INSIDE
From Henk to HardyThe hattric families
Pants become friends
Spring Summer 2009
The revival of thelegendaryflat front
authentic edition I
4 options for the perfect sell-through
The hattric tailor-made authentic edition II
The new proppers in the hattric range
non-iron
advertising and selling
Spring · Summer 2009
Co
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t Page 04 styles
Page 14 spring´09
Page 22 AUtHeNtIC eDItION
Page 30 tAIlOR-MADe
Page 36 Proppers
Page 40 Advertising
sP
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UM
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R 2
009
harDy Modern Fit 5-Pocket
hENk 5-Pocket Regular Fit
For the first time ever, the trouser range will be
split into different styles, which all have different
names. there are swing tickets attached to both
5-pocket styles, on which the trousers are descri-
bed and visualized. this way, the end consumer
will easily recognize the style. With regard to the
5-pocket styles, there will be 2 cuts available.
Hardy: modern fit, modified thigh width,
tighter food with (44 cm).
Henk: regular fit, straight leg, straight foot
width (46 cm)
STyLeS
hENk
5-PoCkEt
rEGULar FIt
ComFortabLE
LEG
5-PoCkEt
moDErN FIt
StraIGht LEG harDy
haNIbaL
5-PocketComfortable cutstraigt leg
hENk
5-PocketComfortable cutCasual leg width
howarD
PleatComfortable riseCasual leg width
CargoComfortable cutFashionable silhouette
sWINg-PocketClassic cutCasual leg width
harDy
hamILtoN
hENry
harrISoN
Flat FrontComfortable rise and leg
STy
LeS
Fashionable Flat FrontComfortable cutstraight leg
Colours are also important in
spring/summer 09. Men do
become more courageous with
regard to colours and look forward
to the new colour shades:
faded lemon, burnt orange, faded
Capri blue, light green, washed-out
red. the finishing of the fabrics and
colours varies in order to soften
the brilliance of the bright colours
one one hand, but by only getting
a slight washed effect on the
other hand.
COlOUReD
denIm'09
enjoy the bluejeans! From dark blue superstone to lightstone blue. A succession of newly developed denim colourings and innovative washing processes mean it is possible to make cool jeans into a permanent evergreen in the trouser collection. the retro look is the new type of wash in the summer season: these jeans have a dark-blue base with very bright, almost white used washes. the lighter
shades of blue will continue to be important, and these are also washed out with various used effects. For sum-mer'09 there will be a light denim variant, which is also washed with super-used effects and which – with the new contrast stitching, new button and rivet colours, lends the five-pocket jeans a modern look.
BlUe
denIm'09
BlU
e
den
Im'0
9
COlOUReD
5-PockeT
MICRO
PaTTernS
the Authentic edition underlines the trend
to the 'new chic' and shows the new and
clean slack pants.
the cuts are slimmer and more fashionable
than in previous seasons, however still com-
fortable to wear. the 'new slack' does have
France transverse pockets with different
coin pockets. the interior design is
of high quality with its fresh white-blue
striped waistband and the matching pocket
lining. this trouser reflects the trend of the
clean but jet sporty business trouser.
AUTHENTIC
SlackS
spring means for ,
the trousers need to be
functional and comfortable.
there will be 'zipp-off
trousers' with discreet
cargo pockets.
light weight cotton popelin
fabrics are the basis of the
high summer styles and
are well suited for the
new bermudas and the
3/4 trouser styles.
bermuda
presents the new tailormade denim again very clean. the tailormade denim
is made of a new, authentic dark denim. Due to the interesting contrast stitching, the
denim looks casual, comfortable but jet clean. Delivered in an expensive cardboard
box and supported by a sale increasing promotion! the tailormade winter denim will
be modified to a lighter denim fabric. this tailormade denim will be washed darkstone
blue, which will give this trouser the authentic character.
t a i l o r m a d e j e a n s
Authentic Edition
Function is an important issue for . Due to the Proppers
finishing, which was developed by , the trousers
have the following features: absolutely non iron and
stain resistant, but jet the fabric keeps its soft feel
and its skin kindness. New cotton stretch fabrics
are offered with the Proppers finishing. the new
Proppers flat front will not only be produced with a
safety pocket with zip but also has a new look due
to the tighter fit und the striped stretch waistband.
non-iron, exclusive from
PROPPERS®
Germany SayS FareWeLL To crInkLed TrouSerS!
non iron – exclusively by
PROPPERS®
Spring • Summer
2009
POINt OF sAle ADveRtIsINgMAteRIAl MAteRIAl De PUBlICIteReklAMeMAteRIAl
export market promotional items:
Of course, you can also participate in all promotional campaigns which are
then produced in the language of your country. Furthermore, you will receive a
POs package containing posters and stand-up displays for the current themes
of the collection.
large area
With the remake of PROPPeRs, brings function
into equation next summer. the Proppers mady by
is an highly innovative product without any competition on
the market. A top seller par excellance!
Only has developed the PROPPeRs finishing to
such an extent that the trouser is functional, fashionable and
has a very soft handle. the relaunch is supported by cotton
UsA with a europe-wide poster campaign. We would prefer
that, whoever decides first to do the campaign will get the
exclusivity in the area. the promotion package should be
placed in the main window. In detail: you will get 5 selected
billboards in your city with your company logo for the dura-
tion of 14 days free of charge. you may select the locations
from a list, which will be handed to you from our PR agency.
Furthermore, you will receive a POs package, with which
you can decorate your main shop window. As the Proppers
promotion will be done in cooperation with cotton UsA, we
need to confirm/proof to cotton UsA, where each promoti-
on package was sent. kindly note that the measurements
of the posters may vary, due to different formats that are
common in different countries. For example in switzerland,
the format B4 will be used, in germany it will be 18/1 …
PROMOtION ProPPerS and coTTon uSa
PROMOtION February
A3-Display
A3-Display at the POs
Window poster
there is hardly any trouser that has been designed and manufactured with so
much passion than the hattric tailor made. High quality interior design, a waist-
band made of tie-silk and additional to that a turnover that is worth its money
in gold. Do not miss out this promotion! the very special tailor made
will be delivered in a high quality cardboard box.
PROMOtION TaILor made
t a i l o r m a d e j e a n s
Authentic Edition
A3-Display
Banner 60x120cm
Mailing
FOR yOUR veRy sPeCIAl
PROMOtION, yOU WIll get
tHe FOllOWINg:
• 2 banners 60x1,20 free of charge
• 1 display DIN A3 free of charge
• Mailing incl. your company logo
cost price per 100 copies / 12,- euro
PROMOtION marcH
A3-Display banner 60x120cm
PROMOtION aPrIL
the Authentic edition underlines the trend
'new chic' and shows the new clean slack
pants. the cuts are slimmer and more
fashionable than in the previous seasons,
however still comfortable to wear. Please
show your customers this new look and
increase your sell-through, supported by
a new decoration. For this promotion, you
will get from a counter display
and one banner for your shop window or
for your shop, free of charge.
4-page end-consumer leaflet, version 1 4-page end-consumer leaflet, version 2
A ReAl ClAssIC IN A NeW veRsION,
AvAIlABle IN 2 OPtIONs!
the 2 trousers 1 price-leaflet
has always increased both, sell-through
and yield. We are offering this promo-
tion in a new version, however to the
same conditions:
weight below 20 g
1 banner 60x1, 2 free of charge.
PROMOtION 2 PaIrS oF TrouSerS 1 PrIce
PROMOtION aPrIL
HATTRIC FASHION GMBH | SÜDRING 53 | D-46342 VELEN-RAMSDORF | TEL +49 0 2863 9598-0 | WWW.HATTRIC.DE | [email protected]
NATIONAL GÜNTER MARENz SAISONAL Showroom: Modecenter Berlin | Haus 1A | 1.OG Raum 1233B | Mariendorfer Damm 1-3 | 12099 Berlin Telephone 030 70079546
Sachsendorfer Str. 2c | 03051 Cottbus Telephone 0355 525249 | Fax 0355 525249 Mobil 0171 7788303 | [email protected]
CHRISTIAN STACHE MTC Haus IV Raum 403 | Taunusstr. 45 | 80807 München Telephone 0991 3831920 | Fax 0991 3721819 Mobile 0160 2880324 | [email protected]
STEPHAN OBERMEYER Klatt - the clothes company GmbH Mahdentalstr. 100 | 71065 Sindelfingen Telephone 07031 792700 | Fax 07031 792701 Mobile 0176 83049433 | [email protected]
HEINER SOLBRIG Pfarrstr. 4 | 08223 Werda Deutschland Telephone 037463 88467 | Fax 037463 88466 Mobile 0172 8726385 | [email protected]
OTTO SCHULzE-SELTING Showroom: Bültel Bekleidungswerke Rheiner Str. 8 | 48499 Salzbergen Telephone 05976 27582 Telephone 02863 5303 | Fax 02863 6761 Mobile 0171 9984852 [email protected]
Appointments possible in the following showrooms by arrangement: Showroom Düsseldorf, Halle 29, Rheinmetall-Allee 3 Showroom MC-Hamburg, Haus 11, Raum 122, Modering 11
CHRISTOPH LÜTJANN Showroom: Halle 29 | Rheinmetall-Allee 3 40476 Düsseldorf Telephone 0211 5379008 | Fax 0211 5367559 Mobile 0175 2210997 | [email protected]
REINHARD BRYLLA Showroom: Modezentrum Hamburg Haus M11 | Raum 122 | Modering 11 22457 Hamburg Telephone 040 55929687 | Fax 040 55929688 Mobile 0172 5222319 | [email protected] KURT WEIDIG Showroom: Häuser der Mode Eschborn | Haus 1 Raum 0629 | Frankfurter Str. 60-62 | 65760 Eschborn Telephone 06196 9698119 | Fax 06196 9698120 Mobile 0170 5577616 | [email protected]
INTERNATIONAL NETHERLANDS La Strada Fashionhouse | Lorenzpark 18 NL-9351 VJ Leek | Netherlands | Telephone 0031 594587335 Fax 0031 594587338 | [email protected] Martin zweers Mobil 0031 651536278 | [email protected] J. H. Keldermann Mobil 0031 653218871 [email protected] DANNY AERTS C.V. Touché Agentur | Venberg 6 | B-3971 Heppen-Leopoldsburg Showroom: I.F.G. II B | Verbertveld 1 | B-1853 Strombeek-Bever Belgium | Telephone 0032/11343815 | Fax 0032/11343815 Mobile 0032/477307473 | [email protected]
BÜLTEL FRANCE 27, Rue du vieux marché aux vins | F-67000 Strasbourg Frankreich | Telephone 0033/388258803 | Fax 0033/388251718 [email protected] BÜLTEL FINLAND Mika Lehmus | Cravatta OY | Jokipuistonkaari 8 A 5 FIN-04130 Sipoo | Finnland | Telephone 00358/40/8226333 Fax 00358/927947800 | [email protected] BÜLTEL SWITzERLAND Herr Kaiser | Catex | Modeagentur Kaiser | TMC Room 512 CH-8065 zürich | Schweiz | Telephone 0041/448293008 Fax 0041/448293023 | [email protected] BÜLTEL GREECE Georg Nitsioulis | Himaras 6 | GR-15125 Marousi/Athen Griechenland | Telephone 0030/2106198614 Fax 0030/2106198542 | Mobile 0030/6944567662 [email protected] BÜLTEL AUSTRIA Herr Wagner | Victor Wagner & Glass GmbH Thaliastraße 74 | A-1160 Wien | Österreich Telephone 0043/14808111 | Fax 0043/1480811122 Mobile 0043/69917770772 | [email protected]
BÜLTEL DENMARK Loca Connexion | Horsenvej 653 DK-7120 Vejle O | Dänemark | Telephone 0045/75896877 Fax 0045/75896867 Michael Larsen Mobil 0045 22545789 | [email protected] Jenny Clafton | [email protected]
THE BALKAN STATESBostjan Erjavec | Robanov Kot 22 | SLO-3335 SolcavaFax 00386/38395050 | Mobile 00386/31380194 [email protected]
GREAT BRITAINAlan Chapman | 72A Great Titchfield Street | GB-London W1W 7QWTelephone 0044/20/72552425 | Fax 0044/20/72552456Mobile 0044/7836772167 | [email protected] POLANDBültel International (Poland) Sp.zo.O. | Fabryczna 25 / F PL-90341 Lodz | PolenTelephone 0048/426742360 | Fax 0048/[email protected]
RUSSIAC.E.d.E.R. GmbH | Großstückenfeld 11a | D-16567 Mühlenbeck Deutschland | Telephone 033056 42240 | Fax 033056/42242André Baum Mobile 0172 3131284 | [email protected]
JAPANI.T.O. Japan&Co | 9-1-3 Akasaka Minatoku | Tokyo Japan 107-0052 | Telephone 0081 335892211 Fax 0081 [email protected] | www.itojapan.co.jp
HONG KONG / CHINACALAMAR Fashion (Qingdao) Co., Ltd. | No 48 Hong Kong Middle Road Qingdao | Shan Dong Province | P.R. ChinaTelefon 0086 53285759993 | Fax 0086 [email protected] | www.calamar.com.cn LEBANONDany Azar | HOUDOUM SARL | Elyssar Mazraat Yashouh Bikfaya Highway | Azar BLD. | LEB-North Men of BeirutTelephone 00961 4927341 | Fax 00961 [email protected] | [email protected]
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