INSERT ERA COMPANY LOGO HERE OUR APPROACH A GUIDE TO HOW ERA KEY REALTY SERVICES WILL WORK WITH YOU...

INSERT ERA COMPANY LOGO HERE

OUR APPROACHA GUIDE TO HOW ERA KEY REALTY SERVICES WILL WORK WITH YOU TO SELL YOUR HOUSE

planning

marketing

pricing

selling

reverse prospecting feature


ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

1. UNDERSTANDING YOUR GOALS

2. INSPECT YOUR HOME

3. SELLING YOUR PROPERTY•Marketing

•Market Conditions

•Pricing

4. QUESTIONS

5. WHAT NEXT?

A SYSTEM FOR SUCCESS…


Mission Statement•My Mission is to earn YOUR real estate business for LIFE, by providing unparalleled service with the highest levels of integrity, expertise and professionalism »

WORKING WITH ERA: Our Mission and Values

Core Values

1. We Believe in Hard Work

2. We Believe in Teamwork

3. We Believe in Acting with Integrity

4. We Believe that you Get by Giving

5. We Believe in Seeking Solutions

6. We Believe in FUN!

INSERT ERA COMPANY LOGO HEREUNDERSTANDING YOUR SITUATION AND GOALS

WHY ARE YOU SELLING?

WHERE ARE YOU MOVING?

WHEN WOULD YOU LIKE TO HAVE YOUR HOUSE SOLD?

WHAT IS DRIVING YOUR DEADLINE?

WHAT CHALLENGES DO YOU ANTICIPATE HAVING?

WHAT ARE YOU LOOKING FOR IN AN AGENT?



1. UNDERSTANDING YOUR SITUATION




•Pricing

4. QUESTIONS

5. WHAT’S NEXT?


INSERT ERA COMPANY LOGO HEREYOUR HOME…..LET’S TAKE A LOOK!

WHAT ATTRACTED YOU?

WHAT WOULD YOU DO IF YOU STAYED HERE?

MAY I SUGGEST IMPROVEMENTS?

MANY EYES HAVE TO “BUY”• Agents

• Buyers

• Appraiser

• Lender

• Inspector

• Insurance



1. UNDERSTANDING YOUR SITUATION




•Pricing

4. QUESTIONS

5. WHAT’S NEXT?



SELLING YOUR PROPERTY: MARKETING


Buyer Truths:•33% looked online FIRST.

•94% look online during the process.

•55% of Buyers were first time buyers in 2010

•Average age was 32, 39 for repeat buyers.

•Average distance from current home was 11 miles.

•Proximity to work was a major deciding factor

• 92% used an agent

•20% were single females

•Top items buyers wanted to see;

a. Pictures

b. Tours/videos

c. Property details

d. Mapping

e. Instant communication

• By 2014 most searches will be done on a mobile device

•EVERY Buyer (and most Sellers) I know watch HGTV!2007-2010 NAR Study of Home Buyers and Sellers, ERA Key marketing survey of “initial source of buyer contact”



PREPARING YOUR PROPERTY

•Step 1: Remove any buyer “objections”- Cleanup

•Step 2: Fix up- Repair

•Step 3: Prepare to show- Staging


INSERT ERA COMPANY LOGO HERESELLING YOUR PROPERTY: MARKETING

$1,500

Average home price increasefor cleaning and de-cluttering.

Source: StagedHomes.com 2010 statistics

STEP 1: CLEANUP

$2,000to


low-cost repairs can make a big impact and make your property feel “move-in ready.”

STEP 2: REPAIR


STEP 3: STAGING

94.6% of Accredited Staging Professional staged homes sell on average in 33 days or less.

Source: StagedHomes.com 2010 statistics



• 51.6% of Buyers said the yard sign was important in their search

• “Pre Sold” on the neighborhood and location

• Promote your property around the clock

• Our distinctive colors and shape make the sign stand out from the “rest of the crowd”.

• Directional signs, Open House Signs, Text ERA signs all add exposure for your home.


ERA® KEY RELOCATIONERA® KEY E-LEADS WEB BASED MARKETING

MLS & REAL ESTATE AGENTSERA GOLD STAR PROPERTY ERA HOMEZONE MARKETING®

ERA® KEY REALTY PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY:


• www.ERAKey.com

• www.MichaelSeaver.com

• Home Zone Virtual Tours

• Agent & Office Super Profiles • ERAKey.com Mobile App

• TXT ERA®

• MLSPropertyFinder

94% of consumers used the internet during their home search.

http://www.michaelseaver.com/


ONLINE LISTING PROVIDERS

www.ERAKey.com

www.MichaelSeaver.com

Home Zone Virtual tours

Agent & Office Super Profiles

ERAKey.com Mobile

TXT ERA®

33% of buyers first step was to look online

http://www.erakey.com/




LOCAL MEDIA OUTLETS


www.ERAKey.comwww.MichaelSeaver.comHome Zone Virtual ToursAgent & Office Super Profiles ERAKey.com Mobile AppTXT ERA®

+ OVER 100LOCAL NEWSPAPER

WEBSITES





ENHANCED LISTINGS PAGESWe will enhance the presentation of your property on many high-traffic real estate sites, such as, Trulia, Zillow and Realtor.com

• It will appear earlier in a search.• It is more prominently displayed with more photos• Design enhancements and generally stands out from other listings.





• HomeZone Audio Visual Tour• The Audio Visual Tour enables buyers to not only see

but also hear every benefit of your home. According to the most recent study of homebuyers & sellers, Home Buyers rank visual tours as the most important item after pictures when it comes to their on-line search needs

HomeZone enables the listing agent and seller to customize the experience a homebuyer has when viewing a listing on-line.


• Property Flyers– ERA Key Realty Services In-house Marketing

Department creates custom brochures for every home we market.

– These brochures remind buyers of the features your home has to offer.


www.18commodoreroad.com

Property Specific Website•Every home we list, is provided with it’s own property specific webpage. •Links to audio visual tour

•Option for buyer to print marketing flyers & brochures

•Interactive map display

•Provides overview of features

•Provides complete contact info for buyer to reach list agent

•http://www.myhzm.com/36391



http://www.myhzm.com/36391




• YouTube Video & Craigslist.com – As a leader in technology we, ERA Key Realty Services, strive to also be a leader in consumer

trends. Today’s Gen X and Gen Y buyers are utilizing both YouTube & Craigs list during their home search.

– In order to provide you, our seller with maximum exposure to the buying public, we’ve created a marketing campaign to reach every possible segment of the buyer population


HOMEZONE TEXT ERA® PROGRAM BENEFITS

•With HOMEZONE TEXT ERA®, potential buyers receive requested property information via text message quickly.

•Promoted via your yard sign, flyers, etc.

•With the Homezone site, prospective buyers can view your property directly from their cell phone.

•Buyers can be directly connected to me on my cell


Source: Yahoo.com October 2010

• 18.5 billion texts are sent each month.

• 68.7 million text users.

• 98% of all U.S. cell phones have text functionality.

• Text messages are read within 15 minutes of receipt.

TEXTING STATS


HOMEZONE TEXT ERA® PROGRAM BENEFITS


Source: Yahoo.com October 2010

• 18.5 billion texts are sent each month.

• 68.7 million text users.

• 98% of all U.S. cell phones have text functionality.

• Text messages are read within 15 minutes of receipt.

TEXTING STATS





ERA Key e-Leads Department PROGRAM BENEFITS

•Online requests are routed immediately via cell phone and e-mail.

•Creates an opportunity for immediate follow-up.

•Tracks the source of all property leads.


HOW ERA KEY e-Leads WORKS

2. ERA e Leads coordinator responds

immediately

3. Consumer receives

information and follow up

4. Consumer connected to

the agent immediately

5. Managersand Brokerage

Monitor AllLeads

Lead router™ Process

New Approach to Company Leads

1. Consumer inquiresonline

ERA® Key e- Leads


Realtors and MLS:

•70% of homes sell with the assistance of another agent

•Town tours and Broker luncheons encourage activity

• Unbranded tours present your property to all agents buyers

• Your property will be presented directly to other agents qualified buyers

• Quality feedback from the professionals in this market.

• MAPass ensures proper showing setup and feedback – you will never miss a qualified buyer

By hiring me, you “hire” all the agents in the marketplace to help get your house sold…and I will coordinate everything.


ERA Key Relocation Department PROGRAM BENEFITS

• Full Time relocation department

• PRIMARY Cartus Broker for our marketplace

• 30% of Buyers come from outside the immediate market area

• Cartus handles over half of all corporate relocation in the U.S.

• Motivated Buyers that need to move.

• Domestic and international relocation

•Third Party Validation that ERA Key Realty Services is the RIGHT CHOICE in today’s market!


2. ERA e Leads coordinator responds

immediately

3. Consumer receives

information and follow up

4. Consumer connected to

the agent immediately

5. Managersand Brokerage

Monitor AllLeads

1. Consumer inquiresonline

ERA KEY Relocation

We are committed to making the Whole World your Market!


My commitment: To effectively reach every potential buyer for your home, either directly or indirectly, wherever they may be…..

•Signage

•Flyers

•Direct mail/email campaigns

•Open Houses

•ERA Talking Gallery

•Social media




ERA® GOLD STAR PROPERTY:MAKE YOUR PROPERTY MORE COMPETITIVE IN AN HGTV WORLD

Program Highlights

•Systematic approach to home selling preparation.

•Meaningful enhancements for a potential buyer.

•Enhanced marketing materials to distinguish your home.

•Positions you to sell for and get the most money possible.

•Attainable criteria for qualifying: Home Staging – a competitive minimum ERA Home Protection Plan™ Pre-listing home inspection –recommended Pricing plan to create excitement and “Fear of Loss”

for buyers. Seller’s disclosure and showing accessibility.





ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS

•Provides buyers with more confidence in purchase decision.

•Protect yourself against costly repairs during listing and escrow.

•Avoid after-the-sale disputes and unwanted surprises!


ERA HOME PROTECTION PLAN®

29% better chance of sale whenusing an ERA Home Protection Plan®.

Source: Study conducted in conjunction with a large national real estate firm and funded by AHS. Results verified by Cannon & Company, a third-party accounting firm. Data compiled from such firm's residential real estate listings that closed between 1/1/07 and 3/31/08 (158,197 total listings).

15% Homes sell on average faster with an ERA Home Protection Plan® than without.


29% better chance of sale when

using an ERA Home Protection Plan®.

Source: Study conducted in conjunction with a large national real estate firm and funded by AHS. Results verified by Cannon & Company, a third-party accounting firm. Data compiled from such firm's residential real estate listings that closed between 1/1/07 and 3/31/08 (158,197 total listings).

15% Homes sellon average faster with an ERA Home Protection Plan® than without.

ERA HOME PROTECTION PLAN®



1.UNDERSTANDING YOUR SITUATION

2.INSPECT YOUR HOME



•Pricing

4. QUESTIONS

5. WHAT’S NEXT?


HOUSES SOLD

• Size of market (total).

• Composition of sales by price.

• The current market conditions will impact pricing, how long your property may be on the market and many other factors we need to consider.

SELLING YOUR PROPERTY: MARKET CONDITIONS

$200,000 and below$200,000-$300,000

Houses sold in last 90-120 days

DAYS ON MARKET

• Longer on market/lower price.

• How can we impact number of days on market and command higher price?


Market conditions My results0

50100150

Number of days on market

AVERAGE SALE PRICE

• Pricing is one of the critical sales tools, and understanding the dynamics of pricing is critical to a successful sale.

• The current market is down 40% from peak pricing in October 2006 but up 15% from March 2009.

• An additional consideration is the list-to-sell ratio. Currently market is 86% and my results are 95%.


Marketplace My Listings $250,000

$300,000

$350,000

$400,000

Average sale price

LIST-TO-SALE RATIO

• Pricing accurately affects time on the market and final price.

• The list-to-sale ratio is a means of tracking price accuracy.

• Currently market is 86% and my results are 95%.


Market My Listings0

50

100

List-to-sale ratio



1.UNDERSTANDING YOUR SITUATION

2.INSPECT YOUR HOME



•Pricing

4. QUESTIONS

5. WHAT’S NEXT?


INSERT ERA COMPANY LOGO HERESELLING YOUR PROPERTY: PRICING

Fair market valueThe price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”


To determine fair market value, we can use the following tools:

•Traditional means of analyzing the market.

•Utilizes comparable properties.

•Adjustments for features and amenities.

•Goes a step further.

•Gives you a picture of the market.

•Shows what buyers are willing to pay in today’s market.

•Analyzes the past sales rate.

•Helps determine expected marketing time.

SELLING YOUR PROPERTY: PRICING

COMPETITIVE MARKET ANALYSIS TOOL

PRICING ANALYSIS GRID

ABSORPTION RATE TOOL

HOMEAPPRAISAL

•Analysis by a professional appraiser.

•Cost.

•Advantages.


COMPETITIVE MARKET ANALYSIS

Your home compared to:

•Recently sold homes

•Unsold homes

Assists in:

•Setting listing price


PRICING ANALYSIS GRID

•Gives you a picture of the market.

•Shows what buyers are willing to pay in today’s market.

•Helps us establish a fair market value.


ABSORPTION RATE TOOL

•Analyzes the past sales rate.

•Helps determine expected marketing time.



HOME APPRAISAL

•Required to secure a mortgage.

•Independent 3rd party evaluation.

•Important components:– Home inspection.– Comparable home sales.

•Potential impact on price.





2. LOOK AT YOUR HOME



•Pricing

4. QUESTIONS

5. WHAT NEXT?



ERA KEY REALTY SERVICES QUICK FACTS:

•15 Offices & 340 agents in local market.

•Over 750 current listings

• ERA Leadership Team Award Winner for 10+ years.

• #1 locally owned company in market share in our 51 primary communities for the last 5 years+

•Relocation specialist - Cartus Principal Broker

• Donated hundreds of thousands of dollars to local and national charities over the last 10 years through The ERA Key Charitable Trust.

WORKING WITH ERA: ERA KEY REALTY SERVICES

Over 25,000 closed transactions…and counting!


MICHAEL SEAVER: QUICK FACTS

•23 Years of experience

• Owner, manager & trainer

WORKING WITH ERA: ERA KEY REALTY SERVICES & MICHAEL SEAVER


Mission Statement•MY Mission is to earn YOUR real estate business for LIFE, by providing unparalleled service with the highest levels of integrity, expertise and professionalism »

WORKING WITH ERA: Our Mission and Values

Core Values

1. We Believe in Hard Work

2. We Believe in Teamwork

3. We Believe in Acting with Integrity

4. We Believe that you Get by Giving

5. We Believe in Seeking Solutions

6. We Believe in FUN!




2. LOOK AT YOUR HOME



•Pricing

4. QUESTIONS

5. WHAT NEXT?



THANK YOU

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