichment, because they force me to
look at what is happening elsewhere and to take a step back. I
believe, too, that the students can profi t from my experience of
mobility, in terms of both geography and career advancement, in
big groups like LVMH.
MBA Stanford University, MA Cambridge University, MA Univer-
sity of California Berkeley
Today’s luxury industry is undergoing a huge transformation as it
responds to a changing world. Now more than ever, the world’s
most prestigious brands need talented young managers with the
passion and the vision to lead future development.
This program provides students not only with deep insights into
the traditions and spirit of luxury but also with the practical
skills needed to build brand equity and to anticipate emerging
global trends.
The challenges facing the luxury industry today are greater than
ever before, as new economic realities call into question existing
growth assumptions. The Luxury Brand Management MBA will
equip students for a life-long career in luxury and give them the
opportunity to help shape the future of this exciting industry.
I always dreamed of working in the luxury industry. After a
fi rst sales internship at Louis Vuitton, I had the opportunity of
doing a six months internship at Christian Dior. The practical
knowledge that I had acquired through my studies allowed me to
adapt easily to a tough environment. Immediately after obtaining
my degree, I was fortunate to be hired on a long term contract.
I now work in the Marketing Department as E-Business Project
Manager and I am in charge of developing sales via the Internet.
In today’s environment, where mastering new media and on-line
marketing is essential, I am really thrilled to be working in a
company where modern and traditional values of excellence
coexist.
My experience as Manager, Marketing and Communication at
Park Hyatt has been extremely rewarding.
Located close to the Place Vendôme, the Park Hyatt is the
most prestigious property within the Park Hyatt group. Combi-
ning contemporary design and classic style, the hotel is truly a
modern palace of our times, attracting an exclusive business and
leisure clientele.
My principal mission as Marketing and Communication Manager
is to develop internet promotions, specialized communications
strategies and press and public relations activities.
The specialist skills I received at INSEEC have helped me
immerse myself immediately in the dynamic and fast moving
hospitality sector and to respond quickly and professionally to the
rigorous demands of my job. The client service skills I had acqui-
red during my studies have immediately been put to good use.
INSEEC taught me how to understand and anticipate client’s
needs, a truly vital part of my job today.
I did a six months internship at Cacharel, as assistant to the Eu-
ropean Sales Director. This experience gave me the opportunity
to demonstrate both my high level of commitment and my ability
to work hard, and I was fortunate to be given the job of Global
Sales Director, responsible for managing a team of four.
Now I am Sales Manager at Chloe International part of the
Richemont Group, the world’s second largest luxury conglome-
rate. My role consists of managing and developing distribution
networks in Russia, Eastern Europe, Scandinavia and Italy. I
have been involved in developing relationships and establishing
direct marketing actions with clients across the distributor
network, including multibrand boutiques, department stores and
independent franchises. Frequent travel, multicultural business
contacts and daily use of English have contributed to a truly
enriching professional experience.
My INSEEC studies gave me a solid theoretical foundation,
which allowed me to get up to speed very rapidly at Cacharel.
For me it is a dream come true to be able to combine my perso-
nal taste for fashion with my professional work.
MBA LUXURY
Apply on line
masters.inseec-france.com
A PROGRAM OF THE INSEEC GROUP
founded in 1975
3 bases in France (Paris, Lyon, Bordeaux)
Branches in the centre of London and an offi ce in China (Beijing)
12 Colleges in France
Nearly 10,000 students
450 permanent teachers and business professionals
More than 10,000 French and International business partners
Around a hundred international agreements with universities and graduate schools abroad
More than 30,000 Alumni
BRAND MANAGEMENT, FOOD & WINE
