Date post: | 15-May-2015 |
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Inside-Out Branding
Dannielle Blumenthal @thinkbrandfirstAugust 4, 2013* All opinions my own. Image via Home School Marketplace
“We have demonstrated empirically that a corporate reputation is an important strategic asset that contributes to firm-level persistent profitability*.”
- Peter W. Roberts & Grahame W. Dowling
For the purpose of this presentation, brand and reputation are functionally equivalent - your image. Source: Roberts & Dowling, Strategic Management Journal, 2002
It Used To Be So Simple
Just Hire The Right Agency & Your Image Is “Done”
Then Social Media Happened
Image via Athgo.org – thoughts on youth, social media & entrepreneurship to fight poverty.
And Family Business Became Everybody’s Business
Source: “Service Sector Grew Faster Last Month,” The New York Times, June 5, 2012
ServicesManufacturing
90% of U.S. EmployeesAre Now Service Providers
So Engaging Hearts & MindsIs Critical To Success
Image via CheersBoston, a tourism blog.
In A Transparent WorldEmployee Engagement Is Critical
Photo by Farrukh.
Start With A Solid Foundation
& The Rest Can Follow
Photo by Nestle via Flickr
In Practice This MeansThat You Brand Inside-Out
Functional Workplace
Unique Culture
Consistent Practices
Extenal Communicati
on
Start here
And Replace “Toxic Stew” With Management Excellence
B-Level Workplace (Average)
A-Level Workplace (Premier)
Bullying Adult Respect
Bigotry All Are Welcome
Burnout A Healthy Work-Life Balance
Big Egos Awards To The Deserving
Backroom Dealmaking Able to Collaborate
Bearers of Bad News Adaptive
Brownnosers Amen To Integrity
Butt Covering Accountability
Bloodsuckers Amazing Sacrifice
Badmouthing Attitude Determines Altitude