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Inside Al Jazeera: Operations of a Global Media Network

Date post: 14-Aug-2015
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Our Digital Footprint Prepared by : Imad Musa Manager of Online
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Page 1: Inside Al Jazeera: Operations of a Global Media Network

Our Digital Footprint

Prepared by : Imad MusaManager of Online

Page 2: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 2

AJE Website Audience

US21%

UK10%

Canada8%

Australia5%

India5%

Germany3%

Netherlands2%

Kenya2%

Saudi Arabia2%

Indonesia2%

Others41%

Website Traffic - Sessions

Page 3: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 3

AJA Website Audience

SA15%

US13%

Morocco6%

Egypt5%

Germany4%Canada

4%Jordan4%

UAE3%

France3%

UK3%

Others40%

Website Traffic - Sessions

Page 4: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 4

AJE Website Audience

25-34 35-44 45-540

5

10

15

20

25

30

35

40

45

41

24.6

18

Age

Age

87%

13%

GenderMale Female

Session Demographics

Page 5: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 5

AJA Website Audience

25-34 35-44 45-540

5

10

15

20

25

30

35

40

45

50

29

46

6

Age

Age

73%

27%

GenderMale Female

Session Demographics

Page 6: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 6

AJE Website AudienceMobile/Desktop Sessions

June

July

August

September

October

November

December

January

Febru

ary

Marc

hApril

May

June

0

20

40

60

80

100

120

MobileDesktop

Traffic from mobile devices is almost 50% of total traffic as of now, up 15% in the last year.

Page 7: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 7

AJA Website AudienceMobile/Desktop Sessions

June

July

August

September

October

November

December

January

Febru

ary

Marc

hApril

May

June

0

20

40

60

80

100

120

MobileDesktop

Traffic from mobile devices is almost 50% of total traffic as of now, 7% up from last year.

Page 8: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 8

AJE YouTube Audience

25-34 35-44 45-540

5

10

15

20

25

30

35

40

35

15

8

Age

Age

83%

17%

GenderMale Female

Page 9: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 9

AJA YouTube Audience

25-34 35-44 45-540

5

10

15

20

25

30

35

40

45

40

17

6

Age

Age

89%

11%

GenderMale Female

Page 10: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 10

AJE YouTube Audience

UK20%

US18%

Canada14%

India11%

Saudi Arabia8%

Australia7%

UAE5%

Malaysia5%

Germany5%

Philippine4%

Video views

More than 60 million video views and 300 million seconds watched in the past 12 months

Page 11: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 11

AJA YouTube Audience

Saudi Arabia31%

Morocco15%

Iraq12%

Egypt10%

Algeria9%

US7%

Tunisia4%

France4%

Jordan4%

Palestine4%

Video views

More than 90 million video views and 500 million seconds watched in the past 12 months

Page 12: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 12

AJE Facebook Audience

18-24 25-34 35-440

5

10

15

20

25

30

35

23

31

11

Age

Age

78%

22%

GenderMale Female

Fans demographics

Page 13: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 13

AJA Facebook Audience

18-24 25-34 35-440

5

10

15

20

25

30

35

24

30

12

Age

Age

78%

22%

GenderMale Female

Fans demographics

Page 14: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 14

AJE Facebook Audience

5.5 Million fans – 32% growth in fans in the past 12 months

Nigeria12%

Egypt8%

US8%

India5%

Bangladesh5%

Pakistan4%

Saudi Arabia3%

UK3%

Kenya2%

Morocco2%

Others47%

Fans demographics

Page 15: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 15

AJA Facebook Audience

11.5 Million fans – 33% growth in fans in the past 12 months

Egypt25%

Morocco9%

Iraq7%

Tunisia7%

Saudi Arabia6%

Algeria6%Jordan

5%

Syria4%

Libya4%

Sudan4%

Others25%

Fans demographics

Page 16: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 16

AJE Mobile Apps Audience

25-34 35-54 55+0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

14.50%

55.80%

19.30%

Android

Age

25-34 35-54 55+ 0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

31.00%

22.50%23.90%

iPhone

Age

1,081,093 downloads1,945,517 downloads

Mobile apps active users and total downloads

Page 17: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 17

AJA Mobile Apps Audience

25-34 35-54 55+0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

18.20%

64.80%

7.50%

Android

Age

25-34 35-54 55+ 0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

50.70%

20.80%

8.60%

iPhone

Age

1,106,612 downloads2,750,965 downloads

Mobile apps active users and total downloads

Page 18: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 18

AJE Mobile Apps Audience

Male76%

Female24%

iOS

Male95%

Female5%

Android

Users demographics

Page 19: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 19

AJA Mobile Apps Audience

Male89%

Female11%

iOS

Male96%

Female4%

Android

Users demographics

Page 20: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 20

AJE Mobile Apps Audience

USA33%

UK17%Canada

9%Aus-tralia6%

UAE2%

India2%

Sweden1%

Nether-

lands

1%

Japan

1%

Others28%

iPhone

US35%

UK16%

Nigeria16%

Canada10%

India8%

Australia

6%

Saudi Arabia

3%

UAE

3%

South Africa3%

Germany3%

Android

Users locations

Page 21: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 21

AJA Mobile Apps Audience

USA28%

Saudi Arabia10%

UK6%

Canada6%

France5%

Germany4%

UAE4%

Pales-tine4%

Ro-mania

4%

Others31%

iPhone

US14%

Saudi Arabia13%

Morocco5%

Romania5%Ger-

many4%

UK4%UAE

4%

France3%

Jordan3%

Canada3%

Others41%

Android

Users locations

Page 22: Inside Al Jazeera: Operations of a Global Media Network

ALJAZEERA MEDIA NETWORK 22

Digital Platforms

And more …


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