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Inside shopping off shopping

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INSIDE Magazine #5/#4 SHOPPING/OFF SHOPPING presents the Graduation Projects of INSIDE's 2nd. Class of Graduates, and interviews held by first and second year Master Students on the theme of Off Shopping, ... "defined as possible alternatives for the usual typology of shops: a housing block in Beijing (China) where shopkeepers sell art supplies to students of the nearby art academy and disguised family houses in Krakow (Poland) hidden in secret passages where people can buy vintage products and have a beer or a glass of wine". It has been published in the beginning of July 2014 at the occasion of the Graduation Exhibition 2014.
Transcript:
  • GRADUATION

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    SHOPPING

    2014

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    Foreword 04by Hans Venhuizen

    Studio SPACE 08

    Interview with Eline Strijkers 08

    Graduation projects 10

    I am my Surroundings 10by Qing Liao A Museum for the Neighbourhood 16 by Ni Nan Sorry, were working! 22by Roy Yin

    Studio URBAN 28

    Interview with Chris van Duijn 28

    Graduation projects 30

    Void Monologue 30by Yuting Guan MELTING P[L]OT 38by Klinphaka Keawcharoen Reviving the Dead Shopping Mall 46 by Joanne Smith

    Exhibition space 52

    INSIDE 56

    Design for the real world 56 Tutors and Lecturers INSIDE 58 Colophon 65

    Shopping / Off-Shopping magazine # 4

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    house, nor the lubricant of commercial success, and certainly not a lifestyle stylist. The interior architect reads, identifies and steers the public interior from INSIDE, based on his own observations, on thorough research of the cultural, economic and political context, on sociological and urban design perspectives, on his own artistic vision. As an architect working from the INSIDE out, in all respects, at all levels. Bringing into play a well-developed awareness of the Real World.

    Furthermore this publication shows profiles of this year's INSIDE teachers and an overview of next years programme. We hope that you enjoy reading these publications as much as we enjoyed assembling them.Finally there are many people to thank for cooperating with INSIDE in these publications. First of all, I have to mention all the students at INSIDE who contributed with their texts and projects. Anne Hoogewoning who guided the students through her theory programme. Jan Konings who inspired us with the new phenomenon of off-shopping. Luc Eggenhuizen and Nina Couvert students graphic design at the KABK who brought all the material together in this booklet. And not the least our coordinator Marja van der Burgh and her tireless dedication, who made these publications possible.

    Hans VenhuizenThe Hague, July 2014

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    With pride, I would like to introduce the fourth and fifth publication of INSIDE, the Masters programme in Interior Architecture at the Royal Academy of Art in The Hague. INSIDE targets the Real World. A world that is changing.

    One of these changes, the massive shifts in shopping-culture caused in part by the growing influences of new media, was the starting point of this years program at INSIDE. In the second half of this publication you will find INSIDE#4 that contains the research results of the INSIDE students on shopping. INSIDE#4 also reveals the phenomenon of off-shopping , a new perspective on shopping-culture that was introduced by Jan Konings. INSIDE#4 is introduced by Anne Hoogewoning, INSIDE's theory and writing teacher.

    The first part of this publication is actually our last publication INSIDE#5. This part builds on the various research presented in part #4 and introduces the thoughts and works of our second group of graduation students that we are proud to present. All students started off from the research of the current dynamics in shopping divided into two projects : the interior public space in a soon to be built very optimistic development of the FORUM-building in the shopping district of Rotterdam, designed and guided by OMA, and the re-activation of the partly empty office building KATSHOEK near the center of Rotterdam, guided by DOEPEL&STRIJKERS. In interviews with graduation tutors Chris van Duijn (OMA) and Eline Strijkers (DOEPEL&STRIJKERS) the contexts the students started from are introduced. In the end all students

    succeeded to surprise us by the way they developed very personal projects from these starting points and through that, to new perspectives on interior architecture.

    Roy Yin carries us along in his ambition to create Your next Brolandschaft where all furniture is piled up in an imaginative yet practical way. Qing Liao designed ways for current nomads, such as international students, to be flexible but to create personalized living spaces at the same time. Ni Nan opened the empty office building for the neighbourhood by offering possibilities to locals to exhibit their personal everyday valuables. Klinphaka Keawcharoen has organized a food space not by cultures or cuisines but merely around the cooking devices that are shared. Ewelina Borowiecka has designed a romantic spot for Rotterdam, a city that is not really known for its romanticism. Yuting Guan used the infrastructure in the new shopping mall to create surprising physical experiences and new perspectives. And finally Joanne Smith dived deep into the history of shopping malls. She revived some of the original idealistic concepts and used these to re-activate a partly empty shopping mall in The Hague.

    With their graduation projects this second group of INSIDERS has explored the wide range of future interior architecture. Being specialized in the use of the surroundings, these interior architects can continue to develop into key figures within the processes of spatial change. The interior architect of the future needs to relate to any assignment context, from INSIDE. He / she is not merely the interior decorator of the architectural

    INSIDE Design for the real world

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    Can you elaborate on your studio topic ? What was the brief ? Why did you select it and what would you like to achieve with the assignment ?

    The main topic of my Studio at INSIDE was to find urgently needed answers for half vacant buildings in the inner city. The students have worked on a real assignment Reactivating KATSHOEK a monumental building of the sixties in Rotterdam designed by the architect Hugh Maaskant. With Katshoek as a starting point, a sustainable and social development of the structure needed to be examined by the students; they were asked to formulate propositions for the district, for the building itself and also on a product level.

    A five-minute walk from Rotterdam Central Station, via the Schieblock and the Mini-mall, Katshoek can easily be reached on foot. The building forms the next logical step in the development of the Zomerhof district. The aim was to give new talent the mental, physical and financial space to develop with the maximum benefits of collective amenities. But the project is not just about giving a helping hand to talent; it also looks at ways to develop new talent, by connecting business, education and innovation in learning trajectories.

    Besides hosting and developing talent, Katshoek could also become a multifunctional building. During the year, students worked on the design and development strategy including programming the building with a good financial structure based on the necessity for the social, ecological and economic benefit to be in balance. In addition, the students were asked to focus on a logical process. They had to start with research based on observations in the neighbourhood in

    order to define their ambitions, goals and criteria for their design. And before implementing their observations into a design for the Katshoek building, the students were asked to complete a theoretical framework as a starting point for a generic design. This generic design was finally implemented at the specific location of Katshoek. During each step in the process the students had to show their awareness of how the design proposal relates to the aspects of time, money and stakeholders.

    What is in your opinion the future for the discipline of Interior Architecture ? What is the ideal profile for an Interior Architect ? And how should education relate to the new Interior Architect ?

    In the near future only one percent of all commissions will be for new buildings. Therefore the interior architect will be challenged to give answers to urgent topical questions in society and to take a meaningful position. Interior architects will have to rethink their position and come up with integral solutions through different scales. Also, they should be able to connect the complex network of techniques, people and money and finally translate that into logical and beautiful spatial designs. Todays themes give the interior architect the opportunity to move away from the discipline of being the final player in building projects but instead to be the design activist with an initiating role throughout the whole process. Last but not least: the discipline should professionalize and create its own debate about how to make sustainable and smart solutions which add value, by working on designs that create social renewal.

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    Interview with Eline Strijkers DOEPELSTRIJKERS

    Tutor of the Studio SPACE

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    I am

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    Due to the increasing nomadic and solitary conditions of contemporary urban life, travelling people often feel the house they are currently living in is always like a stranger who never knows who they are and what they need. Those are the moments in which travellers miss their home, the place that understands their very unique body language. There, they are free to behave as they wish.

    Based on the above mentioned observations I have chosen the sentence I am my

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